Evaluates the feasibility of conducting a trial to assess the impact of introducing an

intervention to help in smoking cessation in Saudi Arabia

Abstract
Smoking is a major issue in todays world. According to a study, the legislature of Saudi Arabia
is burning through billions of dollars to oppose the prevalence of smoking. New guidelines have
been made and methodologies defined to control smoking in urban areas, and the result is
noticeable at this point. Different anti-smoking commercials in the form of banners and posters
can be seen in various parts of the kingdom. The point of these banners and advertisements is to
control smoking. Typically the subjects of the banners are the same that they are having less
social values relatively the non-smokers. Their exercises are vastly different from others and they
are not happy with everybody and all over the place. Introducing new and very innovative
banners are hanging and demonstrating plainly that smoking is extremely harmful for health.
This research gives significant knowledge of the rise of smoking as a serious health issue and
how the administration in Saudi Arabia is tending to this issue. A great deal of articles and
research papers were read and conclusions attracted to remark on the status of anti-smoking
campaigns and how effective they are.

Keywords: Smoking, Anti-Smoking, smoking cessation, impact of intervention

Introduction:

There are more than 17 billion cigarettes smoked a day around the world. As per an assessment,
one in three adults smokes. Out of more than 1 billion individuals smoking around the world,
around 80 percent of them live in low and center pay nations. The aggregate quantities of
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smokers worldwide are expected to build every year (King, 2008). Anti-Smoking advertising is a
critical part of complete tobacco control program, and are intended to counter master tobacco
impacts and build expert health messages. All through state, territory or communities, these
advertisements may advance smoking end and in addition diminish the probability of start and
they likewise affect open backing for tobacco control interventions. It is justifiable that tobacco
companies are constrained to focus on the young fellows and ladies. Young people are their
future consumers regularly very receptive and in a few social orders with significant extra cash.
It is assessed that around a fourth of Saudi Arabia's occupants smoke. Smokers in Saudi Arabia
spend more than SR5 billion to purchase somewhere in the range of 40,000 tons of tobacco
yearly, which is similar to the expense of the Kingdom's import of fundamental nourishment
things, for example, rice. This unnerving truth reveals insight into the seriousness of direct
monetary misfortunes acquired by the Kingdom as a consequence of smoking, also different
misfortunes identified with the high price of the treatment of real sicknesses connected with
smoking (Fakeeh, 2011). Most people begin smoking before the age of 18; very nearly a fourth
of these people start utilizing tobacco before the age of 10. Roughly 48 percent of all men smoke
contrasted with 10.3 percent of ladies. As per Saudi Gazette, the ladies smoker proportion in the
kingdom is 5.7 percent. One smoker smolders a normal of 2130 cigarettes for each year in the
Kingdom and burns through 18 million Saudi Riyals regular on their smoking propensity. Human
services costs on smoking related sicknesses achieve 50 million Saudi Riyals for every year at
King Faisal Specialist Hospital in Riyadh as it were. Whenever governments and associations
have endeavored to control tobacco, the tobacco business utilizes its colossal assets to wreck or
weaken laws and understandings.
OBJECTIVES OF THE STUDY:

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Following were the main objective of this research study.

1. To identify the emergence of smoking as a severe health issue in Saudi Arabia.

2. To examine critically the causes of the problems of smoking and how the government in
Saudi Arabia is addressing this problem.
3. The position of anti-smoking campaigns and how effective they are.
RESEARCH METHODOLOGY:

This research study attempts to evaluate the feasibility of conducting a trial to assess the impact
of introducing an intervention to help in smoking cessation in Saudi Arabia. For this purpose, a
vast literature was critically reviewed. The analysis of the problems and its causes is presented,
CRITICAL REVIEW OF LITERATURE:

All campaigns are deficient in Saudi Arabia until these ought to have some particular objectives.
Each campaign needs a force, either in the shape of government motivational power or focusing
on individuals through some other particular methodologies. Without force any battle is futile,
until you can spur the person against anything which is the essential point. Without the utilization
of force, one can't achieve extreme objective. Force is required from authentic sources and
important powers or group.
Campaign against Anti-Smoking:

A decrease in smoking rates among youthful adolescents gives hopes that anti-smoking
campaigns effort are successful in preventing them when they begin to smoke (Wolburg, 2004).
The positive relationship saw between presentation to state-supported hostile to tobacco TV
promoting and expanded rates of stopping among grown-up smokers to the developing collection
of confirmation that backings the requirement for state governments to keep putting resources
into antismoking advertising campaigns.
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In Kingdom of Saudi Arabia the higher powers are doing its level best even they made this
necessary to make a note on every pack of cigarette Health Warning: Smoking is the fundamental
driver for lung cancer, lung sicknesses and for heart and arteries infections and so on. Health
notices ought to cover no less than 30 percent of the face of a pack of cigarettes and all resources
used to make tobacco items ought to be recorded on the packing. The understanding likewise
asks governments to strengthen indoor-smoking bans, put high assessments on tobacco items and
act to stop the unlawful exchange of cigarettes.
Besides, those interventions have particular financial costs that might be a burden to the nation
which implements them. Interventions to be evaluated are school-based intervention, mass media
funded training and requirement of cigarette prohibition to minor. Anti-smoking effort has been
utilized effectively as a part of various instructive foundations of the kingdom to make
youngsters aware about the exercises of tobacco industry and to urge them to become anti-smoke
advocates.
A research demonstrates that there is an expanding pattern among the general population wishing
to stop smoking on different grounds, particularly with the accessibility of new effective
treatment arrangements disposing of nicotine fixation, giving trust in smokers to stop and
improve their certainty of disposing of nicotine habit and its extreme withdrawal indications. The
new center at the hospital center will give evidence-based treatment and advising as to the
smoking discontinuance. They have included their health teachers to give patients an essential
learning about smoking discontinuance and positive part of forbearance from smoking.

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Conclusion:
The research has found an extensive number of studies with a possibility to add to the current
learning of smoking practices in the Kingdom of Saudi Arabia (KSA). There is no finished study
on the issues identified with the commonness of smoking among the inhabitants of KSA and the
counter smoking measures taken by the legislature to control it. The research gives great support
to the thought that anti-smoking advertising can impact youth smoking.
Reference:
Doyle, P. and Saunders, J. (1990), Multiproduct advertising budgeting, Marketing Science,
Vol. 9, No. 2, pp. 97113
Hyland, A.; Wakefield, M.; Higbee, C.; Szczypka, G. & Cummings, K.M. (2006), Anti-tobacco
television advertising and indicators of smoking cessation in adults: A cohort study, Advance
Access Publication, Vol. 21, No. 3, pp. 348-354.
Rasooldeen, M.D. & Ramkumar, K.S. (2010), Saudi Arabia launches Anti-smoking campaign,
May 31, http://www.menafn.com/menafn/1093340472/Saudi-Arabia-launches-Antismokingcampaign
Wolburg, J.M. (2004), The need for new anti smoking advertising strategies that do not provoke
smoking , Journal of consumer Marketing, Vol. 21, No. 3, pp. 173-174

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