Network Solutions

Radio Access Network (RAN)

TELEBRASIL
September 9th, 2014
Marcos Sena, Diretor de Vendas

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2012 Proprietary and Confidential Information of Amdocs

Radio Access Network Drivers

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2012 Proprietary and Confidential Information of Amdocs

Radio Access Networks need to evolve

Growing customer expectations
Any content on
any device at
any time

High quality is
expected
quality

Challenging network economics

12x data growth

44% increase in
CAPEX

Networks in
2018
Seamless
provisioning
across any
device

4x more data
for the same
cost

Only 11% new

revenues from
M2M etc.

ARPU will rise by

just 2.5%

Networks cost increases outstrip revenue growth

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2012 Proprietary and Confidential Information of Amdocs

Radio Access Network Complexity

2010
Simple 2G, 3G networks
LTE coming on stream
7 cells in busiest 1km2 area

Simple 2G & 3G
networks with 2
carriers

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Radio Access Network Complexity

2016
18x mobile data growth
2G, 3G, LTE & Small cells
42 cells in busiest 1km2 area

Cell density
increases 6x
2G, 3G & LTE networks
with multiple carriers

Busiest 200x200m
area needs 6 cells
with 3 carriers
Complex
interactions between
HetNet layers

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Radio Access Networks

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Extend Customer Experience to the Network

Train Station
High data revenues

Low revenue area

but high ARPU
customers work here

Tourist Location
High roaming revenues

Connect the dots between BSS, the RAN and QoE

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Customer Value Driven

Network performance driven

Customer value driven

Poor
throughput
for VIP
customer

Network
status is
green

Poor indoor
coverage for
corporate
customer

Coverage
hole

Network performance KPIs

identify, diagnose and resolve
problems only at a network level.

Geo-located customer experience

and revenue data identify,
diagnose and resolve problems at
a geographic, customer and
network level.

Focus on maximizing customer QoE

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Multi-vendor Optimization Platform

Visualization, Dashboards and Reports

Automatic Intelligence
Correlation

Self-Optimizing
Networks

Customer Experience
Analytics

KPI Analytics

Radio Network
Analytics

Geo-location

Mediation
RAN
Configuration

RAN
Performance

RAN
Call traces

Customer Value

Vendor Agnostic
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Self-Optimizing Networks
Maximize network potential
Proven centralised, software
driven, automated optimisation of
the radio access network.

Vendor agnostic
Not tied to a network equipment
vendor or technology.

Customer value driven

Leverages customer
experience, location and value
to focus optimization.

Reduce OPEX

Delay CAPEX

Improve Experience

Cut manual tasks by

Increase data throughput by

Cut dropped voice calls by

60%

10%

20%

Software driven automation

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Delivering Proven Operator Impact

NETWORK & CUSTOMER DRIVERS
Pressure on CAPEX
and OPEX >50% of
spend is in RAN

Scarce engineering
skills

10x Growth in RAN

size and complexity

Analyze

Customer traffic to
increase by >500%

>40% of experience
is network

>80% of problems
in RAN

Maintain, Operate

Plan, Build, Launch

Control / Monetize / Manage & optimize

Analysis

Plan

Build

Launch

Maximize Customer
Experience

Increase Network
ROI

Assess network &

impact customer
experience

Ensure new network

investment delivers
maximum ROI

Deploy new
technologies quickly
and efficiently

Deliver a high quality

network experience
on day one

Understand, Improve
& Differentiate on
Experience

Optimize network
performance and
capacity

Speed up Deployments
Streamline workflows to
speed up rollouts by

Improve Quality
Reduce day one RAN
quality issues by

Delay Network CAPEX

Increase data
throughput by

Improve Experience
Cut corporate customer
experience problems by

10x

70%

10%

75%

Tier 1 NA operator

Tier 1 NA operator

Tier 1 European operator

Tier 1 European operator

PROVEN OPERATOR IMPACT

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A Complete Set of Radio Access Offerings

RAN Services

Network Lifecycle

Analyze

Product

Control / Monetize / Manage & optimize

Analysis

Plan

Build

Launch

Maximize Customer
Experience

Increase Network
ROI

Assess network &

impact customer
experience

Ensure new network

investment delivers
maximum ROI

Deploy new
technologies quickly
and efficiently

Deliver a high quality

network experience
on day one

Understand, Improve
& Differentiate on
Experience

Optimize network
performance and
capacity

Analysis

Network Planning

Launch Optimization

Revenue maps &

business targets

Network Expansion
Planning

Small cells
rollout
solution

Networks performance
vs Subscriber
revenues

Smart Cell
Placement

Network
Acceptance

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Maintain, Operate

Plan, Build, Launch

Small Cells /
Smart Cell
Placement

Managed
Network
Acceptance

Pre-launch
Optimization

Benchmarking

Post-launch
Optimization

Automatic
Intelligent
Correlation

On-going Management & Optimization

Strategic Capacity
Maximization

Customer
Experience
Improvement

Network
Management &
Optimization

Network
Performance
Improvement

Customer
Experience
Analytics (GEO)

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Self-Optimizing
Networks

Assess Customer Experience

13

High value segment

demand

Corporate customer
experience

Network quality at key

locations

Understand where high

value customers are using
the network and the
coverage and capacity
delivered to them.

Asses the quality of

network experience
delivered to key corporate
customers at their
locations of business.

Establish network quality

delivered to high value
locations such as train
stations, shopping malls and
tourist attractions

Establish revenue impact

of poor quality.

Identify customers with

high churn risk

Benchmark against
competitors performance

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Smart Cell Placement

Intelligent analysis of poor network experience areas
Accurately Identify Hotspot Locations
View problem coverage and congestion areas with an integrated
view of network driven and business data

Maximize network ROI with intelligent planning

Calculate the value of each hotspot to create a prioritized list of
candidate cell sites

Prioritize small cell placement based on

customer value
Target poor network experience locations frequented by high
value customers first

Integrates with Amdocs Small Cell Solution to

provide an end to end solution to position, plan
and project manage small cell rollout.

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Rollout Networks Quickly

Amdocs Rollout For Small Cells Solution

Rollout solution
An automated planning and project
management solution that reduces costs and
speeds up planning and deployment of mobile
and fixed networks

Customer value driven

Maximize ROI by targeting small cells using
geo-located demand, revenues and
demographics

Catalog based
An end-to-end catalog driven planning, design,
and rollout solution for Next Generation
Networks.

Automated
Replace manual internal order handoffs with
overall project coordination and control.
Orchestrate across field, backhaul, supply
chain, third-party resources

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Using OSS
On-the-Go

Rollout Networks Quickly

Automate The Rollout Process

Where to locate
small cells?

Installation

Coverage hotspots
Capacity hotspots
High-value users, VIPs
Churn propensity
Business
Intelligence
Analytics
Based on ActixOne

Guided Field-Force
Tasks

Plan and Design

User Experience
Hotspot Identification

Assign
field user
tasks

Dynamic process
and project
management

Import
cell
locations

Guided Tasks
One trip install
Centralised information
Configure and turn-up from
mobile device
Bar code/RFID
tagging

Catalog driven
process automation
Guided user tasks
Network and human
resource management
Automated resource
levelling
3rd Party Partner Mgt.

OSSOTG

Initiation
Create
Project

Validate
Address

Planning

Design

Construction Optimization
Order
Transport

Initial
Solution
Approval

Conduct
Kick-Off

Site Walk

Network
Design

Install
Equipment
Provision
Inventory

Establish Initial
Backhaul Options

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Project
approvals

Create Location

Telco
Ready

Validate
Backhaul Solution

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Project
Close Out

Rollout Networks Quickly

Network Acceptance
Maximize network ROI
Ensure substantial network
investment delivers clear network
differentiation
Customer experience driven
Automated network acceptance
measures performance against
contractually agreed customer
experience KPIs

Who is
Responsible

Who is
Impacted

Network rollout
is
not on time

Network
equipment
provider

Operator

Delivered
network is
not on quality

Network
equipment
provider

Operator

Reduce vendor under delivery

Improve launch quality by

70%

Manage vendor delivery

Centralized governance of delivery
progress and performance prevents
vendors from trading off network
quality to meet delivery deadlines.

17

Risk

Shorten acceptance process

Cut time and effort by

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75%

Self-Optimizing Networks
Maximize network potential
Centralised, software driven,
automated optimization of the radio
access network.
Vendor agnostic
Not tied to a network equipment
vendor or technology.
Customer value driven
Leverages customer experience,
location and value to focus
optimization.
Deployed
Successfully deployed at mobile
operators delivering real network
performance improvements.

18

Delay CAPEX
Increase data throughput by

10%
Improve Experience
Cut dropped voice calls by

20%
Redeuce OPEX
Cut manual tasks by

60%
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Maximize Customer Experience

Customer Experience and Value Geo-location

Geo-locate every subscriber
Map subscriber experience and
demand down to the street / block
level for next generation visibility

Revenue map for iPhone 5 customers

Real coverage & demand

Understand how the mobile network drives
actual customer quality of experience

$15k

Build revenue maps

Link with Amdocs BSS data to build
accurate pictures of demographics and
revenues for each location

Differentiate on customer experience

Target network investment and
optimization for maximum revenue impact

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Maximize Customer Experience

Customer Experience For Corporate Customers

Measure corporate experience
Establish corporate customer
experience at a geographic level to
differentiate on customer experience
SLAs for corporate campuses
Measure coverage, capacity and
quality of experience delivered to
corporate campuses
Quality of Experience
Track corporate customers to identify
when and where experience issues
occur and their underlying cause in
real-time

Improve VIP Experience

Cut corporate experience issues by

75%
Resolve issues quickly
Cut investigation time by

Drive rollout and optimization

Take action through optimization
and network rollout
20

80%

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Monetize the network

Critical Network Insights for Big Data

Network insights for Big Data
Accurate, actionable customer location
and network experience data in near
real time
Churn reduction
Smart proactive retention with
knowledge of true customer experience
and business impact

Big Data

Proactive Care
Provide customer facing workforce with
near real time visibility of customer
network experience
Sales & Marketing
Targeted and personalised product
offerings e.g. by persona, QoS, location
& time of day
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Monetize the network

Critical Network Insights for Big Data

Social Networks

Likes, Posts,
Interests..(opt-in)

INTEGRATION

DPI

Collection

Census)

Business Logic

Data Enrichment
(Wikipedia, IMDB,

ACTION

Real time* Detection /

Action

Ad Networks

Online Ad Targeting

Ad Server

Campaign
Management

CHANNELS

ANALYTICAL
DATABASE

CRM
Predictive Modeling

Web

Network Sources

Device

Profiling
Customer
Digital Profile

Customer
Genes

BI/DW UI

BSS

Dashboard

Detailed Data

Analysis

Summary Data
Report

Transformation

Extract

CDRs, PCRF,
HTTP traffic,
app stores, mail,
video, gaming

B/OSS
Enterprise
Data
Warehouse

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*Low Latency

Case Studies

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Our Impact On Results

Managed Network Acceptance

Improve Quality
Reduce day one
RAN quality
issues by

70%
Tier 1 NA operator

Amdocs Managed Network Acceptance solution is

used by a T1 in NA to ensure on-time, on-quality and
on-budget rollout of their LTE, small cell and DAS
networks.
Amdocs helped the T1 Operator to:
Identify that 70% of sites initially failed contractual KPI
Delivered on-time, on-quality and on budget LTE
rollout
Measured contractually agreed quality KPIs
Ensured vendors met their performance and quality
obligations

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Our Impact On Results

Customer experience driven optimization

Improve
experience
Cut corporate
customer
experience
problems by

75%
Tier-1 EU
Operator

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Amdocs enabled Tier-1 EU operator to resolve

customer experience issues impacting corporate
customers
Amdocs:
Fixed misalignment of network quality measurement
and customer experience
Delivered customer-centric network performance
management
Uses geo-located customer experience to detect
location, time and customer impact of poor network
quality.and fix
Identified and resolved RAN quality issues impacting a
high value corporate account

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2013 Proprietary and Confidential Information of Amdocs

Our Impact On Results

Optimization & Self-Optimizing Networks
Delay Network
CAPEX
Increase data
throughput by

10%
Tier 1 European
operator
Improve Experience
Reduce dropped calls
by

30%
Tier 1 LATAM operator

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Amdocs is driving network improvements that

enable mobile operators to improve customer
experience, delay CAPEX and reduce OPEX.
For Tier-1 operators Amdocs has:
Delivered software and services that have maximized
network ROI
Implemented centralized (C-SON) solutions that
automate key use cases on 2G,3G and LTE
Cut dropped calls by 30% over a 3 month period
Increase UMTS traffic by 30%
Reduce triage time by 50%

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Our Impact On Results

Rollout Acceleration
Amdocs is enabling T1 in NA to rapidly roll out
networks with Small Cell and Macro Cell Solutions

Speed up
Deployments
Streamline
workflows to
speed up rollouts
by

10x
Tier 1 NA operator

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Prioritise coverage black spots and capacity hotspots

- customer and revenue impact
Manage new locations (bus stops, public buildings)
and new devices
Dynamically generate the most efficient rollout plan
Automatic handover from engineering to construction
to operations with 100% data accuracy
Best practice Indoor and Outdoor Rollout Processes

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Thank you

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2013 Proprietary and Confidential Information of Amdocs