INDUSTRIAL TRAINING REPORT 2016

HALAGEL (M) SDN BHD

INDUSTRIAL TRAINING
REPORT
2016

NAME

: Siti Zulaikah Binti Baharom

MATRIC

: 1122080

PROGRAM

: Muamalat and Administration

ORGANIZATION

: HALAGEL (M) SDN BHD

INDUSTRY SUPERVISOR

: NOOR AZWALIDAWATI BINTI AHMAD TAJUDIN

UNIVERSITY SUPERVISOR

: DR. IZLAWANIE BINTI MUHAMMAD

INDUSTRIAL TRAINING REPORT 2016

HALAGEL (M) SDN BHD

ABSTRACT
Halagel (M) Sdn Bhd are facing challenges of making their target of sales achievable
every months. Marketing strategies is therefore, one of the ways to make these
company achieved their sales target. The main focus, is to have their own marketing
department and focus on social media marketing to improve on their sales and its will
directly contribute to the best profit for the company.
Spending almost fifth month with the company, giving me a lot of knowledge and
experienced that will help me to facing the real work environment in the future. Being
part of finances team in the company, make me realize that accounting is one of the
important department that will make sure the company will always on the track.

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HALAGEL (M) SDN BHD

ACKNOWLEDGEMENT
In performing my internship, its successful one I had to take the help and guideline of
some respected persons. First of all I am grateful to Allah who gives me sound health and sound
mind to accomplish my industrial training. The completion of the task gives me much pleasure.
The most importance is, I would like to give a big thanks to my University supervisor, Dr
Izlawanie for the valuable guidance and advice. Besides, I would like to appreciate my industry
supervisor which Cik Noor Azwalidawati. She is the person that in-charge in order to evaluate
my assessment and performance related in working industry.
In addition, I would like to give a special thanks to my classmates and all my friends that
always supporting me and give fully cooperation to me when I am demanding an idea and advice
from them. Having you guys as a partners is the best moment that I will be remember forever. To
my parents, thank you so much because always be beside me in whatever situation and keep
supporting me to go through all then problem and hard time for the 6 month doing this
internship.
As the most important person, I also want to thanks to En Azrin Bin Ahmad as a CEOs
of Halagel (M) Sdn Bhd because giving me a chance and opportunity to work in this
organization in order to complete my internship session within 6 month until it's been done
completely.

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HALAGEL (M) SDN BHD

TABLE OF CONTENTS
Page
1

ABSTRACT
ACKNOWLEDGEMENT

TABLE OF CONTENTS
TABLE OF ILLUSTRATIONS
CHAPTER 1:

CHAPTER 2:

INTRODUCTION
1.1

Introduction

1.2

Objectives of Industrial Training

1.3

Scope of Industrial Training

1.4

Duration

1.5

Importance of Industrial Training

1.6

Objectives of Report

1.7

Chapter Summary

TRAINING ORGANIZATION
2.1

Introduction

2.2

Organization Background
2.2.1

History

2.2.2

Vision

2.2.3

Mission

2.2.4

Objective

2.3

Organization Products/Services

2.4

Organization Information
2.4.1

Marketing

2.4.2

Management

2.4.3

Finance

2.4.4

Operation

7
7-9

9
10-13

2.5

Organization Chart

14

2.6

Chapter Summary

15

2.6.1

Experience gained

2.6.2

Knowledge acquired

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HALAGEL (M) SDN BHD

CHAPTER 3:

CHAPTER 4:

CASE STUDY ANALYSIS

3.1

Introduction

16

3.2

Key Issues/Problems

17

3.3

Data/Facts/Figures Collected on Issues

18

3.4

Analysis of the Issues

19

3.5

Alternative Solutions

20

3.6

Conclusion

CONCLUSION
4.1

Opinion/views on the internship programme as a whole 21

APPENDICES
REFERENCES

INDUSTRIAL TRAINING REPORT 2016

HALAGEL (M) SDN BHD

CHAPTER 1
INTRODUCTION
1.1

Introduction
This chapter presents the focus of this study. Section 1.2 discusses about the
objectives of industrial training. Section 1.3 discusses the scope of industrial training,
while section 1.4 has discussing about the duration of industrial training. Then, section
1.5 discusses about the importance of industrial training and last but not lease, section 1.6
have discussing about the objectives of report.

1.2

Objectives of industrial training

Perform an industrial training is one of the way to expose students to the real
work of environment experience and at the same time, to gain the knowledge through
hands on observation and job execution. From the industrial training, students will also
can develop their skill and ability in work ethics, communication, management and
others. Moreover, this practical training program allows students to relate theoretical
knowledge with its application in the manufacturing industry.
Besides, it is also to provide students with the opportunity to test their interest and
ability in a particular career before a permanent commitment are made. On top of that,
industrial training also can develop the skills of students in the theory to the practical
works situation.
By doing the industrial training, students can build their strength, team work and
self-confident in order to help them in the real work environment.

1.3

Scope of industrial training

I.
II.

Observing the whole operation of this company/industry

Perform the day to day processing of account payable transaction

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III.

Checking the running number of the document, such as payment voucher,

memorandum note and petty cash voucher

IV.

Key in the data of the document in the symphony system with the following type
of document

V.
VI.
1.4

Check and review the data that had been key in in the system
Filling the entire document according to the type of documents.

Duration
All Bachelor (Honours) Degree students are compulsory to undergo industrial
training before the end of the studies and they must complete the industrial training for a
period as stipulated by the Faculty during their course of study in Universiti Sains Islam
Malaysia (USIM). The minimum period of industrial training in Faculty of Muamalat and
Economic is 16 weeks and all students are required to place themselves in an organisation
during their final year of graduation. The minimum training period for my course which
is Bachelor of Muamalat Administration is started from 25 January 2016 until 12 June
2016.

1.5

Importance of industrial training

Industrial training is important to the students in many aspects. This is because this
module was created to give benefit to students especially student who are in the final year
of study. Among the importance are:
I.

To provide employees that was fully disciplined after they have graduated. Its can
be shown by the attitude of students that performing their industrial training
which they are not only bound to the rules set by the university only but also rules
that set by organization that they have been attach for industrial training.

II.

To produce employees that is skillful and ready to work when they take their first
step to the working world. This is because, by involving in certain industrial
training at the organization chosen by them, student will be more skillful in
carrying out a job after they were explained on how to do the job by more

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experienced coworker. Student who went through industrial training will be more
matured in conducting the task given to them.

III.

1.6

Students also will be more knowledgeable and understanding about matter related
to their field of study, after the practical lessons.

Objectives of report
Industrial training report is an important document to each of the students that has
been performs their industrial training. It is the document with the activities that has been
learned throughout the industrial training.
Besides, it is also be become an official proof of industrial training. This is
because, training report will help students to be remembered and sketch down every
single activity and new things when they undergo their training through sixth months.

1.7

Chapter summary
Getting a good job is getting increasingly difficult in spite of having the required
degrees and academic qualifications. Companies prefer experienced staff and are wary of
fresh graduates. In todays competitive world where the fittest survive, industrial training
is the key to increase your chances of selection, getting hired and making a brighter
career.
As a conclusion, Chapter 1 introduces the USIM industrial training in general
overview scheme which is objective and duration. All the relevant information of my
training scope in the Halagel (M) Sdn Bhd is highlighted in detail. The importance of
internship programme and the objective of the report also briefly discussed.

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HALAGEL (M) SDN BHD

CHAPTER 2
TRAINING ORGANIZATION
2.1

Introduction
This chapter is briefly discussed about the training organization as a general
overview. Begin with the explanations of the organization background which including
its history, organizations vision, missions and objectives, then I also described the
organization

products/services. In addition, the organization information, its marketing,

organizations management, finance and operations will be discussed in the following

part. I will also have a brief introduction on the structure or chart of the organization that
I work with.

Lastly, chapter 2 will be ended up with a conclusion that summaries of this

chapter including the experienced and knowledge that I acquired and gained from the
department of my training organization.

2.2

Organization Background
2.2.1

History
Halagel (M) Sdn. Bhd. (443673-X) has been incorporated in August 1997.
Halagel (M) Sdn Bhd is the sole importer, manufacturer and distributor for Halal
Food & Pharmaceutical Grade Gelatin, Halal Empty Hard Gelatin Capsules Halal
Soft gels for the Malaysian and South East Asia markets.
Johawaki Group of Companies took over Halagel (M) Sdn Bhd on June,
2010. Halagel (M) Sdn Bhd are function in marketing and trading of industrial
products. From begin, Halagel (M) are responsible to trade Halal gelatin and raw
material. Halagel (M) is responsible to supervise three-core businesses which are
Halagel Distributor, Halagel Plant (M), Halagel Products and Halagel Industries.
Since then, Halagel (M) Sdn Bhd has broadened its business activities from
trading to distributing and manufacturing Halal alternative products through its

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core businesses Halagel Distributor Sdn Bhd, Halagel Plant (M) Sdn Bhd, and
Halagel Products Sdn Bhd.
Mr. Mohamad Yakob is the founder of Halagel (M) Sdn. Bhd. He
graduated Bachelor in Algricultural Sciences from Universiti Pertanian on 1986.
He worked as Assistant Manager at Golden Hope Plantation and as Medical
Volunteer at CIBA Geigy (M) Sdn Bhd for North area. From this moment, he
realizes most Empty Hard Capsule Gelatins is made from non Halal sources. He
tries to find Halal capsule all around the world then he realizes Pakistan had great
potential. Pakistan is the main supplier for Halal Gelatin all around the world.
Gelatin from Pakistan operated and process by Muslims. 95% of
populations in Pakistan are Muslims. Gelatins from Pakistan are 100 % Halal
from Halal animal sources (cow and buffalo). From there, he starts up the
business by import the materials from Pakistan on 1997. The main suppliers were
Gelcaps and Leiner Pak Gelatine Ltd. The materials are sells to Malaysia and
other country. He then started business trading by importing:
I.

Empty Hard Gelatin Capsules

II.

2.2.2

Halal Gelatin

Mission
We Are Dedicated To Satisfy Our Stakeholders Needs of Halalan Wa Thoyyiban
Products As Part of Our Duty As Muslim

2.2.3

Vision
o Bringing Trusted Halal Product Globally
o Bringing Halalan Wa Thoiyyiban Products Globally

2.2.4

Objective
To provide HALAL alternative products worldwide

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2.3

Products and Services

There are three types of products that have been produced by Halagel which can
be categorized as an industrial products consumer products and soft gel products. For the
industrial products, it has been divided into 4 types of product which are food grade
gelatin, pharmaceutical grade gelatin, fish gelatin and edible rock salt.
While, for the consumer products there are six of products that has been produced
by Halagel which are herbal toothpaste, herbal toothpaste with rock salt, miswakgel
toothpaste, edible rock salt, haseena soap and toothbrush. Last but not lease, they have
produced 9 types of soft gel which are virgin coconut oil, habbatus sauda oil, omega 3
fish oil, evening primsone oil, flaxseed oil, soy lechitin, grapeseed oil, natural vitamin E
and garlic oil.
All of those products have been produces by the production teams at the
department for each type of products. Halagel, have their own production capability in
order to make sure that all the products are produce safely and with a good quality.
Moreover, Halagel (M) Sdn Bhd also offered the OEM service for the specialized
formulation/types such as tartar control, whitening, sensitive and natural toothpaste.
Besides, this company also offers the contract of manufacturing services, a production
solution to bring other companies products to the market efficiently if they lack of
capacity to produce themselves. The other service that also provided by Halagel are
custom branding design, product formulation, production, packaging, bottling and
labeling and regulatory submission.

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2.4

Organization Information

2.4.1

Finance Department

Head of Finance

Account

Credit Control

Finance Department is responsible to control expenditures and obligations including

operating expenses, debt and payroll of Halagel (M), Halagel Plant (M), Halagel Products and
Halagel Distributions

Store all receipting and revenues

Create account for all assets and capital project expenditures

Create report of internal and external

2.4.2

Procurement Department

Head of Procurement

Procurement

Logistic

Update eTQM System from time to time and perform system maintenance.
To prepare the Purchase Requisition (PR) for packaging material & printed packaging
material once order is needed.

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To obtain the best value for the money spent on raw material and packaging material.
To procure all necessary materials needed for production or daily operation of the
company
To co-ordinate on the approval of the PR and the Purchase Order.
To co-ordinate with suppliers and monitor delivery of product based on the agreed
timeline.
Communication and follow up on packaging material and printed packaging material
delivery and make arrangement with QC, Warehouse and Production lines.
Co-ordinate and liaise with Halagel (M) (Warehouse and Accounts Departments) and
suppliers on any amendments of goods received.
Co-ordinate and liaise with Halagel (M) (Production, Quality Control and Quality
Assurance Departments) and suppliers on any material defects.
To enhance customer satisfaction and assure 100% on time delivery against agreed plan
through sounds production scheduling, optimizing run quantities and minimizes
changeover.

2.4.3

Production Department
Head of Production

HOD Soft gel

Halagel (M) Sdn Bhd

HOD Toothpaste
Halagel Plant Sdn Bhd

HOD Rocksalt
Halagel Product Sdn Bhd

The production department efficiently uses things such as labor, machines and materials
judiciously in order to prevent any wastage
The production department makes sure that it produces goods or products at very low
costs in order to maximize profit.
The production department works in collaboration with the procurement department of
the company in order to make sure that materials needed for production are always
available.

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The department also makes sure that the machines and equipments used in production
are serviced and properly maintained all the time.
2.4.4

Quality Control Department

Head of Quality Control

Quality Control (QC)

Quality Assurance (QA)

Testing and release or rejection of all incoming raw materials, packaging materials, in

2.4.5

process and finished products as per specified specifications.

Calibration of laboratory instrument and equipment.
Control sample storage
Analysis of complaint samples as when required
Follow safety norms at all the stage during handling of chemicals and using instruments
Follow good laboratory practices

Corporate Service Department

Plan activities that involve company employees and government and private agencies :
Personal staff requirement
Government department related such as EPF, LHDN, JAKIM, Health Ministry and etc.
Private agencies related such as SOCSO
To perform daily tasks for the overall administration
Responsible on protocol (reception, preparation, transportation, lodging, food/drink and

ethics)
Responsible to request grant applications, licenses and certificates.
Update documents required to complete the application and the questionnaire required by
government departments (JAKIM, MIDA, SMIDEC, MARTRADE)

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2.4.6

Engineering Department
Head of Engineering

Maintenances

2.5

Facilities

To maintain and monitor workplace to all departments related.

To assure electricity, machinery, and equipment in places.
Perform duty maintenance the inspection on facilities systems the equipment.
Ensure minimum downtime operation
To provide technical support to improve product quality reliability.
Perform preventive maintenance
To carry out repairing of machinery and fabrication work
To comply ISO, DOSH, DOE and authority requirement.

Organization chart
2.5.1

Structure & core business

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HALAGEL (M)
SDN BHD
HALAGEL
DISTRIBUTOR

HALAGEL PLANT
SDN BHD

SDN BHD
-Marketing
-Retail
-Hypermarket
-SLM
-Export
-Others

2.5.2

Manufacturing of
Halal soft gel

Key Person Management

15

Marketing & trading

industrial products
i. Trading Halal
gelatin
ii. Trading raw

HALAGEL
PRODUCTS SDN
BHD

Manufacturing
-Herbal
-Toothpaste
-Edible Rock salt
-Packing service

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2.6

Chapter summary
2.6.1

Experienced gain
There are too many experienced that I gained from this industrial training.
Being part of finance team in this company was giving me such an incredible
experience that I would not get from outside.
Through the task and work that has been given to me every day make me
realized that playing with account is not easy and its need hundred percent
focuses. Started with the simple task and its become more challenging day by day
and its make me become excited to undergo it.

2.6.2

Knowledge acquire
-redit control
-

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CHAPTER 3
CASE STUDY ANALYSIS
3.1

Introduction
Marketing is a crucial activity for the survival and success of a business. Business
today have more marketing opportunities that ever (Bresciani & Eppler, 2010). According
to the American Marketing Association, marketing is the integrated analysis, planning
and control of products, price, promotion and distribution, to create exchanges and satisfy
customer organizational needs. While, Kotler also provide one of the widest definition of
marketing which is marketing is a human activity directed at satisfying needs and wants
through exchange process.
Marketing contributes directly to achieving the company objective. There are
following activities which are vital to the companies: assessing the wants and
satisfactions of present and potential customers, designing and managing product
offerings, determining prices and pricing policies, developing distributions strategies and
communicating with present and potential customers.
Furthermore, marketing is not only the job that should be done by people in the
marketing department only. But, marketing is a part of everyone in the company and
organization. Therefore, a basic understanding of marketing is important to all business
people.
Halagel (M) Sdn Bhd is facing an organizational issue. External and internal
marketing program have not been able to satisfy the need and wants of customers and
markets.

Target customer are looking at the products and services offered by other

company to satisfy their wants and needs. This has resulted in poor sales and reduced
profits of the company.
Poor marketing in the company will obviously affect the sales and profits of the
company, its can be shown by the total of sales by month of Halagel on the year 2015.
According to the Appendix 1, the sales of Halagel is not stable throughout the month.

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According to the account manager of this company, one of the reason is because of the
marketing roles that not been manage properly.
Halagel (M) Sdn Bhd should be realize about this problem and focus more on the
marketing strategies to make sure that the company get back to the track and manage to
stabilize the sales every month to get the best profit for the year, because marketing will
play the big roles in their success.

3.2

Key issue/problem
Halagel (M) Sdn Bhd has been operated almost 19 years since 1997. This
company produced Halal products to customers especially in this country which most of
the citizen are Muslim. Parallel with their vision which want to bring the Halal products
globally, this company also export their products to the other country such as Thailand,
Indonesia and Pakistan. Thats is one of the specialty of Halagel, because in Malaysia
there are still lack of manufacturing companies that produce products based on Halal
ingredients.
However, this company is facing numerous challenges because lack of marketing
strategies and marketing plan. Thats problem obviously effected their sales and profits.
Besides, they also do not have the marketing department that will focused on each
product that produced by the company. This problem will dragged the company to the
worst situation. So, this company must addressed the problem that they facing and take a
quick action to solve this before its become too worsen.
According to Kerin et al, 2016, the marketing plan of firm helps the firm connect
with its customers. Therefore, the Chief Executive Officer of this company also wants to
develop an effective plan of action that will not only help and retain customers but also
boost sales and profits.

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3.3

Data/Facts/Figures collected on issue

Marketing is the heart of business. The people in the sales department and the
marketing department should be work together in order to achieve the sales target of the
company for each month. They must realize that the relationship between each people in
the sale and marketing department of the company are too closed. The problem that
facing by Halagel (M) Sdn Bhd is, they only have sales and marketing department that
will control everything about the sale of the company. Its shows that the company do not
have specific department of sales and department of marketing in their company.
According to the Appendix 1, we can see that sales of the company by month are
fluctuated. It clearly shows that the staff in the sales and marketing department in the
company cannot manage to handle both tasks at the same time. Halagel (M) Sdn Bhd,
also have poor marketing activity that obviously effect their sales target each month.
They do have their own marketing strategy by using the social media but they do not
fully utilize it. For example, all the products that produce by them are not be updated in
their Facebook official page. So, customers do not know their latest product that they had
been produced by them very well.
The company should give more attention towards this issue very seriously to
improve the profit of the company year by year. Realizing that when the marketing of the
company are too slow so it will affect their sales. At the same time, the target each month
also cannot be successfully achieved by the company when the sales are drop.

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3.4

Analysis of the issues

In order for Halagel (M) Sdn Bhd to succeed, the company must invest
significantly in marketing to be able to predict human behaviors. The first thing that
should be consider by the company is about the marketing mix. Marketing mix refers to a
unique blend of products, price, place and promotion that used to pursue marketing
objectives in the target market. Each of the variables in the marketing mix can be
adjusted over time to help a company achieve their organizational goals (Kerin et al.,
2006). Halagel (M) Sdn Bhd should offer competitive prices, improve the quality of their
products, invest more on promoting their products, concerned more one place strategies
and implement innovative marketing strategies to make sure that they will achieve their
target.
The bad marketing performance will lead to the bad sales of the company. That is
because marketing is the heart of business that will be effect directly to the sales. In
business, marketing and sales should be work together to ensure that the target of the
company will be successfully achieved. Referring to the appendix 1, the sales on August
until November are obviously decreased month by month. That is because, the company
are not too focus on the marketing that time. So, it directly effect to the sales of that
month and contribute to a decline in the profit for the year.
The company must be able to forecast the future demand by using marketing
research as a medium of analysis. By doing the forecast of the demand, they can know
how far their product and services are known by the customers. Marketing research is one
of the way to help company to estimate the knowledge and interest of the customers
towards their products and services.An effective marketing plan efficiently identifies
and delivers the needs and wants of customers (Kotler, 1998).

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3.5

Alternatives solution
The primary purpose of any business, including Halagel is to meet the needs the intended

customers with the companys product and service. Without customers to sell to, the business
would not exist.

The key factor to the success of the company is how they manage to

communicate with their present customer and potential customer to attract them to stay loyal
with their product and service. The company will successfully gain a competitive advantages by
linking each elements of marketing mix and manage to increase their sales month by month then
contribute to the high profit for the year.
In order to achieved their target, Halagel (M) Sdn Bhd need to create and form their own
marketing team. Thats will help the company to develop the marketing program and make them
stay on the right track to ensure that their targets and objective will be achieved. By forming their
own marketing team, its can help them doing a marketing for each products and services that
they produce easily. Besides, the marketing also can be more focus for every types of product
that produced by them. The importance of the marketing department of the company is to make
sure that the target sales of the company can be reach.
Social media enables companies to network with customers in order to build relationship
and achieve a better understanding of customers need. The aim of business is want their message
to reach as many people as possible. To maximize their aim, Halagel must have a presence where
customers are hanging out. According to the Halligan, 2009, most of people nowadays spend
their time on social networking sites. So, the other ways that can be utilize by Halagel is through
social media. Thats is the opportunity that should be grab by the company to exposed their
products to the customer with a small costing.

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3.6

Conclusion
Halagel (M) Sdn Bhd has a big potential to become the leader in the Halal manufacturing

industry in Malaysia. Therefore, companies must be focus on identifying the effective marketing
strategy to market their products and services around the world. According to the (Kerin et al.,
2006) seeks to keep the marketing program moving in the direction set for it. Its shows that the
marketing is the huge part in the business to ensure that the objective of the company will be
successfully achieve. So, the company should make sure that their marketing process moving
smoothly time to time.

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CHAPTER 4
CONCLUSION
4.0

Opinion/view on an internship program as a whole

For the conclusion, there are a lot of knowledge that I have learned from the
industrial training which I cannot obtain in the books and references. Even though, it is
only sixth month of training, the experience in the industry is valuable for me.
Think efficiently and effectively are the most important thing when I was in this area.
Through this training, I was able to gain new insight and more comprehensive
understanding about the real industry working condition and practice.
The sixth month placement also has provided me an opportunity to develop and
improve my soft and soft functional skills. All this valuable experience and knowledge
that I have gained were not only acquired through the direct involvement in task given
but also through other aspect of the training such as work observation, interaction with
colleagues and communication with third party in the company.
From what I have undergone, I am hundred percent agree that the industrial
training program have achieve its primary objective. Its also the best ways to prepare
student in facing real working life. As a result of the training, I am more confident to
enter employment world and build my future career.

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APPENDICES
(Appendix 1)

Figure 1: Total sales of company by month

Based on figure 1 (Appendix 1) the sales are become decreased from July to November and
manage to climb up in December 2015.

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(Appendix 2)

PRODUCT
PLACE

PRICE
PROMOTION

Figure 2: Elements of marketing mix

Figure 2 (Appendix 2) shows the 4 elements of the marketing mix which are product, place, price
and promotion. All the elements designed to produce mutually satisfying exchange with a target
market.

(Appendix 3)

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(Appendix 4)

Figure 3: Halagel Facebook Official pages

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REFERENCES
1. Halagel (M) Sdn Bhd
2. Puan Azzah Binti Abd Hamid
(Admins staff of Halagel)
3. Mc Daniel, Lamb, Hair (2011) , Introduction to Marketing , South- Western publishing
4. Redefining the Relationship between Marketing and Sales
Michael B. Moorman is Managing Principal for B2B Sales and Marketing at ZS
Associates,Joshua Rossman is an Associate Principal, and Andris A. Zoltners is a
founder and Co-Chairman of the firm. The authors may be reached via email at:
mike.moorman@zsassociates.com, joshua.rossman@zsassociates.com and
andy.zoltners@zsassociates.com, (2007)
5. Case Study. (2008). Classic Airlines Scenario. Retrieved on September 25, 2008
6. Kotler, P. (1998). Marketing management (7th ed.). New Delhi, India

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