E VA N C U N N I N G H A M

2739 Griffith Park Blvd.

Los Angeles, CA 90027
718.412.9458 - evan.cunning@gmail.com

OBJECTIVE
To join a team where my strong knowledge of and dedication to the internet, as well my experience in developing and
reporting social media campaigns, will help clients meet their brand marketing objectives.

EXPERIENCE
DEI Worldwide Los Angeles, CA
Social Media Analyst/Strategist Apr. 2009 - Present
Campaign Development
• Track and stay up to date on latest digital and social media trends, briefing clients on new developments.
• Work with sales and top management to develop social media campaigns to market client brands, devising social
media strategies that will deliver the best returns on investment and engagement.
• Coordinate social media marketing campaigns with clients and their lead agencies to keep them current on social
media and to ensure accuracy and consistency with the tone of larger traditional marketing efforts.
Campaign Execution
• Developed blogger outreach program, manage relationships with targeted bloggers and achieve placements.
• Contribute copy to and assist in organization of the creation and client approval of editorial calendars for a variety
of client assets including blogs, Facebook fan pages and Twitter profiles.
Analysis and Reporting
• Conduct brand monitoring, summarizing conversational volume, tone and trends with daily and weekly reporting.
• Monitor the progress of campaigns, using social media analytics (Radian6, Sysomos MAP and Heartbeat, Google
Analytics) to measure the effectiveness of DEI’s tactics, adjusting as needed to better achieve brand objectives.
• Analyze consumer reactions, reporting sentiment and trends to clients.
• Research and write end-of-campaign reports and present to client.

New Media Strategies Arlington, VA

Online Analyst - Entertainment Practice Aug. 2008 - Feb. 2009
• Devised and executed strategies to position and leverage clients’ properties (TV, film and gaming) online.
• Analyzed online discussion and created trend documents.
• Developed messages to promote clients’ brands and engaged in discussion within online communities to support
their properties.
• Conducted outreach with targeted bloggers in the entertainment community to achieve placements.

WTJU Charlottesville, VA
Advisory Board Member and DJ Sept. 2004 - Jul. 2008
• Helped create policy for community radio station.
• Developed framework for digitization, established social media presence and profiles.
• Led effort to change news programming from the BBC to Democracy Now!
• Reviewed operations and revamped policy under changing FCC and CPB regulations.

EDUCATION
University of Virginia
Bachelor of Arts Dual Major - Media Studies and Political Theory

INTERESTS
Social media; cycling; the Bicycle Kitchen; film; television; books; architecture; gaming; music production and performance