by orianmueck.com*
2,300
years
ago,
Aristotle
knew
how
to
persuade
people
and
move
them
to
ac<on.
He
persuaded
them
with
arguments.
With
arguments
based
on
logic
(LOGOS),
credibility
(ETHOS)
and
emo<on
(PATHOS).
Increase
your
rhetorical
power
by
raising
the
three
pillars
of
persuasion.
LOGOS
Fact
Data**
Figure
Research**
Survey**
Sta:s:c**
Reputa:on
Example
Authority
Similarity
Empathy
Expert
opinion
Demo
ETHOS
* Inspired by Conor Neill, Tobias Rodrigues and John Zimmer ** Always menCon your sources.
PATHOS
Stories
Senses
Metaphor
Vision
2,300
years
ago,
Aristotle
knew
how
to
persuade
people
and
move
them
to
ac<on.
He
persuaded
them
with
arguments.
With
arguments
based
on
logic
(LOGOS),
credibility
(ETHOS)
and
emo<on
(PATHOS).
Increase
your
rhetorical
power
by
raising
the
three
pillars
of
persuasion.
LOGOS
ETHOS
PATHOS
Facts
Data**
Reputa:on
Stories
Authority
Senses
Similarity
Metaphor
Empathy
Vision
Figures
Research**
Surveys**
Sta:s:cs**
Expert
opinion
Examples
Demo
*
Inspired
by
Conor
Neill,
Tobias
Rodrigues
and
John
Zimmer
**
Always
menCon
your
sources.