PROJECT WORK REPORT ON

Customer Perception towords to Allied Electronic And Magnetic Pvt. Ltd.

BY
HarikantMenaria
14MPBXX617
Submitted To
RAJASTHAN TECHNICAL UNIVERSITY
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of

INTERNAL GUIDE

EXTERNAL GUIDE

DR.SHANKAR CHOUDHARY

Mr,Narayan Paneri

DEPARTMENT OF MBA
PACIFIC BUSINESS SCHOOL
DEBARI, AIRPORT ROAD
2014-2016
1

DECLARATION

I HarikantMenaria, hereby declare that the Project work report entitled Customer
Perceptiontowords to Allied Electronic And MagneticPvt.Ltd. Prepared by me
under the guidance of Dr. Shankar Choudhary, faculty of M.B.A Department,
Pacific Business School and external assistance by Mr. Narayan Paneri.
I also declare that this project work is towards the partial fulfillment of the
university regulations for the award of degree of Master of Business
Administration by Rajasthan Technical University, Kota.
I further declare that this project is based on the original study undertaken by me
and has not been submitted for the award of any degree from any other university.

Place: Udaipur

Signature

Date:28/04/16

HarikantMenaria

ACKNOWLEDGEMENT

This is a great opportunity to acknowledge and to thanks all those person without
whose support and help this project would have been impossible. We would like to
add a few heartfelt words for the people who were part of this project in numerous
ways.

I would like to thanks to my project guide Dr. Shankar Choudhary, for his
indefatigable guidance, valuable suggestion, moral support, constant
encouragement and contribution of time for the successful completion of project
work. I am very grateful to him, for providing all the facilities needed during the
project development. At the outset, I sincerely thank all faculty members of my
institution for his extra effort to make our session on line inspire of all ideas.

I thank my Counselors for his indispensable support and encouragement thought

the project. I must also thank to respected DR. B.P Sharma Sir for his valuable
suggestion while working on the project. I would like to thank all those who helped
me directly or indirectly.

PREFACE

In the field of management every time there is a requirement of understanding and

practical aspect of the organization with managerial mind. There is requirement to
go for practical training of any subject supplement with the theoretical knowledge
and clarified concept.
It is more applicable in the field of the management especially a professional
course like M.B.A.
The project report includes Customer Perception towords to Allied Electronic And
MagneticPvt.Ltd. The data has been taken from the research of the Company and
discussion with concerned employees and experts.
At the end findings and suggestions are reported.

I hope this serves the purpose.

Executive Summary

Customer perception is a business policy which provides a vision for the way your
company wants to deal with customers. To deliver that vision, you need a
Customer perception strategy which gives shape to your sales, marketing, customer
services and data analysis activities.
Perception depends on complex functions of the nervous system,
but subjectively seems mostly effortless because this processing
happens outside conscious awareness.
For most companies the aim of CP strategy is to maximize profitable relationship
with customers by increasing the value of the relationship for both the vendor and
the customer.
I did my Live Research Project at Allied electronic and magnetic Pvt.Ltd. for
partial fulfillment of the requirements for MBA degree. During this period I was
assigned the Project to work on Customer perception towords to Allied
Electronic And Magnetic Pvt.Ltd. I developed a linker scale based
questionnaire analyzing the customer perception activities followed by company.
During the study I found that Organization is putting great efforts for managing
good relationship with customers so that it can increase its future prospects. I
found the management system of the company is highly effective and professional.

TABLE OF CONTENT

S.NO

CONTENT

Page No.

1.

COMPANY PROFILE

2.

INTRODUCTION OF COMPANY

8-11

3.

INTRODUCTION OF CUSTOMER RELATIONSHIP

12-14

4.
5.
6.
7.
8.
9.

MANAGEMENT
RESEARCH METHODOLOGY
PRACTICAL ANALYSIS & INTERPRETATION
FINDINGS & CONCLUSION
SUGGESTION
BIBLOGRAPHY
ANNEXURE

15-16
17-28
29
30
31
32-33

Allied Electronic And Magnetic Pvt.Ltd.

6

Allied Electronics And Magnetics Limited manufactures and markets storage,

computing, entertainment, and wireless products for consumers. It offers EVO TV,
flash TV HD, flash TV multimedia player, keyboards, mouse, headphones, tablets,
Bluetooth keyboards, USB hubs, card readers, HDMI cables, Web cams, flash
storage products, optical storage products, cleaning kits, laptop sleeves, and
CD/DVD wallets. The company sells its products through a network of electronic
and information technology stores, stationery outlets, large format retailers, online
shopping portals, distributors, and sales offices in Delhi, Mumbai, Bengaluru,
Hyderabad, Ahmedabad, Chennai, Kolkata, Pune, Kochi, Dehradun, Baro..

Company Profile

Allied electronics and magnetics ltd. is a leading convergence catalyst focused

on redefining the digital lifestyle of users through transformational innovation.
Since its inception Allied electronics and magnetic ltd. has enhanced the digital
lifestyle of consumers with its state of the art storage, computing, and
entertainment& wireless products. The vision of the company is to deliver best in
class digital products & to bridge the gap between internet, storage, TV &
computers.
Having its pedigree in manufacturing, innovation and marketing, the company
has created highly enviable brand recognition in the industry. Allied electronics
and magnetic ltd. has always been at the forefront in providing consumers with
products that stand out in their features and quality. This is supported by a highly
experienced R&D team and strong technology alliances.
Today, we have a wide range of products to offer the consumer, including the
cutting edge EvoTV range, AmketteAcoustix - Audio product range, a large
range of Wireless products and peripherals, HDMI & audio cables, and more.
7

Every Amkette product comes with extensive user warranties, not to mention
quick & effective after sales service. The company caters to millions of satisfied
customers and takes pride in its distribution network extending to 110 cities, 500
distributors and over 9000 retail outlets with 22 sales offices. Products are
available at all leading electronic & IT stores, Stationery outlets, Large Format
Retailers as well as popular Online Shopping Portals.
It is a public company registered on 24/01/1984. The company
has an authorized capital of Rs 1,00,00,000.00 and paid-up capital
of Rs 22,70,070.00.
Its registered office is situated at F-54 To 57, Sukher Industrial
Park, Udaipur, Rajasthan, India - 313001.
The status of company in the records of Registrar is active which
means that it is actively doing all its filing with the Registrar.
Company has currently 6 director and falls under the jurisdiction
of Registrar of Company-Jaipur.

Basic Details

Incorporation Date

Registration Number
8

24/01/1984

002879

Company Type

Listing Type

Public

Unlisted

Industry Category

Company Nature

Trading

Company limited by shares

Company Sub Category

Registering Authority

Indian Non-Government
Company

Registrar of Company-Jaipur

CAPITAL DETAILS

Paid-up Capital
Authorized Capital
Rs. 22,70,070.00
Rs. 1,00,00,000.00

Customer Perception
9

Perception is the organization, identification, and interpretation of

sensoryinformation in order to represent and understand the environment. All
perception involves signals in the nervous system, which in turn result from
physical or chemical stimulation of the sense organs. For example, vision involves
light striking the retina of the eye, smell is mediated by odor molecules, and
hearing involves pressure waves. Perception is not the passive receipt of these
signals, but is shaped by learning, memory, expectation, and attention.
Perception can be split into two processes. Firstly, processing sensory input, which
transforms these low-level information to higher-level information (e.g., extracts
shapes for object recognition). Secondly, processing which is connected with a
person's concepts and expectations (knowledge) and selective mechanisms
(attention) that influence perception.
Perception depends on complex functions of the nervous system, but subjectively
seems mostly effortless because this processing happens outside conscious
awareness.
Before business can develop marketing strategies, they must understand what
factors influence buyers behavior and how they make purchase decisions to satisfy
their needs and wants. Buyers are moved by a complex set of deep and subtle
emotions.
Consumer perception is the study of when, why, how, and where people do or do
not buy a product. It blends elements from psychology, sociology, social
anthropology and economics.
It attempts to understand the buyer decision making process, both individually and
in groups.
Consumer perception refers to the mental and emotional process and the
observable behavior of consumers during searching, purchasing and post
consumption of a product or service.
It studies characteristics of individual consumers such as demographics and
behavioral variables in an attempt to understand people's wants. It also tries to
10

assess influences on the consumer from groups such as family, friends, reference
groups, and society in general.
Customer perception study is based on consumer buying behavior, with the
customer playing the three distinct roles of user, payer and buyer. Relationship
marketing is an influential asset for customer perception analysis as it has a keen
interest in the re-discovery of the true meaning of marketing through the reaffirmation of the importance of the customer or buyer. A greater importance is
also placed on consumer retention, customer relationship management
personalization, customization and one-to-one marketing. Social functions can be
categorized into social choice and welfare functions.
The project is research-based project done in accordance to find the consumer
perception about Electronic brands. Research based project focuses on exploratory
research where I tried to find out perception of consumers towards electronic and
determination of market potential.
Why Customer Perception Need
1. The Perceiver, the person who becomes aware about something and comes
to a final understanding. There are 3 factors that can influence his or her
perceptions: experience, motivational state and finally emotional state. In
different motivational or emotional states, the perceiver will react to or
perceive something in different ways. Also in different situations he or she
might employ a "perceptual defence" where they tend to "see what they
want to see".
2. The Target. This is the person who is being perceived or judged.
"Ambiguity or lack of information about a target leads to a greater need for
interpretation and addition."
3. The Situation also greatly influences perceptions because different
situations may call for additional information about the target.
Process of Perception
1. The process of perception begins with an object in the real world,
termed the distal stimulus or distal object.
11

2. When we encounter an unfamiliar target we are open to different

informational cues and want to learn more about the target.
3. In the second step we try to collect more information about the
target. Gradually, we encounter some familiar cues which help us
categorize the target.
4. At last stage, the cues become less open and selective. We try to
search for more cues that confirm the categorization of the target. We
also actively ignore and even distort cues that violate our initial
perceptions. Our perception becomes more selective and we finally
paint a consistent picture of the target.
Ways for managing Customer Perception
1. Every part of the companys marketing effort should be geared towards building
lifetime relationships.
2. People want to do business with friendly people. To have effective relations a
friendly attitude must permeate in the organization.
3. Information technology developments should be positively used to serve the
customers.
4. The company should always be flexible to bend its rules and procedures in the
clients favor.
5. The company should communicate with its customers even when it is not trying
to sell something.
6. The company can communicate and develop stronger customer bonding by
providing financial and social benefits.

12

7. The company should try to know all its customers including their lifestyles,
hobbies, likes and dislikes etc.
8. The company should make it a point to deliver more than what is promised.

Research Methodology

WHAT IS RESEARCH?

Research is common parlance refers to a search for knowledge. Once can also
define research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation.
According to Redman and Mory A systematized effort to gain new knowledge.

WHAT IS METHODOLOGY?

Methodology is the systematic, theoretical analysis of the methods applied to a

field of study, or the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. It typically encompasses concepts such as
paradigm, theoretical model, phases and quantitative or qualitative techniques.

WHAT IS RESEARCH METHODOLOGY?

13

Research Methodology is a way to systematically solve the research problem.

During this procedure, we study the various steps that are generally adapted by a
researcher in studying problem along with logic behind them.

Title of the study

The title of the study is Customer perception towords to allied electronic and
magnetic pvt ltd.
OBJECTIVES OF THE STUDY
The Customer Perception towords to Allied Electroinc And Magnetic private
limited has been undertaken with the following objectives.

1.
2.
3.
4.

To do study on market potential of the company.

To study to provide customers satisfaction.
To maintain the long term relationship between customers and company.
To study customer taste and preference.

Scope of the study

The scope of the study was limited to the business of electronic and magnetic
industries only . The study was conducted on 50 respondents.

Data Source

14

I have done the research on 50 people. I prepared the questionnaire & distribute it
all of them (50 people) and collect the data through filling the questionnaire on the
spot. In this way I used the method of questionnaire.
Research Instrument
The research instrument used in research was questionnaire, which was formatted
keeping in view the objectives and information needed for the analysis and
drawing conclusions.
Practical analysis and interpretation
Sample size =50
1. Overall, what is your reaction to the described product?
a) Poor
b) Fair
c) Good
Options

Respondents Respondents
in %

in No.

Poor

64

32

Fair

14

Good

22

11

Total

100

50

15

Respondents in %
22%
14%

Poor

64%

Fair

Good

.
In this chart 64% respondents buy the product for its reaction poor, while 64%
respondents buy the product for its fairty 22% and the rest of the 14% respondents
buy the product for its goodness.

2.How likely are you to recommend our product to a friend or colleague?

a)
b)
c)
d)

Very Likely
Neither Likely Nor Unlikely
Somewhat Unlikely
Very Unlikely

Options

Respondents in %

Respondents in

2.

No.
Very Likely
Neither

24

12

Likely 36

18

Nor Unlikely
Somewhat

28

14

Very Unlikely

12

Total

100

50

Unlikely

16

Respondents in %
12%
28%

24%

36%
Very Likely

Neither Likely Nor Unlikely

Somewhat Unlikely

Very Unlikely

In this chart 64% respondents buy the product recomanded very likely is 22%,
neither likely nor unlikely 36% respondents buy the product and somewhat likely
is 28%f and the rest of the12 % respondents buy the product for unlikely.
3. Age Group of the study ?
a) Below 25 yrs
b) 25-35 yrs
c) 35-45 yrs
d) Above 45 yrs
Options

Respondents in %

Respondents in
No.

Below 25 yrs

25-35 yrs

26

13

35-45 yrs

44

22

Above 45 yrs

22

11

Total

100

50

In this chart age group

belonging to the group
below 25yrs is 8% ,
25-35yrs is 26%, 3545 yrs is 44% and
above 45 yrs is 22%.

4.Which influence you to buy this product?

a) Quality
17

b) Price
c) Brand image
Options

Respondents in %

Respondents in No.

Quality

64

32

Price

14

Brand image

22

11

Total

100

50

Respondents in %

22%
14%

Quality

64%

Price

Brand image

In this chart 64% respondents buy the product for its quality, while 14%
respondents buy the product for its price and the rest of the 22% respondents buy
the product for its brand image.

5.How often do you use our product?

18

a)
b)
c)
d)

Once per week or more

2 to 3 times per month
Once per month
Less than once per month

Options

Respondents in %

Respondents in No.

Once per week or

more

28

14

2 to 3 times per month

44

22

Once per month

24

12

Less than once per 4

month
Total

100

50

Respondents in %
0.04
0.24

0.28

0.44

Once per week or more

2 to 3 times per month

Once per month

Less than once per month

In this chart 28% respondents use Once per week or more, while 44% respondents
use 2 to 3 times per month and the 24% respondents use Once per month and the
rest respondents use in 4% Less than once per month.
6.How long have you used our product?

19

a)
b)
c)
d)

Less than 6 months

More than 1 year but less than 3 year
3- more years
Never used

Options

Respondents in % Respondents in No.

Less than 6 months 36

18

More than 1 year

34

17

3- more years

18

Never used

12

Total

100

50

Respondents in %
12%
36%
18%
34%
Less than 6 months

More than 1 year

3- more years

Never used

In this chart 36% respondent sell the product because there is requirement by the
customer, 34% sell the product because it increases their profitability, 18% sell the
product because it is easily available, and the rest 12% sell the product for all the
above reasons.
7. Comparing to other brand electronic product how is the price of Allied product?
20

a) High
b) Normal
c) Low

Options

Respondents in Respondents
%

in No.

High

30

15

Normal

56

28

Low

14

Total

100

50

Respondents in %
14%

High
30%

Normal
Low

56%

In this chart 30% respondents think that allied electronic price is higher than other
brands, while 565 respondents think that price is normal while rest of the 14%
respondents think that price is low as compared to other brands.

8.When do consumers generally create demand for the electronic product?

21

a)
b)
c)
d)

Always
Mostly
Sometime
Never

Options

Respondents in %

Respondents in No.

Always

28

14

Mostly

44

22

Sometime

24

12

Never

Total

100

50

Respondents in %
Always
4%
24%

28%

Mostly
Sometime
Never

44%

In this chart 28% respondents think there is always demand of the product, while
44% respondents think there is mostly demand for product, while 24% respondents
think there is sometime demand for the product and rest 4% respondents think that
there is no demand of the product in the market.

9. How do you rate the accuracy of our documentation?

22

a)
b)
c)
d)

Poor
Fair
Average
Good

Options

Respondents in %

Respondents in No.

Poor

36

18

Fair

34

17

Average

18

Good

12

Total

100

50

Respondents in %
Poor
Fair

12%
36%

18%

Average
Good

34%

In this chart 36% respondent accuracy of our documentation by the customer,

36% is poor accuracythe product,34% is fair accuracy, and 18% accuracy is
average and the rest of good is 12% by the customer.

10.How do you rate our delivery performance?

23

a)
b)
c)
d)

Poor
Fair
Average
Good

Options

Respondents in %

Respondents in No.

Poor

28

14

Fair

44

22

Average

24

12

Good

Total

100

50

Respondents in %
Poor

4%
28%

24%

Fair
Average
Good

44%

In this chart 36% respondent delivery performance to the customer, 28% is poor
the delivery performance ,44% is fair performance, and 24% performance is
average and the rest of good is 4% to the customer.

24

11. Compared with your expectations, how do you rate the quality of the products
supplied?
a)
b)
c)
d)

Poor
Fair
Average
Good

Options

Respondents in %

Respondents in No.

Poor

36

18

Fair

34

17

Average

18

Good

12

Total

100

50

Respondents in %
Poor

12%

Fair
36%

18%

Average
Good

34%

In this chart 36% respondent quality of products supplied to the customer, 36% is
poor the products supplied ,34% is fair supplied, and 18% performance is
average and the rest of good is 12% supplied.

25

12.Overall, what is your reaction to the described product?

a)
b)
c)
d)

Poor
Fair
Average
Good

Options

Respondents in Respondents
%

in

No.

Poor

Fair

26

13

Average

44

22

Good

22

11

Total

100

50

Respondents in %

22%

Poor

8%

Fair
26%

Average
Good

44%

In this chart 36% respondent reaction to the described product , 8% is poor the
described product ,26% is fair described product, and 44% performance described
product is average and the rest of good is 22% described product.

26

13 .How often do you use our product ?

a)
b)
c)
d)

Once per week or more

2 to 3 times per month
Once per month
Less than once per month

Options

Respondents in %

Once per week or 8

Respondents in No.
4

more
2 to 3 times per 26

13

month
Once per month

44

22

Less than once per 22

11

month
Total

100

50

Respondents in %
Once per week or
more
22%

2 to 3 times per
month

8%
26%

44%

Once per month

Less than once
per month

27

In this chart 36% respondent use our product , 8% is Once per week or more,26%
is 2 to 3 times per month and 44% is Once per month and the rest of Less than
once per month is 22% .
14.What is your overall satisfaction rating with our company?
a)
b)
c)
d)

Very Satisfied
Satisfied
Neither Satisfied Nor Dissatisfied
Very Dissatisfied

Options

Respondents in %

Respondents in No.

Very Satisfied

36

18

Satisfied

34

17

Neither Satisfied Nor

Dissatisfied

18

Very Dissatisfied

12

Total

100

50

Respondents in %
12%
18% 36%
34%
Very Satisfied
Satisfied
Neither Satisfied Nor Dissatisfied
Very Dissatisfied

In this chart 64% respondents buy the product for very satisfied is 36%,
respondents buy the product for itsatisfied is 34%, neither satisfied nor dissatisfied
is 18% and the 12% respondents buy the product for very dissatisfied.
28

15.No.of years in business?

a) Less than 5 year
b) 6-10 yrs
c) 11-15 yrs
d) More than 15 years

Options

Respondents in %

Respondents in No.

Less than 5 yrs

24

12

6-10 yrs

36

18

11-15 yrs

28

14

More than 15 years

12

Total

100

50

Respondents in %
Less than 5 yrs
12%

24%

28%

6-10 yrs
11-15 yrs
More than 15 yrs

36%

29

In this chart the persons doing business for less than 5 yrs are 24%, persons doing
business for 6-10 yrs are 36%, persons doing business for 11-15 yrs are 28% and
the persons doing business for more than 15 yrs are 12%.
16.What is the mode of payment ?
a) Cash
b) Credit
Option

Respondents Respondents in

in %

No.

Cash

72

36

Credit

28

14

Total

100

50

Respondents in %

Cash

28%

Credit

72%

In this chart 72% used cash mode of payment and the rest 28% used cheque mode
of payment.
30

17. Does the company give any advertisement for product if yes through which
medium ?
a) T.V.
b) Radio
c) Newspaper
d) Magazine
e) Others

Options

Respondent Respondent
s in %

s in No.

T.V.

32

14

Radio

22

Newspape

24

12

Magazine

Others

32

16

Total

100

50

31

Respondents in %
T.V.
Radio
32%

32%

Newspaper
Magazine

4%

8%

Others

24%

In this chart 32% respondents think that company give advertisement through T.V.,
4% think that through radio, 24% think that through newspaper, 8% think that
through magazine and rest 32% think that company used any other medium for
advertisement.

32

Finding and conclusion

It can be concluded from the study through model Allied electronic has a good
brand image in the customers mind in Udaipur.The electronic items are not easily
available on demand which places the company at the disadvantage that they are
lacking in customers. This problem can be improved by strengthening the
distribution channel and by managing propermarketing strategies.

Respond are of the opinion that among all the media television is the most
powerful media followed by hoarding and wall painting which every common man
can see. So company should have to utilize them as much as possible.
I found company is poor in providing services such as timely small deliveries
regular visits and gift items etc.
The company should focus more on sales promotion, advertisement and public
relations.
The network spread of Allied electronic is good in Udaipur which can be act as its
strength.
If we check out the perception level of respondent with respect to quality of Allied
electronic than we found that 64% respondent are in favour of Allied electronic and
told that it has excellent quality. So company can also see this as its strength as
compared to other brands in market.
Respondents opinion regarding price is reasonable according to quality.
It was found that company has very good brand image in the respondents mind.
Respondents are satisfied with the price.

33

Suggestions
Based upon the time spend by me in the market, useful suggestions of the
customers and the findings from the survey, following recommendations can be
suggested for increasing the brand awareness and perception with customers of
Allied electronic pvt. Ltd.
Company should develop its R&D department as per market requirement.
Company should increase availability by which it can increase the sales and brand
image.
As we all know the cement industry is growing rapidly so company improve
supply to capture maximum market share.
Company should start its internal call centre by which customers can directly
interact with the company experts.
Marketing and advertisement services should be improved in order to improve
awareness as well as relationship with customers. Like trade allowances, trade
shows, electronic products etc.
What matters for the electronic products buyers is the price of electronic products
and the quality of the product and promotion while visiting to the market buyers
not only look for the price but also personal touch matters a lot and company need
to improve it.
Company should try to introduce new product range.
Company should develop business status with public relations by participating in
local conferences this will help to promote the brand.

34

Bibliography

1. www.moneycontrol.com
2. www.google.com
3. www.slideshare.com
4. www.wikepedia.com

35

1.Overall, what is your reaction to the described product?

d) Poor
e) Fair
f) Good

2.How likely are you to recommend our product to a friend or colleague?

a)
b)
c)
d)

Very Likely
Neither Likely Nor Unlikely
Somewhat Unlikely
Very Unlikely

3.What is your overall satisfaction rating with our company?

a)
b)
c)
d)

Very Satisfied
Satisfied
Neither Satisfied Nor Dissatisfied
Very Dissatisfied

4.Which influence you to buy this product?

a) Quality
b) Price
c) Brand image
5.How often do you use our product?
a)
b)
c)
d)

Once per week or more

2 to 3 times per month
Once per month
Less than once per month

36

6.How long have you used our product?

e)
f)
g)
h)

Less than 6 months

More than 1 year but less than 3 year
3- more years
Never used

7. Comparing to other brand electronic product how is the price of Allied product?
a) High
b) Normal
c) Low
8.When do consumers generally create demand for the electronic product?
a)
b)
c)
d)

Always
Mostly
Sometime
Never

9. How do you rate the accuracy of our documentation?

a)
b)
c)
d)

Poor
Fair
Average
Good

10.How do you rate our delivery performance?

a)
b)
c)
d)

Poor
Fair
Average
Good

11. Compared with your expectations, how do you rate the quality of the products
supplied?
37

a)
b)
c)
d)

Poor
Fair
Average
Good

12.Overall, what is your reaction to the described product?

a)
b)
c)
d)

Poor
Fair
Average
Good

13 .How often do you use our product ?

a)
b)
c)
d)

Once per week or more

2 to 3 times per month
Once per month
Less than once per month

14.What is your overall satisfaction rating with our company?

a)
b)
c)
d)

Very Satisfied
Satisfied
Neither Satisfied Nor Dissatisfied
Very Dissatisfied

15.No.of years in business?

a) Less than 5 year
b) 6-10 yrs
c) 11-15 yrs
d) More than 15 years

16.What is the mode of payment ?

a) Cash
b) Credit

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17. Does the company give any advertisement for product if yes through which
medium ?
a) T.V.
b) Radio
c) Newspaper
d) Magazine
e) Others

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