M05-V03:KeywordMatchTypes
1.InthisvideowewilltalkaboutthekeywordmatchtypesthatareavailabletousthroughAmazon
sellercentral.
Itisveryimportanttounderstandthedifferenttypesavailablethatyoucanbidon
Notonlydoyoubidonkeywordsbutyoucanbidonacertaintype
Thescopecanbeverybroadornarrowdependingonwhatyouwant
Amazoncangiveyouabunchofdifferentwordsthatarerelevanttothekeywordor
youcouldspecifythatyouwantittobeveryspecific
Intheexampleabove,Amazonwilluseanythingclosetothekeywordincludingwordsthat
aremis-spelled
Ineligibletermswon'thavebothtermsorsynonymsinthesearchquery
Thistypeismuchmorespecificandgivesyouanarroweraudience
Theineligibletermsdon'thavethecorrectsequencingforthequery
Inthistype,thequerymushmatchthekeywordalmostexactly
Amazonwillallowamis-spelledqueryorplurals
Ifanyadditionalmodifiersareadded,thequerywillnotbeeligible
Nextwewillbemovingonandstartingtheset-upforourcampaign.