Hino Marketing Tool Guidelines

HINO
MARKETING TOOL
GUIDELINES
ver. 1.0
2015 Feb.
Introduction
The Hino Marketing Tool Guidelines were developed

based on the Hino Brand Visual Design Manual to
p ro v i d e c o n t e n t e s p e c i a l l y re l e v a n t t o m a r k e t i n g
activities. These guidelines are intended to facilitate
the rapid penetration of the Hino brand across various
customer touchpoints.
01
Introduction
Products, services, leaflets, business cards, advertisements, motor shows, showrooms at all of our contact points with
customers, it is vital that we ensure brand penetration and establish a strong brand. The key to accomplishing this is unified,
consistent brand promotion.
s reputation for delivering high-quality motor vehicles, parts, and services, marketing activities
Building on the Hino brand
can then ensure that customers feel an emotional attachment to the Hino brand. This, in turn, enables us to build a powerful
brand that will continue to be the choice of customers for years to come.
In order to maintain the quality of our brand image, these brand guidelines govern the usage of the Marketing Communication
Logomark, brand colors and other elements. No matter what country marketing tools are produced in, always follow the rules
in this manual, and when commissioning creative work to external agencies, always instruct them to comply with this manual.
The content of these guidelines will continue to be improved with regular revisions, so please be sure to refer to the latest
version.
If you have any questions about the content of the guidelines, or if an issue that is not covered comes up when designing a
marketing tool, rather than deciding on your own, please inquire with the contact information provided below.
Global Planning Department
Hino Motors, Ltd.
Tel: +81-42-586-4196
Email: marketing@hino.co.jp
* The main purpose of the Hino Brand Visual Design Manual is promotion of the corporate brand of Hino Motors (Tokyo).
02
Introduction
Hino Black and Hino Red, as seen in their bold use in these guidelines, express the three characteristics
Quality
shown here at left, while fulfilling the vital role of maintaining the visual consistency needed to build a
Durability
Hino Red, the corporate color, promises the confidence and quality of products made without even a
Reliability
Using Hino Red and Hino Black boldly on a single surface intuitively conveys the reliability of the Hino
strong brand image.
hint of compromise. Hino Black expresses a sense of class and strength.
brand while maintaining consistency.

When producing marketing tools, be sure to carry out unified, consistent brand promotion, as
demonstrated in these guidelines. This is the key to ensuring brand penetration and establishing a
strong brand.
03
1.
Design System for Dealers Outside Japan

Design System for Dealers Outside Japan
1.1
Basic Design Elements
1.2
Logomark Versions
1.3
Marketing Communication Logomark
1.4
Clear Space: Marketing Communication Logomark
1.5
Minimum Size: Marketing Communication Logomark
1.6
Brand Colors
1.7
Background Colors
1.8
Background Photographs
1.9 Fonts
1.10
Dealer Logotypes
1.11
Dealer Logotype Samples
1.12 Signature System
04
1.1

Brand Colors
The Hino Brand is communicated

using the basic design elements
shown here. In order to continue
to build a strong Hino brand that
customers trust, always correctly
use these basic design elements
in accordance with the rules in
this manual.
Font
Helvetica Neue Family
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
05
1.2
Logomark Versions
Logomark Versions
Printing
format
Color
Media examples
Catalogs
Leaflets
Billboards
(When the vertical version would be smaller

than the minimum allowable size)
Order of priority
Logomark color:
Expressive Silver
Background color: Hino
Red
Magazine ads
Monochrome
Single-color
newspaper ads
Clothing
Pens and other 3D
items
When gradation
and shading are
not possible (e.g.,
stamps)
06
Logomark color:
Expressive Silver
Background color: Hino
Black
Logomark color: White

Background color: Not
specified
1.3
Marketing Communication
Logomark
Priority 1 (vertical)
The Marketing Communication

Logomark features a metallic
look. As a basic rule, the priority 1
version of the logomark (vertical)
should be used. However, when
it cannot be used due to display
space or other issues, the priority
2 version (horizontal) may be
used. Please do not display the
logomark by itself. It should only
be displayed in combination with
the Hino Logotype, as specified.
Scope of usage:
Marketing communication tools
Examples:
Product catalogs, posters, direct
mail, advertisements (newspaper,
magazine, television, etc.),
PR magazines, promotional
goods (paper bags, gifts, etc.),
brochures produced by the
company, etc.
* Always obtain data from Pro
Work Place
MCL_Vertical.tif
MCL_Holizontal.tif
07
Priority 2 (horizontal)
1.4
Clear Space
Clear Space
Logomark
0.2A
0.2A
Priority 1 version (vertical)
0.2A
Always be sure to leave

sufficient open space around
the Marketing Communication
A=1
Logomark, and avoid displaying

any other elements within that
space. Maintaining the required
clear space raises legibility and
improves recognition of the Hino
brand.
0.2A
Examples of incorrect usage:

Refer to section 6.Incorrect
Usage: Marketing Communication
Logomark
Priority 2 version (horizontal)

0.3A
0.3A
A=1
0.3A
08
0.3A
1.5
Minimum Size
Minimum Size
Logomark
Priority 1 version
Print
Screen display
15mm
60px
25mm
100px
(vertical)
If the Marketing Communication

Logomark is too small, it can
prevent the lettering or shape
from being properly reproduced.
In order to ensure good legibility
and definite recognition of the
Logomark, always display it at
a size greater than the minimum
allowable size shown at right.
There are two minimum sizes
specified, one for ordinary
printing use, and one for websites
Priority 2 version
(horizontal)
and other applications which

will be displayed on a monitor or
other screen.
09
1.6
Brand Colors
Brand Colors
Expressive Silver
(Chrome)
The brand colors give the Hino

brand a highly recognizable color
image. When designing various
marketing tools, use the brand
colors for the logomark and other
elements as basic colors for
maintaining a consistent brand
image. The Hino brand colors are
Expressive Silver (Chrome), Hino
Red, Hino Black, and white.
Note on color reproduction:
In order to ensure colors are
displayed correctly, always
compare with a color chip for
reproduction or a Pantone
sample and check to make sure
that the actual color is as close
as possible to the standard.
When it is not possible to use a
Pantone color sample, or when
the media makes it difficult to
reproduce the color exactly,
use the appropriate color
specifications listed at right and
approximate the correct color as
closely as possible.
Expressive Silver (Chrome)
Logomark color
3D expression
Chrome (or an expression that mimics chrome)
Printing (2D expression) Gradation
* Use the data supplied by Hino Motors for the Marketing Communication Logomark.
* Use chrome plating (or a similar surface treatment) for the 3D chrome logomark on
billboards.
Hino Red
Hino Red
Hino Black
Pantone 185 C
Pantone Process Black C
DIC 156
Print
DIC G-270
Print
C0 M0 Y0 K100
Screen
R0 G0 B0
Web #000000
C0 M100 Y100 K0
Screen
R227 G0 B7
Web #E60012
White
Print
C0 M0 Y0 K0
Screen
R255 G255 B255
Web #FFFFFF
* The specifications for each type

of color use print, screen, and
website are chosen because they
are the closest to the Pantone color.
10
* The specifications for each type of color use print, screen, and website are chosen because they are the closest to the Pantone
color.
1.7
Background Colors
Color
Clear space (See section 1.4)
Background Colors
When printing in color, the basic
rule is to use Hino Red for the
background of the logomark.
Always be sure to use Hino Red
in the designated clear space
around the logomark.
Thus, no matter what background
color is used outside of the
clear space, the background for
the logomark must always be
Hino Red
100%
About 80%
About 50%
About 30%
0% (white)
About 80%
About 50%
About 30%
0% (white
Hino Red. Refer to the chart at

right, which shows the logomark
displayed against background
Hino Black
100%
colors of different intensities of

Hino Red.
These basic principles also apply
to monochrome printing, such as
newspaper advertisements and
other cases when color printing is
not possible.
* When color printing is not possible,

such as newspaper ads
11
1.8
Priority 1
Hino Red Bar
Shown at right are display

examples that illustrate the
relationship between the
logomark and background
photographs. As a general rule,
ensure that Hino Red is used in
the clear space in the background
Priority 3
of the logomark.
PT HINO MOTORS SALES INDONESIA
When using photographs, it can
WismaIndomobil II,JI Letjen MT. Haryono Kav.XX, PPP Jakarta XXXXX

Hino Customer Care Center tel: 0800 100 55XX/ e-mail: x@hino.co.xx
be effective to employ the Hino

Red Bar. (Refer to section 4.2 for
details on how to display the Hino
Priority 2
Red Bar.)
SERIES

12
1.9
Fonts
Fonts
Fonts help to ensure a
Primary Fonts
Helvetica Neue Light
communication. Using a single
ABCabc123
font across all marketing tools
Helvetica Neue Roman
builds a stronger brand image.

For English, use the preferred
ABCabc123
font, Helvetica Neue Family.
Helvetica Neue Medium
(Helvetica Family is considered
ABCabc123
consistent visual image in written
the same.)
Select the font weight in
the terms or text in order to make
the intention clear, for instance,
Helvetica Neue Black
using a bolder weight for titles.
ABCabc123
Device fonts:
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz .,*/=+-&%#()!?
Helvetica Neue Bold
ABCabc123
consideration of the meaning of
When the preferred fonts

cannot be used, for example in
applications such as Microsoft
PowerPoint or Word, websites,
or other such environments, use
Arial as a device font.
Secondary Fonts
Arial Regular
ABCabc123
* Do not use Arial Narrow.
13
* In languages other than English in which the Helvetica Neue Family and Arial Family are not available, use the most
similar font available.
1.10
Dealer Logotypes
Dealer Logotypes
The design of this logotype is
intended to ensure that the names
of dealers are all displayed in the
same manner. When displaying
a dealer name, try to match the
example shown at right.
ABC Motors, Ltd.
Use the preferred fonts specified

on section 1.10.
Example of incorrect usage:
This design for the dealer name
logotype should never be used
within body text.
14
Lorem ipsum doleny

sitamet, consetetier
apisc geitt. ed-diam
nonm
euismod
ABCein
Motors,
Ltd.
tincicld lorem ipsum
doleny sitamet,
consetetier apisc
geitt. Lorem ipsum
1.11

HINO Group Company Name
s Typeface (Helvetica Bold)
The logotype samples shown at
Hino Motors Manufacturing(Thiland)Ltd.
Hino Motors Manufacturing U.S.A Inc.
Hino Motors Sales(Thiland)Ltd.
Hino Motors Sales U.S.A Inc.
PT.Hino Motors Manufacturing Indonesia
Hino Motors Canada, Ltd.
PT.Hino Motors Sales Indonesia
Hino Motors Manufacturing Colombia, S.A.
Hino Motors (China) Co., Ltd
Hino Motors Manufacturing Mexico, S.A. DE C.V.
This design for the dealer name
Shanghai Hino Engine Co., Ltd
Hino Motors Sales Mexico, S.A. DE C.V.
logotype should never be used
GUANGQI HINO MOTORS CO.,LTD
Hino Motors de Venezuela, C.A.
Hino Motors (Malaysia) Sdn., Bhd.
Hino Motors Sales Australia Pty. Ltd.
Hino pak Motors, Ltd.
Hino Motors (Europe) N.V.
Hino Motors Vietnam, Ltd.
Hino Motors Sales,LLC
right are intended to help ensure

that the names of dealers are all
displayed in the same manner.
When displaying a dealer name,
try to match the samples shown
at right.
Example of incorrect usage:
within body text.
Hino Motors Sales India Private Limited

Example of Distributor / Dealer Name
s Typeface (Helvetica Bold)
ABC Motors, Ltd.

*In cases where the distributor or dealer has not adopted a logotype or typeface for the company,
we recommend using Helvetica Bold or Arial Bold typeface for this purpose
15
1.12
Signature System
Signature System
Positioning standards for the logomark, official corporate

logotype, address and other information
The signature system is a

specified method of displaying
Logomark with an address, etc.
that ensures that this kind of
information always presents
the same image. It should be
applied broadly to all visual
communication items. Shown
at right are the specifications
for the basic display format and
positioning standards.
A=1
Take care not to display other

elements (text, figures, etc.) near
Logomark. The size of the
Logomark and the other elements
may vary depending on the
space, function and purpose of
the item being developed, but
their relative positioning should
never change.
Select an appropriate color for
the official corporate logotype,
address and other information, to
suit the item being developed.
16
At least 0.4A
ABC Motors, Ltd.
Top align
DEFG OFFICE
3-2-1 Hino-City, XXXXX, XXXXXXX 00-000, XXX
PHONE : 00-0000-0000 FAX : 00-0000-0000
http://www.hino.com
At least 0.4A
ABC Motors, Ltd.

DEFG OFFICE
PHONE : 00-0000-0000 FAX : 00-0000-0000
http://www.hino.com
A
Left align
0.4A
ABC Motors, Ltd.

DEFG OFFICE
PHONE : 00-0000-0000 FAX : 00-0000-0000
http://www.hino.com
At least 0.4A
* The company name, branch name, and addresses used above are merely examples.
2.
Application Design System

Application Design System
2.1
Business Cards
2.2 Letterhead
17
2.3
Envelope A
2.4
Envelope B
2.1
Business Cards
Business Cards
Sample design A
Business cards are probably

used more often than any other
design application, and they
are an essential part of the first
impression that we make.
Sales Manager
John Smith
Ensuring that all dealers use a

consistent business card format
increases the sense of unity
among employees and presents
an effective image to those we do
business with.
The business card design is shown
at right. Follow these examples
and be sure to correctly reproduce
these designs.
Accompanying the change to
Logomark announced in these
guidelines, the Marketing
Communication Logomark is
the preferred choice for use on
business cards. However, for the
time being, the old corporate
logotype may also be used, as
seen in sample design D.
18
Sample design B
ABC Motors,Ltd.
1231 Automobile Road ,

Toledo, PK 53789
TEL 7232-9118 FAX 7232-2248
E-mail John.smith@abc.com
www.abc.com
Sample design C
John Smith
Sales Manager
ABC Motors,Ltd.

Toledo, PK 53789
TEL 7232-9118 FAX 7232-2248
www.abc.com
Sample design D
John Smith
Sales Manager
John Smith
Sales Manager
ABC Motors,Ltd.

Toledo, PK 53789
TEL 7232-9118 FAX 7232-2248
www.abc.com
ABC Motors,Ltd.
1231 Automobile Road, Toledo, PK 53789

PHONE : 7232-9118
FAX
: 7232-2248
E-mail : John.smith@abc.com
URL
: www.abc.com
2.1
Business Cards
Business Cards
This section shows sample
designs for the back side of
business cards.
Follow these examples and be
sure to correctly reproduce these
Back side sample design E
Back side sample design F
designs.
Use sample design E when the
purpose is to promote the Hino
brand itself.
Use sample design F when the
focus is on creating an effective
Drive Your
Business Easier
marketing tool.
ABC Motors,Ltd.
19
2.2
Letterhead
Letterhead
Used as a marketing tool for
communicating directly with
Sample design A (priority 1)
Sample design B (priority 2)
Sample design C (priority 2)
those we do business with,

letterhead is an important item
for conveying the image of Hino
Motors. As with business cards,
consistent designs should be
produced for all companies. Refer
to the samples shown at right
and correctly reproduce these
designs.
Sample design A is the preferred
choice. Sample design B and
C may only be used when
professionally printed. When
documents will be printed out
on in-house printers, always use
sample design A.
20
ABC Motors,Ltd.
1231 Automobile Road , Toledo, PK 53789

TEL 7232-9118 FAX 7232-2248
www.abc.com
ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com
ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com
2.3
Envelope A
Envelope A
ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com

envelopes are an important item
designs.
Sample design A is the preferred
choice.

ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com
21

ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com
2.4
Envelope B
Envelope B

ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com

envelopes are an important item
BY AIR MAIL


ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com
designs.
BY AIR MAIL

ABC Motors,Ltd.

TEL 7232-9118 FAX 7232-2248
www.abc.com
22
BY AIR MAIL
3.
Sign Design System

Sign Design System
23
3.1
Dealer Outlet Signage Samples
3.2
Signage Lineup
3.3
Color & Materials
3.4
Design Specifications for Signage Logomark
3.5
Design Specifications for Consistent Signage
3.6
Overview of Installation
3.7
Guidelines for Building Sign Installation
3.8
Examples of Incorrect Design
3.9
Examples of Incorrect Installation
3.10
Overview of Installation and Design for Shared Dealer Outlet
3.11
Plan for Installation of Consistent Signage
3.12
Maintenance Schedule
3.13
Design Drawings
3.1

Day
Dealer Outlet
Signage Samples
Type: Primary Sign
Item: Pylon Sign
Signage Logomark:
3D Chrome / Vertical
Type: Building Sign

Item: Panel Sign
Signage Logomark:
3D Chrome /Horizontal
Night
24
3.1

Day
Dealer Outlet
Signage Samples
Type: Primary Sign
Item: Pole Sign
Signage Logomark:
2D Chrome / Horizontal
Type: Building Sign

Item: Panel Sign
Signage Logomark:
3D Chrome / Horizontal
Night
25
3.2
Signage Lineup
Pylon Sign / 3D Chrome
Signage Lineup
1. Primary Sign
Overview
The Pylon Sign not only shows the
Signage Logomark, but also uses the
design of the entire sign to express
the Hino brand.
Rule
When 2 or more Pylon Signs are
placed at a dealer outlet, use either
the vertical or horizontal version for
both signs, in order to express the
Hino brand image properly.
Each country or region must

select and consistently use either
3D Chrome or 2D Chrome for the
Signage Logomark of the Primary
Sign.
Signage Logomark
The Signage Logomark for the Pylon
Sign must be 3D Chrome.
Design: 3D Chrome on Hino Red
backgroundIllumination: External
Size & Location: Please refer to both
the design drawings and Sign Design
System 3-5.
Pole Sign / 2D Chrome
Overview
The Pole Sign can be built larger than
the Pylon Sign. Use the Pole Sign
when the function of the Pylon
Sign is impaired due to a busy
environment.
Rule
When 2 or more Pole Signs are placed
at a dealer outlet, use either the
vertical or horizontal version for both
signs, in order to express the Hino
brand image properly.
26
Dealer Name
Dealer Name must be 2D.
Design: White letters on red
base
Font: Helvetica Bold
Size & Location: Please refer to
both the design drawings and
Sign Design System 3-5.
Signage Logomark
The Signage Logomark for the Pole
Sign must be 2D Chrome.
Design: 2D Chrome on Hino Red
background
Illumination: External
Size & Location: Please refer to both
the design drawings and Sign Design
System, section 3.5.
Dealer Name
The Dealer Name must be 2D.
Design: White letters on Hino
Red background
both the design drawings and
Sign Design System, section
3.2
Signage Lineup
Signage Lineup
Panel Sign / 3D Chrome
Panel Sign / 2D Chrome
Dealer Name
2. Building Sign
One line
Each country or region must
Central Motors
select and consistently use 3D

Chrome or 2D Chrome for the
Signage Logomark of the Building
Two lines
Sign.
Central Motors
ABC Truck Center
Overview
Panel Sign highlights the presence of
the dealer outlet and the location of the
showroom.
Rule
3D Chrome or 2D Chrome of Signage
Logomark have to follow Primary Sign.
*It is prohibited from installing both
3D Chrome and 2D Chrome Signage
Logomark at a dealer outlet.
27
*Please refer to Sign Design System 3-6.
Signage Logomark
Both 3D Chrome and 2D Chrome can be
used for Signage Logomark of Panel Sign.
However, it has to be same type as the
Primary Sign.
Design: 3D Chrome or 2D Chrome on red
base
Illumination: External-illumination
Size & Location: Please refer to both the
design drawings and Sign Design System
3-5.
Dealer Name
Dealer Name must be 2D.
Design: Black letters on silver
metallic base
both the design drawings and Sign
Design System 3-5.
3.3
Color & Materials
Color & Materials

Types of 3D Chrome
Colors & Materials

Pantone
Recommended sheet for

outdoor use3M Scotchcal
HINO Red
185C
JS-6203XL
Silver Metallic
877C
JS-1805XL
White
110602TPX
JS-1000XL
Color
Signage Logomark
Color is one of the most
important elements for expressing
the brand image clearly. Please
use the designated colors and
recommended materials below
for signage production.
The 3D Chrome Signage
Logomark consists of 3 sizes
Types of 3D Chrome Signage

Logomark
3D Chrome Signage
Logomark in this manual
consists of 3 sizes of
Symbol Mark and 4 sizes of
Logotype, then 6 types of
signage are prescribed.
H: 1375 W: 2063
H: 935 W: 1403
H: 620 W: 930
of Symbol Mark and 4 sizes of

Logotype.
H: 636 W: 3930
H: 422 W: 2604
H: 310 W: 1915
H: 211 W: 1303
Please contact Hino Motors., Ltd.

when desiring to produce a 3D
Chrome Signage Logomark other
than the Marks shown here.
6 types of 3D Chrome
Signage Logomark are
available.
Pylon Sign
Panel Sign
L size (H: 10m)
28
L size (H: 10m)
L size (H: 1.5m)
S size (H: 6.8m)
S size (H: 6.8m)
S size (H: 1m)
3.4
Design Standards for Signage Logomark
Design Specifications
for Signage Logomark
Primary Sign / Vertical
10
The difference of the size
0.875
8.25
0.875
ratio between the Hino Red

background and Signage
1.12
Logomark depends on the

signage items.
Please follow the ratio strictly
as the numbers were carefully
considered to express the Hino
brand most effectively.
* The figures specified at
Standard
Number
Value=10
5.5
right represent not the actual

dimensions but the ratios to be
used.
1.02
1.24
1.12
29
3.4
27.07
Primary Sign / Horizontal
1.66
6.0
0.95
16.8
1.66
3.00
Standard
Number
Value=10
4.00
3.00
30
2.72
3.4
42.22
Building Sign / Horizontal

2.59
9.36
1.48
26.2
2.59
1.88
Standard
Number
Value=10
6.24
1.88
31
4.24
3.5
Design Standards
for Consistent Signage
Pylon Sign / Vertical
L size
Illumination
Externalillumination
Signage Logomark
3D Chrome
Side Face
Aluminum Panel / HINO Red
2.5
Signage Logomark Sign Face

Logomark Pylon Sign showcases

the quality and superiority of the
2.5
Dealer Name Sign Face

Hino brand to customers.
Dealer Name
White Sheet
Please follow these design
Main Panel
Aluminum Panel / White
10
specifications to express the Hino

Central Motors
Side Panel
Aluminum Panel / Silver Metallic
Baseboard
Aluminum Panel / Dark Gray
0.8
4.1
*For details, please refer to the

design drawings in this manual.
Please install the illumination to light the whole

Signage Logomark Sign Face equally.
Dimentions
32
Size
Overall Size
Signage Logomark
Sign Face Size
Dealer Name
Sign Face Size
H:10.0m x W:2.5m
H:2.5m x W:2.5m x t:0.5m
H:0.8m x W:2.5m x t:0.5m
H:6.8m x W:1.7m
H:1.7m x W:1.7m x t:0.4m
H:0.55m x W:1.7m x t:0.4m
*Please contact Hino Motors, Ltd. if you cannot help changing the dimensions of the signage because of the
laws and regulations in each country (region).
3.5
Design Standards for Consistent Signage
Design Specifications for

Consistent Signage
Illumination
Signage Logomark
3D Chrome
Pylon Sign / Horizontal
L size
Side Face
6.2


Logomark Pylon Sign showcases

the quality and superiority of the

Hino brand to customers.
2.3
Dealer Name
White Sheet
Main Panel
10
Central Motors
0.8
Side Panel
Baseboard
Aluminum Panel / Dark Gray
4.22


2.5
Dimentions
33
Size
Overall Size
Signage Logomark
Sign Face Size
Dealer Name
Sign Face Size
H:10.0m x W:6.2m
H:2.3m x W:6.2m x t:0.5m
H:0.8m x W:2.5m x t:0.5m
H:6.8m x W:4.2m
H:1.55m x W:4.2m x t:0.4m
H:0.55m x W:1.7m x t:0.4m
3.5

Consistent Signage
Illumination
Signage Logomark
2D Chrome
LL size
Side Face
Pole Sign / Vertical
5.0
Signage Logomark
Sign Face

Logomark Pole Sign is superior in

in visibility and cost.
Dealer Name
White Sheet
3.8

15
Central Motors
1.25
Pole
White Coating
6.65


Dimentions
34
Size
Overall Size
LL
L
M
S
H:15.0m x W:5.0m
H:12.0m x W:4.0m
H:9.0m x W:3.0m
H:6.0m x W:2.0m
Signage Logomark
Sign Face Size
H:5.0m
H:4.0m
H:3.0m
H:2.0m
x
x
x
x
W:5.0m x t:0.9m
W:4.0m x t:0.9m
W:3.0m x t:0.5m
W:2.0m x t:0.5m
Dealer Name
Sign Face Size
H:1.25m x W:3.8m
H:1.0m x W:3.0m
H:0.75m x W:2.3m
H:0.5m x W:1.5m
3.5

Consistent Signage
Illumination
Signage Logomark
2D Chrome
LL size
Side Face
Pole Sign / Horizontal
9.5
Signage Logomark
Sign Face

Logomark Pole Sign is superior in
3.5

visibility and cost.

Dealer Name
White Sheet
3.8

15
Pole
White Coating
Central Motors
1.25
6.25


Dimentions
35
Size
Overall Size
Signage Logomark
Sign Face Size
Dealer Name
Sign Face Size
LL
L
M
S
H:15.0m x W:9.5m
H:12.0m x W:7.6m
H:9.0m x W:5.7m
H:6.0m x W:3.8m
H:3.5m x W:9.5m x t:0.9m

H:2.8m x W:7.6m x t:0.9m
H:2.1m x W:5.7m x t:0.5m
H:1.4m x W:3.8m x t:0.5m
H:1.25m x W:3.8m
H:1.0m x W:3.0m
H:0.75m x W:2.3m
H:0.5m x W:1.5m
3.5

Consistent Signage
3D Chrome
Signage Logomark
3D Chrome

Illumination
External-illumination
Panel Sign / Horizontal

H
The Panel Sign showcases the

front face of the building to
customers effectively.

Dealer Name
Black Sheet

2D Chrome
Signage Logomark
2D Chrome
36
Dealer Name
Black Sheet


Illumination
External-illumination
Dimentions
Size
Sign Face Size
H:1.5m x W:6.3m x 0.15m
H:1.0m x W:4.2m x 0.15m
*Please contact Hino Motors, Ltd. if you

cannot help changing the dimensions
of the signage because of the laws and
regulations in each country (region).
3.6
This section introduces the
Item
Primary Sign
ensure that each sign functions

2D Chrome
Location
Place at the most visible location from a
3D Chrome
basic concept of installation to

effectively.
Quantity
distance along the road facing the site.
Building
One or more
per dealer
outlet
Outdoor Display
Please install the signage at the

most suitable location on each
site.
Building Sign
3D Chrome
Place at the most visible location from a
One or more
per dealer
outlet
distance along the road facing the site.

Place on the side facing the road in order
Building
of priority.
Install only one set of Signage Logomark
(The Combination
of Signage
Logomark Panel
and Dealer Name
Panel is one set)
Combination
The same type (3D Chrome or 2D Chrome)
of Primary Sign and Building Sign set should be
used to express the HINO brand image properly.
Panel and Dealer Name Panel on the

same side of the building.
Outdoor Display
In case it is necessary to install more
than 2 sets on the same side of the

building, please contact us.
Primary Sign
3D Chrome
2D Chrome
Building Sign
3D Chrome
37
Correct
Incorrect
3.7
Guidelines for Building Sign Installation
Guidelines for Building

Sign Installation
The installation standards for the
Building Sign are shown here.
1) Proportion of Building Sign

Provide space for more than 1W(=the
horizontal width of the panel) between
Signage Logomark Panel and Dealer Name
Panel. Install Signage Logomark Panel and
Dealer Name Panel on a horizontal position.
Install Signage Logomark Panel on the left
side and Dealer Name Panel on the right
side facing to the showroom building
1W
1H
Install it horizontally
1W
1W
Please follow the guidelines for

installation.
2) Balance with Background Wall

Provide space for more than 1H
(=the height of the panel) between the
corner of the building and the panel.
3) Place on More Than 2 Sides of

The Building
In the case of placing panels on internal or
external corners, provide space for more
than 1H(=the height of the panel) from the
corner.
4) Place on Smaller Dealer Outlet

Recommend to install only Signage
Logomark Panel for smaller dealer outlet
which cannot keep Distance between
Signage Logomark Panel and Dealer Name
Panel and Distance between the corner of
the building and the panel.
38
1H
1H
1H
1W
1W
More than 1H
Internal corner
Distance more than
the height of
the panel (1H).
1H
More than 1H
1H
More than 1H More than 1H
External corner
Distance more than
the height of
the panel (1H).
1H
1H
3.10
Overview of Installation and Design for Shared Dealer Outlet
Overview of Installation and

Design for
Shared Dealer Outlet
1) In case HINO
s Unified Signage is
possible to be installed
Primary Sign
Building Sign
ABCDEF
Cent
ral Mo
Shared dealer outlets must install
tors
ral
Cent
ors
Mot
the signage so as to showcase

the Hino brand clearly and
achieve differentiation from the
other brands.
For the installation and design,
Place at the location with good visibility from

the front road. Placing near side from the
cruising lane is desirable.
Placing around the entrance preventing from

the obstacles is desirable.
Primary Sign
Building Sign
please consider the cooperation

with other brands and respect the
design and the overall image of
the dealer outlet.
Please inquire with the contact
information provided below.
Global Planning Department
Hino Motors, Ltd.
2) In the case of integrated type with

other brand signage
Sign Face space around Signage Logomark
must not be smaller than Design Standards
for UNIFIED SIGNAGE MANUAL 4-5 to 4-7.
If there are some blanks around Signage
Logomark when following Design
Standards, it is advisable that the blanks
are to be red.
Place the signage considering the balance
with other brands and the overall design of
the signage.
Tel: +81-42-586-4196
Email: marketing@hino.co.jp
39
Place HINO Signage Logomark on the upper

area in the case more than 2 brand
s mark and
logo are placed vertically.
3.11
Planning for Installation of Consistent Signage
Planning for Installation of

Consistent Signage
Checklist
Contents
of Plan
Purpose
of Plan
Checklist for Planning:

This section shows the points
to confirm in advance before
installing signage.
Conditions of
environment
for installation
Signage should be
installed for its
maximum appeal.
In checking the points, emphasis

should be put on "appealing
to the viewers precisely and
effectively"and "maintaining the
Regulations
All answers to "important points"

not "Yes," or if you have any
Check Items
Important Points
How is the development of the area around the place

where signage is to be installed?
Industrial or commercial area, green tract of land or

other
Are measures being considered to prevent the

installation of signage from putting an obstacle to the
surrounding area?
Are there other competing signage?
Yes (signage by automobile dealers or other) or no
Do you plan to avoid the other signage obstructing

your signage?
Situation of signage installation by other automobile dealers
The number of signage installed is large or small.

The signage installed is large or small.
Is the visibility of the installed signage predicted

through surveys, photographs and other tools?
Are there any development plans for surrounding areas?
Yes (neighboring buildings, elevated roads or

pedestrian bridge or other) or no
Is it technically and economically possible to install a

signage?
Is the foundation strong enough?
Strong enough or not strong enough
Is it technically and economically possible to install a

signage?
Statutory
regulations
Most effective signage
should be made within
existing regulations.
signage effectively."
must be "Yes." If any answer is
Concrete Contents
Items
concern or question, please

consult with Hino Motors, Ltd.
In the same country or

region, to unify the
HINO brand, Signage
Logomark to be used
for Primary Sign and
Building Sign should be
unified and either 3D
Chrome or 2D Chrome
should be used.
Voluntary
regulations
4
40
Choose the size,

location to install in
site, the location to fix
to building and
quantity, so that it
produces the maximum
appealing effect.
Yes (location for installation, height, area of the

display, colors, language displayed and design) or no
Are there any other regulations?
Yes or no
Are there any agreements with the

residents?
Yes or no
Is there any concern that the signage

may become a source of pollution?
Yes (electromagnetic interference, sunshine or

lighting) or no
2D Chrome / Pole Sign

Vertical combination or horizontal combination
3D Chrome
Building Sign
Combination
Location to
install in site
(Primary Sign)
Have you examined the details of the regulations to prevent

any problems with the signage being planned?
Have necessary steps been taken, or preparations been
made, to confirm that there is no such problem?
Is application for approval complete?
Have you conducted investigation about the various

conditions that may disturb the living environment of
local residents?
3D Chrome / Pylon Sign

Vertical combination or horizontal combination
Primary Sign
Size
Size,
location to
install and fix,
and quantity
Are there outdoor advertising

regulations?
Correct or incorrect
Primary Sign
Pylon Sign
LS
Pole Sign
LLLMS
Is Signage Logomark unified and either 3D Chrome or

2D Chrome is used in the same country or the same
region?
Is the correct combination of Primary Sign and

Building Sign used?
Is the size of the signage large enough to produce its
intended effects ?
Building Sign
LS
Visibility of the location to install the

signage
Visibility is good (distance: m) or not good
Is clear visibility assured?

[The structures (including structures planned to be
installed) don't obstruct the visibility of the signage.]
To the main
neighboring road
Appropriate or Inappropriate
Is the signage installed at the location where it offers

good visibility from the main neighboring road?
To other
neighboring road
In case the dealer outlet faces two or more roads, is the

appeal to the other neighboring road proprely made?
Is the signage installed near the site entrance and

does it suggest where the site entrance is?
Is the site entrance clearly visible?
(The signage doesn't obstruct the site entrance.)
Appropriateness
to the condition of
the neighboring
road
Expression of guidance at site entrance
3.11
Planning for Installation of Consistent Signage
Planning for Installation of

Consistent Signage
Checklist for Planning:
Size,
location to
install and fix,
and quantity
This section shows the points
Choose the size,

location to install in
site, the location to fix
to building and
quantity, so that it
produces the maximum
appealing effect.
Location to fix
to building
(Building Sign)
Quantity of
installation
to confirm in advance before
Signage
Logomark
Sign Face
In checking the points, emphasis

should be put on "appealing
effectively"and "maintaining the
Design
Accurate expression as
this manual will build
the HINO brand and
improve its reliability
and make a favorable
impression.
Is it installed at the front of the building and at the

side where there is the entrance to the building?
Installation to building in complicated

shape
Comply with or fail to comply with
In the case of installing signage for the building in a

complicated shape, does it comply with the guideline?
set (s)
Primary Sign
Building Sign
Sign Face
not "Yes," or if you have any
Lighting
Schedule
Lighting should increase

the visibility of the
signage at night.
The way the signage is
visible in the daytime and
at night should be unified.
A schedule should be
drawn up for effective
manufacturing and
installation.
In the case that the site and building are extremely

large or small, are the appropriate number of
signages considered?
set (s)
Ratio
Color
3D / Chrome
Ratio
Color
HINO Red
2D / Chrome
Does Signage Logomark represent the same ratio

and the color as this manual?
Does Sign Face represent the same ratio and the
color as this manual?
Do you plan to exclude any sings other than the
Signage Logomark displays in the signage?
Height of letters
Color
Primary Sign / White

Building Sign / Black
Ratio
Color
Primary Sign / HINO Red

Building Sign / Silver Metallic
Font
Is the font used as designated?
Overall design of signage
Do the ratio of the overall and each element follow

this manual?
Lighting facilities
___ ___-watt lamps
Can the lighting facilities correctly appeal for the

color and design of the signage at night?
Electric capacity
the electric capacity for use (kw) or

in short supply
Has the power source construction work to secure

electric capacity for signage lighting been considerd?
Production schedule to be completed on

(day/month/year)
Do you plan the design and installation schedule

according to the reasonable planning?
Dealer Name
Sign Face
Sign Face
Contents of display
must be "Yes." If any answer is
41
Expression of guidance to the building front
Dealer Name
All answers to "important points"
consult with Hino Motors, Ltd.
Is it visible from the main neighboring road and the

site entrance?
Contents of display
signage effectively."
concern or question, please
Visibility is good (distance: m) or not good
Signage
Logomark
installing signage.
to the viewers precisely and
Visibility of the location to fix the signage
Does Dealer Name represent the same height of

letters and the color as this manual?
Does Sign Face represent the same ratio and the
color as this manual?
3.12
Maintenance:
Referring to the schedule at right,
Details of Maintenance Schedule

Components
Details of work
First
year
Second
year
Third
year
Fourth
year
Fifth
year
regular maintenance schedule should

- Wipe with water 2
(half-yearly)
be prepared in consultation with a

contractor.
Surface material 1
Explanation:
Discoloration and rusting of
the surface material and other
components, as well as the
deterioration materials, are difficult to
identify unless they are reviewed every
Pole
(Pole Sign only)
year. Early and careful repair helps to

ensure the continued effectiveness
Inner frame
schedule and include necessary costs

in their annual budgets.
- Wipe with water 2

- Repair painting
(half-yearly)
- Repainting of entire
surface
(every four years)
- Wipe with water
- Repair painting
(every other year)
of signage, and therefore dealers are

advised to prepare a maintenance
- Anticorrosive painting
- Surface protection
painting
(every other year)
electric bulbs
- Replacement of burnt
electric bulbs
(timely)
lights and wiring
- Breakdown confirmation
and replacement of
lights and wiring
(every four years)
Illumination
At coastal areas and high rainfall areas, painting and every parts deteriorate very quickly,
therefore, the maintenance cycle should be shortened.
42
Regular maintenance; confirmation, repaire, replacement.

Defects, if any, should be repaired or replaced timely.
1Surface material includes the followings:

Signage Logomark, Dealer Name, every Sign Face and Panel
2When rust is found, repaire and paint with anticorrosive paint.
3.13
Design Drawings
Large Size Pylon Sign / H = 10000mm
LL Size Pole Sign / H = 15000mm
3D Chrome Signage Logomark: Vertical
2D Chrome Signage Logomark: Horizontal
Small Size Pylon Sign / H = 6800mm
Large Size Pole Sign / H = 12000mm
Large Size Pylon Sign / H = 10000mm
Medium Size Pole Sign / H = 9000mm
Small Size Pylon Sign / H = 6800mm
Small Size Pole Sign / H = 6000mm
LL Size Pole Sign / H = 15000mm
Large Size Panel Sign / H = 1500mm
Large Size Pole Sign / H = 12000mm

Medium Size Pole Sign / H = 9000mm

Small Size Pole Sign / H = 6000mm

43
Small Size Panel Sign / H = 1000mm

Section A-A'
R250
2500
2063
<Dealer Name Sign Face>

Aluminum / HINO Red
(PANTONE 185C, Same Color as
3M Scotchcal JS-6203XL)
218.5
Recessed Joint
280
218.5
Detail D
<Top Cover>
Aluminum / HINO Red
500
<Side Face>
Aluminum / HINO Red
15
<Signage Logomark>
FRP or ABS Resin + Chromium Sheet
<Side Panel>
Aluminum / Silver Metallic
(PANTONE 877C,
Same Color as
Detail B
Center
Justified
1300
<Dealer Name>
Helvetica Bold
White Sheet
(PANTONE 110602 TPX, Same Color as
25
1300
50
500
Hino Motors, Ltd. / Pylon Sign Design Drawings
1300
2400
2500
TITLE:
<Side Panel>
(PANTONE 877C,
Same Color as
Butt Joint
<Baseboard>
Aluminum / Dark Gray
(PANTONE 431C)
600
50
<Main Panel>
Aluminum / White
(PANTONE 110602 TPX,
Same Color as
15
800
150 100 150
200 200
4100
1300
450
200
1650
25
600

Aluminum / HINO Red
In Case of Two Lines Dealer Name
Recessed Joint
Eye Level +1550
<Side Panel>
(PANTONE 877C,
Same Color as 3M Scotchcal JS-1805XL)
Central Motors
Detail F

Aluminum / HINO Red
Recessed Joint

Aluminum / HINO Red
(PANTONE 185C,
44
800
275 250 275
Central Motors
800
Detail C
Eq.
Center Justified
10000
Max. 2063
Eq.
<Side Panel>
(PANTONE 877C,
Same Color as
<Side Panel >

2500
1300
15
A'
2600
<Side Face>
Aluminum / HINO Red
(PANTONE 185C,
Same Color as
<Signage Logomark Sign Face>

Aluminum / HINO Red
<Main Panel >

Aluminum / White
1300
<Signage Logomark>
FRP or ABS Resin +
Chromium Sheet
Detail E

Aluminum / HINO Red
280 310 255
2500
2500
1375
<Illumination>
External - Illumination
Central Motors
ABC Truck Center

Eq.
Eq.
Max. 2063
2500
Note 1: There is Small Size Pylon Sign (H6800mm) in addition to Large Size Pylon Sign (H10000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-8)
Note 2: Select products capable of at least eight years of outdoor weather resistance for outside use.
Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.
Note 4: In the case where the "Signage Logomark Sign Face" is divided, make sure as far as possible that the joint does not overlap the "Signage Logomark".
Note 5: Decide on the position of lighting fittings and the number of lights based on the lights that are available in each country.
Note 6: Draw up plan for the structures including the foundation, pillars and secondary components, observing law of each country and after making a structural calculation.
Large Size Pylon Sign (3D Chrome Signage Logomark: Vertical Combination) / H=10000mm
SCALE:
1:50, 1:6
DATE:
REVISE:
March, 2008
September, 2009
NO:
Detail D
Aluminum / HINO Red
Section A-A'
<Top Cover>
Aluminum / HINO Red
400
R200
<Side Face>
Aluminum / HINO Red
<Side Panel>
(PANTONE 877C,
Same Color as
148.5
<Signage Logomark>
ABS Resin + Chromium Sheet
190
1403
Detail E
Aluminum / HINO Red

Aluminum / HINO Red
190 211 174
<Side Face>
Aluminum / HINO Red
(PANTONE 185C,
Same Color as
<Main Panel >

Aluminum / White
880
15
A'
<Side Panel >

880
1760
Eq.
550
Center
Justified
190 170 190
Central Motors
550

Aluminum / HINO Red
(PANTONE 185C,
Eq.
Center Justified
6800
1700
Max. 1403
F
880
25
400
45
Recessed Joint
<Side Panel>
(PANTONE 877C,
Same Color as
35
890
1630
1700
TITLE:
405
Butt Joint
<Baseboard>
(PANTONE 431C)
35
<Main Panel>
Aluminum / White
Same Color as
15
550
2790
880
405
880
150
350

Aluminum / HINO Red

Aluminum / HINO Red
Recessed Joint
1650
25
Central Motors
Detail F
<Dealer Name>
Helvetica Bold
White Sheet
Eye Level +1550
<Side Panel>
(PANTONE 877C,
<Side Panel>
(PANTONE 877C,
Same Color as
136 136
<Signage Logomark>
105 68 105
1700
1700
935
<Illumination>
Detail C
15
1700
148.5
Detail B
Recessed Joint
Central Motors
ABC Truck Center

Eq.
Eq.
Max. 1403
1700
Note 1: There is Large Size Pylon Sign (H10000mm) in addition to Small Size Pylon Sign (H6800mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -8)
Small Size Pylon Sign (3D Chrome Signage Logomark: Vertical Combination) / H=6800mm
SCALE:
1:40, 1:6
DATE:
REVISE:
March, 2009
September, 2009
NO:
<Top Cover>
Aluminum / HINO Red
(PANTONE 185C, Same Color as 3M Scotchcal JS-6203XL)
Section A-A'
500
<Side Face>
Aluminum / HINO Red
(PANTONE 185C,
Same Color as
Detail D
Aluminum / HINO Red
R250
336
1403
6226
221
3930
336
<Signage Logomark>
ABS Resin +
Chromium Sheet

Aluminum / HINO Red
(PANTONE 185C, Same Color as 3M Scotchcal JS6203XL)
Recessed Joint
15
Detail E
Aluminum / HINO Red
682.5
636
2300
<Illumination>
935
682.5
<Side Panel>
(PANTONE 877C,
Same Color as
Eq.
Central Motors
Center
Justified
7700
F
1340
Detail C
4220
46
450
25
1340
50
2400
500
1300
2500
TITLE:
600
50
200
25
600
Recessed Joint
<Side Panel>
(PANTONE 877C,
Same Color as
<Side Panel >

(PANTONE 877C,
Same Color as
Note 1: There is Small Size Pylon Sign (H6800mm) in addition to Large Size Pylon Sign (H10000mm).
(Refer to: UNIFIED SIGNAGE MANUAL 4-9)
<Main Panel>
Aluminum / White
Same Color as
15
Recessed Joint
Eye Level +1550
<Side Panel>
(PANTONE 877C,

Aluminum / HINO Red
Central Motors
1340

Aluminum / HINO Red
(PANTONE 185C,
<Dealer Name>
Helvetica Bold
White Sheet
Same Color as
Detail F
Butt Joint
<Baseboard>
(PANTONE 431C)
800
150 100 150
200 200
Max. 2063
Center Justified
<Main Panel >

Aluminum / White
Same Color as
1650

Aluminum / HINO Red
800
10000
Eq.
800
A'
2500
15
<Side Panel>
(PANTONE 877C,
Same Color as
1340
<Side Face>
Aluminum / HINO Red
(PANTONE 185C,
Same Color as
275 250 275
2680
<Signage Logomark>
1340
Detail B
Central Motors
ABC Truck Center

Eq.
Eq.
Max. 2063
2500
Note 6: Draw up plan for the structures including the foundation, pillars and secondary components, observing law of each country and after making
a structural calculation.
Large Size Pylon Sign (3D Chrome Signage Logomark: Horizontal Combination) / H=10000mm
SCALE:
1:50, 1:6
DATE:
REVISE:
March, 2009
September, 2009
NO:
<Top Cover>
Aluminum / HINO Red
Section A-A'
400
<Side Face>
Aluminum / HINO Red
Detail D
Aluminum / HINO Red
R200
Recessed Joint
15
4195
257
930
147
2604
<Signage Logomark>
257
<Side Panel>
(PANTONE 877C,
Same Color as

Aluminum / HINO Red
465
Detail E
Aluminum / HINO Red
422
620
1550
<Illumination>
<Side Face>
Aluminum / HINO Red
(PANTONE 185C,
Same Color as
<Side Panel>
(PANTONE 877C,
Same Color as
910
Eq.
Central Motors
Center
Justified
910
Central Motors
<Dealer Name>
Helvetica Bold
White Sheet
Same Color as
Eye Level +1550
<Side Panel >

(PANTONE 877C,
Same Color as
25
405
35
400
47
890
Butt Joint
1630
1700
TITLE:
<Baseboard>
(PANTONE 431C)
405
35
<Main Panel>
Aluminum / White
Same Color as
15
550
2880
910
910
350
<Side Panel>
(PANTONE 877C,
Same Color as
Recessed Joint
150
25

Aluminum / HINO Red
Recessed Joint
1650
<Side Panel>
(PANTONE 877C,
Detail F
<Main Panel >

Aluminum / White
Same Color as
136 136
1700
Max. 1403
Center Justified
190 170 190

Aluminum / HINO Red
(PANTONE 185C,
550
6800
Detail C
Eq.

Aluminum / HINO Red
105 68 105
A'
910
1820
15
550
<Signage Logomark>
465
Detail B
Central Motors
ABC Truck Center

Eq.
Max. 1403
1700
Eq.
Note 1: There is Large Size Pylon Sign (H10000mm) in addition to Small Size Pylon Sign (H6800mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-9)
Small Size Pylon Sign (3D Chrome Signage Logomark: Horizontal Combination) / H=6800mm
SCALE:
1:40, 1:6
DATE:
REVISE:
March, 2008
September, 2009
NO:
Section A-A'
Detail B
<Top Cover>
Aluminum / White
(PANTONE 110602 TPX)
900
<Illumination>

Aluminum / HINO Red
5000
900
4200
400
15
<Side Face>
Aluminum / White
500
10
400
2750
<Signage Logomark>
White Sheet
5000
Detail C <Diagram>
A'
Central Motors
Detail D
<Pole>
Steel / White
(PANTONE 110602TPX)
TITLE:
LL Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=15000mm
SCALE:
1250
300 300
250 150 250
1650
48

Aluminum / HINO Red
<Top Cover>
Aluminum / White
Note 1: There are Large Size (H12000mm), Medium Size (H9000mm) and Small Size (H6000mm) in addition to LL Size Pole Sign (H15000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-10)
Hino Motors, Ltd. / Pole Sign Design Drawings
10
6650
6650
<Dealer Name>
Helvetica Bold
White Sheet
Eye Level +1550
2100
Center
Justified

Aluminum / HINO Red
15
1250
Central Motors
<Pole>
Steel / White

Aluminum / HINO Red
Eq.
1250
15000
Eq.
3800
Max. 3150
Center Justified
435 380 435
2100
620
Bolt

Aluminum / HINO Red
630 500
5000
<Side Face>
Aluminum / White
<Pole>
Steel / White
Central Motors
ABC Truck Center
Eq.
1:80, 1:6
DATE:
REVISE:
Eq.
Max. 3150
3800
March, 2009
September, 2009
NO:
Detail B
about 560
Section A-A'

Aluminum / HINO Red
<Top Cover>
Aluminum / White
4000
320
3360
2200
Bolt
Eq.
3000
Max. 2500
Eq.
Central Motors

Aluminum / HINO Red
Detail D
A'
10
Aluminum / HINO Red
5400
<Dealer Name>
Helvetica Bold
White Sheet
5400

Aluminum / HINO Red
15
Center
Justified
1000
1000
Central Motors
350 300 350
Center Justified
<Pole>
Steel / White
496 504 400

Aluminum / HINO Red
1600
1600
12000
Detail C <Diagram>
<Signage Logomark>
White Sheet
4000
4000
<Side Face>
Aluminum / White
<Side Face>
Aluminum / White
<Pole>
Steel / White
320
400
900
15
10
900
<Illumination>
<Top Cover>
Aluminum / White
Eye Level +1550
49
TITLE:
Large Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=12000mm
SCALE:
1:80, 1:6
200 120 200
Note 1: There are LL Size (H15000mm), Medium Size (H9000mm) and Small Size (H6000mm) in addition to Large Size Pole Sign (H12000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -10)
1000

240 240
1650
<Pole>
Steel / White
(PANTONE 110602TPX)
Central Motors
ABC Truck Center
Eq.
DATE:
REVISE:
Max. 2500
3000
March, 2009
September, 2009
Eq.
NO:
Detail B
about 410
Section A-A'
<Top Cover>
Aluminum / White
15
<Side Face>
Aluminum / White
10
500
<Illumination>

Aluminum / HINO Red
500
3000
2520
<Pole>
Steel / White
240
300
240
372 378 300

Aluminum / HINO Red
750
Central Motors
Eq.
Center
Justified
Central Motors

Aluminum / HINO Red
Detail D
<Pole>
Steel / White
(PANTONE 110602TPX)
1650
50

Aluminum / HINO Red
<Top Cover>
Aluminum / White
TITLE:
Medium Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=9000mm
SCALE:
145 92 145
750
1:60, 1:6
184 184
Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Small Size (H6000mm) in addition to Medium Size Pole Sign (H9000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -10)

Aluminum / HINO Red
10
<Dealer Name>
Helvetica Bold
White Sheet
A'
4000
4000
1250
2300
Max. 1900
Center Justified
<Pole>
Steel / White
15
9000
Eq.
260 230 260

750
1250
Eye Level +1550
Bolt
3000
<Side Face>
Aluminum / White
Detail C <Diagram>
3000
1650
<Signage Logomark>
White Sheet
Central Motors
ABC Truck Center

Eq.
DATE:
REVISE:
Max. 1900
2300
March, 2008
September, 2009
Eq.
NO:
Detail B
about 270
500
<Top Cover>
Aluminum / White
<Illumination>
2000
1680
160
<Side Face>
Aluminum / White
<Pole>
Steel / White
Detail C <Diagram>
1100
<Signage Logomark>
White Sheet
Bolt
2000
2000

Aluminum / HINO Red
248 252 200

500
Center
Justified
A'
Detail D
10
<Dealer Name>
Helvetica Bold
White Sheet
Eye Level +1550

Aluminum / HINO Red
<Top Cover>
Aluminum / White
2600
2600
Central Motors

Aluminum / HINO Red

Aluminum / HINO Red
15
Eq.
Central Motors
<Pole>
Steel / White
900
1500
Max. 1250
Center Justified
500
6000
Eq.
190 120 190
900
<Side Face>
Aluminum / White
15
160
200
500
10
Section A-A'

Aluminum / HINO Red
1650
<Pole>
Steel / White
(PANTONE 110602TPX)
TITLE:
Small Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=6000mm
SCALE:
1:40, 1:6
100 60 100
500
51
Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Medium Size (H9000mm) in addition to Small Size Pole Sign (H6000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -10)
120 120

Central Motors
ABC Truck Center
Eq.
DATE:
REVISE:
Max. 1250
1500
March, 2009
September, 2009
Eq.
NO:
Section A-A'
<Top Cover>
Aluminum / White
Detail B
Aluminum / HINO Red
180
900
900
490
2139
9475
308
6048
<Signage Logomark>
White Sheet
(PANTONE 110602 TPX, Same Color as 3M Scotchcal JS-1000XL)
490
15
<Side Face>
Aluminum / White
10
<Illumination>
973
1263.5
Detail C
50
Eq.
3800
Max. 3150
Center Justified
1250
Central Motors
50
Eq.
Center
Justified
1250
15000
A'
10
Aluminum / HINO Red

Aluminum / HINO Red

Aluminum / HINO Red
<Top Cover>
Aluminum / White
Detail D
15
435 380 435
4000
4000
15
1400
1050
3500
<Side Face>
Aluminum / White
(PANTONE
110602 TPX)
1263.5
1050
<Pole>
Steel / White
Central Motors
<Pole>
Steel / White
50
6250
6250
<Dealer Name>
Helvetica Bold
White Sheet
Same Color as

Aluminum / HINO Red
(PANTONE 185C,
Same Color as
3M Scotchcal
JS-6203XL)

1250
300 300
250 150 250
Eye Level +1550
1650
<Pole>
Steel / White
Central Motors
ABC Truck Center
Eq.
52
Note 1: There are Large Size (H12000mm) , Medium Size (H9000mm) and Small Size (H6000mm) in addition to LL Size Pole Sign (H15000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -11)
TITLE:
LL Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=15000mm
SCALE:
1:80, 1:6
DATE:
REVISE:
Max. 3150
3800
March, 2009
September, 2009
Eq.
NO:
Section A-A'

Aluminum / HINO Red
120
900
Detail B
<Top Cover>
Aluminum / White
15
<Side Face>
Aluminum / White
10
<Illumination>
7580
392
900
1711
246
4839
<Signage Logomark>
White Sheet
392
<Pole>
Steel / White

Aluminum / HINO Red
778
1011
5
15
1011
1120
10
840
<Side Face>
Aluminum / White
(PANTONE
110602 TPX)
2800
840
Detail C

Aluminum / HINO Red
A'
Central Motors
Center
Justified
5000
5000
1000

Aluminum / HINO Red
50
Eq.
Detail D
15
3000
Max. 2500
Center Justified
Central Motors
1000
12000
50
Eq.
3200
350 300 350
3200
<Top Cover>
Aluminum / White
<Pole>
Steel / White
<Dealer Name>
Helvetica Bold
White Sheet
Same Color as

Aluminum / HINO Red
(PANTONE 185C,
Same Color as
3M Scotchcal
JS-6203XL)
50
Eye Level +1550
53
TITLE:
Large Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=12000mm
200 120 200
1000
1650
Note 1: There are LL Size (H15000mm), Medium Size (H9000mm) and Small Size (H6000mm) in addition to Large Size Pole Sign (H12000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-11)
240 240
<Pole>
Steel / White
Central Motors
ABC Truck Center

Eq.
SCALE:
1:80, 1:6
DATE:
REVISE:
Max. 2500
3000
March, 2008
September, 2009
Eq.
NO:
10
about 270
Detail B
Aluminum / HINO Red
120
500
Section A-A'
<Top Cover>
Aluminum / White
15
10
<Illumination>
294
1283
185
3629
<Pole>
Steel / White
<Signage Logomark>
White Sheet
5685
500
294
15
584
758
758
630
2100
840
630
10
Aluminum / HINO Red
50
Eq.
Central Motors
A'
Center
Justified

Aluminum / HINO Red
Aluminum / HINO Red
Detail D
15
2300
Max. 1900
Center Justified
750
750
50
Eq.
260 230 260
9000
2400
<Top Cover>
Aluminum / White
2400
<Side Face>
Aluminum / White
(PANTONE
110602 TPX)
Detail C
<Side Face>
Aluminum / White
Central Motors

Aluminum / HINO Red
(PANTONE 185C,
Same Color as
3M Scotchcal
JS-6203XL)
<Pole>
Steel / White
50
<Pole>
Steel / White
54
Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Small Size (H6000mm) in addition to Medium Size Pole Sign (H9000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -11)
TITLE:
Medium Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=9000mm
SCALE:
1:60, 1:6
145 92 145
750

184 184
3750
Eye Level +1550
1650
3750
<Dealer Name>
Helvetica Bold
White Sheet
Central Motors
ABC Truck Center
Eq.
DATE:
REVISE:
Max. 1900
2300
March, 2009
September, 2009
Eq.
NO:
11
Section A-A'

Aluminum / HINO Red
15
<Side Face>
Aluminum / White
10
120
500
about 190
Detail B
<Top Cover>
Aluminum / White
3790
196
500
855
123
196
2420
<Pole>
Steel / White
<Signage Logomark>
White Sheet
389
505.5
A'
Center Justified
Central Motors
Center
Justified
2500
2500
Eye Level +1550
1650
15
Aluminum / HINO Red
<Top Cover>
Aluminum / White

Aluminum / HINO Red
(PANTONE 185C,
Same Color as

Aluminum / HINO Red
(PANTONE 185C,
Same Color as
15
Detail D
50
Eq.
500
1500
Max. 1250
175 150 175
500
6000
50
Eq.
10
Central Motors
<Pole>
Steel / White
<Dealer Name>
Helvetica Bold
White Sheet
Same Color as
<Pole>
Steel / White
500
120 120
55
Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Medium Size (H9000mm) in addition to Small Size Pole Sign (H6000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -11)
TITLE:

Aluminum / HINO Red
(PANTONE 185C,
Same Color as
3M Scotchcal
JS-6203XL)
50
Small Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=6000mm
SCALE:
1:40, 1:6
100 60 100
1600
560
420
1400
1600
<Side Face>
Aluminum / White
(PANTONE
110602 TPX)
505.5
420
Detail C
<Illumination>
Central Motors
ABC Truck Center
Eq.
DATE:
REVISE:
Max. 1250
1500
March, 2009
September, 2009
Eq.
NO:
12
Detail A
<Top Cover>
Aluminum / HINO Red
Section B-B'
150
Drainer Processing
30
150
15 105
30
15 105
<Illumination>
1403
222
3930
15
282.5
6332
388.5
15
10
165
388.5
15
282.5
432
935
636
Recessed Joint
282.5
432
<Side Panel>
Aluminum / HINO Red
B'
150

Aluminum / HINO Red
Detail C
<Top Cover>
Aluminum / HINO Red
45
165
<Top Cover>
<Signage Logomark>
ABS Resin +
Chromium Sheet
15
<Signage Logomark>
15 105
1500
10
165
388.5
<Signage Logomark>
6332
Eq.
Max. 5555
Eq.
Center Justified
559.5
In Case of Two Lines Dealer Name <1:80>

Recessed Joint
6332
56
<Dealer Name>
Helvetica Bold
Black Sheet
(PANTONE Black 6C, Same Color as
Hino Motors, Ltd. / Panel Sign Design Drawings
TITLE:
<Dealer Name Sign Face >

3M Scotchcal JS -1805XL)
<Side Panel >

362 140 362
Center
Justified
1500
318 318
381
Central Motors
559.5
1500
Eq.
Max. 5555
Eq.
Central Motors
ABC Truck Center
150
Note 1: There is Small Size Panel Sign (H1000mm) in addition to Large Size Panel Sign (H1500mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-12)
Large Size Panel Sign (3D Chrome Signage Logomark: Horizontal Combination) / H=1500mm
SCALE:
1:40, 1:10
DATE:
REVISE:
March, 2008
September, 2009
NO:
13
Detail A
<Top Cover>
Aluminum / HINO Red
Drainer Processing
930
148
2604
190
4222
270
15
<Illumination>
150
30 15 105
30 15 105
15
10
165
Section B-B'
150
15
270
Recessed Joint
<Side Panel>
Aluminum / HINO Red

Aluminum / HINO Red
<Signage Logomark>
150
Detail C
<Top Cover>
Aluminum / HINO Red
15
45
165
<Top Cover>
<Signage Logomark>
ABS Resin +
Chromium Sheet
15 105
289
422
B'
289
620
190
1000
190
165
10
270
4222
Eq.
Max. 3682
<Signage Logomark>
Eq.
57
TITLE:

150
<Side Panel >

241.5 95 241.5
<Dealer Name>
Helvetica Bold
Black Sheet
4222
Max. 3682
Eq.
Center
Justified
1000
Central Motors
Recessed Joint
211 211
253
373.5
1000
373.5
Center Justified
Eq.
Central Motors
ABC Truck Center
Note 1: There is Large Size Panel Sign (H1500mm) in addition to Small Size Panel Sign (H1000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -12)
Small Size Panel Sign (3D Chrome Signage Logomark: Horizontal Combination) / H=1000mm
SCALE:
1:30, 1:10
DATE:
REVISE:
March, 2009
September, 2009
NO:
14
Detail A
<Top Cover>
Aluminum / HINO Red
150
15
15
282
6332
1429.5
30 15 105
10
<Illumination>
326.5
150
30 15 105
Drainer Processing
165
Section B-B'
205.5
4044
326.5
651
Recessed Joint
424.5
<Side Panel>
Aluminum / HINO Red
<Signage Logomark>
White Sheet
3M Schotchcal JS-1000XL)

Aluminum / HINO Red
150
Detail C
45
165
<Top Cover>
<Top Cover>
Aluminum / HINO Red
15
B'
<Signage Logomark>
White Sheet
Same Color as
15 105
424.5
936
1500
282
282
10
165
326.5
<Signage Logomark>
White Sheet
Same Color as
6332
Max. 5679
Eq.
Eq.
6332
Recessed Joint
TITLE:

<Side Panel >

354.5 140 354.5
Center
Justified
Eq.
1500
Central Motors
<Dealer Name>
Helvetica Bold
Black Sheet
58
325.5 325.5
390
555
1500
555
Center Justified
Max. 5679
Eq.
Central Motors
ABC Truck Center
150
Note 1: There is Small Size Panel Sign (H1000mm) in addition to Large Size Panel Sign (H1500mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -12)
Large Size Panel Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=1500mm
SCALE:
1:40, 1:10
DATE:
REVISE:
March, 2009
September, 2009
NO:
15
Detail A
150
165
Drainer Processing
218
953
137
2696
150
15 105
15
30
15 105
15
188
<Illumination>
4222
30
10
<Top Cover>
Aluminum / HINO Red
Section B-B'
218
<Side Panel>
Aluminum / HINO Red

Aluminum / HINO Red
150
<Top Cover>
Aluminum / HINO Red
10
218
165
45
165
<Top Cover>
Detail C
15
Recessed Joint
<Signage Logomark>
White Sheet
Same Color as
15 105
283
<Signage Logomark>
White Sheet
434
B'
283
624
188
1000
188
<Signage Logomark>
White Sheet
Same Color as
4222
Eq.
Max. 3786
Eq.
Central Motors
<Dealer Name>
Helvetica Bold
Black Sheet
59
TITLE:

Recessed Joint
4222
Center
Justified
Eq.
150
<Side Panel >

1000
260 260
192.5 95 192.5
260
370
1000
370
Center Justified
Max. 3786
Eq.
Central Motors
ABC Truck Center
Note 1: There is Large Size Panel Sign (H1500mm) in addition to Small Size Panel Sign (H1000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-12)
Small Size Panel Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=1000mm
SCALE:
1:30, 1:10
DATE:
REVISE:
March, 2008
September, 2009
NO:
16
4.
Marketing Tool Design

60
4.1
Tool Design Elements
4.2
Hino Red Bar
4.3
Types of Marketing Tool Design
4.4
Marketing Tool Design Type A
4.5
Marketing Tool Design Type B
4.1
Colors
Silver
Hino Red
Hino Black
White
The design elements needed

to produce marketing tools are
shown at right. Also refer to the
basic design system, and be sure
to use these elements correctly.
Hino Red Bar
Fonts
Sample designs
Helvetica Neue
ABCDEFG HINO300
HINO500 HINO700
Drive to Perfection
Your Reliable Partner
61
SERIES

4.2
Hino Red Bar
Hino Red Bar

The Hino Red Bar uses bold,
Clear space
(see section 1.5)
dynamic gradation to express the

rugged strength that our products
possess, as well as the smooth
flow of distribution and the image
of safe transport.
Set the gradation so that the
background color within the
designated clear space (see
section 1.4) around the logomark
remains in 100% Hino Red.
For the color gradation to the
right of the 100% Hino Red, refer
to the color specifications at right
and be sure to confirm output
with a color sample.
Refer to the sample designs on
section 5.1 and beyond when
considering the appropriate
gradation for each item.
Hino_Red_Bar.ai
62
Hino Red 100%

( P re s e r v e H i n o R e d i n t h e
clear space around the logo
mark)
Center color
M 100%
Y 87%
K 25%
The center color varies
depending on the media.
Refer to the sample designs
on section 5.3 and adjust as
needed.
M 100%
Y 82%
K 52%
4.3
Types of Marketing Tool Designs
Types of Marketing Tool

Designs
There are two kinds of marketing
tool designs: type A and type B.
Type A is for use in markets
where the intention is to promote,
Priority 1
Type A
Used mainly for:
Catalog covers
Rollup banners
Event flags
Billboards
Horizontal banners
Newspaper ads
not products in particular, but the

Hino brand itself.

Type B is for use in markets
where the Hino brand already
has good penetration, or when
the intention is to promote the
features of a given model. As
a general rule, type A is the
preferred choice.
Priority 2
Type B
Used mainly for:
Leaflets
Billboards
SERIES


63
4.4

Type A
Portrait oriented media
Landscape oriented media
The type A marketing tool designs
shown here are for use in markets

where the intention is to promote
the Hino brand itself.
A

Logomark, Hino Red Bar, colors,
fonts and product photos are vital
elements when producing these

marketing tools.
Refer to the following sections

and be sure to correctly use

the design elements, in order
to product marketing tools that

will present products in the most
attractive possible way.
64
Series name only
Hino Red Bar
Hino Black
Model name, ad copy, space for other

information
Product photo
4.4

Type A
Type A, Step 1
Type A, Step 2
Display Hino Black
across the entire
surface.
Steps in the production process
Type A, Step 3
Position the Hino
Red Bar so that
it extends all the
way to the left and
right edges of the
surface. Take special
care regarding the
position and the
vertical height of the
bar.
This section shows the steps

required to produce type A
marketing tools. This example
happens to use a portraitoriented media, but the steps
Place the Marketing

Communication
Logomark as shown.
Take special care
regarding its position
and size. Ensure
that the logomark
is displayed entirely
within the area in
100% Hino Red.
are the same for a landscapeoriented item.

More details on each step
are provided on the following
sections. Please refer to those
specifications when producing
designs.
Brochure.pdf
65
Type A, Step 4
A-5 Step
Place the product
photograph.
After selecting
an appropriate
photograph,
take special care
regarding its size,
trimming and
position. Be sure that
the top mark and
Hino ornament are
not hidden. Adjust
the photo size to
show the relative
sizes of the different
vehicle series.
A-6 Step
Place the text.
Consider balance
with all the other
elements when
positioning text. Be
sure that the text
does not overlap with
the vehicle.
Review the sample

designs on section
5.3 and beyond,
and check for any
differences between
your design and
those samples.
If the look is very
different, make a
subtle adjustment.
4.4

Type A
A-1 Step Hino Red bar
Portrait-oriented media
Landscape-oriented media
0.07H
This section shows the position

specifications for the Hino Red Bar.
0.15H
0.10.5H
It should extend all the way across

the surface to the left and right
0.10.6H
edges. The vertical height of the bar
is different for portrait or landscape

oriented media.
Hino Black
Refer to the standards shown at right
Hino Black
and be sure to use the Hino Red Bar

correctly. Refer to the sample designs
on section 5. and beyond, and make
subtle adjustments for each item as
needed.
Examples of incorrect usage
Space other than the Hino Red Bar

should as a general rule use Hino
Black.
Brochure.pdf
Billboard.pdf
66
Do not make the Hino

Red Bar too tall.
Do not incorrectly
position of the Hino
Red Bar.
Do not place the

bar vertically on the
surface.
4.4

Type A
Type A, Step 3 Marketing
Communication Logomark
Position
0.07H
0.1H
0.07H
At least 0.21H
The logomark for marketing
tools should be the Marketing
0.15H
At least
0.3H
Communication Logomark.
Always display it on the Hino Red
Bar, and be sure that the area
within the designated clear space

is 100% Hino Red. (See section

1.4)
Refer to the specifications at
right, and take extra care to
produce designs that maintain
proper legibility in the particular

media being used.
section 5. and beyond, and make
subtle adjustments for each item

as needed.
Do not display the

logomark too small.
67
Do not position the logomark over

the gradation, where the background
color is not 100% Hino Red.
4.4

Type A
Strengthen overall contrast and apply shading
Type A, Step 4 Photograph

Selection
Product photographs for type
A designs should show a direct
frontal view of the product. Trim the
Strengthen overall
contrast and apply
shading
background so that only the vehicle

remains. This bold approach to

Emphasize the metallic

feel of the top mark
presenting the face of the product

conveys strength and reliability.
Ensure the headlights

are shining
Apply effects such as increasing
Ensure the headlights are

shining
Emphasize the metallic feel

of the top mark
the overall contrast, ensuring the

headlights are shining, emphasizing
the metallic feel of quality of the
top mark, and using partial shading
to clearly present the strength and

quality of the product. Refer to the
examples of incorrect usage shown
at right, and be sure to select an
appealing, on-brand photograph.
Do not forget to make

the headlights shine.
68
Do not use an overly

dark photograph.
Do not use an out of focus or

low-resolution photo.
4.4

W

Type A
Portrait-oriented
media
At least 0.5W
At least 0.4W
Type A, Step 4 Photograph

Position
Vital for expressing the strength of the
product, positioning the photo is a
very important step in the production
process.
As a general rule, type A designs
should position the photograph on
the right side of the media with the
right side of the vehicle trimmed so
that the photograph uses no more
than 50% of the width of the media.
Position the photograph with full
consideration for how it complements
and balances with the Hino Red Bar,
the Hino Black in the background,
and the copy. Adjust the photo size
to show the relative sizes of the
different vehicle series.
Consider the most appropriate
position by checking the sample
designs on section 5.3 and beyond.
Refer to the examples of incorrect
usage shown at right, and be sure to
select an appealing position.
69
Be sure not to
leave out any
part of the top
mark.
Adjust the color

of the tire so that
it blends well with
Hino Black, while
still showing the
outline of the tire.

Be sure to
display the whole
series number
ornament.

Do not leave out any part of

the top mark (same applies to
landscape oriented media)
Do not overlap the

copy with the vehicle
photograph.
Do not leave any background

space showing to the right of the
vehicle.
4.4


Type A
Type A, Step 5 Text Position
Various kinds of copy can appear
0.07H
At least 0.05H from the

left side of vehicle
Free space
0.07H
0.07H
Free space
on marketing tools. The font to
At least 0.07H
0.07H
use is Helvetica Neue Bold.

As a general rule, the product or
model name should be placed on
0.07H
0.07H
0.07H
0.07H
the Hino Red Bar. The ad copy

0.07H
and other information should be

placed below on the Hino Black
background.
Take care not to overlap the
logomark and copy (refer to
Free space
0.07H
Font: Helvetica Neue Bold
Free space
section 1.4, Clear Space).

section 5.3 and beyond, and use
appropriate lettering configuration

for each item.
70
Do not allow the copy

to extend outside the
free space.
Do not display the copy

in too small a font.
Do not position copy

outside the free space.
4.5

Type B
Portrait oriented media
Landscape oriented media

fonts and product photos are
important visual elements for
producing marketing tools.
SERIES
Refer to the following sections and

be sure to correctly use the design
elements, in order to product
marketing tools that will present
F
products in the most attractive

possible way.
D
E
D
71

Series name only
Hino Red Bar
Hino Black
Model name, nickname, space for other

information
Product photo (with background)
4.5

Type B
Steps in the production process
Type B, Step 1
Type B, Step 2
Type B, Step 3
Position the Hino Red Bar and Hino

Black so that they extend all the way to
the left and right edges of the surface.
Take special care regarding their
position and vertical height.
Place the Marketing Communication

Logomark as shown. Take special care
regarding its position and size.
Place the product photograph. After

selecting an appropriate photograph,
take special care regarding its size.
Type B, Step 4
Type B, Step 5
This section shows the steps required

to produce type B marketing tools.
This example happens to use a
landscape-oriented media, but the
steps are the same for a portraitoriented item.
More details on each step are

provided on the following sections.
Please refer to those specifications
when producing designs.
SERIES
SERIES

Place the text. Consider balance with

all the other elements when positioning
text.
72

Review the sample designs on section

5.1 and beyond, and check for any
differences between your design and
those samples. If the look is very
different, make a subtle adjustment.
4.5

Type B
Type B, Step 1 Hino Red Bar
0.04W
0.25W
0.04H
This section shows the position
0.25H
specifications for the Hino Red
SERIES
Bar for type B designs. It should

extend all the way across the
surface to the left and right

edges. Refer to the specifications
at right and be sure to use the
0.12H
Hino Red Bar at the correct

vertical height.
0.15W


To tighten up the look of the

entire surface, use Hino Black at
the bottom of the surface.

section 5.3 and beyond, and
make subtle adjustments for each
SERIES
item as needed.



Brochure.pdf
Billboard.pdf
73
Do not make the Hino

Red Bar too tall.
Do not incorrectly
position of the Hino
Red Bar.
Do not use improper

gradation with lighter
hues at right.
4.5

Type B
Type B, Step 2 Marketing
Communication Logomark
Position
0.1H
0.1H
At least 0.5H
Less than 0.8H
0.15H
H
0.1H
At least 0.5H
Less than 0.8H
This section shows the specifications
H
SERIES
for positioning the logomark. The

logomark for marketing tools should
be the Marketing Communication
Logomark. Always display it on the
Hino Red Bar, and be sure that the

area within the designated clear

space is 100% Hino Red. (See section

1.4)
Refer to the specifications at right,
and take extra care to produce
designs that maintain proper legibility

in the particular media being used.
SERIES

section 5. and beyond, and make
subtle adjustments for each item as

needed.
74
Do not position the

logomark over the
gradation, where the
background color is
not 100% Hino Red.

Do not display the

logomark too big.
Do not position the

logomark outside the
Hino Red Bar.
4.5

Type B
Type B, Step 3 Photograph
SERIES
Selection
Type B is for use in markets
where the Hino brand already
has good penetration, or when

the intention is to promote the

features of a given model.
SERIES
Type B is also appropriate for use

when it is desirable to display the


environment where the vehicle

is being used, people, or other
subjects.

SERIES


75
Do not use a
monochrome photo
when printing in color.
Do not use an out of focus or

low-resolution photo.
4.5

Overlap part of the vehicle with the Hino Red Bar

Type B
Type B, Step 4 Photograph
Position
SERIES
In type B designs, the photograph

is positioned so that vehicle
appears roughly in the center of
the surface.
Show the
environment
where the vehicle
is being used
Depending on the photograph,

part of the vehicle may overlap
with the Hino Red Bar to create
a more active and dynamic
expression.
When displaying the environment
where the vehicle is being used,
people, or other subjects would
be effective to express the
features of the product, be sure
to position the photo so that
those elements are easily visible.
76

Show the environment where the vehicle is being used
How to overlap the vehicle with the Hino Red Bar

Layer 1
Position the photograph with

full consideration for how it
complements and balances with
the Hino Red Bar, the Hino Black,
and the copy.
Consider the most appropriate
position by checking the sample
designs on section 5.3 and
beyond. Refer to the examples
of incorrect usage shown at
right, and be sure to select an
appealing position.
Layer 2
SERIES

SERIES


Layer 3

Do not completely trim

out the background
environment.
Do not allow part of the vehicle

to be hidden behind the Hino
Red Bar.

SERIES

4.5


Type B
Type B, Step 5 Text Position
0.1H
Free space
Information
display (priority 1)
0.1H
0.15H
0.1H
H
Various kinds of copy can appear
0.1H
Free space
Information display
(priority 1)
0.15H
0.1H
H
on marketing tools. The font to
SERIES
0.1H
use is Helvetica Neue Bold.

The first priority is placing the
series name on the Hino Red
Bar. Secondly, other information
0.1H
0.1H
should be placed on Hino Black

at the bottom of the surface. A
third less preferred option is to
place other information over the
background of the photograph.
section 5.3 and beyond, and
0.1H
0.1H

Free space
Information display
(priority 2)

Free space
Information display
(priority 2)
Font: Helvetica Neue Bold
consider the appropriate display

method for each item.
SERIES


Leaflet.pdf
Billboard.pdf
77

Do not allow the copy

to extend outside the
free space.
Do not position the copy outside the free space in a place that
does not ensure adequate legibility.
5.
Sample Designs
Sample Designs
78
5.1
Brochure Designs
5.2
Grid System
5.3
Brochures Sample Designs
5.4
Leaflets Sample Designs
5.5
Newspaper Ads Sample Designs
5.6
Billboards Sample Designs
5.7
Horizontal Banners Sample Design
5.8
Event Flags Sample Design
5.9
Rollup Banners Sample Design
5.1
Brochure Design
Brochure Front Cover
Catalog front cover Design specifications
11
This section shows the

specifications for the front cover
of an A4-size brochure. Follow
the specifications at right when
21
8
Size: W210 x H297

Unit: mm
Image: 35% of actual size
27
producing brochures.
25
148.5
7
60
Brochure.pdf
79
HINO
Helvetica Neue Bold:50pt

Tracking: -25
500

Tracking: -16
CONSTRUCTION

Tracking: 0
5.1
Brochure Design
Brochure front cover
Catalog back cover Design specifications
Design specifications
11
This section shows the

specifications for the front cover
of an A4-size brochure. Follow
21
8
the specifications at right when

producing brochures.
148.5
60
57
Brochure.pdf
80
180
Size: W210 x H297

Unit: mm
5.2
Grid system
Step 1: Basic grid
Brochure Interior Sections

Layout Grid Specifications
This section shows the layout
10.5
182.7
Step 2: Column grid

16.8 16.8
sections of a brochure. Produce
designs in the following order:

baseline grid.
10.5
grid specifications for the interior
basic grid, column grid, and
10.5
A4
(two-section
spread)
276
3
4
5
6
10.5
This is the basic grid for an A4 spread.
Step 3: Baseline grid

Divide each
row into
four equal
parts.
Margin space between

columns is 2mm.
Excluding the number of
margins, the basic grid is
divided into four rows and six
columns.
However, the column margins
adjoining the spread fold are
outside the area of the basic
grid.
16.8
2
Unit: mm
Brochure.pdf
81
Each row is divided into four equal parts.
5.2
Grid System

Design Sample
Shown here is a sample design for
the interior sections of a catalog
developed based on the layout
grid.
Brochure interior sections Design

specifications
Overlap part of the vehicle with the Hino Red Bar

Size: W210 x H297
(Spread: W420 x H297)
Unit: mm
Shown here is a sample design for

the interior sections of a brochure
developed based on the layout
grid.
The visual elements such as
fonts and product photos should
be laid out following the grid.
Depending on the photograph, part
of the vehicle may overlap with
the Hino Red Bar to create a more
active and dynamic expression.
Brochure.pdf
82
Layout grid
5.3
Brochure Design Sample
Brochure Cover
(Sample Design)
Brochure front cover (sample design)
Shown here is a sample design

for a brochure cover. Refer to this
sample design when producing
brochures.
Brochure.pdf
83
5.3

(Sample Design)
Catalog interior sections (sample design)
Shown here is a sample

design for the interior sections
of a brochure. Refer to this
brochures.
Brochure.pdf
84
5.3

(Sample Design)
Catalog interior section (sample design)

brochures.
Brochure.pdf
85
5.3

(Sample Design)

brochures.
Brochure.pdf
86
5.3

(Sample Design)

brochures.
Brochure.pdf
87
5.4
Leaflet Design Sample
Leaflet Front Cover

Portrait
(Sample Design)
Leaflet front cover portrait (sample design)

for the front cover of a portraitoriented leaflet. Refer to this
leaflets.

Leaflet.pdf
88

5.4

A4_Leaflet back_C
Leaflet Back Cover

Portrait
(Sample Design)
Leaflet back cover portrait (sample design)

for the back cover of a portraitoriented leaflet. Refer to this
leaflets.
Leaflet.pdf
89
5.4
Leaflet Front Cover

Landscape
(Sample Design)
Leaflet front cover portrait (sample design)

for the front cover of a landscapeoriented leaflet. Refer to this
leaflets.
SERIES

Leaflet.pdf
90
5.4
Leaflet Back Cover

Landscape
(Sample Design)
Leaet back
A4
Leaflet back cover portrait (sample design)

design for the back cover of a
landscape-oriented leaflet. Refer
Specifications
to this sample design when

producing leaflets.
MODEL
PERFORMANCE
Max. speed
Gradeability
ENGINE
(km/h)
(tan %)
Max. power
(kgm/rpm)
Borestroke
(mm)
Piston displacement
CLUTCH
Type
Facing outside diameter
(cc)
(mm)
TRANSMISSION & GEAR RATIOS

Type
Gear ratio
(Ratio)
(1st gear)
(2nd gear)
(3rd gear)
(4th gear)
(5th gear)
(6th gear)
(7th gear)
(8th gear)
STEERING
Type
AXLE
Front
Rear
Final gear ratio
BRAKES
Main brake
Exhaust brake
WHEELS & TIRES

(PS/rpm)
Max. torque
Mas of cylinders
4x 2
Parking brake
Series
Type
FG8JS
(Reverse)
Rim size
Tire size
DIMENSIONS
Wheelbase
WB(mm)
Overall width
OW(mm)
Overall length
Overall height
Front tread
Rear tread
Front overhang
Rear overhang
Cab to axle
SUSPENSIONS
OL(mm)
OH(mm)
FR Tr(mm)
RR.Tr(mmm)
FOH(mm)
ROH(mm)
CA(mm)
Front
Rear
CHASSIS WEIGHT
Total
(Kg)
Gross vehicle weight rating (GVWR) (Kg)
OTHER
Min. turning radius

Accu battery
Fuel tank capacity
(m)
(V-Ah)
(L)
Leaflet.pdf
91
5.5
Advertising Design Sample
Newspaper Ad (Color)
Landscape
(Sample Design)
Newspaper ad (color) landscape (sample design)

for a landscape-oriented color
newspaper ad. Refer to this
newspaper ads.
YOUR
RELIABLE PARTNER
Accelerate your business to the next level
HINO500 SERIES

Newsad.pdf
92
5.5
Newspaper Ad
(Monochrome)
Landscape
(Sample Design)
Newspaper ad (monochrome) landscape (sample design)

for a landscape-oriented
monochrome newspaper ad.
Refer to this sample design when
producing newspaper ads.
Drive
Your Business
Easier
HINO500 Series
HINO ABC Motors Ltd.
Newsad.pdf
93
5.4
Newspaper Ad (Color)
Portrait
(Sample Design)
Newspaper ad (color) portrait (sample design)

for a portrait-oriented color
newspaper ad. Refer to this
newspaper ads.
Newsad.pdf
94
YOUR
RELIABLE
PARTNER
5.5
Newspaper Ad
(Monochrome) Portrait
(Sample Design)

design for a portrait-oriented
monochrome newspaper ad.
Refer to this sample design when
producing newspaper ads.
Newsad.pdf
95
Newspaper ad (monochrome) portrait (sample design)
5.6
Billboard Design Sample
Billboards
(Sample Design)
Billboard (sample design)

for a billboard. Refer to this
billboards.

Size: W9000 x H4500
Billboad.pdf
96
5.6
Billboard Design Sample
Billboards
(Sample Design)
Billboard (sample design)
for a billboard. Refer to this

billboards.
SERIES

Size: W9000 x H4500
Billboad.pdf
97
5.7
Banner Design Sample
Horizontal Banners
(Sample Design)
for a horizontal banner. Refer
to this sample design when
Horizontal banner (sample design)
producing banners.
SERIES
CONSTRUCTION
Size: W3600 x H900
Banner.pdf
98
5.8
Flag Design Sample
Event Flags
(Sample Design)
Event flags (sample design)

for event flags. Refer to this
CONSTRUCTION
CONSTRUCTION
event flags.
Rollupbanner.pdf
99
Size: W600 x H1800
5.9
Roll-up Banner Design Sample
Rollup Banners
(Sample Design)
Rollup banner (sample design)

for a rollup banner. Refer to this
banners.
Rollupbanner.pdf
100
FM2P
6.
Examples of Incorrect Usage
6.1
Mistaken Usage of the Marketing Communication Logomark
6.2
Examples of Incorrect Design of Primary Signs and 3D Chrome
6.3Examples of Incorrect Installation of Primary Signs and 3D Chrome
101
6.1
Mistaken Usage of the Marketing Communication Logomark
Logomark
In order to convey the correct
brand image to people seeing
Logomark, the elements which
comprise it must always be
1. Do not change the

color.

letter spacing.
3. Do not alter the

balance of the lockup.

font.
5. Do not display at an
angle.

gradation.
7. Do not lockup with

any other logo.
8. Do not enclose with

a line in any way.
10. Do not stack the

letters vertically.
11. Do not display

other figures within
the designated clear
space.
12. Do not use soft

focus on the edges or
apply any other effect.
properly displayed. Mistaken

usage of the Marketing
Communication Logomark not
only creates an obstacle to
building a consistent brand
image, but also damages the
trust people have in the brand.
Use great caution to avoid any
mistaken usage like the examples
shown at right.
9. Do not alter the lockup.
102
6.2
Incorrect Examples of Design
Incorrect Example
of Design
Primary Sign / 3D Chrome
Incorrect design signage
damages the HINO brand image
and gives distrust to customers.
13.Any elements must

not be placed on the
Side Face.
14.The color of Signage

Logomark Sign Face
must not be changed.
Please be careful not to install
15.Symbol Mark alone

must not be placed.
16.Any elements other than

Signage Logomark and
Dealer Name must not be
added.
the incorrect design signage as

shown at right.
17.The shape of Signage

Logomark Sign Face must
not be changed.
103
20.The pole must not be placed

other than the center of Sign
Face.

Logomark must not be
changed.
21.The color of the

pole
19.2D White Signage

Logomark must not be
placed on Pylon Sign.
22.Mismatched combination
of Sign Face and Signage
Logomark must not be used.
6.2
Incorrect Examples of Design
Incorrect Example
of Design
Primary Sign /2D Chrome
Incorrect design signage
damages the HINO brand image
and gives distrust to customers.
23.Any elements must

not be placed on Side
Face.

Logomark Sign Face
25.Symbol Mark alone

must not be placed.
26.Any element other

than Signage Logomark
and Dealer Name must
not be added.
the incorrect design signage as

shown at right.
27.The shape of Signage

Logomark Sign Face must
not be changed.
28.Mismatched combination
of Sign Face and Signage
Logomark must not be used.
29.3D Chrome Signage

Logomark must not be placed
on Pole Sign.
l
Centra
104
30.Signage Logomark must not be

colored other than the designated.
31.The color of the pole

Motor
32.Dealer Name must not be

placed above Signage
Logomark.
6.3
Incorrect Examples of Installation
Incorrect Example
of Installation
Primary Sign / Common to 3D
Chrome and 2D Chrome
Incorrect signage installation
ABCDEF
Central Motors
Central Motors
Centr
al Mo
tor
al Mo
ntr
Ce
Central Motors
tors
tor
al Mo
ntr
Ce
cannot function enough and

causes loss of the cost and the
effort.
the signage as shown at right.
33.Primary Sign must not be used

as the roof top sign.
34.Primary Sign must not be placed

adjacent to a signage of any other
brand.
Centr
35.2 types of Primary Sign must not

be placed at a dealer outlet.
al Mo
Cent
tors
ral Mo
tors
36.Different types of Signage Logomark (3D

Chrome and 2D Chrome) must not be used
for Primary Sign and Building Sign.
105
tor
al Mo
ntr
Ce
tors
l Mo
ntra
Ce
37.Primary Sign must not be installed

at the place where a view is blocked
by obstacles.
Central Motors
38.Primary Sign must not be

installed at the place where it blocks
the entrance.
6.3
Incorrect Examples of Installation
Incorrect Example
of Installation
Building Sign
Central Motors
Central Motors
Incorrect signage design and

installation can harm the image of
the HINO brand as well as cause
the customer distrust and loss of
the cost and effort.
39.Signage Logomark Panel must

not be placed next to Dealer Name
Panel side by side.
40.Dealer Name Panel must not

be bigger than Signage Logomark
Panel.
41.The color of Signage Logomark

and Dealer Name must not be
changed.

the signage as shown at right.
Central Motors
42.The color of Sign Face must not

be changed.
Central Motors
43.The shape of Sign Face must not

be changed.
Central Motors
Central Motors
106

not be placed above or below Dealer
Name Panel.

not be placed other than horizontally
with Dealer Name Panel.
Central Motors
44.Mismatched combination of Sign

Face and Signage Logomark must
not be used.
Pro. Workplace
Pro. Workplace
Pro.Workplace
HINO MARKETING TOOL
GUIDELINES
The data for the Marketing
HINO MARKETING TOOL

GUIDELINES.pdf
Material Library Admin
Communication Logomark, Hino
CMYK
RGB
MC
2D
MCL_Vertical.tif
MCL_Vertical_RGB.tif
MCL_Vertical_MC.tif
MCL_2D_Vertical.ai
MCL_Vertical_red.tif
MCL_Vertical_red_RGB.tif
MCL_Holizontall_MC.tif
MCL_2D_Holizontall.ai
MCL_Holizontal.tif
MCL_Holizontal_RGB.tif
MCL_logotype_MC.tif
MCL_Holizontal_red.tif
MCL_Holizontal_red_RGB.tif
MCL_simbol_MC.tif
MCL_logotype.tif
MCL_logotype_RGB.tif
MCL _logotype_red.tif
MCL_logotype_red_RGB.tif
MCL_simbol.tif
MCL_simbol_RGB.tif
MCL_simbol_red.tif
MCL_simbol_red_RGB.tif
Red Bar, and the various sample

designs covered in this manual
Folder management
are stored at Pro.Workplace. The
Masterdata
figure at right shows where to

download each type of data.
00_Guidelines
0_Marketing Communication
HINO_RED_BAR
Hino_red_bar.ai
Sample Design PDF
HINO MARKETING TOOL

GUIDELINES
HINO MARKETING TOOL

GUIDELINES
107
Contains the PDF of these guidelines.

Includes the specifications for using all the
marketing tools.
Use it as your trusted guide.
Brochure_design.pdf
Billboad.pdf
Leaflet_design.pdf
Newspaper_design.pdf
Bunner.pdf
Eventflag.pdf
Rollupbunner.pdf
Business_card.pdf
Envelope.pdf
Powarpoint_format.pdf
Masterdata
Contains master data in Adobe Illustrator

and Adobe Photoshop for the Marketing
Communication Logomark and other
elements.
Sample Design PDF
Contains PDF files of all the marketing tool

sample designs.

Hino Marketing Tool Guidelines

Diunggah oleh

Informasi Dokumen

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Hino Marketing Tool Guidelines

Diunggah oleh

Hak Cipta:

Format Tersedia

HINO

The Hino Marketing Tool Guidelines were developed

strong brand image.

hint of compromise. Hino Black expresses a sense of class and strength.

brand while maintaining consistency.

Design System for Dealers Outside Japan

Basic Design Elements

Marketing Communication Logomark

Clear Space: Marketing Communication Logomark

Minimum Size: Marketing Communication Logomark

Dealer Logotype Samples

1.12 Signature System

Basic Design Elements

Basic Design Elements

The Hino Brand is communicated

Helvetica Neue Family

(When the vertical version would be smaller

Logomark color: White

Marketing Communication Logomark

The Marketing Communication

Priority 1 version (vertical)

Always be sure to leave

Logomark, and avoid displaying

Examples of incorrect usage:

Priority 2 version (horizontal)

If the Marketing Communication

and other applications which

The brand colors give the Hino

Expressive Silver (Chrome)

Pantone Process Black C

* The specifications for each type

Hino Red. Refer to the chart at

colors of different intensities of

* When color printing is not possible,

Hino Red Bar

Shown at right are display

When using photographs, it can

WismaIndomobil II,JI Letjen MT. Haryono Kav.XX, PPP Jakarta XXXXX

be effective to employ the Hino

PT HINO MOTORS SALES INDONESIA

WismaIndomobil II,JI Letjen MT. Haryono Kav.XX, PPP Jakarta XXXXX

communication. Using a single

font across all marketing tools

Helvetica Neue Roman

builds a stronger brand image.

font, Helvetica Neue Family.

Helvetica Neue Medium

(Helvetica Family is considered

consistent visual image in written

Helvetica Neue Black

using a bolder weight for titles.

Helvetica Neue Bold

consideration of the meaning of

When the preferred fonts

ABC Motors, Ltd.

Use the preferred fonts specified

Lorem ipsum doleny

Dealer Logotype Samples

Dealer Logotype Samples

The logotype samples shown at

Hino Motors Manufacturing(Thiland)Ltd.

Hino Motors Manufacturing U.S.A Inc.

Hino Motors Sales(Thiland)Ltd.

Hino Motors Sales U.S.A Inc.