Your Name Jolisa Gimore

Section 1: Business Insights: Global (formerly Business and Company Resource Center)
1. What is the company name and contact information (company URL and e-mail address)?
Apple
http://www.apple.com/ sales@apple.com
2. In what type of business is this company involved?
The company is involved in technology. This includes smartphones, tablets, personal computers,
music players, watches, and tvs.
3. Identify one of the companys industry NAICS codes and its name.
Computer Systems Design Services (541512)
4. What is its ticker symbol?
AAPL
5. In what year was this company founded?
1976, in Cupertino California
6. How many employees does it have?
110,000
7. What is its annual operating revenue?
$233,715,000,000
8. From the left-hand side, select either the Journals link or the Recent News link. Find
one article of interest. Using the correct APA format, write a full bibliographic citation.
The format you see online is not necessarily the correct APA format so put the correct
information in the correct order and format. See assignment instructions for details.
Holtzblatt, M. A., Geekie, J., & Tschakert, N. (2016). Should U.S. and Global Regulators Take a
Bigger Tax Bite Out of Technology Companies? A Case on Apple's International Tax
Minimization and Reporting Strategies. Issues In Accounting Education, 31(1), 133-148.
doi:10.2308/iace-51235
9. Click on the link to Company Profiles. What is the companys ticker symbol? What is
the name of the stock exchange on which the stock is traded?
AAPL (NASDAQ)
10. In the Company Profile, select the Rankings link. Choose a document title. What is the
document title? What is the ranking method? What number is your company on this list?
Top U.S. Corporations by Market Value, 2015 They are ranked by market capitalization.
My company is ranked #1.

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11. In the Company Profile, identify the companys primary industry and its NAICS code.
Click on the primary industry and provide one interesting piece of information.
Electronic Computer Manufacturing (334111)
Section 2: Business Source Complete
12. Find an article about your company in this database. To begin, add your companys name
in the first search field (see screen shot below). In the Select a Field box, pull down the
menu and search by Company Entity.
Add a second keyword search term of your own choosing in the search field on line two
to narrow your search. Answer the questions below the screen shot.

a. What was the keyword you used in the search field on line 2?
media
b. How many entries did this search return?
1,877
c. Do you think your choice of keyword in line 2 was a good one? Why or why not?
I think it wasnt a good one because it wasnt specific.
d. Provide the bibliographic citation in correct APA or MLA format for one of the
sources you retrieved in this search.
GRAHAM, J. (2016, July 8). Rotten Apple: Get Ready For The Worst Tech Earnings Decline
Since 2009.Investors Business Daily. p. 1.
13. Which databaseBusiness Insights Global or Business Source Completedo you think
you will use most often for finding articles about your company? Why?
I think I will use Business Source Complete more because this site provides more information.
14. Using Company Profiles (top of screen, under More), open the Datamonitor Report for
your company. What is the date of your companys report?

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15. List three items in its Table of Contents.

Key Employees Biographies
Revenue Analysis
Company View
16. Find the SWOT analysis and identify the following. If your company does not have a
SWOT analysis, do an advanced search using your company name and one of the
SWOT terms as a keyword. Find an abstract and provide one significant fact. See screen
shots below for an example.
a. A strength
Formidable competitive advantages through horizontal and vertical integration
Significant growth rates and cash flows
b. A weakness
High dependence on iPhone and iPad product lines
c. An opportunity
Apple Pay provides robust growth opportunity
Rising adoption of Apple products in the
enterprise market
d. A threat
Premium pricing could limit growth in emerging markets
Operating in complex and challenging
environment could impact market position
If your company does not have a SWOT Analysis, use the search terms to locate information.

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Section 3: LexisNexis Academics Company Dossier

17. Go to the Get Company Info box and enter your companys name or ticker. In
Company Dossier, click on your company. In the Snapshot, compare the number of
employees to the figure found on Business and Company Resource Center. Is the number
the same as #6 above? What does this tell you?
The number of employees found here was 110,000 which was the same.
This tells me that the number of employees is likely accurate.
18. Review the company Snapshot. Who is the chief executive and what is his/her title?
Tim Cook. His title is CEO.
19. Identify one of the companys competitors.
Google Inc.
20. Find Compare Companies at the bottom on the screen. Create a report with your
company and one of its competitors (see #18). What is the name of the other company?
Discuss one way in which these two companies compare/contrast?
The other company is Google Inc. These companies fiscal years end at a different time. Apples
ends in September and Google in December. Apple had a 42% higher amount of sales per
employee. Both companies had about $23,000,000 of operating expenses.

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21. Go to Create a Company List. Under NAICS code, enter one of the codes from #3.
Then under Geographic Information, go to the Cities box and type Houston. How many
companies did you find? List the top three names here. If fewer than three, provide that
information.
I found 933 companies. The top three names were Eliner Corporation (ELURQ), NetIQ (NTIQ),
Telescan, Inc (TSCN).

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