In partnership with
Business Implementation
of Mobile Broadband
ADVANCED BUSINESS DIPLOMA
PART OF THE
Advanced Telecoms
Management Series
A Postgraduate University
Accredited Telecoms Management
programme from the leaders of
operator training
The programme
Identifying and monetising new opportunities is fundamental to ensure
long-term success for operators. Key business enablers, including
capable and cost-effective technologies, must be deployed in order to
develop a sustainable future but it carries huge risk unless the
business and technology environments are fully understood.
EXPLAIN the changing dynamics and drivers for change of the mobileand converged-telecoms market including the key customer and
industry trends that are driving the requirement for high-speed data
SUCCESSFULLY scope, resource and plan a complex crossfunctional broadband initiative, focusing on LTE options
LTE has the potential to enable new and exciting services, radically changing
business models and operations (not least by reducing the cost per
megabyte of data). We explore the business case, implementation options,
key opportunities, complementary and alternative technologies, planning and
executing LTE initiatives, and the financial aspects. We spend time discussing
the changing customer proposition and user experience, new business
models, and partnerships.
Industry data and examples of best practice from the Informa Telecoms and
Media Research Team is used throughout to back up the ideas and to put
concrete evidence into the discussions. New concepts and ideas developed
throughout the programme are immediately applied to a practical business
simulation where they are tested, consolidated and assessed thoroughly.
Work
Based
Project
Postgraduate
Certificate in
Advanced
Telecoms
Management
For full details on accreditation and qualifications, contact us on Tel: +44 (0)20 7017 4144 or email: training@telecomsacademy.com
The summary
DAY 1
DAY 2
DAY 3
DAY 4
DAY 5
Introduction to the
Programme & Business
Simulation
LTE/Broadband
Technology
Successful Technology
Implementations &
Project Management
LTE/Broadband Cost
Analysis Planning
Business Simulation
Preparation
LTE/Broadband Business
Environment
Radio Interface
LTE/Broadband Return
on Investment
Business Simulation
Preparation
LTE/Broadband Market
Update
Core Network
Team Presentations
Business Simulation
Business Simulation
Preparation
Business Simulation
Technology
Business Simulation
Plan
Business Simulation
Preparation
Lunch
KEY
LTE/Broadband Environment & Market Overview
LTE/Broadband Technology
Project Planning
Financial Aspects
Business Simulation
Shareholder requirements
Wireless broadband business goals
Overall aims of the Telco
Role of vendors & MVNOs
The service proposition
User and handset experience
The network experience
The overall experience
Consumer and wholesale business case
Examples
LTE Technologies
Briefing
This section provides a useful and comprehensive
overview of LTE technology within both the radio
access network and the core network.
This is presented in sufficient detail to enable a
full and detailed analysis of network performance
and costs, this is fully utilised within the business
Business Simulation.
The issues of backhaul and capacity planning are
explored, along with overall system performance.
The impact on handsets and user applications
are described.
The following subject areas are discussed
in detail:
Successful Technology
Implementation & Projects
Telecom companies implement their corporate
strategy through the projects that they undertake.
The environment has become much more
complex and fast moving in recent years as the
pace of innovation has accelerated. The role of
partnerships has increased in importance.
Implementation of broadband/LTE and the
opportunities and challenges that it brings will
further accelerate this change. This module sets
out the key issues of modern technology projects.
The starting point of this module is aligning
projects with corporate strategy, through the
project planning and analysis stages through to
presentation of a successful project proposal.
Areas such as modern work breakdown
structure, customer beta testing, project
planning, scoping, resourcing and risk analysis
are explored in detail within the context of
fast-paced environment of the telecoms
company. Partnerships such as key supplier
management are also explored.
The following subject areas are discussed
in detail:
Calculating Return on
Investment
The project is assessed in terms of its financial
performance. In this module, concepts such as
net present value, cash flow and return on
investment are explored and practically applied to
the business Business Simulation. It is designed
to give participants an excellent commercial
foundation on which to assess and make
decisions.
This module is aimed at delegates who have little
or no financial experience. The aim is to give
delegates the building blocks to be able to
effectively calculate return on investment,
specifically applied to technology projects.
Learning is immediately applied to the business
Business Simulation.
The following subject areas are discussed
in detail:
Business Simulation:
Bringing it all together
Throughout the week, participants, grouped into
learning teams, are set the challenge of
developing a commercially viable business
proposition for LTE, as well as a fully specified
implementation plan.
Technology choices
Future Managers
Specialists
Identified Talent
(5 Days)
Effective Telecoms
Strategies Advanced
Business Diploma (5 Days)
Customer Focus in
Telecoms Advanced
Business Diploma (5 Days)
Business Implementation of
Mobile Broadband Advanced
Business Diploma (5 Days)
Advanced Marketing
The Changing Customer
Requirements
CRM and CEM
Branding & Marketing Comms
Customer Focus & ROMI
Focusing on the
Customer
Focusing on Business
Implementation
Telecoms
Mini MBA
Comprehensive
Competency Development
Focusing on
Strategy Development
Completing the LTE Focus Advanced Business Diploma and one other
ATMS programme as well as a work based project will lead to the award of
a University Postgraduate Certificate in Advanced Telecoms Management