In this research the researcher has put an effort to understand the buying behav

ior of the consumers towards FMCG products.

1.
In this report, the researcher has first of all given a brief review abo
ut FMCG sector as a whole.
2.
Then she has given a review of the findings of some of the researches t
hat has already been conducted by various researchers.
3.
Then she has enumerated her research objectives.
4.
Then she has given the panoramic view regarding the topic.
5.
Then she has described her research methodology i.e., the sample unit, s
ample size, sampling region, sampling procedure that she has used in her report.
6.
She has used stratified random sampling as her sampling procedure.
7.
Then she has analyzed the data which was collected by a questionnaire.
8.
Then she has concluded the findings of the survey.
9.
Then finally, she has given few suggestions & recommendations regarding
the topic.