Sr. No.

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Channel
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment

Sub-Channel
Multiplex
Multiplex
Multiplex
Multiplex
Multiplex
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement

44
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71
72
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79
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81
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83
84
85
86
87
88
89
90
91

Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
Entertainment
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA
HORECA

Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Amusement
Coffee Chains
Coffee Chains
Coffee Chains
Coffee Chains
Coffee Chains
Coffee Chains
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
QSR
Restaurant
Restaurant
Restaurant
Restaurant
Bakery
Bakery
Bakery
Food Chain
Food Chain
Ice Cream Parlour
Ice Cream Parlour

92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138

HORECA
Gift Store
Life Style
Life Style
Life Style
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
Speciality
E Commerce
E Commerce
E Commerce
E Commerce
E Commerce
E Commerce
E Commerce
E Commerce
E Commerce
E Commerce
Transit
Transit
Transit
Transit
Transit
Transit
Transit
CSD
CPC
Resale Counter
Entertainment

Ice Cream Parlour

Gift Store
Cigarette Shops
Florist
Gift Store
Chocolate Hub
Stationery
Stationery
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Car Showrooms
Bike Showroom
Bike Showroom
Bike Showroom
Bike Showroom
Bike Showroom
Online Hyper
Online Hyper
Online Hyper
Online Hyper
Online Hyper
Online Hyper
Grocery
Grocery
Grocery
Grocery
Airlines
Airlines
Airlines
Airlines
Airlines
Airlines
Airlines
CSD Canteens
CPC Canteens
College Canteen
Amusement

Name
Cinemax and PVR
Carinval Cinemas (Adlabs and Big Cinemas)
Cinepolis and Fun Cinemas
Inox
World's of Wonders
Imagica
Essel World
Wonderla
Ramoji City
Silver Storm Amusement Park
Dream World Water Park
Fantasy Amusement Park
Sadhoo Merry Kingdom
Happy Land Amusement Park
Vismaya Water Theme Park
Magic Planet
Fun Forest Adventure Park
Innovation City
Shankhu's Waterpark
Swapna Shrushti
Kankaria Park
Wet N Joy - Lonavala
Royal Garden
Sooraj Water Park
Tikuji Ni Wadi
Shangrilla Water Park
Diamond Water Park
Krushnai Water Park
Sentosa Water & Resorts
Pansheth Water Park
Rajgad Water park
Appu Ghar
Della Adventure
King Of Game
High Octane
Monkey Funkey - Nitesh Hub
Wet N Joy - Nashik
Mayank Blue Water Park
Shell City
Crecent
Sumako Farm
Elles World
Jal Vihar

Contact Points
138
47
41
94
3
1
1
3
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1

National Science Centre

Jurasik Park
Fun n Food Village
Appu Ghar
Water Park
Science City
Nico Park
Adventure Island Limited
VI King Fun Zone
Costa Coffee
CCD
Barista
Starbucks
The Gloria Jeans
Coffee Lounge
KFC
Mc Donalds
Pizza Hut
Dominos
Subway
Papa Johns
Burger King
Jonny Rock
Cinnabon
Krispy Kreme
Dunkin Donuts
Nirula's
Dandee Dums
Jumbo Vada Pav
Goli Vada Pav
MOD
Chicking
SFC Plus
Kobes
Cold Stone
Tonico
Rush Hours
Barbeque Nation
Suzette
Di Bella
Chef Restaurant
Monginis
Celejor
Shrinathji's
Wow Momos
Mr Sub
Cream Stone
Menchie's

1
1
1
3
1
5
7
1
1
83
1556
107
83
27
4
300
213
100
1015
500
70
48

17
10
71
90
46
500
46
5
2
2
2
2
10
67
5
11
8
200
6
12
30
25
28
5

Gloria Ice Cream

Archies Ltd
Tobacco King ( Marlboro)
Ferns N Petals
Store 99
Choco World
Sapna Book Depot
Reynolds Store
Maruti Suzuki
Hyundai
Honda
Volkswagen
Nissan
Toyota
Tata
Ford
BMW
Mercedes
Audi
JLR (Jaguar and Rand Rover)
Rolls Royce
Harley Davidson
Ducati
Triumph
KTM
Bullet
Amazon
Snap Deal
Flipkart
Pay TM
Gift Ease
Gift World
Big Basket
Grofers
Ur Door Step
Its Ur Offer
Air India
Jet Airways
Go Air
Indigo
Spice Jet
Vistara
Air Asia
CSD
CPC
KIIT
BDA Nico Park

30
225
12
200
100
2
7
43
1820
388
248
200
243
1300
241
33
71
40
23
1
15
7

150
1
1
1
1
1
1
26
8
1
1
1
1
1
1
1
1
1
31
114
12
1

Stage (Converted/Discussion/ Not approached)

1 Year Exclusive Contract with Cadbury's
1 Year Exclusive Contract with Mars and Chalk On
Negotiations are going on
Negotiations are going on
Ferrero
Ferrero / Cadbury's / Nestle / Mars / Imported Chocolates
1 Year Contract with Cadbury's and Ferrero
Ferrero. Asking for 25% Mark Down in KSBC.
Cadbury's and Ferrero
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Not approached yet as ATC started in Kerala 2 months back
Negotiations are going on
Currently do not sell Chocolates and Confectionery
Negotiations are going on
Negotiations are going on
Negotiations are going on
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Negotiations are going on
Negotiations are going on
Ferrero
Negotiations are going on
Negotiations are going on
Not Approached yet
Not Approached yet
Ferrero
Not Approached yet
Negotiations are going on
Asking for higher margins
Not Approached yet
Negotiations are going on
Not approached yet as ATC started in MP from this month
Not approached yet as ATC started in MP from this month
Not approached yet as ATC started in MP from this month
Not approached yet as ATC started in MP from this month
Negotiations are going on
Negotiations are going on

Negotiations are going on

Negotiations are going on
Negotiations are going on
Ferrero
Ferrero
Negotiations are going on
Ferrero
Negotiations are going on
Negotiations are on for Branding In Food Court and Game Zone
Ferrero / Perfetti
Wrigley's
Perfetti. Negotiations are going on
Own Brands
Currently do not sell Chocolates and Confectionery
Negotiations are going on
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Currently do not sell Chocolates and Confectionery
Ferrero
Negotiations are going on
Negotiations are going on
Currently do not sell Chocolates and Confectionery
Negotiations are going on
Negotiations are going on
Negotiations are going on
Negotiations are going on
Negotiations are going on
Negotiations are going on
Negotiations are going on
Ferrero
Negotiations are going on
Negotiations are going on
Ferrero
Ferrero / Cadbury's / Nestle
Ferrero / Cadbury's / Nestle
Negotiations are going on
Negotiations are going on
Ferrero
Ferrero

Negotiations are going on

Ferrero
Ferrero
Ferrero / Cadburry / Mars
Negotiations are going on
Ferrero / Mars / Imported Chocolates / Cadbury's / Nestle
Ferrero / Cadbury's / Nestle / Mars
Negotiations are on
Ferrero (100)
Prefer Sweets
Home Made Chocolates
Home Made Chocolates
Ferrero(1)
Sweets or Home Made Chocolates
Sweets or Home Made Chocolates
Sweets or Home Made Chocolates
Ferrero (3)
Ferrero (5)
Ferrero (6)

Ferrero (1)

Ferrero / Cadbury's / Nestle / Mars (Asking for 25% Mark Up

Ferrero / Cadbury's (Asking for 25% Mark Up Margins)
Just started with Foods. Asking for 25% Mark Up Margins.
Ferrero (Asking for 25% Mark Up Margins)
Ferrero / Cadbury's (Asking for 25% Mark Up Margins)
Ferrero / Cadbury's / Nestle / Mars (Asking for 25% Mark Up
Ferrero / Cadbury's / Nestle / Mars (Asking for 26% Mark Up
Ferrero / Cadbury's (Asking for 25% Mark Up Margins)
Ferrero / Cadbury's / Nestle / Mars (Asking for 25% Mark Up
Negotiation going on
Cadbury's and Nestle
Cadbury's and Nestle
Currently do not sell Chocolates and Confectionery
ITC
Mars
Currently no Chocolates and Confectionery
Currently do not sell Cholates and Confectionery
Negotiations to be initiated for NT / TT / KSBC
Negotiations to be initiated for KJ / NT / TT / KSBC
Negotiation going on
Converted

Margins)

Margins)
Margins)
Margins)

Expected business per annum in Quintals

Expected Timeline for
conversion

KJ

TT

2
3
2
5
3
3
3
3
3
3
3
3
3
0.5
0.5
0.5
0.5
0.5

2
2
2
2
1
1
1
1
1
1
1
1
0.12
0.12
0.12
0.12
0.12

1
1
1
0.5
0.5

0.5
0.5
0.25
0.12
0.12

0.5

1 Month
2 Months

0.5
0.5

0.12
0.12

2 Months

0.5

0.12

3 Months
3 Months

0.5
0.5

0.12
0.12

FR

NT

KSBC

3 Months
3 Months

5
5
5
5
5
5
5
5
3

Months
Months
Months
Months
Months
Months
Months
Months
Months

3 Months

3 Months
3 Months
2 Months
3 Months

0.5

1
1
1
1
1
1
1
1

1 Week
2 Months
1 Months

2
25
4
2

10
2
1
1.5

4
18
12
12

5
6
6
20

0.5

12

2 months
3 Months
2 Months

7.5

3 Months

0.5

25

3
3
3
2
2
3
3

Months
Months
Months
Months
Months
Months
Months

1
1
1

6
0.5

0.5
3
3

1
18

0.5
6

3 Months
2 Months

2 Months
2 Months

9
8

3
3

5
5
0.25

30
12
3
100
25
6

100

18
12
25

30
12

1 Month

2 Months

6
3

3
12
5

18

9
12

2
4

5
180
8
48
30
6
15
18
150

4
3
18

1.5

4
25
2
1.5

1
0.25
0.5

80
6

36
2

1
8.5
32
40
4.5
3
1

0.5
0.5
8
150
8
2
1

511
1.8
1.5

4
1.5

Expectation from channel

Margin

40% To 50% Mark Down

40% Mark Down
21% Mark Up
21% Mark Up
ATC Packs at Normal Pricing
ATC Packs at Normal Pricing
30%
30%
30%
30%
30%
30%
30%
30%
25%
40%
50%
50%

ATC
ATC
ATC
ATC
ATC
ATC
ATC
ATC
ATC
ATC
ATC
ATC
ATC

Mark
Mark
Mark
Mark
Mark
Mark
Mark
Mark
Mark
Mark
Mark
Mark

Down
Down
Down
Down
Down
Down
Down
Down
Down
Down
Down
Down

Packs at Normal Pricing

Packs at Normal Pricing
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin
pack regular Margin

30% Mark down

18% Mark Up
25% markdown
25% mark up
20% Mark UP
25% Mark UP
20% Mark UP
20% Mark Up
25% Mark Down
12.5% Mark Up
25% Mark Down
25% Mark Down

25% Mark Up

20% Mark Up

25% Mark Up
25% Mark Up
25% Mark Up
25% Mark Up
25% Mark Up
25% Mark Down
25% Mark Down
20% Mark Up
25% Mark Up
30% Mark Down
25% Mark Up
25% Mark Up
18% Mark Up
45% Mark Down
20% Mark Down
25% in FR and 20% in NT (Mark Up)
12.5% Mark Up

25% Mark Up
25% Mark Up
KJ -20% / FR -23% / TT-25 % (Mark Up)
22.5% Mark Up
35% Mark Down
20% Mark Up
15.5% in KJ / 17.5% in FR / 20% in TT (Mark Up)
35% Mark Down
12.5% Mark Up

15% To 20% Mark Up

15% Mark Up

18% Mark Up

20%
20%
20%
20%
20%

Mark
Mark
Mark
Mark
Mark

Up
Up
Up
Up
Up

20% Mark Up
17.5% Mark Up
25% Mark Up

28.5% Mark Up
25% Mark Up
25%Mark Up

Expectation from channel

Marketing Budgets

1 Crore per annum

2 Crore per annum
Nil
Nil
15 Lacs for 3 Rides
Asking for 2 Lacs per annum for each Location
Nil

Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Asking for branding

Nil
1 Lac per month for Inside Promotion + 0.3 Lac per month for Stall for selling KJ and TT
Nil
Nil
Nil
Nil
50000 per year contract
20 Lacs for Year
5 Lacs for Year
10 Lacs per annum
4 Crores per annum
50 Lakhs per annum
Exclusive and Customised Products

Will require Marketing Aid

Will require Marketing Aid

Nil

NA
NA

9 Lacs per annum

0.5 Lacs per annum
NA

Additional Discounts once in every Quarter

Nil
Nil
20% mark up