3. FMCG Industry
The Indian FMCG market was fragmented and the unorganized part made
70% of the market. The sector was estimated to grow at 7% per annum,
indicating latent demand. The presence of 6 million retail outlets with 70%
in rural sector made distribution the single largest barrier for a potential
entrant in the sector on a national scale.
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Two types Principal and secondary, disposable income