Chosen Product:
Aquafina
Chosen Ad:
Kehny ko tu ye sirf paani hy featuring Mahira and Fawad Khan
Advertising Mode: TVC
A mother is blessing the water leads to consumers feelings of love and affection for
mothers and also invoke religious associations.
Drinking water in cafeteria while eating Samosas focuses on friendships and relations.
A dare and bold step is also taken to associate water with Romance (scene where Fawad
is proposing to Mahira)
TARGET MARKET
This Specific advertisement fits on the selected target market explained above. This ad
strategically included almost everything a good advertisement should include to target all the
audience by selecting the communication media (TVC) used by the targeted household members
who are the decision makers in the family (Parents and young adults). By showing childs first
walk and growth by drinking Aquafina, marketers convinced the target audience that this water
do many things and better for your child and familys health and hygiene. This ad also targeted
young adult who are shown drinking water in college/university cafeteria. Most of the Pakistani
population consists of youngsters so Acquafinas targeted segment will definitely help increase
the sales. Best things of the ad was linking romance with water, Acquafina marketers hit the nail
on the head. It all depends on the celebrities casted for the advertisement and in such a way they
targeted the housewives and awoke their feelings and interest associated with the Drama
Hamsafar.