1. WHAT IS A CUSTOMER IN THE SUPPLY LOGISTICS CHAIN?

All providers of goods and services and all customers are linked by
consumer demand for finished like materials and computer exchanges in
the logistics process products, from procurement of raw materials to
delivery of finished products to the end user.
Supply Chain Slavonia many companies, starting with unprocessed raw
materials and ending with the final consumer using the finished
products.

2. HOW DOES AN ORGANIZATION DETERMINE CUSTOMER

REQUIREMENTS?
The competition is becoming increasingly difficult for businesses is why
we must be prepared and apply all their knowledge and skills and
attitudes for good performance in business, the secret of success are the
people who buy those we call customers.

3. WHY IS IMPORTANT TO IDENTIFY CUSTOMER REQUIREMENTS?

Customer is one of the fundamental pillars of every business hence the
need and importance of "listening to the customer". Knowing your
needs, consumer preferences, tastes, customs and habits, what they do
not like about our products or services, what they would like to improve,
and the solution you want will influence the quality of our services.

ACTIVITY COSTUMER FOCUS

Needs
To

Custome
r

Determi
ne

Surveys
By means of

Costume
r focus

Wants

Communic
ate

To

to

Establish
Transfer

Meet

Expectati
ons
Statuto
ry and
Regulat
ory
Informati
on

Custome
rs needs

CUSTOMER NEEDS AND EXPECTATIONS

Manayement
system
needs
Marketing
process
to know

Desing products
Satisfy customer
Satisfy costumers
needs
To know costumer
to
Match benefit
New potential priorities
markets
priorides
Standarize
By means of
desires
products
Unsatisfied
wants
Surveys
location
occupation
Life style
Spending power
others

COMMUNICATE CUSTOMER REQUIREMENTS

establis
h
to

statutor
y
regulat
ory

of

requireme
nts

of

quality
delivery
cost

transfe
r

of

informatio
n

With
environ
mental

health
Financial
laws

financial
laws

MEETING REQUIREMENTS

Construct
operating
system
to
develop

costumer
satisfaction

Actors in
the supply
chain

to
achieve
goals