MEMORANDUM

To: The Keith Fimian Campaign Team

From: Jim McLaughlin
Re: Virginia’s 11th Congressional District Survey Results
Date: May 24, 2010

Major Findings:

Keith Fimian Surges to Lead Over Pat Herrity in Congressional Campaign

Keith Fimian has a 13 point advantage over Pat Herrity on the Republican primary ballot
for U.S. Congress in Virginia’s 11th district (36% to 23%). Another 41% of voters are
undecided. This represents a significant shift towards Keith Fimian since the March
survey when Pat Herrity was ahead 29% to 17%.
Which one of the following best describes how you are likely to vote in the June Republican primary
election for United States Congress between Keith Fimian and Pat Herrity?
Total 3/10
Keith Fimian 36% 17%
Pat Herrity 23% 29%
Undecided 41% 54%

Pat Herrity’s Negative Attacks Are Backfiring

The majority of voters (52%) has a favorable opinion of Keith Fimian, while only 10%
have an unfavorable opinion of him. His name identification is at 92% among
Republican primary voters. Keith Fimian’s favorable rating (23% to 52%) and name
identification (55% to 92%) have both increased significantly since March. Given Keith
Fimian’s five to one positive rating and lead on the ballot, Pat Herrity’s negative attacks
have not been effective.
Now, I am going to read you a list of names. Will you please tell me if you have a favorable or unfavorable
opinion of each person? If you have no opinion or have never heard of the person, just say so.
“Keith Fimian”
Total 3/10
Favorable 52% 23%
Unfavorable 10% 3%
No Opinion 30% 28%
Never Heard Of 8% 45%
NAME ID 92% 55%

A plurality of voters (47%) has a favorable opinion of Pat Herrity, while 18% have an
unfavorable opinion of him. His unfavorable rating has increased significantly since the
March survey, which shows that as voters are becoming more aware of Herrity’s record
as a tax and spend politician, his negatives increase.
_______________________________________________________________
1
919 Prince Street * Alexandria, Virginia 22314 * Phone: 703-518-4445 * FAX: 703-518-4447
566 South Route 303 * Blauvelt, NY 10913 * Phone: 845-365-2000 * FAX: 845-365-2008
www.mclaughlinonline.com
Now, I am going to read you a list of names. Will you please tell me if you have a favorable or unfavorable
opinion of each person? If you have no opinion or have never heard of the person, just say so.
“Pat Herrity”
Total 3/10
Favorable 47% 49%
Unfavorable 18% 7%
No Opinion 28% 28%
Never Heard Of 6% 16%
NAME ID 94% 84%

Keith Fimian Is Better on the Most Important Issues

On the issues that matter most to Republican primary voters, Keith Fimian wins at every
level. Between the two candidates, voters say Keith Fimian will be best to fight for
conservative values (34%/16%), improve the economy and create jobs (30%/17%) and
reduce taxes (30%/16%). Additionally, voters say that Keith Fimian is best to defeat
Gerry Connolly in the November election for U.S. Congress (26%/21%).
Between Keith Fimian and Pat Herrity, please tell me who is best described by each of the following
statements.
Fimian/Herrity Total
Will fight for conservative issues. 34%/16%
Will improve the economy and create jobs. 30%/17%
Will reduce taxes. 30%/16%
Is best to defeat Democrat Gerry Connolly in the
26%/21%
November election for U.S. Congress.

Conclusions:

Keith Fimian is in a good position to beat Pat Herrity in the Republican primary race for
U.S. Congress. Keith Fimian now enjoys a double-digit advantage over Pat Herrity on
the primary ballot. His favorable rating and name identification have increased
significantly since March. Conversely, Pat Herrity’s favorable rating remains constant
and his negatives have grown now that voters have been made aware of his tax increases.
Voters do not find Pat Herrity’s claims that he cut taxes to be credible. In fact, his
negatives are increasing because they now understand that he raised property taxes.
Clearly, the momentum in this campaign has now swung to Keith Fimian whose record
as a job creator and tax fighter is resonating with voters.

Methodology:

McLaughlin & Associates conducted a survey of 300 likely Republican primary voters in
Virginia’s 11th Congressional District on May 12th and 13th, 2010. All interviews were
conducted via telephone by professional interviewers. Respondents were randomly
selected within predetermined geographic units structured to correlate with actual voter
turnout. The survey of 300 likely Republican primary voters has an accuracy of +/- 5.7%
at a 95% confidence interval.
_______________________________________________________________
2
919 Prince Street * Alexandria, Virginia 22314 * Phone: 703-518-4445 * FAX: 703-518-4447
566 South Route 303 * Blauvelt, NY 10913 * Phone: 845-365-2000 * FAX: 845-365-2008
www.mclaughlinonline.com