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Coffee Farmer Coalition

Redefining an Antiquated Supply Chain

The ultimate goal of farming is not the


growing of crops, but the cultivation and
perfection of human beings.
- Masanobu Fukuoka

Empower Farmers

Leverage Networks and Partnerships

Build New Markets

Maria, 50
Coffee Farmer

Empower
Farmers

Leverage
Networks

Build New
Markets

Empower
Farmers

Leverage
Networks

Build New
Markets

Empower
Farmers

Leverage
Networks

Build New
Markets

Empower
Farmers

Leverage
Networks

Build New
Markets

Farmers

CFC

Consumers

$762/yr

Before CFC

$2,432

After CFC

Thank you

Financial Analysis
Current Status

Proposed Solution
Low

High

Coffee Yield / Hectare

1,800

1,980

1,980

Farmer price / lb

$1.09

$1.09

$1.50

$1,962.00

$2,158.20

$2,970.00

Dried Cherry Pulp / Hectare

990

990

Pulp Revenue / lb

$0.50

$1.50

Pulp Revenue / Hectare

$495.00

$1,485.00

$1,962.00

$2,653.20

$4,455.00

$1,200

$1,200

$1,200

Crop Insurance / Hectare

$23.50

$23.50

Loan repayment

$400

$400

Retirement Savings Plans

$150

$300

Cost of Education

$100

$100

$1,200

$1,874

$2,024

$762.00

$779.70

$2,431.50

Coffee Revenue / Hectare

Total Revenue / Hectare


Farmer Expenses / Hectare

Total Expenses / Hectare


Farmer Profit / Hectare

Implementation

3-, 5-, 10-year Benchmarks


Year 3

Year 5

Year 10

Farmer

Increased $ and
Yield,
Record-keeping &
Participation in
financial plans and
training

Use of insurance,
Increased variety
and yield &
Environmental
resilience

Global coffee
coalition,
Increased bargaining
power &
Generational
retention

Supply
Chain

Traceability,
Guaranteed
contracts
Shorter delivery
time, &
Monitor prices

Reliable traceability
&
Less price fluctation
for buyers and
distributors

Recruitment of more
NGOs and industry
leaders &
CFC is selfsustaining in Brazil

Uptake of cherry
juice, Specialty
coffees &
Awareness of coffee
origins

3rd Wave is
mainstream &
Increased demand
for fairly traded
coffee

Consumers Conversation
about fair trade

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