Name:

Analyze Advertising Effectiveness

Companies put a lot of
eort into the design of
their packaging and labels. For this ac vity, take
a close look at the label
that could be in a newspaper, magazine, billboard or other types of
media.
Think cri cally about it
and answer the ques ons
below.

1.

What is the purpose of this ad_________________________________________________

__________________________________________________________________________
__________________________________________________________________________

2.

Who is this ad directed at? Why do you think so?__________________________________

__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

3.

How does this ad keep your a en on?__________________________________________

__________________________________________________________________________
__________________________________________________________________________

4.

In your opinion, is it eec ve? Why or why not?___________________________________

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