Search Strategies
Searching the internet can be cumbersome and arduous, since not always it
is possible to find the right search term (keyword), and thus the results are
mostly useless.
By the start of the new millennium, the Internet's dozens of search engines
were whittled down to a single alpha engine. Pinpointing your online
destination has been a relative breeze ever since.
But it turns out even Google can be fine-tuned with a few simple tricks.
The search operators explained on this web site will enable you to scan the
internet more effectively and they are relatively simple and infinitely useful.
And when it comes to muddling through the ever-expanding sprawl of the
Internet, you can never have too many tricks.
The tips to use sophisticated Web Crawlers like Google, Yahoo, Bing, etc.
more efficiently rely mostly on the approach to narrow down the search to
more specific (or exact) results. Instead of just typing in a random
combination of words and wading through page after page of hits, there are a
number of ways to make your requests for information more productive.
SERP (SERPs) := Search Engine Results Pages := the listing of web pages
returned by a search engine in response to a keyword query.
Google allows 32 words within the search query (some years ago, only up to 10
were used) and Google ignores subsequent words. However, 32 keywords are
rarely needed for a search. All words are connected by a logical 'AND'.
2.
Search Engines are not case sensitive when it comes to keywords (as opposed
to Operators (like 'OR', see below), so there will be no difference if you type
[Humor] or [humor] or [HUMOR].
3.
In the gray boxes, you will find examples, which you can directly 'click' on or
copy & paste to the search box.
The syntax can vary between different search engines, and even between the
different Google services. But most examples work in all major seach engines.
When in doubt, refer to their help pages.
Remark: for popular searches the double quotes are not really needed, but they
can be a great help to find specific terms (e.g. combination of given name and
family name, product identifications, fragments from song texts, rare movie titles,
etc.).
2. Search for a Range
If you are looking for a product in a specific price range use '..'. The example
below will search the web for the pages with the text 'Blackberry Playbook', and a
price range from $150 to $350.
Blackberry Playbook $150..$350
This also works for years (like 2010..2012) and any other kind of number range.
3. Exclude Words
You can exclude pages from your result list by puuting a minus (-) directly in fromt
of the keyword which you do not want to search for. This also works with more
than one exclusion and with domain names.
ebooks -books.google.com -amazon.com
smart jokes -laughter -video
This search query can be helpful to eliminate all those annoying price comparison
sites:
Blackberry Playbook -shop
4.
Site-specific
Use the 'site:' operator to search only within a certain website. For instance, if you
are looking for book reviews, try the following: This can also be combined with the
'OR' operator.
The 'site' operator alone, with any additional keyword, will list all the sites in the
index (importamt for Webmasters), and also displays the total number of pages
(About 200.000 (June 2012) in the Simple English Wikipedia).
site:simple.wikipedia.org
The 'site' operator also works with TDLs (= top level domains), e.g. edu, com, org.
The example below will show results with the word 'quotes' when the domain
ending is 'edu'.
site:edu quotes
6.
7. ~house -house
8.
OR / Parenthesis
The 'OR' (needs to be capitalized, otherwise the engine will simply search for the
preposition 'or' within the text) is the same as the pipe symbol '|'. Instead of using
the default Boolean AND Google will now look for any of the keywords.
Parenthesis '(' ... ')' are used for grouping. They can be used anywhere, but are
mostly useful with the logical 'OR'.
tie red OR blue
(tiny | little | small) (notebooks | laptops)
9.
Wildcard
The asterisk '*' sign can be used as a wildcard. Again, only useful for not so
popular search strings, since Google knows the popular ones "by heart".
11. Filetype
Besides normal web pages in HTML format, Google also indexes .pdf (Adobe),
.doc (Word), .xls (Excel), .ppt (PowerPoint) and .jpg (Image) files. The result list
(SERP) can be limited to a specific filetype, with the help of the 'filetype' operator.
12. transition words filetype:pdf
<dl> tag for definitions! Examples how the definition tag is used for the mark-up of
definitions, can be found here.
14. define:plethora
15. Paginate
There are 2 URL parameters (as is 'q' for the search terms - you can see it by
having a close look at the URL in the examples) which control the output of the
search.
num
retrieves 'number' n of results; Default: 10; Possible values: if q present [1,100],
otherwise [1, 30]
start
OFFSET: retrieves results starting from OFFSET. NUM plus OFFSET must be
less than 1000, otherwise you will get zero results. Requires q
research