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OnlineQuizCompetitionSolution|Questions&Answers

Insight'16|Rajneeti
Organizer:IIMAhmedabad

PLUTUS'2016FlagshipValuationCompetition
Organizer:IndianInstituteofManagement,Ranchi

SIPWarrior3.0TheRetailer'sBattle
Organizer:SymbiosisInstituteofManagementStudies
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QuizSolution
Dr.Reddy'spresentsAmethyst2016PreliminaryRound
Question(1):

SalesofacategorywithvariousbrandsincludingBrand360Ainthemarketis5000Tonsperyear.
Numberofoutletssellingthiscategoryis450.NumberofoutletswhereBrand360Aisavailableis
275.SalesofBrand360Ainthemarketis250Tonspermonth.

TheDistributionCoverageofBrand360Ainthismarketis:

Answer:

25%

SalesofacategorywithvariousbrandsincludingBrand360Ainthemarketis5000Tonsperyear.
Numberofoutletssellingthiscategoryis450.NumberofoutletswhereBrand360Aisavailableis
275.SalesofBrand360Ainthemarketis250Tonspermonth.

Question(2):

Answer:

75.1%

61.1%

81.25%

ThemarketshareofBrand360Ainthismarketis:

5%

41.6%

50%

60%

BrandAcompeteswithBrandBinthesamemarketsegmentinIndia.BrandAispricedatINR
250perunitandsells15,000unitswhileBrandBispricedatINR180perunitandsells8,000
units.

Question(3):

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WhichisthebestestimateofthebenefitBrandAgetsonitssuperiorbrandequityrelativeto
BrandB?

Answer:

INR17.5Lakhs

CountryAandCountryBspendmillionsofdollarsondefence.Instead,thesedollarscouldbe
investedandusedforotherproductivepurposesifbothcountriesfollowadisarmamentstrategy.
Butifonecountryfollowsadisarmamentstrategyandtheotherdoesnot,thenthecountrythat
willfollowthestrategywillbeinanunfavorablesituationandviceversa.Consideringthetwo
strategiesofarmamentanddisarmamentwhatisthelikelydecisionthatthecountrieswilltake?

Bothtakearmamentstrategy
Bothtakedisarmamentstrategy

Question(4):

Answer:

Question(5):

INR4.9Lakhs

INR2.31Lakhs

INR23.1Lakhs

AtakesdisarmamentstrategyandBtakesarmamentstrategy
AtakesarmamentstrategyandBtakesdisarmamentstrategy

Howmanyofthefollowingstatementsaretrue:
Statement1:Projectcashflowsshouldalwaysbediscountedattherealinterestrateinorderto
avoiddoublecountinginflationinthecapitalbudgetinganalysis.
Statement2:Inflationtendstoaffectcostsandrevenuesforafirmproportionallybecausefirms
aregenerallyabletopasspriceincreasesofinputsalongtoconsumersaspriceincreasesinthe
finalproduct.

Answer:

Noneofthestatementsaretrue

Question(6):

WhichofthefollowingreasonsmakeLeastDevelopedCountriesunwillingtoleaddevelopment
throughtheexportofprimaryproducts?

Answer:

Onlyonestatementistrue

Bothstatementsaretrue

Thestabilityinrealpricesofprimaryproductsandtheupwardtrendincommodityprices
Theupwardtrendincommoditypricesandthevolatilityinrealpricesofprimaryproducts
Thedownwardtrendincommoditypricesandthestabilityinrealpricesofprimaryproducts
Thevolatilityinrealpricesofprimaryproductsandthedownwardtrendincommodityprices

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Question(7):

Answer:

OnlineQuizCompetitionSolution|Questions&Answers

YouarethemanageroftheshopfloorofTextilesLtd.Thecompanymakesshirts.Theshirt
makingprocesshas5steps,namelycuttingthecloth(step1),stitchingtheshirt(step2),sewing
thebuttons(step3),ironingtheshirt(step4)andpackingtheshirt(step5).Ifonepersonworks
oneachstepstep1takes1min/item,step2takes6min/item,step3takes5min/item,step4
takes3min/itemandstep5takes2min/item.Increasingworkersatastepwoulddecreasethe
processtimeproportionally.Themanagementhasprovidedyouwith10workers.Onceyouallota
workertoastep,hecantbeshiftedtoadifferentstep.
Whatisthenumberofworkersyouwillemployinstep4tominimizetheoverallthroughput
time?

YouarethemanageroftheshopfloorofTextilesLtd.Thecompanymakesshirts.Theshirt
makingprocesshas5steps,namelycuttingthecloth(step1),stitchingtheshirt(step2),sewing
thebuttons(step3),ironingtheshirt(step4)andpackingtheshirt(step5).Ifonepersonworks
oneachstepstep1takes1min/item,step2takes6min/item,step3takes5min/item,step4
takes3min/itemandstep5takes2min/item.Increasingworkersatastepwoulddecreasethe
processtimeproportionally.Themanagementhasprovidedyouwith10workers.Onceyouallota
workertoastep,hecantbeshiftedtoadifferentstep.

Question(8):

Whatisthenumberofworkersyouwillemployinstep2tominimizetheoverallthroughput
time?

Answer:

YouarethemanageroftheshopfloorofTextilesLtd.Thecompanymakesshirts.Theshirt
makingprocesshas5steps,namelycuttingthecloth(step1),stitchingtheshirt(step2),sewing
thebuttons(step3),ironingtheshirt(step4)andpackingtheshirt(step5).Ifonepersonworks
oneachstepstep1takes1min/item,step2takes6min/item,step3takes5min/item,step4
takes3min/itemandstep5takes2min/item.Increasingworkersatastepwoulddecreasethe
processtimeproportionally.Themanagementhasprovidedyouwith10workers.Onceyouallota
workertoastep,hecantbeshiftedtoadifferentstep.

Question(9):

Whatisthethroughputtime,inminutes?

Answer:

Abakerymakesalimitednumberofcookieseachdayforsaleinitscoffeeshop.Thecookiescost
$.80eachtoproduceandsellfor$2.00each.Leftovercookiesaresoldinthebakerythefollowing

Question(10):

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OnlineQuizCompetitionSolution|Questions&Answers

dayfor$.75each,andallofthosearesold.

WhataretheSalvageValue(A)andShortageCost(B)?

Answer:

$0.75,$1.20

Atthecollegeentranceexam,acandidateisadmittedaccordingtowhetherhehaspassedorfailed
thetest.Ofthecandidateswhoarereallycapable,80%passthetestandoftheincapable,25%
passthetest.Giventhat40%ofthecandidatesarereallycapable,thentheproportionofthe
reallycapablestudentswhocanpassthetesttothetotalstudentswhocanpassisabout:

Answer:

75%

CompanyX,achemicalgiantmadeastrategiccalltodivestitspharmaceuticalrelatedbusiness
unitthatlayoutsideitscorestrengths.Inordertounderstandthepotentialsalesreturnsandto
developasalesstrategy,itneedsalifesciencesvaluationofthesame.

Question(11):

Question(12):

70%

$0.05,$0.75

73%

$0.05,$0.35

$0.05,$1.20

68%

Whatallcomponentsfrombelowwouldyouasaconsultantinvestigateandconsiderfordue
diligenceonthelifesciencevaluation?

I.MarketsandManufacturingcapabilities/facilities
II.PatentsandScientificskills
III.Impactofinvestmentsonfuturerevenuestreamsandprofitability
IV.ManagementTeam

Answer:

I,IIandIII

Anearlystagebiotechnologycompanywantstodevelopaglobal/regionalstrategy
forthecommercialisationoftheirPhaseIcompoundtomaximisethevaluetothecompanyover
thepotentiallifecycleoftheproduct.Asaconsultantyouconductedadetailedassessmentofthe
marketopportunities,technologyrisksanddevelopments,
launchandmarketingcosts.

Question(13):

IandII

I,IIIandIV

AllFour

Whatalllaunchandmarketingscenarioswouldyouinvestigateandconsider?

I.Goitalone
II.Outrightsale
III.Outlicensingforroyalties
IV.Outlicensingwithcopromotion

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Answer:

I,IIandIII

Kannu,vicepresidentofsalesatGhanaPharmaceuticals,managesasalesteamoftenemployees.
MembersofKannu'ssalesforcevaryinexperiencelevel.Fourmembersofthesalesteamhave
workedatGhanaforlessthanoneyear.TheothersixsalespeoplehavebeenwithGhanaanywhere
fromthreetosevenyears.Kannurecentlyreceivedtheannualsalesreportandnoticedthatsales
havebeendroppingsteadilyoverthelastyear.Kannuisconsideringtheideaofprovidingtraining
tohissalesteamasawaytoboostsales.

Question(14):

Answer:

I,IIandIV

I,IIIandIV

AllFour

Whichofthefollowingbestsupportstheargumentthatthedropinsalescanbesolvedthrough
training?

Surveyssuggestthatthefirmseliminationofyearendbonuseshasangeredemployees
Studiessuggestthatmorepeoplearechoosingtousegenericdrugsinstead.
Membersofthesalesteamsaytheydonotfullyunderstandthebenefitsandsideeffectsofthe
latestmedications
Ghanaprovideslaptopstoitsentiresalesteamsoeachsalespersoncaneasilylocatenecessary
informationwhileonsalescalls.

Recently,ABanITcompany,cameoutofnowheretobecomethedominantsupplierofsystemsto
thepharmaceuticalindustry.The1stcontractitgotwasthespecificnicheofComputerAided
NewDrugApprovals,andistodaysettotripleitsrevenuerunrateforthisyear.Inthetechnology
adoptionlifecycle,ABisin:

Answer:

TheEarlymarket

CompanyAisaleadingpharmaceuticalgiantinUS.Recentlyithasbeenfacingproblemswith
sales,whichhavebeendroppingrapidly.Whereas,anotherCompanyBhasbeenexperiencing
rapidgrowthinsales.Ahasapresenceinmajorplacesandservicestocustomersthroughits
brandedstores.ThemanagementteamofAdoesntbelieveinreachingouttopeopletobuyfrom
them.Bontheotherhandhasbeenwidelyreachingouttocustomersandhasbeenexpanding.
TheProfitmarginhasbeenthesameforboththefirms.

Question(15):

Question(16):

TheBowlingAlley

TheTornado

TheMainStreet

WhichofthefollowingwouldsupportA'smanagementteamsviewonreachingouttoits
customersthemost?

Answer:

PushStrategy

PullStrategy

TrickleDownStrategy

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Alloftheabove

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OnlineQuizCompetitionSolution|Questions&Answers

CompanyAisaleadingpharmaceuticalgiantinUS.Recentlyithasbeenfacingproblemswith
sales,whichhavebeendroppingrapidly.Whereas,anotherCompanyBhasbeenexperiencing
rapidgrowthinsales.Ahasapresenceinmajorplacesandservicestocustomersthroughits
brandedstores.ThemanagementteamofAdoesntbelieveinreachingouttopeopletobuyfrom
them.Bontheotherhandhasbeenwidelyreachingouttocustomersandhasbeenexpanding.
TheProfitmarginhasbeenthesameforboththefirms.

Question(17):

Answer:

WhichofthefollowingwouldNOTlikelysupportthesalesgrowthofB?

TieupwithPhysicians/Hospitals

Intensiveretailing

Highadvertisement

Exclusiveretailing

CompanyAisaleadingpharmaceuticalgiantinUS.Recentlyithasbeenfacingproblemswith
sales,whichhavebeendroppingrapidly.Whereas,anotherCompanyBhasbeenexperiencing
rapidgrowthinsales.Ahasapresenceinmajorplacesandservicestocustomersthroughits
brandedstores.ThemanagementteamofAdoesntbelieveinreachingouttopeopletobuyfrom
them.Bontheotherhandhasbeenwidelyreachingouttocustomersandhasbeenexpanding.
TheProfitmarginhasbeenthesameforboththefirms.

Question(18):

Answer:

YouhavebeenhiredbyAtolookintotheproblemofdecliningsales.Whatwouldmostlikelybe
theproblemyouwouldidentify?

Priceoftheproducts

Answer:

Distributionchanneldifferences

Noneoftheabove

Question(19):

BulkdiscountsgivenbyMAC

CompanyAisaleadingpharmaceuticalgiantinUS.Recentlyithasbeenfacingproblemswith
sales,whichhavebeendroppingrapidly.Whereas,anotherCompanyBhasbeenexperiencing
rapidgrowthinsales.Ahasapresenceinmajorplacesandservicestocustomersthroughits
brandedstores.ThemanagementteamofAdoesntbelieveinreachingouttopeopletobuyfrom
them.Bontheotherhandhasbeenwidelyreachingouttocustomersandhasbeenexpanding.
TheProfitmarginhasbeenthesameforboththefirms.
TheprofitmarginsforbothAandBhavebeenthesame.Whatdoyouthinkisthemostlikely
causeforthis?

HighdistributioncostsforA

HighdistributioncostsforB

LowdistributioncostsforA

LowdistributioncostsforB

PharmacompanyAfacesthethreatofapotentialentrantinthecomingFebruary.Acannow
decidewhethertopreemptthemarketortoaccommodatetheentry.Theprofitsareindicatedin
thegraphbelow:IfApreemptsthemarket,whatwouldbethecumulativeprofitsofAforthe

Question(20):

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periodsJanuarytoApril?

Answer:

Question(21):

IdentifythetrajectoryofIndustrychangeforPharmaceuticalandFineArtAuctionasdepicted
below

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OnlineQuizCompetitionSolution|Questions&Answers

Answer:

Creative,Intermediating

Intermediating,Creative

Progressive,Radical

Radical,Creative

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