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Vera Coffees

STYLE
GUIDE
Tanya Hayat

coffee

2016
edition

INTRODUCTION
TABLE OF CONTENTS
Introduction.................................................. 1
Table of Contents.......................................... 2
Typography.................................................... 3
Size and Legibility......................................... 4
Area of Isolation............................................ 5
Color Palette.................................................. 6
Positive & Negative Usage............................ 7
Improper Usage............................................. 8
Vera Coffee...................................................10

TABLE OF CONTENTS

INTRODUCTION

Vera Coffees mission is to deliver the most delicious


and rejuvenating coffee to their consumers. By utilizing
high quality beans raised in Mexico, South America,
and North America; we are able to bring an exclusive,
pure, and distinguished taste to coffee. Brewed by
the most gentlest of means, our coffee brings a warm
comfort to the lips of many consumers. Vera Coffee is
based in modernized cafs that are spread throughout
Los Angeles, California. Our supply chain continues
to grow popular, parallel to our growth as a company.
By going back to the root origin of coffee; we are
able to tie in an original and flavorful taste with the
modernized atmosphere we live in today - in turn,
this makes our guests feel at home.
Our logo is an abstract version of a leaf, representing
the growth of coffee beans, our company, and our
bonds with our everyday customers.

TYPOGRAPHY

SIZE & LEGIBILITY

Our typefaces are the following:

For legibility reasons, when our logo is used it cannot


be printed smaller than half an inch by .6737 of an
inch. For clarity, 0.5 x 0.67 inches.

This typeface is used for a majority of our media and


graphic elements. We use this for writing a majority
of our copy. Minion Pro is a default for a handful of
programs and applications, and it is relatively very
clear and concise to read.

0.5 inch
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TYPOGRAPHY

The Baskerville Old Face is a wonderful font that


adds a bit of accent to our coffee company. This warm
and cozy font ties well with our theme of coffee and
color both. We use this font with our logo design only.

0.6737 inch

SIZE & LEGIBILITY

Minion Pro
Baskerville Old Face

AREA OF ISOLATION

COLOR PALETTE

The area of isolation must equal to the width of


one leaf around the entire logo as illustrated below.
Based on the logo size, use the same leaf and measure

Our classic colors for our logo are dark red and a mid
tone green. Any other colors used are forbidden. The
rest of the colors can be used for creative design for
other related material.

Yellow/PANTONE 393 U
CMYK: 0/0/100/0
RGB: 255/242/0
HEX #FFF200
Lime Green/PANTONE 584 U
CMYK: 42/0/100/0
RGB: 161/205/58
HEX #A1CD3A

Dark Red/PANTONE 195 U


CMYK: 35/98/94/56
RGB: 93/11/12
HEX #5D0B0C
Green/PANTONE 390 U
CMYK: 74/34/100/22
RGB: 71/113/53
HEX #477135

0.512 inches

COLOR PALETTE

AREA OF ISOLATION

Mid Green/PANTONE 361 U


CMYK: 75/5/100/0
RGB: 65/173/73
HEX #41AD49

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POSITIVE & NEGATIVE USAGE

1. Do not place the logo on top of highly saturated colors.


2. Do not place the logo on top of busy backgrounds.
3. Do not place the positive logo on top of faded/light colors.
4. Do not place the logo on top of the same logo color.

IMPROPER USAGE

POSITIVE AND NEGATIVE USAGE

The area of isolation must equal to the width of


one leaf around the entire logo as illustrated below.
Based on the logo size, use the same leaf and measure

IMPROPER USAGE

IMPROPER USAGE

5. Do not place the negative logo on top of dark colors.


6. Do not place the logo at the very edge, make sure there is
breathing space worth one leaf.
7. Do not display the logo larger than a partner. Both logos
must be of equal size.

VERA COFFEE
Vera coffee is a warm and friendly company that
aims to please customers. By utilizing amazing guest
service and genuine coffee alike; we are able to bring
the ultimate satisfaction to the average consumers
experience. Our mesmerizing coffee is represented by
our elegant and abstract logo, which ties in the warm
color of coffee with the root of its origin; a plant.
We aim to grow and branch out to various regions
through the use of our logo, coffee, customers, and
extraordinary service.

VERA COFFEE

IMPROPER USAGE

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