CHAPTER 1

INTRODUCTION

Organization is the integration of various departments and its functions. Organization study
deals with critical evolution and analysis of all the aspects of a particular firm. Duroflex Pvt. Ltd.
is one of the leading organizations in India. The Company has around 50 years experience in the
field of coir product manufacturing, particularly in the manufacturing of rubberized coir
products. Its an ISO 9000-2001 company, incorporated in the year 1963. Duroflex coir is
manufactured using eco-friendly materials that are coconut fibre and 100% natural rubber latex.
The main product of the company is rubberized coir mattresses. It is the largest selling mattress
in south India and Duroflex Pvt. Ltd. has been a member of international Sleep Product
AssociationThe organizational study conducted in Duroflex Pvt. Ltd., Alappuzha; provide details
regarding the various departments of the firm and also helps to familiarize with its different
functions. The firm comprises of mainly 6 departments; includes Finance, Marketing, Production
and Human Resource, Purchase and Quality Control Department.
The details regarding the recruitment and the selection process which is carried out by the human
resource department is also flourished in the report. The particular study gives a clear idea about
the functions, practices and the delegation of authority of Duroflex Pvt. Ltd.
1.1 Need of study
The practical study of the organization makes it possible to have a clear cut understanding and a
broader perspective of an organization and its functional and the operational aspects. The
organization study is conducted to have practical knowledge about the various functions and
activities of an organization. The study done at Duroflex Pvt. Ltd., Alappuzha helped me to
attain the knowledge of functioning of an organization. The study helped to know the activities
of various departments in the organization. The importance of each activity in an organization is
analyzed.

Various functions and operations of the company.

Production process performed by the company.
Financial and the accounting patterns of the company.
Human resource management of the company.
How a company is working successfully in such a competitive scenario.

1.2 Scope of study

This study was conducted at Duroflex Pvt. Ltd., Alappuzha. TThe study covered various
departments of Duroflex Pvt.Ltd.

The departments are:

1.3 Objectives Of The Study

To gain complete knowledge about the company Duroflex' Private Limited,
Alappuzha.
To analyse the organization chart and understand the functions of the managers
officers and Supervisors in different departments.
To identify the key function of each department and try to understand how it is
carried out.
To interact with personal and customers (both external & Internal) of the
organization.
To identify the strength and weakness of the organization.
To have a clear understanding about the various department of the organization

CHAPTER 2
GENERAL INFORMATION
2.1 Industry Profile
2.1.1 Indian Mattresses Industry
Mattress is defined as products providing a surface to sleep or rest upon that are fit for use by
human beings for a long period of time, consisting of a strong cloth cover filled with materials
and that can be placed on an existing support bed structure.A mattress is a manufactured product
or improvised arrangement to sleep or lie on, consisting of resilient materials and sometimes
covered with an outer fabric or ticking. It may consist of a quilted or similarly fastened case,
usually of heavy cloth, that contains hair, straw, cotton, foam rubber, or a framework of metal
springs. The word mattress is derived from Arabic words meaning to throw and place where
something is thrown or mat, cushion. Historically, mattresses have been filled with variety of
natural materials, including straw and feathers. Modem mattresses usually contain either an inner
spring core or materials such as latex, visco-elastic or other polyurethane? Type foams. Mattress
may also be filled with air or water or variety of natural fibers, such as in futons. Most mattresses
have a thickness from six to eighteen inches
2.1.2 Mattress Manufacturing in India
The Indian mattress industry is nearly 50 years old. The mattress industry in the country is a
Rs5,000 crore industry of which only Rs.1,500 crore worth mattresses are from the organized
sector. The rest of the business volume is coming from unorganized sector. Kerala, the land of
coir and latex, there were over 100 players in the industry. The 1990 also saw a change in the
socio economic scene in the country. Rapid economic growth, increase in number of working
women, changing lifestyle helped the mattress industry to develop. Demand elasticity and price
sensitivity are the prominent characteristics of at mattress industry in India. Nothing that people
spend one-third of their lives in bed, Mattress Company are using research on sleep, sleep
deprivation, and consumer attitudes to incorporate mattress in to the refuge and sanctuary that
consumers bedrooms have become. Now latest technology to manufacture quality mattresses
that combine coir for body support and foam for maximum comfort are used.
After the independence of India there was a boom in the mattresses industry. From 1950s
onwards, in order to the upliftment of the small scale industries, government has provide3d
subsides and grand for the different units. Among which coir industry was one of among them.
From 1960s onwards many mattresses manufacturing firms have originated in the Indian
industry. Many firms have changed or registered into companies according to the Companys
Act 1956. With the effect of mattresses industry, small scale industry like coir, strings, cloths,
manufacturing industry has also become very active. Now in India there are more than 600
companies, who are manufacturing mattresses. Among which:

These are the leading companies in the Indian market. India has attained a global achievement
in the mattresses industry. Because of globalization, Indian mattresses industry has extended.
And large quality of products is exporting on worldwide Indian coir mattresses have a high
demand in the global industry. The main exporting factors are coir, rubber and latex. Mattresses
industry is now growing very fast, with the modern and technological advancement, coir and
mattresses industry occupies a major position in the world market. Coir and mattresses industry
not only includes manufacturing beds, but also includes in the manufacturing of pillows.
2.1.3 History of Coir Industry
Global Coir Trade Currently, the global annual production of coir fiber is about 3, 50,000 metrics
tons yet, even in the world stop two producers, India and Sri Lanka, which account for about
90%of global coir. Traditional uses for coir fiber include rope and twine, brooms, and bushes,
door mats, rugs and mattresses and other upholstery, often in the form of rubberized coir pads. In
1980s and 1990, western consumers omitted to synthetic foams and fibers. Since 1990, domestic
demand for coir pith as a peat moss substitute in horticulture has further pushed up global
production and prices in town, other coconut growing countries, including Philippines, Thailand
and Vietnam are now expanding for production and export of coir fiber.
Historically, Sri Lanka had been the worlds larger exporter of various fiber grades where as
India exports largely value added products yarn, mats and rugs. Global trade volume for coir
fiber, value added products yarn mats rugs and coir path now stands at about $140 million per
year with India, Sri Lanka respectively accounting for about $70 and 60 million that amount.
They give work to 5,00,000+ regional employers particularly in rural southern India and
coastal Sri Lanka, many of them are women working part-time .The challenge for industry is
to sustainably expand markets for these versatile renewable resources while maintaining its role
as employer for the rural poor. This may require producers to restructure form improve product
consistency and in particular develop novel applications. Jointly with their customers in
importing countries. Business, public agencies and the research institute are now addressing this
challenge in multilateral products in world wide.

2.1.4 Rubberized and Coir Industries

Mattresses industries are rubberized industries which are mainly deals with converting latex into
rubber sheet, which are further used for making tyres, rails, bands etc. graded and quality latex
are further converted into output which are mattresses pillows etc. Coir and fiber industries are
other main raw materials in the mattresses industries. A majority of the population in Kerala are
the workers in leyth into coir. Coconut fiber obtained as curle3d or twisted ropes is cured in a
hot chamber, which gives the fiber the natural curl and enhanced bounce. The curled ropes are
then opened using customized machines to give it a natural spring structure.
2.1.5 General Composition of Mattress
In general a mattress consists of the following parts:

being used as core are steel springs, polyether foam and latex foam. According to mattress test
horse hair and coconut fiber are also used as core materials, e.g., for baby mattresses

this shell is to equalize the pressure on the human body. All mattresses with a spring interior and
some of the mattresses with other core materials contain a shell. Often mattress shells are
composite structures. The materials mainly used are:

rubberized)
- ethylene-terephthalate)

The production method of the shell depends of course on the material used. In general the
materials used are glues and/or sewed to each other and on the core. Also staples are being used
to fix the materials together.

comfortable top layer.

The main woven materials used for the tick of mattresses are:

- ethylene-terephthalate)

Polypropylene

According to a tick manufacturer, ticks based are mainly used in the Southern European
countries, whereas in the Northern European countries cotton based ticks are preferred. The tick
can be fixed to the mattress by means of stitching or by tapes running through the mattress.
Sometimes the tick is not fixed, but can be removed from the mattress by the customer.
2.1.5 Classification of Coir Industry
(a) Global Coir Industry
Currently, the global annual production of the coir fiber is about 350,000 metric tons (MT). Yet,
even in the worlds top two producers, India and Sri Lanka, which account for about 90% of
global coir fiber production, combined this renewable resource is underutilized; local coir mills
process only a fraction of the available husks, which accrue more or less round as a waste during
coconut processing. Traditional uses for the resilient and durable coir fiber include rope and
twine, brooms and brushes, door mats, rugs, mattresses and other upholstery, often in the form of
rubberized coir pads. In the 1980s and 90s, global exports of coir fiber fell by almost half, as
Western consumers shifted to synthetic foam and fibers. Then, since 1990, rapidly growing
domestic demand in India more than doubled global production benefiting exclusively the Indian
coir industry. Finally, since 2001, a rising Chinese demand for coir, an expanding market for
coir based erosion control products, and the spread of coir pith as a peat moss substitute in
horticulture has further pushed up global production and prices. In turn, other coconut growing
countries, including Philippines, Thailand and Vietnam are now expanding their production and

export of coir fiber. These changes are also reflected in the international trade in coir. While in
1990 about 80% of global production was exported, growth of the Indian domestic market
dropped that rate to below 40%. Global trade volume for coir fiber, value added products-yam,
mats, rugs-and coir path now stands at about $140 million per year with India and Sri Lanka
respectively accounting for about $70 and $60 million of that amount.
(b) Coir Industry in India
The coir industry in India originated about one century ago. The word coir comes from the
Malayalam word Kayar meaning ropes made from coconut husk fiber- a major cash crop in the
agricultural sector. Indian coir industry is an important cottage industry contributing significantly
to the economy of the major coconut growing States and Union Territories. Coconut husk is an
important agricultural resource, which provides livelihood to a large number of workers in the
rural areas of the country. About 5.5 lakhs persons get employment, mostly part time, in this
industry. The exports from this industry are around Rs. 70 crores. The Eighth Plan programs for
coir industry aimed at increased utilization of coconut husks for production of coir fiber, growth
of the domestic market. India accounts for more than two-thirds of the world production of coir
and coir products. Kerala is the home of India coir industry, particularly white fiber, accounting
for 61 per cent of coconut production and over 85 percent of coir products. Although India has a
long coastline dotted with coconut palms, growth of coir industry in other coastal States has been
insignificant. The white fiber sector which is largely located in Kerala refers to the coir fiber
extracted manually from fettered coconut husks by natural enzyme action. The fiber so produced
is golden yellow color. The product of white fiber is Coir Yam, Ropes, Mats and Matting for
export and domestic market. The brown fiber is produced by mechanical extraction form nature
coconut husk. The product of this fiber includes rubberized coir, curled coir, lower grade yam,
etc. Not more than 50 percent of the husks are utilized in the coir industry, the remaining being
used as fuel in rural areas. Production in the cooperative fold is not more than 20 to 25 percent.
The development programs so far undertaken aimed at revitalization of coir cooperatives,
improvement in quality and products diversification. Efforts were also made for exploring wider
export markets for coir and coir products. Judged from the increase in production and
employment, the progress has been rather slow and exports in physical terms have remained
meter or lets static. Indian coir industry is an important cottage industry contributing
significantly to the economy of the major coconut growing states and union territories, i.e..,
Kerala, Tamil Nadu, Andhra Pradesh, Karnataka, Maharashtra. Goa. Orissa, Assam, Andaman &
Nicobar etc. About 5.5 lakh persons get employment, mostly part time, in this industry. The
exports from this industry are around Rs. 70 crores. Coconut husk is the basic raw material for
coir products. Hence there is wide scope for growth of coir industry. During the seventh plan
period, encouragement has been given for expansion of home market through publicity and
advertisement, product diversification, adoption of new technology, research and development,
training for artisans, including women and social welfare measure for coir workers. The eighth
plan programs for coir industry aimed at increased utilization of coconut husk for production of

coir fiber, growth of the domestic market, strengthening of research and development to find out
new uses of coir fiber especially the areas of geo-fiber, fiber retardant, cement and gypsum
polymer development, acquiring of new technology like PVC - tufted coir products,
encouragement to cooperative movement and providing social welfare and medical Facilities to
coir workers.
(c) Coir Industry in Kerala
The name of Kerala (Kerala in Malayalam) is derived from the name of this tree (Kera in
Malayalam means Coconut and Alms means Land, Kerala means Land of Coconut). Everything
from Keralas culture to dishes is evolved around the coconut tree.
India accounts for more than two-thirds of the world production of coir and coir products. Kerala
is the home of India Coir Industry, particularly white fiber, accounting for 61% of account
production and over 85% of coir products. Although India had long cost line with coconut palms,
growth of coir industry in other coastal station has been signified.
Not more than 50% of the coconut hunks is utilized in the coir industry the remaining being used
as fuel in rural areas. Production in the co- operative fold is not more than 20 to 25 %. The
development programmes so far undertaken aimed at revitalization of coir co- operation,
improvement in quality and products. Efforts were also made for exploring wider export market
for coir products. Judged from the increase in production and employment, the progress has been
rather slow and exports in physical terms have remained more as let static.
Indian coir industry is an important cottage industry contributing significantly to the economics
of the major coconut growing stated and union territories, ie. Kerala, Tamil Nadu, Goa, Orissa
Assam Lakshadweep etc. About 5.5Lakhs persons gets employment, mostly part time in this
industry.
During the seventh plan period, encouragement has been given for expansion of home market
through publicity and advertisement, product diversification adoption of new technology,
research and development, training for citizens, including women and social welfare measures
for coir workers most of whom are SC/ST and women.
The eight plan programmes for coir industry aimed at increased utilization of coconut husk for
production coir fiber growth of the domestic market. Strengthening of research and development
of find out new uses of coir fiber especially in the areas of geo-fiber, fiber retardant, cement and
gypsum polymer development, acquiring of new technology like pue-tufted coir products,
encouragement to co-operative movement and providing social welfare, civic amenities and
medical facilities to coir workers. Emphasis would be laid on mechanization phased manner
without affecting employment to make India coir products competitive in the export market.
Brown coir fiber production would be
encouraged by providing seed capital assistance.

Modernization of coir has been envisaged by providing intention for installation equipments to
make coir industry more competitive.
The coir industry is one of the most ancient traditional industries in Kerala. The establishment of
the first coir weaving factory at Alappuzha in 1854 by Mr. James Darrah marked the beginning
of modem coir industry in India. As the products enjoyed a very good market in Europe, several
foreign companies established their manufacturing units in Alappuzha which had the advantage
of plentiful availability of raw material, natural facilities for rotting husks, and the cheap water
transportation of the place with European Tradesmen.
(d) Coir Board
The Coir Board was established by the Central Government under the provisions of the Coir
Industry Act, 1955. There is a Coir Research Institute functioning at Kalavoor. The National
Coir Training and Designing Centre were also established at Alappuzha in 1965. The coir Board
is the competent authority by sponsoring new coir industries under the government of India
licensing rules and procedures. The production of both brown fibers has increased substantially
due to the effort and encouragement of coir board. 2.1.8 Market Share and Brand Evaluation
Indian mattress industry is a Rs.27.50 billion market where 73% belongs to the established
cotton mattress. The rubberized coir mattress industry is worth Rs.5.50 billion with the branded
rubberized coir market worth Rs.3.70 billion. Kurl-On is a leading player in the country with
25% market share in the rubberized coir mattress followed by Duroflex, Starlite, centaury and
Aaram. Duroflex has a market share of 16% followed by Starlite with a market share of 11% and
Centuary with a market share of 9%. While all the three brands have a national presence, Aaram
with a market share of 7% has a strong presence in Delhi and North India. Rilaxon is strong in
East, Restolex and Bedsy have a strong base in Karnataka Ahile Coiron and Sulfex are popular
brands in Kerala and Tamil Nadu,
Most of these brands showed a sales growth of 5-15 % during the last two years. In addition to
the ten popular brands, there are a host of regional and local players both in the branded and the
unbranded category. Full PU foam and spring mattresses also had growing markets with 55 and
1% market share respectively. The two major players in the PU foam mattress market are
Sleepwell and mm foam. Springwel is a big player in the spring mattress segment.
2.1.9 Growth & Development of the Industry
Declining trend in demand for coir have recently revolted due to chinas strongly growing
markets for coir to be used in mattress, furniture& geo textiles. New technologies for the
conversion of coir into value added products. Such as car scat tops &composition also promise to
expand the global use of coir and offer opportunities the Indian coir industry most improve the
consistency of its products and familiarizes itself with the structure of the respective markets
present status of the industry.

Coconut trees are grown in all parts of the country all parts of the tree are useful providing
food fuel timber by products and the raw materials for numerous handicrafts and industries. One
of the major raw materials used in coir fiber it extracted from the external covering of the
coconut. It is natural biodegradable and environment friendly it is tough and durable versatile
and resilient resistant to flame and fungi, provides insulation and helps sound modulation coir
path in the dust after extracting fiber hygroscopic in nature it is good soil conditions and
substitute for peak moss in horticultures. It is converted into organic manure for soil
improvement and higher yield. From the humble husk an expert, employment oriented industry
in Tamil Nadu for peat moss soil conservation.
White fiber is abstained from green coconut husks immused in water for 6-9 minutes. A
mechanized process of extraction has been adopted recently. Yet the traditional manual
operation remains predominant. The latter resulting in a product of higher tensile strength, even
of twist which has s greater demand. Yarn spun from white fiber is extremely fine and soft
textures with superior color absorbency and commands a higher.
Recently coir from Alappuzha, where the company is located has been accepted worldwide as
from other marketing destination Alleppey Coir
2.1.10 Future of Coir Industry
The coir industry in India has a history and tradition which dates back to the nineteenth century.
One of the major traditional industries of Indian coir provides livelihood to lakhs of artisans in
rural areas. This industry took roots in Indias southern states along the coast line. Being 100
percentage natural moth proof, fungi resistant, biodegradable and eco-friendly, today coir has
become an article of every day use in modern life with a product range encompassing mattress,
mattings, doormats, garden articles etc.
The government set up the Coir Board under the provisions of coir industry Act 1953 for the
overall development of the coir industry. India is the major exporter of coir products. About 40%
of the coconut husk is utilized by the coir industry. The extensive improvement in the utilization
level of raw material to 60% will lead to employment generations up to 8 lakhs workers during
the close of eleventh five year plan period. The industry also fetches crores of foreign exchange
by export of coir and coir products. It is expected that the export will cross more than 1000
crores in XI the plan period. Now coir is exported more than 100 countries.
A major portion of the population in the Kerala is dealing with rubber cultivation and agriculture
sector. As far as the small scale industry is concerned, a half of the portion is dealing in coir and
textile industry. The major coir manufacturing units in Kerala are in Alappuzha and Ernakulum.
As far as the population in Kerala is concerned, only 22% are professionals and employees, rest
of them are small traders agricultures and cottage industries.

2.2 Company Profile: Duroflex Private Limited

History of the Company
Duroflex is a leading manufacturer of rubberizes coir mattress in India Duroflex is a modem
manufacturing- unit in India at Alleppey (Kerala) Hyderabad (Andra Pradesh) and Hosur (Tamil
Nadu), are continuously translating the market demand into products that are used extensively.
Households and the comfort products industry worldwide. Late Mr. P.C Mathew promoted
Duroflex Coir industries Pvt. Ltd. In 1963 at Alleppey Kerala with a view to use agro based
inputs for the manufacturing of its products. Subsequently in 1982, the manufacturing operations
of Rubrofibre Pvt. Ltd. Were bifurcated and Duroflex coir industries took over the operations
and management of the factory. Duroflex had today three manufacturing units in Alleppey.
Hosur and Hyderabad and an extensive marketing organization with company sales office and
1500 stockiest all over India. Duroflex rubberized coir is manufactured using eco-friendly
materials coconut fiber and 100 percent natural rubber latex form. The raw materials that the
company Duroflex uses are 100 percent natural and environment friendly. In the growing,
processing and production processes no harmful substances are used or released. Duroflex has
always adopted methods that encourages minimal waste with minimum recycling.
Today Duroflex is the largest manufacturer-exporter of sleep products from India with modern
factories in Alappuzha, Hyderabad and Hosur. Duroflex translates the market demand into
products that are used expansively in households, hotels and hospitals. From humble beginning
in1963, Duroflex has 3 manufacturing units for rubberized coir matters, one to make Natural
coir-ply, Eco friendly plywood substitute developed from in house R x D. Delegation sponsored
by coir Board went to Europe in the year 1953 with a specified goal of establishing more
advanced industries in the coir sector. The delegate gave minimum importance for setting up
rubberized coir factories in India. They have reasoned that on both coir and rubber are available
in India it will be ideal to set up the factories in India for exporting finished products to Europe
and other countries. The coir board gave consent to seven for importing machinery and setting up
the units. At the time all the machineries were imported from aboard. The main suppliers of
machinery were Austria and Germany. Today the technology is available in India.
M/s Duroflex (P) Limited has developed new technologies and machinery for the manufacture of
Rubberized coir products. They set up 3 factories with 100% indigenous machinery. The
machines have much greater output and more efficient than the imported machines. Late Mr.
P.C. Mathew promoted M/s Duroflex coir Industries (P) Limited in 1963 at Alappuzha; Kerala
with view to use agro based inputs for manufacture of its products. The company now and then
is engaged in the production and marketing of the mattresses, rubberized coir, pillows, bath mat,
car cushions etc. The plant site at Chungam spread over an area of 2 acres. It is situated in such a
place where transportation and nearness to market and all other factors are available.

Duroflex products are known for consistent and standard quality and the company gives priority
to apply strict quality control in its operations. These are applied to procurement and processing
of raw materials, manufacturing of finished products and testing them to rigorous standards.
Company is primarily engaged in manufacturing and marketing of mattress to the consumers.
The Company also gives importance to products and process development, development of plant,
machinery, engineering and introduction of new products
As a pioneer in manufacture of mattress, rubberized coir and foam Duroflex has always sought to
maintain leadership. Research and Development at Duroflex have continuously come up with
newer processes and machines that enhance production, productivity and quality at all stages
technological edges that remain always on Duroflex Shop floors. Fully automatic rubberized coir
plant with all accessories, auto weight check, auto vulcanizing, clothing, cutting, pipe edge,
numerically controlled auto packing, automatic batch PUF plant, transversal cutter, peeling
machine, and cloth winder, Duroflex Is the largest exporter of sleep and comfort products from
India. Through Its export wings Coco Latex Exports Pvt. Ltd. is the largest Indian exporter of
sleep and comfort products. Duroflexs modem manufacturing and R & D centers are
continuously translating the market demand into products that are used extensively in the
comfort product industry worldwide. Company is engaged in export of its products to Europe,
Middle East arid Far East through Its subsidiary company Duroflex Exports Pvt. Ltd. To survive
competition in the customer driven market, Duroflex Pvt. Ltd. Hosur has established a quality
management system at Hyderabad and Alleppey units. The objective of the company is to supply
rubberized coir products, which meet the ever increasing demands of the customers at
competitive prices by continued process improvement and by the application of State of the art
technologies?. In tune with the market and ever growing needs of its customers, Duroflex is
constantly developing new products that offer a greener option to the world.
2.2.1 Objectives of the Company
1) To attain the major market share
2) To offer high quality products for the customers
3) Ensure cost effective products
4) To create satisfied customers
5) Be a major part of the socio-economic development of the society
6) Create good relation will the dealers as well as customers
7) Increase the profitability of the company to attain consistent development.

2.2.2 Corporate Vision

-time delivery to distributors/dealers as per commitments

2.2.3 Corporate Mission

Our quality philosophy Is to provide rubberized coir products of high quality and reliability at
optimum cost, meeting customer implied specification and regulatory and statutory requirements
by application of pro-active approach to get things right the first time. We shall continually
strive for excellence by up gradation of skills of workmen through training, continuous up
gradation of facilities and application of state-of-the-art technologies
2.2.4 Management of Duroflex Private Limited

e company
and of the persons who were the members of the company while In the employment and have
continued to be the member after ceasing to be In the employment of the company)is limited to
fifty provided that when two or more persons jointly Hold more than one shares of the company
they are treated as single member.
2.2.5 Board of Directors
- is currently the managing director of Duroflex Pvt. Ltd.,
comfortek Advanced Products Pvt. Ltd and Unisun Technologies Pvt. Ltd. He is also promoter
director of Coco Latex Exports Pvt. Ltd., a 100% Export oriented unit.
-has joined the company as General Manager in 1998. He is
a director of s Duroflex Limited and Director of Coco Latex Export Pvt. Ltd.
- is the director with Duroflex Limited. And also director Coco
Latex Export Pvt. Ltd
- is the managing director with M/s Chackson Chemicals Private Limited
- is the managing director with M/s Sahyadri Rulax (India) Private
Limited
- joined the company in 2004 as General Manager after his tenure
with the army.

- is the managing director of M/s Comfortek Private Limited and

proprietor of M/s.Hormuzdji and Sons Private Limited., manufacturers of special equipment for
the Indian defense forces and other private customers.
2.2.6 Duties and Powers of Board of Directors
1. Unless and the company in general meeting otherwise decide, the number of directors is not to
be less than two and more than ten
2. The board of directors of the Duroflex Private Limited is the family member itself
3. Currently the board of the directors of the company constitute eight members
4. The board of directors has power to appoint any one or more persons as special or technical or
commercial or executive director or directors for such time and on such terms as they determine.
The board may subject to the provisions of the act delegates son off its body as it thinks fit and
any committee so formed can in the exercise of the powers so delegated confirm to any
regulations dun way from. Time to time be imposed upon it or then by file board.
5. The board of the directors has the power to co-operate one or more persons to be the director
so that the number is not to exceed ten. The board has the power to appoint alternate directors to
the manner mentioned in section 313 of the act
.6. Subject to the provisions of the section 314 of the act with regard to an office of place of
profit a director may hold any other office under the company, expect that of an auditor, in
conjunction with the office of directors on such terms as to remunerate and otherwise as the
board of directors may arrange
7. Subject to the provisions of the Act, the director may from time to time raise or borrow any
sum of money for and on behalf of the company from the members or other persons, companies,
any financial institution or banks, or any of the director may himself advance money to the
company on such interest as may be approved by the directors. The board may delegate such
borrowing power to any one or more of the directors including the managing director. 8. Subject
to the compliance with section 297 of the Act. A director or his relative, a firm in which such
director or relative is a partner in such firm or private company of which the director is a member
or the director is capable of entering into any contract with the company for the sale or purchase
or supply of any goods, material or service or underwriting the companys shares or debentures.
2.2.7 General Manager
The day to day business affairs of the company is entrusted with and is under the control of the
general manager. He is one who is responsible for all the ups and downs of the company. In
Duroflex Pvt. Ltd. the marketing Department and the Human Resource Department is directly
handled by the general manager

2.2.8 Company Secretary

The company secretary is responsible for the companys compliance with the various provisions
under the companies Act 1956.
2.2.9 Departmental Managers
Each department of the organization is headed by respective managers. Each of them do their
best of attain departmental objective and there by accomplish the goal of the organization. Each
manager is accountable for the activities of their respective departments.
2.2.10 Achievements
Duroflex is an ISO-9001:2000 certified company. This certification has been administered for
Duroflex by the American Quality Assessors (AQA). Duroflex private Limited is also a member
of the international Sleep Products Association (ISPA) and therefore updated on the latest
developments in quality and technology in the category. Duroflex private limited is only mattress
manufacturer in India to win the coveted ISO 9002 certification. The company exports its
products to over 25 countries with 45 years of rich experience.
2.2.11 Duroflex Group Profile
Duroflex group of companies are:
1. Duroflex Private Limited
2. Coco Latex Private Limited
3. Alleppey Latex
4. Unisun Technologies Private Limited
2.2.12 Duroflex Private Limited
Duroflex Private Limited began as a small plant in Alleppey; Kerala Is now a leading Indian and
International brand. Over the years Duroflex has evolved from mattress manufacturing plant to
sleep Products Company with wide range that includes pillows, cushions, spring mattresses,
polyurethane foam and high-tech comfort systems with products used extensively in homes and
in the hospitality and health care Industries. A member of the International Sleep Products
Association (ISPA), Duroflex had 8 factories across Kerala, Tamil Nadu and Andra- Pradesh
which is ISO 9001:2000 certified by the American Quality Assessors (AQA).Duroflex has 60
stockist and over 3000 distributors across India. 2.2.13 Coco Latex Private Limited An export
oriented unit and a group company, Coco Latex specializes in 100% natural and eco-friendly
mattresses. Manufactured strictly from 100% natural rubber and natural coconut fiber, Coco
Latex products are in great demand in the environment- conscious markets of Europe. Made to

exacting 5852:1990 specifications, some of these products are made with 100% natural
expandable graphite and are fire-retardant. Coco Latexs manufacturing and R & D centers are
located in Kerala for easy access to the natural ingredients. Coco Latexs own manufacturing
facilitates at Munnilave, Palai are where the latex foam products are manufactured. Coco Latex
products are certified by ECO Institute, Germany, LGA, Oeiko Tex- Standard 100, Germany and
SATRA, UK.
2.2.14 Alleppey Latex
Established in 1994, Alleppey Latex is a group concern and deals with centrifuged latex
production. Alleppey Latex sources latex from its own organic plantations as well as others and
has its crumb Rubber Factory a Palai. A major share of the production of the Alleppey latex is
consumed by Duroflex and Coco Latex. Centrifuged latex is the raw material for manufacture of
rubber based products like foam rubber, elastic thread, Balloons etc. Alleppey latex is also in the
process of obtaining organic Certification by one of Germanys leading certifying organizations.
2.2.15 Unisun Technologies Private Limited Unisun technologies. A Duroflex group concern,
strives to promote technically and commercially viable clean energy products and services
worldwide. Founded in 2000, Unisun has the potential to become a lead player in the group
tomorrow. Unisun has a range of products across the solar (Thermal and Photovoltaic), bio-fuel,
bio mass, waste to energy and small Hydro and wind energy spectrum. Based in Bangalore.
Unisun has clients in the domestic, corporate and industrial segments. Towards furthering the
needs to concentrate on sustainable energy sources, Unisun has also organized two international
events in Bangalore with participants from India and abroad.
2.2.15 Business Overview
Duroflex has today 3 manufacturing nit in Alleppey. Hosur (Tamil Nadu), and Hyderabad and an
extensive marketing organization with the company sales office and 1500 stockiest all over
India. The main product of the company is rubberized coir mattress, which are bought by
domestic households, hospitals and bulk users. The company also manufactures industrial
products of rubberized coir for packaging air filtration, bus and railway seats and carpet
underlay. The company ia engaged in export of its products to Europe, Middle East and Far-east
through its sister company Coco Latex Private Limited. Duroflex Rubberized coir is
manufactured using eco-friendly materials coconut fiber and 100 percent natural rubber latex
foam. The raw materials the Duroflex uses are 100% natural and environmental friendly, in the
growing, processing and and production process no harmful substances are used or released.
Duroflex has always adopted methods that encourage minimal waste with maximum recycling.
Duroflex products are known for consistent and standard quality and the company gives priority
to apply strict quality control in its operations. These are applied to procurement and processing
of raw materials, manufacturing of finished products and testing them to rigorous standards.
Company is primarily engaged in manufacturing and marketing of mattress to the consumers.
Company also gives importance to product and process development, development of plant and

machinery, engineering and introduction of new products. As a pioneer in the manufacture of

mattresses, rubberized coir and foam Duroflex has always sought to maintain leadership.
Research and development at Duroflex have continuously come up with newer processes and
machines that enhance production, productivity and quality at all stages -a technological edge
that remain always on Duroflex shop floors. Fully automatic rubberized coir plant with
accessories, Auto weight check, Auto vulcanizing. Clothing cutting, tape Edge, Numerically
controlled auto packing, automatic batch PUF plant, traversal cutter, Peeling machine and cloth
winder.
Duroflex is the largest exporter of sleep and comfort products from India. Through its export
wings Coco Latex Exports Pvt. Ltd is the largest Indian exporter of sleep and comfort
products. Duroflexs modem manufacturing unit and R & D centers are continuously translating
the market demand into products that are used extensively in the comfort products industry
worldwide. Company is engaged in export of its products to Europe, Middle East and Far-East
through its subsidiary company Duroflex Private Limited. To survive competition in the
customer driven market, Duroflex Private Limited, Hosur has established a quality management
system at Hyderabad and Alleppey units. The Objective of the company is to supply rubberized
coir products, which meet the ever increasing demand of the customers at competitive prices by
continued process improvement and by the application of the state-of- the-art technologies. In
tune with the market and ever growing needs of its customers Duroflex is constantly developing
new products that offer a greener option to the world.
2.2.17 Corporate Address
1) Duroflex Private Limited Registered Head Office and Factory -1 P. B No.3808 Chungom,
Alleppey- 688010
2) Duroflex Private Limited Factoiy-2 No 7 First Floor
Vasanthnagar Bangalore- 560 052, India

KodavaSamaja Building Main,

3) Duroflex Private Limited No. 6 Komaranplly village HosurAnekal Road Betugondappally

P.O Dharampuri Dist.Hosur-635125
4) Duroflex Private Limited P 4/6 Industrial Development Area Nachram, Hyderabad- 501507

CHAPTER 3
PRODUCT PROFILE
Duroflex Private Limited deals with various kinds of sleep comforts, in which mattress is the
main product that they comply with. Company is manufacturing different kinds of mattress in
different verities. Their products are highly durable and its price is affordable to all classes of
people. The quality of their product is the main reason for their recognition and good will that
they possess all over India and also abroad. .
3.1 Duroflex Rubberised Coir Mattress
Rubberized coir mattress is the combination of natural materials like coconut fiber and rubber.
The combination creates a sheet that provides natural comfort, firm support, allows for air
circulation and non- absorbent. The various verities include:
o Foam

Rubberised Coir From our very inception, innovation, technology and quality have been
the key drivers. From the sourcing to the delivery, we ensure that at each step, our standards are
maintained. We source only the very best coconut fibre. This is cured in a hot chamber to give it
natural curl, hardness and enhanced bounce. The curled coir ropes are then opened, carded and
fashioned into sheets with a natural, springy structure. The sheets are sprayed with natural rubber
latex to form fleeces. The fleeces are dried, cut, placed in layers, hot pressed and vulcanized. The
result is a resilient form that is durable, firm, non-absorbent, allows air circulation and provides
natural comfort. Production is closely controlled with treatment processes like latex
compounding, rubberizing, vulcanizing, hot pressing, cutting and finishing. All materials used in
the process, are FDA approved and every quality check is attended to in-house. These cut, bare

rubberized coir blocks are furnished with quality cloth in attractive designs and patterns to blend
aesthetics, comfort and quality. This is done by skilled, experienced workers using imported,
sophisticated machinery. To cater to the top end of the market, we have the Springtek range of
spring mattresses. For this we ensure that our processes are comparable to the best available
world-wide. In Springtek, we have both Bonnel and Pocketed spring mattresses. Bonnel spring
mattress
Springtek Bonnel spring mattress use imported springs with German technology. Each
hourglass-shaped spring is interconnected to provide initial compression and optimal support.
The inner spring cores are padded with rubberized coir to provide firmness. And furnished with
multiple layers of foam, in different densities, to ensure a soft feel. Jacquard fabric quilted with
Italian MECA and Gribetz machine impart the final soft, rich feel. The Springtek Bonnel Spring
range also comes with the option of a pillow-top, for softer, more luxurious comfort. Spring
mattressSpringtek Pocketed spring mattress use imported springs with German technology, set in
individual non-woven pockets. The pockets are connected to maintain mattress shape and
firmness. Each spring handles weight independently. The pocketed spring comes with 3-5 zone
different tension zones to efficiently support the different pressure points of your body. Multiple
layers of high-density foam impart a softer touch, while natural latex provides a sophisticated
finish to the mattress. A knitted quilted top provides you a rich, comfortable experience.
Polyurethene foam Skilled and proficient workers and a qualified, experienced team of
technocrats come together to achieve our commitment to quality with each of our products. To
manufacture Gold DuroPUF (pure flexible PUF), we have the necessary infrastructure in-house.
Fexible polyether PUF is produced in a continuous slab stock maxfoam machine, which
incorporates the latest in foaming technology. As the flow of chemicals and machine settings are
fully controlled, we are able to produce foam of a consistent quality. In a wide variety of grades,
from densities varying between 9kg/m3 up to 50kg/m3. On a maxfoam machine, freshly mixed
chemicals are piped from a mixer into a bottom fed metal trough.

Figure 3.1 coir mattress

3.2 Duroflex Spring Mattresses

Spring mattress, across the world, is now synonymous with luxury. It is to cater to this customer
who demands greater comfort that Duroflex manufactures Springtek, its range of high end spring
mattress. Springtek mattresses are manufactured with the very latest technology available today.
Especially important springs of German technologies and the very latest Italian CNC quilting
machines bring you the best spring mattress available in India today. The various verities are:

ng
Bonnel spring -The mattress core consists of imported German Bonnel springs meshed with each
other with layers of rubberised coir above and below. The mattress has a PUF layer all around it
with a jacquard PUF quilting to cover the top and bottom. This mattress provides even support
for the prone body resulting in comfortable, restful sleep.
Pocketed spring-This mattress has spring inner core, with two layers of rubberised coir on top
and bottom. The sides have a layer of PUF. The top and bottom of this reversible mattress also
have a thick layer of specially padded jacquard cloth quilting that form a pillow-top. 2.3.3
Duroflex Polyurethane Foam
The DuroGold PUF range of products offers pure flexible PUF, which ensures that the product
retains its shape and provides comfort and support for years, unlike regular foam. Machines are
especially designed to meet specific customer requirements. CNC based high precession cutting
machines also enable the cutting of foam blocks into diverse shapes and sizes to manufacture
high quality molded pillows and other PU products. The different types are:
-10D)

Figure 3.2 spring mattress

3.3 Duroflex Pillows and Cushions

Duroflex offer comfortable and healthy range of pillows and cushions. The pillow needs to be
designed scientifically as it need to provide the right cushioning for your head and neck. It is
essential that your pillow hold your neck and spine in a neutral position. The different varieties
are:

-Puf

The company is also producing and exporting the following items.

3.4 Natural Latex Foam
Natural rubber is eco-friendly bio degradable and renewable with an elasticity that cannot be
achieved by any other materials. It comes in pin core and cavity sheets
3.1.1 Branches of Duroflex Private Limited
Duroflex has mainly three branches:

3.1.2 Distribution Channel

Company is following direct distributing channels, from the factory the products are directly
handed to the distributors. Then it is the duty of the distributors to supply the product in supply
the products according to the order to the dealers. There is no middleman. The company have
mainly 5 distributors around Kerala . In all these distribution centers there is corresponding
warehousing facility which is known as Duroflex Depots. In these depots a large volume of
products can be stored safely.
3.1.3Advertisement
Advertisement is one of the main promotional activities that is to be done in order to increase the
market share and to meet the competition in the industry. In every annual budget of Duroflex Pvt
Ltd. The company set apart around 8% of its profit for the advertisement purpose. The
companies conduct the get together of its main distributors and dealers in order to collect the
feedback. It is on the basis of this information. Company decided the amount that is to be reserve
for the advertisement purpose. Company is not directly involved the advertisement purpose. For
making better advertisement company seeks assistance from an external agency called Jellita
an advertising agency in Kottayam. The agency has decided the punch line for the Duroflex
mattresses brings romantic in you.
3.1.4 Pricing Strategy
Duroflex is following single price policy. It means there is no discrimination among classes.
This price policy does not find favour with quality buyers who feel that they should have been

charged much lower prices than the small - lot purchases. The company has goodwill among
mattress industry, so the competitors pricing policy will not affect very much.
3.1.5 Types Of Products
Duroflex mattress is the main product of Duroflex Private Limited. Some other items in the
product range include:

CHAPTER 4
ORGANISATION STRUCTURE
4.1 Organization structure

Figure 4.1 organization structure

4.2 Production Department
Production is the functional area responsible for turning inputs into finished outputs through a
series of production process. The Production Manager is responsible for making sure that the raw

materials are provided and made into finished goods effectively. He or she must make sure that
the work is carried out smoothly, and must supervise procedures for making work more efficient
and more enjoyable
4.2.1 Production Process
The production process is done under the strict control of the Factory Manager and other
supervisors. The process begins from the procurement of the raw materials and ends in the
packaging and dispatching process. The raw materials used for the production includes the
natural latex and coir. The step in the production process include procurement of raw materials,
quality control and processes, latex compounding, rubberizing, vulcanizing, hot pressing, cutting,
quilting, finishing, and packing. All these process is done by using modem machines and
operated by skilled people. The coconut fiber which is obtained in twisted or curled form is
cured in hot chamber, which gives the fiber the natural curl and enhanced bounce. The twisted
ropes are converted into natural spring structure which is the basic raw material for the mattress
production. These fibers is carded and formed into sheets which are sprayed with compounded
natural rubber latex to form resilient fleeces dried. These fleeces are then placed in layers, hot
pressed, vulcanized and machine cut to specified dimensions. The result is a resilient form that
last long, has a high level of firmness, is non-absorbent, allows air circulation and provides
natural comfort. The coir sheets and quilted or non-quilted cloth are stitched together using
automatic tape edge machine. After stitching the machine undergoes quality check. Then it is
carefully packed using automatically controlled semi-automatic packing machine. This ensures a
new crisp look to each mattress
4.2.2 Production Planning
The factory Manager will receive the work order for the amount of products that Is to be
produced. A copy of the work order will be given to the dispatch section also to ensure the
accurate amount of products. Mostly the outers are placed by the dealers of the company to
ensure the proper supply of the products in the market. The orders are placed mostly through
telephone. The production is mainly done for the export purpose than the domestic sale. More
than 60% of the production is done for the export purpose. The agents in the foreign countries
placed the orders for the products. Mainly the export Item includes the bare sheets.
4.2.3 Material Requirement Planning
MRP provides time scheduling information specifying when each of the material, parts and
components should be ordered or produced. The companies MRP aims at improving the plant
operating efficiency. Improvement in the efficiency provides a base for saving the cost of
organization and increase in the margin follows:
1) Reorder Level: the company reaches its reorder level in 20 days. Before reaching the
minimum reorder period the factory manager should ensure that there will be enough raw

materials in the store for the smooth functioning of the production process. The company must
not reach a situation where the production is not carried done due to the lack of materials
2) Plant Efficiency: Duroflex has highly efficient plant in production. In 1 hour the plant has a
capacity to procure 300 kg of units. But the company is not utilizing the entire capacity
4.2.4 Resources Management
MD and GM of Duroflex determine and provide the resources needed for the implementation of
the quality management system and continually Improve its effectiveness to enhance customer
satisfaction by meeting customer requirements.
4.2.5 Procedure for Non-Confirming Products:
There is a well-established and maintained procedure for identification of product nonconformity and resolving them prior to delivering the product to the customers or to prevent in
advertent use or in further processing. It helps to minimize the number of times non-conformity
doesnt get during a predetermined inspection/audit and gets identified later during processing.
4.2.6 Reporting Of Non-Conformity
Any employee can point out non-conformity. Authority to decide the disposition and verification
of effectiveness of action on non-conformity shall be with concerned executive/manager. For
product related conformities concerned executives/manager has authority to stop further
processing of non-conformity is resolved satisfactorily
4.2.7 Store and Ware House Management;
Duroflex Private Limited has mainly 5 distributors in Kerala and total 21 all over India. In all
these 5 distribution centers the company has their own depots in order to store the finished
products. These are commonly known as Duroflex depots and here a large volume of product can
be stored safely.
4.2.8 Waste Management
In the product process there is no much waste. The 20-25% of the waste mostly is the trimming
waste. This is again used in the production process by recycling process.
4.3 Human Resource Department
Human Resource Management (HRM) is also a management function concerned with hiring,
motivating and maintaining people in an organization. It focuses on people in organizations. In
simple sense, HRM means employing people, developing their resources, utilizing, maintaining
and compensating their services in tune with the job and organizational requirement.
The main functions are;

a. Conducting job analysis

b. Planning Labor needs and recruiting job candidates
c. Selecting job candidates
d. Conducting orientation and training programs for new employees.
e. Managing wages and salaries
f. Providing incentives and benefits
g. Appraising the performance
h. Communication with employee9 interviewing, counseling, discipline)
i. Training and developing managers
j. Building employee commitment
4.3.1 Department Structure

Figure 4.2 department structure

4.3.2 Recruitment and Selection Process
The recruitment policy of the company is done by the top level management of the organization
headed by the CEO. For the recruitment of the employees in the lower level management, no

specific policy is followed. For the factory employees of the organization is selected from the
local people, who have got experience in manufacturing process. To fill the vacancies in the
higher level a set of procedure is followed, which includes;
ancies

The interview is done by the company management committee, which includes the Board of
Directors, External Directors and senior personal of the organization. Sections collected by
personnel Department

Wages and Salaries

Salary is fixed for the employees on the basis of their seniority and the position of the
employees. Wages are paid to the workers by the complying with the Minimum Wages Act. The
wages given to the employees has to increases in proportion to the increase in production. Along
with the salaries and wages, employees are paid with the additional bonus, long term incentives
and perquisites. Bonuses are paid on the basis on Bonus Act. Company is also providing medical
care facilities, financial counseling, vacation travel etc.
4.3.3 Promotion and Transfer
The company will give promotion to the employees, if the employees proved their efficiency in
company matters. Mostly the company made promotions if there is a vacancy in the higher level.
Transfers are comparatively less in the organization. It is done, if there are need arises for
experienced employees in any other office or branch of the company.
4.3.4 Management Development Program
Duroflex Pvt. Ltd is using many techniques in order to develop the managerial as well as the
operational skill of employees, which include;

Development program includes:

g manpower needs

4.3.5 Safety and Security of the Employees

Duroflex Pvt. Ltd is providing an accident free environment for the employees. For those
employees who are working in the production department is giving necessary training on how to
handle the machineries safety. In the production department a supervisor is employees to make
inspection and to ensure the security of the employees.
4.3.6 Participative Management:
In Duroflex Pvt. Ltd, most of the necessary policies and decisions are made by consulting the
employees of the organization also. The decision is made by having a discussion between the top
management and the departmental heads. The department head will be able to collect the
suggestions and opinions of the employees who are working in the lower level. Employees have
the right to say their views and complaints at any time with the management.
4.3.7 Employee Turnover
In Duroflex Pvt. Ltd, the employee turnover is comparatively very low. But in Hosur branch of
company the turnover is high because it is an industrial area. The employees are not interested to
work in a company for a long period as the opportunities for employment is very high in those
places.
4.3.8 Attendance and Office Timing
Duroflex Pvt. Ltd is providing very good working environment for the employees. So in almost
all days the company ensures 100% attendance. Working time is 9:30 to 5:30. The company is
using attendance register and all the staff members have to sign on the attendance register before
9:30. For the factory workers the attendance register is kept at the security gate. And every
worker has a sign in the morning and at the time of leaving.
4.3 Finance Department
The finance department takes responsibility for organizing the financial and accounting affairs
including the preparation and presentation of appropriate accounts, and the provision of financial
information for managers. The main areas covered by the financial department include:

4.3.1 Functions of the Finance Department:

The main function of the finance department of the company is to maintain the proper records of
the financial details and to prepare the final accounts of the company. The financial details of the
company are kept under the historical cost convention in accordance with the generally accepted
accounting principles. It also complies with the company's act 1956. The company follows the
mercantile system of accounting and it recognizes income and expenditure on accrual basis. The
main functions include:
tain full records showing full .particulars including quantitative details and the situation
of the fixed asset

accounts

ixed asset.

ion assisting the coordination at all works connected with finalization of accounts.

4.3.2 Capital Structure of the company

Figure 4.3 capital structure

Duroflex is a private limited company, owned and managed by private parties so the company
has not issued any shares to the public. Capital o the company is arranged in:
4.3.3Source of Funds
Duroflex private limited has its source of fund mainly through equity shares and loan funds. As it
is a private company the equity shares are mainly in the hands of the private parties, which
include the top managers, board of directors and also close relatives of the company officials.
The shares are not issued to the public.
4.3.4 Investment Proposal
Duroflex made its investment on the basis of the annual returns. Company has an investment of
Rs 28,212,000 in different financial institutions, which includes kotak Mahindra, ICICI Bank and
Canara Bank. The main portion of the investment is in the Canara Bank. Current investment in
stated at low cost or market price. Mainly the investment is done on the basis of return.
4.3.5 Budget
Company is preparing the annual budget at the end of every financial year. In this budget all the
details regarding the income and expenditure of the company is flourished. Along with the
annual budget the company also prepares an advertisement budget. In this advertisement budget,
the amount that is to be spending for the advertisement purpose is detailed. The amount that is to
be set apart for this is decided on the basis of the market performance, demand of the product,
effect of the advertisement, etc.
4.3.6 Cost and Pricing
The raw materials cost constitutes 52% of the net billing rate (NBR) of a unit of Duroflex
mattress out of which the share of rubberized coir was 50% followed by 8-10% of foam, 1315%of cloth and 27% of thread and label. 3.4.9 Quality Control A separate section called quality

control system is working so effectively and efficiently in the company to check the quality of
the product. Here the company ensures that the product is defect free and make sure that the
customer will be completely satisfied. After each step in the production process, there will be all
around check of the product. After the manufacturing, the product will undergo a final inspection
and it will be certifying that there is no defect and the product is 100% perfect. The final product
is again tested to make sure that it performs.
The company has established document and Implement a quality management system meeting
the requirement of ISO 9001:2000 and intends not only to maintain the same but also continually
improve it with a view to deliver quality product.
Duroflex has:

company.

ectiveness of operations and control

of these process

this process.

necessary to active plant results and continued improvementsdards.

4.3.7 Quality Objectives
returns and customer complaints together no to exceed to 1% of sales.
and quality control process with a view to reduce
costs.

for production
duct as per BIS
standard.

Manager s Process controlled to achieve quality as per norm.

norms fixed
by the management

4.5 Marketing Department

Marketing deals with identifying and meeting human and social needs. The aim of the marketing
department is to meet the needs of the customers' profitability. Marketing deals with customer
value and satisfaction. The very aim of marketing is to attract new customers by promising
superior value and keep current customers by delivering satisfaction. The marketing department
of Duroflex Private Limited has mainly functions which include;
the needs of the customers

Conducting market research

Meeting the sales target
Grievance handling
Adopting new methods to meet the competition

4.6 Purchase Department

The main function of the purchase manager is to purchase raw materials. According to the
company the raw material should be kept at a quantity required for twenty days of production.
Whenever the stores fall below the quantity, the store keeper informs it to the purchase manager.
Purchase manager prepares a-purchase note and forward it to the Factory Manager. Factory
Manager forwards it to General Manager for fresh procurement of materials
Purchase Functions: Source identification:
Source identification involves the identification of suppliers from which purchase are to be
made. Source selection: Source selection involves selecting the best supplier from different
suppliers, which is based on desired quality, quantity, price, service etc.

Vendor rating: This responsibility lies with Duroflex head office. Vendor rating is done on the
basis of product, price of the materials and the reports from the production department in the
case of latex or chemicals.
Receipt of material: Materials are collected by the receipt store and the details will be given to
the section for inspection. Number of items passed, rejectClassification Of Material
The materials used in Duroflex are broadly classified as: Raw Materials: Latex, coir rubber
chemicals, cloths and qualified fabrics, PU forms and threads.
General Engineering Items: Electrical items, Mechanical items, spare parts and capital item
tools.
Stationary Items and Furniture: Office equipments, papers & bill book, cleaning products.
Purchase Procedure
1. Requisition The power of approving material requisitions is with Duroflex headquarters.
2. Purchase Proposal: After purchase requisition has been approved by the head office, the order
is placed.
3. Purchase order: After fixing the right supplier, purchase order is prepared and placed with
proposed party. The order rate, quantity, delivery schedule and terms of payment will be
mentioned.
4. Vendor rating: The responsibility lies with the Duroflex head office. Vendor rating is done on
the basis of product, price of the material and reports from the production department in the case
of latex or chemicals.
5. Receipt of materials: Materials are collected by the receipt store and the details will be given
to the section for inspection. Number of items passed and reason for rejection if any will be
specified. Receipts store will then prepare materials receipt report to be sent to the concerned
section i.e.; purchase and accounts. Original copy will be retained by the receipt store.
4.6.1 Vendor Rating
Raw materials are purchased from the approved vendor list. Approved vendors list is prepared by
analyzing the performance of supplier by a method called vendor rating. Duroflex Private
Limited has an approved number of suppliers list for the raw materials. For the new supplier of
the raw materials, the company checks the quality and the rate of materials. If the supplier
ensures the minimum qualify and feasible rate for the material, they will be included in the
permanent suppliers list.

In Duroflex Private Limited. ed and the reason for rejection if any will be specified. Receipts
store will then prepare materials receipt report and then sent it to the concerned sections i.e.;
purchase and accounts .The original will be retained by the receipt store.

CHAPTER 5
SWOT ANALYSIS
5.1 Strengths:
1. Duroflex mattresses private limited produce quality product.
2. ISO 9001:2000 certification
3. The relation between the labors and the management is fair
4. Easy and quick availability of raw materials.
5. Good relation between dealers and distributors
6. Company produces products at varying price ranges
7. Duroflex has well developed corporate strategy.
8. Good financial management that exist in the organization.
9. Company following leadership through dedication and coordination that encourage employees
of the organization to work towards their organizational goal.
10. The employees are very efficient.
11. Presence in international market.
12. Technology which supports maximum utilization of resources
13. Duroflex product had acquired wide market acceptance and customer performances.
14. No trade union problems
15. Production wastage is less
16. Duroflex mattress division has lot of product varieties and price ranges.
17. In the company there does exist a cordial relationship between employees and
management and among dealers and distributors.

top level

18. Through effective marketing Duroflex products could have acquired wide market acceptance
& customer preference within a short period of being established.
19. Duroflex has well developed corporate strategy; this is one of their major strength.

20. Style of leadership that the company follows is Leadership through dedication and
coordination. That encourages employees of the organization to work towards their
organizational goals.
21. The strength of the company lies with the quality of their product, wide range of products is
capable to challenge variable environment conditions, goodwill and customer service, technical
advice marketing intelligence, wide network and interaction with customers.
22. Effective management system is one of their strength.
23. Ability of the top level management to manage strategic changes.
24. Good financial management system that is existing in the organization.
4.2 Weaknesses:
1. The main weakness is product price is high compared to other competitors.
2. Duroflex has just entered in to North Indian market. Transportation from South India to other
market is a big burden they are facing in the market.
3. Competition from unbranded products
4. Volatile nature of the raw material prices
5. Not utilizing the maximum production capacity
4.3 Opportunities
1. The environment friendly and inexhaustible nature of coir product can find markets in further
national as well as international markets
2. Duroflex is producing high quality products
3. Duroflex mattresses demand is higher.
4. Duroflex Private Limited introduced variety of products in to the market
5. Duroflex Private Limited North Indian market which covers half of the population of India of
the population of India is not yet tapped.
6. The company can enter in to coir/jute biodegradable geo textiles at relatively low cost.
4.4 Threats
1. Competition from the competitors and from unbranded organizations. Similar companies like
Kurl-on, Rubco, Sunidra etc.

2. Government policies
3. Shortage of fiber due to the death of coconut trees due to the diseases and also the fluctuating
price of rubber latex.
4. Duroflex Division has very high regional and domestic Competition from other companies
like Kurl-On , RUBCO and Sunidra mattress.
5. Competition in the market is increasing day by day because of lot of unauthorized companies
in the market. They are products of low quality at less price and attracting small customers. This
is the major threat that company is facing in the market.
6. Each and every company is facing threats in the market because customer's requirements are
changing day by day
7. Change in the environmental factors can make influence in the sales growth.
8. Taste of consumers are changing day by day.
9. Rising labour cost is another threat that each company faces today

CHAPTER 6
FINDINGS AND SUGGESTIONS
6.1 Findings:

Duroflex is manufacturing eco-friendly products, making sure that it does not cause any kind of
harm to the society. This had created is subsequent effect regarding the goodwill of the company.

employment opportunity to the people in local areas

between workers and management:Presence of good industrial relations with local unions and
there is greater co-operation between management and employees.
-operation
between management and employees.
obs and hence resist modernization of plant.

rced to
accept unreasonable demands made by the unions.
6.2 Suggestions
Considerably within a short period of time being established Duroflex Division has earned the
reputation of being a leading manufacturer of rubberized coir mattress by virtue of an enviable
manufacturing infrastructure. As a result of efficient monitoring and quality control at every
stages of production, wastages and rejections are brought down. Whatever be the orders,

whatever lie the risk, whatever be the tasks Duroflex will live up to the expectations of the
people by providing a wide range of mattress and other rubberized coir products, catering to
diverse segment of the market, enforcing strict quality measures and standards for its products
.We can see Duroflex as non- competent leader in the field of rubberized coir Mattress in the
near future
1) Introducing New Product into the Market:
Duroflex Pvt. Ltd enjoys a very favorable position in the market. The company can increase
its market share by introducing new products into the market. By launching variety products, the
customer can make their selection as per their wish, which will help the company to increase the
customer satisfaction.
2) Alternative Raw Material:
As the price of rubber and latex is increasing day by day, the cost of production had shoot up. If
the company is able to find out new alternative for the raw material, without making any change
in the quality, the company will be able to decrease the cost of production
3) Improvement in the Sales Promotional Activities:
By making more effective advertisement, the company will be able to capture new customer and
thereby increase the market share
4) Interconnecting All the Branches and Departments of the Company by MISI the organization
is able to connect all the branches and
department of the company by using Management Information
System, the various data and the information can be easily
communicated. This will enable the company to reduce the delay in
sharing the information
5)OnlineSales:
If the customers will be able to make the orders online, the company
will be able to increase the sales, mainly abroad. If the company
incorporates all the above said suggestions, the company will mark
its presence in the mattress industry by securing more than 50% of the market.

6) In the present market Duroflex Mattress is facing overall demand in the market, in order to
tap market demand. Duroflex has to tap their 100% utilization of existing machine capacity that
they are not yet fully tapped.
7) Duroflex has to adopt a strategy that would result in lowering the production and distribution
cost than that of its competitor to win the market.
8) The company has to make strengthen their supply chain in other states, in order to tap the
target market.
9) The company has to take about the conveyance facility to employees.

6.3`Conclusion

This is an organization study report which will help us to analyse the functions of various
departments in the Duroflex Pvt. Ltd. the study was carried out through the functional areas like
production, finance, marketing and human resource. Both primary and secondary data are
collected for the study. The corporation of the faculty and the company personnel also play a
good role in the successful competition of the project. The study helped to understand the good
relationship between the employees and the top management. It also helped to analyse the
various strength, weakness, opportunities and threats of the company. The report also made few
suggestions for the company, which will help the organization to become more competent

CHAPTER 7
REFERENCES