FOR: IR MOHD NORAZAM BIN YASIN

FAKULTI KEJURUTERAAN AWAM DAN ALAM SEKITAR

BPK 20802 ENTREPRENUERSHIP
SEM 1 SESSION 2015/16

INDIVIDUAL ASSIGNMENT
ENTREPRENEURIAL ICON
(MRS. HAJJAH FAIZA BAWUMI BIN SAYED AHMAD)

NAME

: SHARIFAH SHAHIDA BINTI SYED IDRUS

SECTION

:7

DATE OF SUBMISSION: 29 OCTOBER 2015

1|Page

CONTENTS
PAGE
ABSTRACT.

1.0 INTRODUCTION OF THE ICON......

1.1 Background of the Icon

1.2 Reason for Choosing the Icon
1.3 Status of Icon
2.0 SUCCESS STORY ....

2.1 Great Achievement

2.2 Contribution
3.0

ENTREPRENEURIAL LESSONS......

3.1 Committed and Persistent

3.2 Time Competence
3.3 Achievement Oriented
3.4 Good Physical Strength
3.5 Creative
4.0 MRS FAIZAS SECRET TIPS OF SUCCESS...

11

5.0 CONCLUSION.... .

12

6.0 REFERENCES ...

13

7.0 APPENDIX .

14

2|Page

ABSTRACT

The word entrepreneur comes from the French word which is entrepremdre. In other
words, entrepreneur means that someone who exercises initiative by organizing a venture
to take benefit of an opportunity and, as the decision maker, decides what, how, and how
much of a good or service will be produced. An entrepreneur supplies risk capital as a
risk taker, and monitors and controls the business activities. The entrepreneur is usually a
sole proprietor, a partner, or the one who owns the majority of shares in an incorporated
venture.Apart from that, entrepreneurship means the capacity and willingness to develop,
organize and manage a business venture along with any of its risks in order to make a
profit. The most obvious example of entrepreneurship is the starting of new businesses. In
economics, entrepreneurship combined with land, labor, natural resources and capital can
produce profit. Entrepreneurial spirit is characterized by innovation and risk-taking, and
is an essential part of a nation's ability to succeed in an ever changing and increasingly
competitive global marketplace. Mrs Hajjah Faiza Bawumi Sayed Ahmad is one of the
best entrepreneurship icon in Malaysia. She is the owner of the rice wholesaler States
Faiza Sdn Bhd. All her success stories are very interesting and can be take as a
motivation to everyone who really want to becaome a successful entrepreneur just like
her. Syarikat FAIZA was established in 1982, doing retail activities as its core business.
In 1992, Syarikat FAIZA officially being incorporated under Syarikat FAIZA Sdn. Bhd
(SFSB) and went into venture capital with Padiberas Nasional (BERNAS) in 1997.

3|Page

1.0 INTRODUCTION OF THE ICON

Mrs. Hajjah Faiza Bawumi binti Sayed Ahmad

Managing Director of Faiza Marketing Sdn Bhd

1.1 BACKGROUND OF THE ICON

Name: Mrs Hajjah Faiza Bawumi Sayed Ahmad
Age: 69 years old
Hometown: Mesir
Position: Managing Director of Faiza Marketing Sdn Bhd
Education: Diploma in Sewing

Mrs Hajjah Faiza Bawumi Sayed Ahmad is the owner of the rice wholesaler
States Faiza Sdn Bhd. In 1964, the Egyptian-born woman has been coming to
4|Page

Malaysia following her husband. She tooks only three months to be able to speaks
in Malay Language fluently as she was very friendly and sociable with her
neighbours and friends in Malaysia. Today, Mrs Faiza is a mother to seven
children and already have 32 grandchildren. However, she is still busy working on
a strategy to strengthen her position in various branches of business in this
country.
This rural woman is actually a gentle firmness. She wants to ensure that the
company established must always be on the right track. Mrs Faiza is a very
determined woman. She does not ever think that her experience as a cashier in her
fathers groceries shop a long time ago, have been a platform for her to push her
to involve her seriously in the entrepreneurship field. According to Mrs Faiza,
success is not something that can be easily achieved. She puts all her efforts and
have been through a lot of challenging experiences for 43 years in the business
world before she can stand as who she is today.
After migrating to Malaysia with her husband, Mrs Faiza started sewing the
embroidery with only RM4 capital and sell various groceries. Besides that, she
also buy fabrics and make clothes for kids in her neighbourhood. Then, she
produced a set of pillowcases. After that, she engaged an encyclopedia set,
followed by business tableware. Through small scale business, she has saved up
money as capital to continue to next business capital.
Mrs. Faiza has interested in the production of curry spices. So, she bought various
spices such as coriander, cumin, fenugreek, dried chilies, cloves and many other
spices to be mix as an ingredients to produce the curry fish and meat under the
brand of Bunga Raya. A few years later, Mrz Faiza bought another grinding
machine and opened a grocery store. She began to study various types of rice and
then she apply for a rice wholesaler license. After that, she started selling various
types of rice including ponni rice, basmati rice, fragrant and Siam rice.
1.2 REASON FOR CHOOSING THE ICON
5|Page

1.2.1

Mrs Faiza is a great idol for every woman

I choose Mrs Faiza as the icon of entrepreneurship because she is a successful

woman entrepreneur which can inspire other women in Malaysia to become a
successful person by own effort just like her. She has proved that woman can also
be successful without only depend on man.
1.2.2

Mrs Faiza is a successful entrepreneur

Learned from the experiences, Mrs Faiza had improvised the recipes to suit the
taste of Malaysian. This show that she has a decisive nature in which she try to get
the recipes appropriated to achieve her wish to continue her business. Now, she
already has 20 products in its business selling spices. Faiza spices has become one
of the most trusted household brand name throughout the region, under the tagline
hygiene and quality. The most popular brands are Faiza Raja Curry, Faiza Curry,
Faiza Beriani and Faiza Bukhari.
1.2.3

Mrs. Faiza is a kind-hearted and wise person

In the old age, Mrs Faiza still actively manage her business. She is assisted by
five out of seven children in addition to hundreds of workers. Currently, she is
doing charity work under UMNO womens movement Batu Pahat, Johor.

1.3 STATUS OF THE ICON

6|Page

Mrs Hajjah Faiza Bawumi binti Sayed Ahmad is a local entrepreneur. She is a
founder and also the Managing Director of Faiza Marketing. in 1998 Faiza
Marketing Sdn. Bhd. (FMSB) was incorporated and Mrs. Najwa Abu Bakar
(Daughter of Mrs Hajjah Faiza) was the person who works tirelessly to spread the
wing in marketing and manufacturing a wide range of spices product, to where it
is now. Nowadays, with more than 20 types of products and proper promotion
channel, FAIZA spices has become one of the most trusted household brand
name throughout the region, under the tagline Hygiene & Quality. The most
popular brand is Faiza Raja Curry, Faiza Curry, Faiza Beriani and Faiza Bukhari.

2.0 SUCCESS STORY

7|Page

2.1 GREAT ACHIEVEMENT

In the 1990s, there was a growing awareness to eat healthily. Faiza did some
research and imported the Ponni rice which is said to be good for diabetic
patients. Now, Syarikat Faiza Sdn. Bhd. markets a variety of high quality rice all
over Malaysia. Similarly, Faiza Marketing Sdn. Bhd. handles her spice business.
Starting from early of its establishment until today, there are many great
achievement received by Faiza Marketing Sdn Bhd such as:
2.1.1
2.1.2
2.1.3

HALAL Certification by JAKIM

MARDI R&D Adoption Program
Health Certification (Free Sales) by Ministry of Health,

2.1.4

Malaysia
Best Product Awards 2008 (Meat Curry Powder) from

2.1.5
2.1.6

Ministry of Agriculture (MOA)

Certification of Sudandye Analysis (Free Additional Color)
CEPT & GSP Certificate

2.2 CONTRIBUTION
Despite her success, Faiza does not forget the poor and needy. Having a soft spot
for single mothers, her companies sponsor the TV3 charity programme
Bersamamu that highlights the plight of the poor and needy. She is also planning
to set up a foundation, Yayasan Faiza to reach more people.
Over the years, Faizas business success as well as her social work has earned her
numerous recognition. Among them the 2010 Tokoh Maulidur Rasul award and
the 2011 SME Banks Top Entrepreneur award.
3.0 ENTREPRENEURIAL LESSONS
Through her biography, we learned that Mrs Hajjah Faiza Bawumi Sayed Ahmad has her
own entrepreneurial qualities such as committed and persistent, time competence,
achievement oriented, good physical strength and creative.
8|Page

3.1 COMMITTED AND PERSISTENT

As she is interested in the production of curry spices. She bought various spices
such as coriander, cumin, fenugreek, dried chillies, cloves and so on for mixing
the ingredients to produce the curry fish and meat under the brand of Bunga Raya.
Everything is done at home, from washing, drying and frying the spices. Then, he
sends it to the store for ingredients and distributed. A few years later, Mrs. Faiza
bought another grinding machine and opened a grocery store with a capital of
curry sell it. From there, she finds that the rice wholesalers are mostly supplied by
other races. She began to study in various types of rice.
3.2 TIME COMPETENCE
She manages his time wisely in the best possible way. Because of his attitude does
not like to sit still, she took sewing embroidery and sell various goods
kicthen.Faiza then make curry under the brand Hibiscus and distribute them in
stores. By having its own store, he began to learn to recognize different types of
rice. Before selling the rice, he had to go from one shop to another to get feedback
whether they would buy if he sells his rice. The positive response, Faiza apply for
license rice whole sales and sell various types of rice including ponni, Basmathi,
Fragrant rice and rice Siam.

3.3 ACHIEVEMENT ORIENTED

Now, her company is known as a high quality product, hundred percent made by
Muslim and halal. She hopes that the involvement in the production of these
products provides an option for Muslim people to get a high quality product and
no doubt on it legal status. Over the year, she has 200 permanent employees and
9|Page

more than 300 contract workers. With her involvement in the production of these
products, she has provides an option for the Muslim people in Malaysia to get a
high quality product without doubt on halal legal status.
3.4 GOOD PHYSICAL STRENGTH
In the old age, Mrs Faiza still actively manage her business. She is assisted by
five of the seven children in addition to hundreds of workers. Currently she is
doing charity work under UMNO women's movement Batu Pahat, Johor. Mrs
Faiza adheres to the principle of in order to be success in a business, we need to
work hard, not easily discouraged and should adopt austerity measures.
Eventhough every effort in a business was began on a small scale, it cannot be
underestimated because the hardship can build the sense of immunity to
entrepreneurs.
3.5 CREATIVE
In the late 90s shoppers began assessing more closely the processing and other
properties of edible products. At that particular time, the company was introduce a
unique category of herbal quality rice from the state of Kartanaka, South India. It
was the Herbal "Ponni" rice. Looking to blow for a million, Mrs Faiza and her
team immediately recognized the intrinsic benefits rice consumers would derive
with "Ponni" rice in their diet. Today under the brand name Taj Mahal, Ponni rice
has been distributed throughout Malaysia.

4.0 MRS FAIZAS SECRET TIPS OF SUCCESS

4.1 Sleep early at night and wake up early in the morning
4.2 Recite Al-Quran everyday
4.3 Always remind oneself that the intention to do business is not only to get
rich and wealth, but also to help other people in the country especially the
Muslims
4.4 Do not forget to perfom Dhuha prayer and recite Al-Waqiah everyday
10 | P a g e

4.5 Treat all her workers like her own children

4.6 Being firm with her workers who cause trouble

5.0 CONCLUSION
Every single entrepreneur has their own personality qualities or entrepreneurial skills
that unconcealed. They run their organization well by following their existing skills and
qualities that we can learn in advancing our own lives. The great success story of Mrs
Hajjah Faiza Bawumi Sayed Ahmad make us realize that success is not something that
can be easily achieved if we do not try to go against challenges and be ambitious to be a
great person in future. Mrs Faiza has proved to everyone that her sacrifices in past make
11 | P a g e

her being who she is today. All the entrepreneurial lessons shown by her can actually
inspire all the women in Malaysia to be success like her. Hopefully, there will be many
other successful entrepreneurs can be develop in this country in future.

6.0 REFERENCES
Definition of Entrepreneur. Retrieved October 20, 2015 from
http://www.businessdictionary.com/
Tokoh Usahawan Berjaya. Retrieved October 28, 2015 from http://www.usahawan.com/

12 | P a g e

Sejarah Kejayan Hajjah Faiza Bawumi Sayed Ahmad (2012) Retrieved October 20, 2015
from http://raudhatulukhuwwah.blogspot.my/
Usahawan Wanita Terpilih (2011) Retrieved October 27, 2015 from http://wanitagddotcom.blogspot.my/
Faiza Bawumi (2014) Retrieved October 28, 2015 from http://ezahaziqah.blogspot.my/
Faiza Marketing Sdn Bhd (2015) Retrieved October 20, 2015 from

7.0 APPENDIX

13 | P a g e

14 | P a g e