Murphy, E. R., Illes, J., & Reiner, P. B. (2008). Neuroethics of neuromarketing.

Journal of
Consumer Behaviour, 7(45), 293-302. http://dx.doi.org/10.1002/cb.252
Perrachione, T. K., & Perrachione, J. R. (2008). Brains and brands: Developing mutually
informative research in neuroscience and marketing. Journal of Consumer Behaviour, 7(4
5), 303-318. http://dx.doi.org/10.1002/cb.253
Fisher, C. E., Chin, L., & Klitzman, R. (2010). Defining neuromarketing: Practices and
professional challenges. Harvard Review of Psychiatry, 18(4), 230-237.
http://dx.doi.org/10.3109/10673229.2010.496623
Hubert, M., & Kenning, P. (2008). A current overview of consumer neuroscience. Journal
of
Consumer Behaviour, 7(45), 272-292. http://dx.doi.org/10.1002/cb.251
Fortunato. V.C.R., Giraldi. J., Caldeira de Oliveira. J., (2014). A Review of Studies on Neuromarketing:
Practical Results, Techniques, Contributions and Limitations. Journal of Management Research ISSN 1941899X, Vol. 6, No. 2
Hubert, M., & Kenning, P. (2008). A current overview of consumer neuroscience. Journal
of
Consumer Behaviour, 7(45), 272-292. http://dx.doi.org/10.1002/cb.251
Marci, C. D. (2008). Minding the gap: The evolving relationships between affective
neuroscience and advertising research. International Journal of Advertising, 27(3), 473475.

Javor, A., Koller, M., Lee, N., Chamberlain, L., & Ransmayr, G. (2013).
Neuromarketing and consumer neuroscience: Contributions to neurology. BMC
Neurology, 13(1), 1-12. http://dx.doi.org/10.1186/1471-2377-13-13

Fortunato. V.C.R., Giraldi. J., Caldeira de Oliveira. J., (2014). A Review of Studies on Neuromarketing:
Practical Results, Techniques, Contributions and Limitations. Journal of Management Research ISSN 1941899X, Vol. 6, No. 2
Senior, C., & Lee, N. (2008). Editorial: A manifesto for neuromarketing science. Journal of
Consumer Behaviour, 7(4-5), 263-271. http://dx.doi.org/10.1002/cb.250
Garcia, J. R., & Saad, G. (2008). Evolutionary neuromarketing: Darwinizing the
neuroimaging paradigm for consumer behavior. Journal of Consumer Behaviour, 7(45),
397-414. http://dx.doi.org/10.1002/cb.259
Schneider, T., & Woolgar, S. (2012). Technologies of ironic revelation: enacting consumers
in neuromarkets. Consumption Markets & Culture, 15(2), 169-189.
http://dx.doi.org/10.1080/10253866.2012.654959

Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is neuromarketing? A

discussion and agenda for future research. International Journal of
Psychophysiology, 63(2), 199-204.
http://dx.doi.org/10.1016/j.ijpsycho.2006.03.007

Orzn, G., Zara, I. A., & Purcarea, V. L. (2012). N euromarketing techniques in

pharmaceutical drugs advertising. A discussion and agenda for future research. Journal of
Medicine and Life, 5(4), 428-432.
Arussi, L., (2009)., Neuromarketing isn't marketing, dostupno na:
http://www.destinationcrm.com/Articles/ColumnsDepartments/Customer-Centricity/Neuromarketing-Isnt-Marketing52113.aspx,

L. Astolfi, F. De Vico Fallani, F. Cincotti et al., Neural basis for brain responses to
TV commercials: a high-resolution EEG study, IEEE Transactions on Neural
Systems and Rehabilitation Engineering, vol. 16, no. 6, pp. 522531, 2008.
http://novovrijeme.ba/neuromarketing-nauka-zna-zasto-nesto-kupiti/

https://tehinfo.wordpress.com/2012/02/06/nema-krize-za-nove-tehnologije/

Huey, E. B. (1968). The psychology and pedagogy of reading. Cambridge, MA: The MIT Press. (Original
work published in 1908)
Yarbus, A. L. (1967), Eye Movements and Vision, Plenum. New York, str. 91
Just.M.A., Carpenter.P.A.,(1980) A theory of reading: from eye fixation to comprehension. Psychol Rev
87:329354
Redline, C. D., & Lankford, C. P. (2001). Eye-movement analysis: A new tool for evaluating the design of
visually administered instruments, American Statistical Association.

RobinsonD.A., (1963). A method of measuring eye movement using a scleral search coil in a
magnetic field, IEEE Transactions on Bio-Medical Electronics, 137145

Lohse, Gerald; Wu, D. J. (1 February 2001). "Eye Movement Patterns on Chinese Yellow Pages
Advertising". Electronic Markets 11 (2): 8796

http://www.rit.edu/news/story.php?id=46626
Crane, H.D.; Steele, C.M. (1985). "Generation-V dual-Purkinje-image eyetracker".Applied Optics 24 (4):
527537.
Keren, A.S.; Yuval-Greenberg, S.; Deouell, L.Y. (2010). "Saccadic spike potentials in gamma-band EEG:
Characterization, detection and suppression".NeuroImage 49: 22482263
Pieters.R., Wedel. M., (2006).Eye Tracking for Visual Marekting The essence of knowledge, Delft-Boston