Purrject Runway:
Its Meow Or Never
RECAP
Purrject Runway:
Campaign Objectives
2000 LIKES
200 FOLLOWERS
Purrject Runway:
Proposed Activities
1.
2.
3.
4.
Purrject Runway:
Its Meow Or Never
Purrject Runway:
Pawsome Monday
Objective:
To generate awareness and discussion on the
topic of cats sterilization
Target audience:
Purrject Runway:
Pawsome Monday
Start date: 20th October. Every Monday.
Timing
0900
1200
1700
2100
Platform(s)
Purrject Runway:
A Guide To
Sterilizing Your Pet
NoCreate
Such Thing
As Caton
Condoms,
curiosity
cat
Sterilise
sterilisation and get people
Empathise, Please Sterilise
aware
talking:
funny & light Newand
Here??
Just Neuter.
Neuterhearted
For A New
You (Cat)
mood
curiosity
more, by
Arouse
Sterilise
To Get Aeven
Luck Rise
cat in Sterilise
character :
showing
Take Thea
Advice,
keeping
Be Wise, Sterilise
the light and funny
I Spy With My
Little Eye, Sterilise
mood
audience
catchy
With
Scoot
Your Cathooked,
To A Better
Future
tune
and
cute
cat
character
Get Cuter When You Neuter will
get
A Litter
Of Kittens Will
Remainon
Just
conversation
started
That If Nothing
Is Done
behaviours
of neutered
cats
Neuter
The
Nasty
Away
(light and funny still)
Purrject Runway:
Spay and
Neuter Cats
Purrject Runway:
videos
Week 07 - 09
Procedure for
Spaying Cats:
General Cat Health
PromaxBDA PSA
Challenge for Cat
Welfare Society
(by Astro)
them
that no harm will
Reassures
Save lives,
sterilise.
to=the
come
Sterilise
no cats
rise because of
sterilization
Dont let(continues
more cats the
die, discussion
sterilise.
the previous
weeks video)
on
Sterilise,
no cat dies.
Spay or neuter
your cat
Purrject Runway:
videos
Week 07 - 09
Differences Between
Neutered &
Un-Neutered Cats :
General Cat Health
Scooter: The
Message and
Mission
Cheeky
Get your
Neuter
onwill get people
video
on cats
intrigued
Kitty control
is inmuch
your easier
handsit is
by how
No
when
sterilise at bay.
when
werise
keep
cat you
reproductivity
(because
No such
thing
as cat condoms,
cats
are getting
it on in this
sterilise
video)
Purrject Runway:
videos
Week 13 & 14
Procedure for
Spaying Cats :
General Cat Health
Purrject Runway:
Purrject Runway:
Objective:
To educate youths about cat sterilization and awareness
and encourage participation in Catwalk Day and
number of likes in CWS Facebook
Target audience:
Republic Polytechnic students
Duration:
Actual event is on Tuesday, 11th November 2014
Purrject Runway:
Floor Plan: South Agora
South Agora
Purrject Runway:
Programme: 11 November
Time
Description
1100 1400
1545 - 1605
1605 - 1615
1645- 1700
Purrject Runway:
Registration Booth
WHAT?
Encourage sign up for CatWalk Day and garner as many likes as possible on
CWS Facebook page
HOW?
CWS helper to give more information and details and purpose on
upcoming events
WHAT DO WE PROPOSE?
DMC students to speak about events that they have
First 20 sign ups gets an exclusive goodie bag (e.g.. Calendar, T-Shirt)
Students who like CWS Facebook page will get a stickers
DMC students to distribute CatWalk Day posters/flyers
Purrject Runway:
CWS Presentations
WHAT?
CWS to give two presentations (1605 1615) / (1645 1500)
CWS to introduce its organisation and educate students on the
importance of cat sterilisation
CWS to introduce Scarface & Stories of the guests (Cats)
CWS to have one of their ambassadors e.g. Taufik Batisah to share his
commitment and support regarding cat sterilisation
CWS to promote Cat Walk Day
Purrject Runway:
Large Screen Projection
WHAT?
A large TV will be placed at the booth to screen:
(a) About CWS
(b) a slideshow presentation on cat sterilisation to educate youths on the
benefits of cat sterilisation and its benefits.
(c) Details about Cat Walk Day
Purrject Runway:
Cat Cuddle Corner
WHAT?
CWS brings 3 cats for interaction with youths
To let cats roam within a designed area
CWS to have a mini story-telling session on the background of each
cat & share the benefits of cat sterilisation & answer questions
pertaining to cat sterilisation
Allow cats to take photos with students who sign up for CatWalk Day
(exclusive)
Purrject Runway:
Henna/Face Painting
WHAT?
A Henna & Face painting booth to educate youths on cat sterilisation
and promote CatWalk Day. Painter will share information about cat
sterilisation and promote Cat Walk Day while painting the hands and
faces.
Purrject Runway:
Photo-Booth
WHAT?
Promote cat sterilisation and to sustain students attention
HOW?
WHAT DO WE PROPOSE?
To let cats roam within the area for interaction with students
If cats can take photos with students who sign up for CatWalk Day
(exclusive)
Purrject Runway:
Popcorn Station
WHAT?
Give out free popcorn to attract students and at the same time, educate
them with more facts on community cats, CWS, Cat Walk and Cat
Sterilisation
Purrject Runway:
Publicity Plan
Platform
Convention
-al Media
Platforms
Social
Media
Platforms
Pre-Event
Publicity
(4-10 Nov)
Flyers
Posters
The Purrfect
Pose
Actual Event
Publicity
(11 Nov)
Flyers
Post-Event
Publicity
(12 15 Nov)
Guideline
Purrject Runway:
#RPMeowCon
Pre-Event
Publicity
Purrject Runway:
Posters/Flyers
(4 Nov 11 Nov)
(10 Nov)
Purrject Runway:
The Purrfect Pose
(4 Nov 11 Nov)
Purrject Runway:
Display Boards
Purrject Runway:
Blurbs (27 OCT - 2 NOV)
Purrject Runway:
Blurbs (3 9 NOV)
Purrject Runway:
Blurbs (10 NOV)
Setting up for
#RPMeowCon #SpayCats!
(include selfie with booths)
Look at the props we have
Cant wait to cuddle with
prepared for the photo
these little cuties during
booth
at
#RPMeowCon
#RPMeowCon
Say Meow! for the camera @ the CWS photobooth!
#RPMeowCon #SpayCats
#SpayCats
#SpayCats
Purrject Runway:
EDMs
First Blast
Second Blast
(2nd November)
Objectives
Raise awareness
on Meow Con
Use bit.ly links to
direct traffic and
Pawsome
Monday videos
Final Blast
(9th November)
(11th November)
Purrject Runway:
#RPMeowCon
Actual Event
Publicity
Purrject Runway:
Call Out (11 NOV)
FLYERS
OBJECTIVES:
To create hype during #RPMeowCon so that people would want to drop by
ENGAGEMENT STRATEGY:
OMG there is so much happening right now at #RPMeowCon!
GUIDELINES:
Make it sound interesting and appealing
#RPMeowCon & #SpayCats
Purrject Runway:
Call Out Mock Up (11 NOV)
Front
Back
Purrject Runway:
Call Out (11 NOV)
Call Out (2)
*images from google will be credited
i got at
#RPMeowCon
#SpayCats
Purrject Runway:
Twitter/Instagram
28 students will be posting twitter and Instagram
between 4 11 Nov to publicise
TWITTER
9 AM
12 NN
5 PM
9 PM
11 AM
4 PM
8 PM
10 PM
Purrject Runway:
#RPMeowCon
Post-Event
Publicity
Purrject Runway:
Blurbs (12-15 Nov)
Purrject Runway:
Paws Up Video
Objective:
Pawsup aims to document a short 30 sec video clip of interesting footages
of Meow Con and to be used as post publicity of Meow Con.
What:
Its a short video (under 2 minutes) that will
share about Meow Cons objectives and
display what occurred on the dat. At the end
of the video, we will have a short clip
explaining about CWSs mission and Cat
Walk Day.
Purrject Runway:
Storyboard
S1: Using interview
format. 3 students
give a brief synopsis
of meow con and its
objective
Then fade to black.
5,4,3,2,1:
Selfies title
Meow Con @ RP
-FADE OUT-
S4: A scene of
participants first reaction
to seeing the cats and
petting the cats
Purrject Runway:
StoryBoard
S7: A scene of participants doing
face painting and henna
Purrject Runway:
Endcard
Purrject Runway:
29 NOVEMBER, 3 4 PM
ORCHARD
Purrject Runway:
Objectives
Objective:
To garner press coverage & publicity for CatWalk Day. Also,
we want to raise awareness of sterilisation on cats. A bonus
is uniting cat lovers & animal lovers together to celebrate
our love for felines.
Target Audience:
18-25 year old, Cat/Animal Lovers
Duration:
29 November, 3 pm To 4pm
To Increase Awareness Of Catwalk And
Promote Benefits Of Cat Sterilisation By
Getting People To Sign Up For Cat Walk
Purrject Runway:
Its Meow Or Never
#CatMarch
Pre-Event
Publicity
Purrject Runway:
Social Media (19, 24, 28 & 29 NOV)
Looking purrty! Do
we look catty
Prepurr yourselves! Cat
enough?
march strutting your way
#Spaycats
this Saturday #Catmarch
#catmarch
#SpayCats
*instavid of BTS before
hitting the streets
Purrject Runway:
EDMs
Purrject Runway:
Its Meow Or Never
#CatMarch
Actual Event
Publicity
Purrject Runway:
WHEN?
29 November 2014, 3 4pm
WHERE?
*SCAPE to ION Orchard and back to *SCAPE
HIGHLIGHT OF EVENT:
To create new record with Singapore Book of Records
A hundred people to gather in Cat Costume
and march down Orchard Road
PARTICIPANTS WILL BE
Holding up board with quirky messages, facts and/or
benefits of cat sterilisation
Giving out balloons (tbc)
Purrject Runway:
Programme
Time
Description
1315 1400
1400 1430
1430 - 1500
Bus ride
1500 1510
1510 1600
CAT MARCH
1600 1630
1630 1700
Short De-brief
Details
Gather at LT-W2 in RP
Participants to already be in
their costumes
To give out Boards/Posters to
Participants
Quiz + Casual Engagement
Purrject Runway:
Map
ROUTE
Purrject Runway:
Message Boards
Sterilised cats
live longer!
Prevent diseases
in your cat by
SPAYING them
today!
Purrject Runway:
Dress Code
Minimum Criteria:
Cats ears
Whiskers
Cats tail
Most Outrageous:
Minimum criteria + Make Up
Purrject Runway:
Its Meow Or Never
#CatMarch
Post-Event
Publicity
Purrject Runway:
Storyboard
Purrject Runway:
Programme
Purrject Runway:
Endcard
Purrject Runway:
Possible Issues
CAT-INGENCY PLAN
Cat March to be held in RP
Formation of a Cat Face using a record-number
of people
Purrject Runway:
Cat-tingency 1: Cat March in Sch
DATE
18th November 2014
(1 week after Meow Con)
TIME
4:30pm
VENUE
South Agora
Purrject Runway:
Cat-tingency 1: Programme
Time
Description
1545 1600
Registration of participants
1600 1610
1610
Event Flag-off
1610 1650
Cat March
1650 1710
Purrject Runway:
Cat-tingency 2: Form a cat face
DATE
18th November 2014
TIME
1630
VENUE
South Agora
HIGHLIGHTS
150 participants to create a
new record by forming the
shape of a cats face
Purrject Runway:
Cat-tingency 2: Programme
Time
Description
1630 1645
Registration
1645 1715
1715 1745
1745
Dismissal
Purrject Runway:
Purrject Runway:
Objectives
Objectives:
Encourage being compassionate to strays cats
Raise awareness on the need to spay cats
(due to the large amount of stray cats around)
Get people excited for Cat Walk & create buzz
Increase number of following on CWS Instagram
Target Audience
Open to anyone in Singapore. However, targeted towards 18-25
year olds in Singapore
Duration
The month of December
Purrject Runway:
#CatsyXmas
Pre-Event
Publicity
Purrject Runway:
Posters
Purrject Runway:
Hashtags
#spaycats
#catsyxmas
#merryxmas
Purrject Runway:
Blurbs for Twitter (24 30 NOV)
A Merry Christmas is
PAWsible with your
kindness
Prevent a
CATastrophe,
spay me
today!
I would move
MEOWtains for you if
youd spay me
Purrject Runway:
#CatsyXmas
Competition
Details
Purrject Runway:
Instructions for Castagram
1. FOLLOW Cat Welfare Society on Instagram
2. UPLOAD a picture or video of yourself on Instagram
doing a kind act to STRAY cats
Maximum 3 uploads per person (any extra uploads will be
disregarded and ensure instagram account is NOT private)
Eg of kind act: Feeding a stray cat, donating toys to shelters
3. HASHTAG
#spaycats, #catsyxmas and #merryxmas
4. MENTION @catwelfaresociety
With a creative caption of less than 20 words
5. RACK UP votes
One of the key considerations for the winner would be the
number of likes on Instagram
Purrject Runway:
Sample Post
Purrject Runway:
Proposed Timeline
Catstagram Competition
Catstagram Competition
Catstagram Competition
Judging Period
Announce
Winners
Purrject Runway:
Judging Criteria
Use of stray cats
Number of likes
Outstanding, creativity,
uniqueness
CWS Favourite
Purrject Runway:
Prizes
Most Creative Caption + Photo:
Cat Caf Vouchers + Cat Tote Bag
Most Likes:
CWS Favourite:
Purrject Runway:
Countdown Posters
Purrject Runway:
#CatsyXmas
Post-Event
Publicity
Purrject Runway:
Post-Publicity
Collage
Pictures that were submitted as entries
Get permission for pictures
Purrject Runway:
Its Meow Or Never
Logistics
&
Budget
Purrject Runway:
REQUEST
QUANTITY
Ambassador (Taufik/Keagan/Melody)**
CWS Presenter
Powerpoint Slides
20
Videos (Youtube)
Purrject Runway:
REQUEST
QUANTITY
80
Balloons
50
Purrject Runway:
REQUEST
QUANTITY
2 - A pair
Cat Calendar
Cat T-Shirts
1 of each celeb
2 - A pair
Purrject Runway:
Budget
Purrject Runway:
Its Meow Or Never
Thank You
Any Questions?
Purrject Runway:
Contributors Page
Item/Name of
student
Name of
student
Name of
student
Name of
student
Name of
student
Name of
student
Name of
student
Name of
student
Name of
student
Name of
student
Organising
Committee
Velda
Afiq
Nicole
Shiona
Gwen
Hidayah
Integrated
Marketing
Communication
Ikha
Afidah
Dinah
Tricia
Shafiqa
Feeza
Syafiqah
Idayu
Fathin
Jannah
Social Media
Communication
Atiqah
Juhria
Azira
Xiao Hui
Carlissia
Abidah
Victoria
Diyanah
Nadhiah
Name of
student
Nandini