PROJECT REPORT
PREFACE
As a part of BBA curriculum and in order to gain practical knowledge in the
field of finance
I had done my summer internship with India Infoline for which I am submitting
this project report on Comparative Analysis.
This project includes the detail of the company and major learning during my
internship. It also includes various services offered by India Infoline to its
customers.
During this project I have learned about financial institute. Also how financial
institute works in order to attract new customers.
CERTIFICATE
This is to certify that the Project titled Comparative Analysis is carried under
my supervision by Ms Jaspreet Kaur Nandha of BBA Vth
Semester
Enrol.No. 01814001712. The work done by the student is original and not
summed anywhere else for any degree course.
ACKNOWLEDGEMENT
No task can be achieved alone, particularly while attempting to finish a project
of such magnitude. It took many special people to facilitate it and support it.
Hence, I would like to acknowledge of their valuable support and convey my
humble gratitude to them.
I would like to express my sincere gratitude to Ms. Parminder Baja for guiding
me on the project of Comparative Analysis for India Infoline Ltd.
I would like to thank her as she had always been open to discussion and
frequently enquired about the project and any problems faced etc. She has also
given me valuable guidance as to how to go about the project.
I have put my best effort to make this project as informative and understandable
as possible. I have done the best I could do and have been honest to the
company, and most importantly to myself.
Thank you maam for supporting me in making this project.
EXECUTIVE SUMMARY
The title of the Project done at India Infoline Limited is A Comparative Study
of India Info line with other Brokerage firms.
The main objective of the study To know the awareness of people about Share market.
To find out the COMPETITIVE POSITION of India infoline
To promote the sales of India Info line.
The type of research was Exploratory Research. The sampling used in this
method is convenience sampling method. The sources of the data for the study
were primary and secondary data. The questionnaire was prepared and
administered to collect the relevant primary data. The data collection method
was based on questionnaire.
The findings are there is a low positive correlation between brokerage and
overall satisfaction, between tips and overall satisfaction and between flexibility
and overall satisfaction.
There is moderate positive correlation between customer support service and
overall satisfaction, speed of service and overall satisfaction and between clarity
of information and overall satisfaction.
TABLE OF CONTENT
S.NO.
Particulars
Page No.
Chapter 1- Introduction
a) Overview
b) Profile of the organization
c) Problems of the Organization
d) SWOT Analysis
e) Competition Information
Chapter 2- Objectives and
1-22
1-2
3-12
13
14-17
18-22
23-29
Methodology
a) Significance
b) Objectives
c) Scope of the study
d) Methodology
24
25
26
27-29
30-32
33-45
46-49
Recommendations
6
Bibliography
50-51
Annexure
52-55
Chapter 1:
Introduction
A). OVERVIEW
All stock exchanges perform similar functions with respect to the listing,
trading, and clearing of securities, differing only in their administrative
machinery for handling these functions. Most stock exchanges are auction
markets, in which prices are determined by competitive bidding. Trading may
occur on a continuous auction basis, may involve brokers buying from and
selling to dealers in certain types of stock, or it may be conducted through
specialists dealing in a particular stock.
STOCK MARKET
With the backing of the World Bank group, many developing countries started
giving prominence to stock markets for financing enterprises and allocation of
savings. In India too, the process started in the early eighties. In the wake of
increased pace of economic liberalization initiated in 1991, the Capital Issues
Control Act, 1947, which till then regulated the issue and pricing of new capital,
was done away with an even greater emphasis was placed on the stock market.
B).COMPANY PROFILE
The IIFL (India Infoline) group, founded by Mr. Nirmal jain(chairman) in 1995
comprising the holding company, India Infoline Ltd (NSE: 532636) and its
subsidiaries, is one of Indias premier providers of financial services.
IIFL offers advice and execution platform for the entire range of financial
services covering products ranging from Equities and Derivatives, commodifies, Wealth Management, Asset Management, Insurance, Fixed
Deposits, Loans, Investment Banking, Gold, Bonds, Other small saving
instruments.
IIFL has received membership of the Colombo Stock Exchange become- nag
the first foreign broker to enter Sri Lanka. IIFL owns and manages the website,
www.indiainfoline.com, which is one of the Indias leady- nag online
destinations for personal finance, stock market, economy and business.
IIFL has awarded the Best Broker, Indias by Finance Asia and the Most
improved brokerage, India in the Asia Money Polls. India Info-line was also
adjudged as Fastest Grow Equity Broking House Large firm by Dun &
Bradstreet. A forerunner in the field of equity research is acknowledged by
none other than forbs as Best of the web and a must read for investors in
Asia
There research is available not just over the internet but also on international
wire se rice like Bloomberg, Thomson First call and internet securities besides
others where it is amongst one of the most read Indian brokers.
IIFL is a listed company with a consulted group net worth of about RS - 1,800
cores. The income and net profit during FY2010-2011 were RS 14.7bn and
RS 2.1bn respectively.
The group has a consistent and uninterrupted thick record of profits and
dividends sin-cue its listing in 2005. The company is listed on both Exchange
and also trades in the derivatives segment.
IIFL is near you physically: we are present in every nook and cranny of the
country, over 4,000 business locations across 900 cities in India. You can reach
us, in a verity of ways online, over the phone and through our branches. All
our offices are connected with the corporate office in Mumbai with cutting edge
networking technology. The group caters to a customer base of about a million
customer Our physical presence in key global markets includes subsidiaries in
Colombo, Dubai, New York, Mauritius, London, Singapore and Hong Kong.
Competition
Technical Problem
SWOT ANALYSIS
Strengths
1) Provides the most
important resource i.e. is
finance.
2) Contributes to the
economic growth of the
country.
3) Balances the balance of
payment position.
Opportunities
1) Better infrastructure.
2) Exploitation of resources
to the maximum.
3) Better technology
available.
Weakness
1) Focuses more on developing countries.
2) Hampering the progress due to anytime
withdrawal.
3) Provides only short term opportunities.
4) Provides more returns than in domestic
countries.
5) Develops relationship between two
countries.
Threats
1) Anytime withdrawal of investments.
2) Investments made in Foreign countries
poses threat to the Indian companies.
3) Increased returns.
STRENGTHS:
1. Provides most important resource i.e. finance: To start any business and to
make the idea to be actually implemented it needs finance. The FIIs brings the
inflow of money into the country. Many projects that require funding is done with
the help of FIIs. Today in this world, the Finance is the only resource, which has
the capability to be easily transferred from one place to another, and hence
providing as a base for business opportunities .Free flow of capital is conducive to
both the total world welfare and to the welfare of each individual.
2. Contributes to the economic growth of the country: When FIIs enters the
domestic country they bring in the money and acts as the facilitator of the business
development. As money comes into the country, it provides various benefits to the
leading sectors and ultimately results into the development of various sectors. E.g.
in India I.T sector is the most booming sector and has shown the signs of
improvement thus attracting the FIIs.
3. Balances the balance of payments: In the initial phase of economic development,
the under developing countries need much larger imports. As a result, the balance
of payment position generally turns adverse. This creates gap between earnings
and foreign exchange. The foreign capital presents short run solution to the
problem. So in order to balance the Balance of Payment Foreign Investment is
needed.
4. Provides more returns than in domestic countries: FIIs provide more returns to
the investors as compared to the domestic country. This is one of the most
important strength of FIIs. The main reason is that the countries in which th
Foreign Institutional Investors invest their money, provides more opportunities and
many benefits. So investors invest in foreign countries rather than in the domestic
countries.
5. Develops relationship between two countries: Due to FIIs the investors from
different countries come into picture and various people also come into the contact
with each other. This develops a sense of relationship between different people and
develops a nice intra-cultural atmosphere.
WEAKNESSES:
1. Focuses more on developing countries: The main weakness of foreign
institutional investments is that they provide opportunities to only the developing
and developed countries. The Foreign institutional investors focuses on the
developing countries rather than on the underdeveloped countries and because of
this the under developed countries remain underdeveloped. So this drawback of the
FIIs should be improved upon by making their investments in the under developed
countries.
2. Hampering the progress due to anytime withdrawal: The FIIs do not provide
any guarantee i.e. the Foreign institutional investors can anytime withdraw their
money when they want to so this makes the nature of the FIIs unpredictable and
ultimately hampering the progress of the economy of that country. The very good
example of this is the mass withdrawal of the FIIs in the far eastern countries like
Malaysia, Indonesia etc in 1996-97.
3. Provides only the short term opportunities: FIIs provide only the short term
opportunities i.e. they do not provide the long term opportunities as they are very
much supple in nature and there by limiting its scope to short term opportunities.
As far as the market seems to be good the FIIs are attracted and after that they are
not predictable. So FIIs are bound to provide only the short term opportunities.
OPPORTUNITIES:
1. Better infrastructure: Better infrastructure is available only when there is
adequate finance available and this comes with the help of FIIs. Infrastructure
covers many dimensions, ranging from roads, ports, railways and
telecommunication systems to institutional development (e.g. accounting, legal
services, etc.) studies in china reveal the extent of transport facilities and the
proximity to major ports as having a positive significant effect on the location of
FII within the country. Poor infrastructure can be developed with the help of the
foreign investment. Foreign investors also point potential for attracting significant
FII if host country government permits more substantial foreign participation in
the infrastructure sector.
2. Exploitation of resources to the maximum: The major resources i.e. manpower,
material and machines can be utilized to its fullest so as to get the maximum
benefit out of it. Through FIIs, the reserves or the resources that are untapped
because of the lack of funds can be exploited. Potential areas for exploration
ventures include gold, diamonds, copper, lead zinc, cobalt silver, tin etc. There is
also scope for setting up manufacturing units for value added products.
3. Better technology available: Technology is the main aspect on which the growth
of the country is determined. Developing countries has a very low level of
technology. Their technology is not up to the standards and they lack in modern
technology. Developing countries possess a strong urge for industrialization to
develop their economies and to wriggle out of the low-level equilibrium trap in
which they are caught. This raises the necessity for importing technologies from
advanced countries. Such technology usually comes with foreign capital.
THREATS:
1. Anytime withdrawal of investments: The FIIs are more flexible in nature i.e.
unlike FDI they are not guaranteed. Foreign Institutional Investors can withdraw at
any time they want. Foreign Direct Investment is for a fixed period and the
investments could not be withdrawn until a specified period. The recent example
was the net outflows of the money from the stock market that affected the whole
economy and its consequences are very much appalling resulting into posing
threats to the economy.
2. Investments made in Foreign Companies poses threat to Indian companies:
Many MNCs have their set up in India and these MNCs provide a stiff competition
to the domestic industries. The Foreign Institutional Investors invest their money
in these MNCs and they are equipped with the latest technology to provide
products at cheaper rates. Moreover, the Indian laborers are opposing the use of
modern technology as the company downsizes the number of workers that
substitutes the modern technology.
3. Increased returns results in outflow of money: Increased returns can pose a
threat to the domestic country as the money flows out of the country and this
may affect the economy of the domestic country. The returns that the Foreign
Institutional Investors are getting are very much high and this returns they take
to their home country and this leads to the outflow of money from domestic
country to the foreign country.
ICICI DIRECT.COM
BTST : Buy Today Sell Tomorrow (BTST) is a facility that allows you to sell
shares even on 1st and 2nd day after the buy order date, without you having to
wait for the receipt of shares into your demat account.
CallNTrade: CallNTrade allows you to call on a local number in your city
& trade on the telephone through our Customer Service Executives. This facility
is currently available in over 11 major states across India.
Trading on NSE/BSE: Through ICICIdirect.com, you can trade on NSE as
well as BSE.
2. TRADE IN DERIVATIVES:
FUTURES
Through ICICIdirect.com, you can now trade in index and stock futures on the
NSE. In futures trading, you take buy/sell positions in index or stock(s)
contracts having a longer contract period of up to 3 months.
Presently only selected stocks, which meet the criteria on liquidity and volume,
have been enabled for futures trading.
Calculate Index and Know your Margin are tools to help you in calculating
your margin requirements and also the index & stock price movements..
OPTIONS
To take the buy/sell position on index/stock options, you have to place certain %
of order value as margin. With options trading, you can leverage on your trading
limit by taking buy/sell positions much more than what you could have taken in
cash segment.
3. Mutual Funds:
4. IPOs and Bonds Online:
You could also invest in Initial Public Offers (IPOs) and Bonds online without
going through the hassles of filling ANY application form/ paperwork.
Get in-depth analyses of new IPOs issues (Initial Public Offerings), which are
about to hit the market and analysis on these. IPO calendar, recent IPO listings,
prospectus/offer documents, and IPO analysis are few of the features, which
help you, keep on top of the IPO markets.
INDIA BULLS
Indiabulls Group is one of the top business houses in the country with business
interests in Real Estate, Infrastructure, Financial Services, Retail, Multiplex and
Power sectors. Indiabulls Group companies are listed in Indian and overseas
markets and have a market capitalization of over USD 7 billion. The Networth
of the Group exceeds USD 2.5 billion. Indiabulls Group companies enjoy
highest ratings from CRISIL, a subsidiary of Standard and Poors. Indiabulls
has been conferred the status of a Business Superbrand by The Brand
Council, Superbrands India.
Indiabulls Financial Services is an integrated financial services powerhouse
providing Consumer Finance, Housing Finance, Commercial Loans, Life
Insurance, Asset Management and Advisory services. Indiabulls Financial
Services Ltd is amongst 68 companies constituting MSCI - Morgan Stanley
India Index. Indiabulls Financial is also part of CLSAs model portfolio of 30
Best Companies in Asia. Indiabulls Financial Services signed a joint venture
agreement with Sogecap, the insurance arm of Societ Generale (SocGen) for
its upcoming life insurance venture. Indiabulls Financial Services in partnership
with MMTC Limited, the largest commodity trading company in India, is
setting up Indias 4th Multi-Commodities Exchange.
Indiabulls Real Estate Limited is Indias third largest property company with
development projects spread across residential projects, commercial offices,
hotels, malls, and Special Economic Zones (SEZs) infrastructure development.
ABHIPRA
KOTAK
MOTILAL OSWAL
Motilal Oswal Securities Ltd. was founded in 1987 as a small sub-broking unit,
with just two people running the show. It has established itself as the Best Local
Brokerage House in India (Asia Money Brokers Poll 2005). Their Institutional
Equity Division combines the efforts of the Research and Sales & Trading
departments to best serve clients' needs. Consistent delivery of high quality
advice on individual stocks, sector trends and investment strategy has
established them as a reliable research unit amongst leading Indian as well as
international investors.
Chapter 2: Objectives
and Methodology
A). Significance
INDIA INFOLINE LTD.
The IIFL (India Infoline) group, comprising the holding company, India
Infoline Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is
one of the leading players in the Indian financial services space. IIFL
offers advice and execution platform for the entire range of financial
services covering products ranging from Equities and derivatives,
Commodities, Wealth management, Asset management, Insurance, Fixed
deposits, Loans, Investment Banking, GoI bonds and other small savings
instruments. IIFL recently received an in-principle approval for Securities
Trading and Clearing memberships from Singapore Exchange (SGX)
paving the way for IIFL to become the first Indian brokerage to get a
membership of the SGX. IIFL also received membership of the Colombo
Stock Exchange becoming the first foreign broker to enter Sri Lanka.
IIFL owns and manages the website, www.indiainfoline.com, which is
one of Indias leading online destinations for personal finance, stock
markets, economy and business. IIFL has been awarded the Best Broker,
India by FinanceAsia and the Most improved brokerage, India in the
AsiaMoney polls. India Infoline was also adjudged as Fastest Growing
Equity Broking House - Large firms by Dun & Bradstreet. A forerunner
in the field of equity research, IIFLs research is acknowledged by none
other than Forbes as Best of the Web and a must read for investors in
Asia. Our research is available not just over the Internet but also on
international wire services like Bloomberg, Thomson First Call and
b). Objectives
To know the awareness of people about Share market.
To find out the COMPETITIVE POSITION of India infoline .
To promote the sales of India Infoline.
Analysis that can provide high value returns in case it is performed on regular
basis and implemented properly. There are many companies that aimed to
utilize their management efforts on comparative analysis for achieving optimal
performance and returns for the entire organization.
Maximize overall returns
Identifying the Risks posed by Projects
Optimal Allocation of Resources
Correction of Performance problems
d). Methodology
The research was carried out through survey method, fieldwork in order to
collect data. Data collected through questionnaire and verbal discussion.
The analysis of the data was done through simple statistical technique, such as
drawing of percentage for generalization. The use of different types of graphs
gives a better pictorial understanding about the whole project.
PLACE OF STUDY:
The study was conducted in different Retail outlets in Moti Nagar, different
people selecting through random sampling and India Info line Securities Pvt.
Ltd.
SAMPLING PLAN:
A sample design is definite plan for obtaining an overall analysis from a given
population. It refers to the technique or the procedure, the researcher would
adopt in selecting items to be included in the sample research should select
design which would be reliable and appropriate for the study.
SAMPLE SIZE:
For the present study respondents have been selected from different
places in Moti Nagar. The sample was taken as 100 respondents.
SOURCES OF DATA:
Data collection is an actively in marketing research. The design of the data
collection method is the spine of research design. The sources of data are
classified in to two types.
The Primary Data.
The Secondary Data.
PRIMARY DATA:
The primary data are fresh data collected directly from the field and therefore
consist of original information gathered for the specific purpose. It is expensive,
laborious, and time consuming. But it assures a greater degree of accuracy and
reliability as it comes straight from the horses month. The information is
collected with the help of questionnaires a set of 15 questions
SECONDARY DATA:
The secondary data are the data, which the investigator borrows from other who
have collected it for various other purposes. Therefore it may not entirely be
reliable. It is less expensive and involves less expensive and involves less time
and labor than the collection of primary data.
Sampling Procedure:
For a statistical survey of a population, the investigator may collect
information from each and every unit belonging to the population or he may
collect information from some selected representative units only. The group of
representative units from which information is collected is called sample. A
sample is a representative position of the population. A statistical survey in
which a sample is made use of is known as sample survey.
The procedure of extracting a sample from a population is called as
sampling procedure. Since validity of results of a survey depends mainly on the
selection of the sample, the sample should be obtained with utmost care.
Important methods of sampling procedure are:
Random sampling.
Judgment sampling.
Quota sampling.
Random Sampling:
A sampling procedure in which units are selected in such a way that all the units
in the population have equal change of being selected is random sampling.
Judgment Sampling:
Quota Sampling:
If the population has various categories of units the investigators may decide to
fix specified quotas for representation for all major categories.
In this study Random sampling method is used.
FIELD WORK:
This study involves the field work of around 60 days, wherein the target
segment i.e. consumers were contacted individually.
Prepared questionnaire were administrated to them and answers were collected.
Fieldwork was done in Moti Nagar. The study was conducted from India Info
line Securities Pvt. Ltd.The Study attempts to analyze and determine The
position of India info line in Securities Market.
Chapter 3:
Conceptual
Discussion
(a) India Info line Insurance Services Limited is a registered Corporate Agent
with the Insurance Regulatory and Development Authority (IRDA). It is the
largest Corporate Agent for ICICI Prudential Life Insurance Co Limited. India
Info line was the first corporate agent to get licensed by IRDA in early 2001.
(b) India Info line Insurance Brokers Limited India Info line Insurance Brokers
Limited is a newly formed subsidiary which will carry out the business of
Insurance broking. We have applied to IRDA for the insurance broking license
and the clearance for the same is awaited.
PEOPLE ORGANIZATION
It is rightly said about the services sector that there most prized assets go down
the elevator at the end of every day. Being in the services industry, people are
their biggest and most important assets. They believe that people make all the
difference.
OWNER MINDSET
What distinguishes India Info line from other organizations is the fact that all
employees are driven by Owner Mindset. This is a privilege as well as a
responsibility. They think and behave like one. While there is no the way of
doing things, there are millions of things which an owner would do differently
as compared to a typical person with an employee mindset.
They believe in the Olympic motto and have made it our principle for the
coming year. We have been preparing to move into a new orbit of growth for
several years now. We believe that the real growth has yet not happened.
Each member of Team India Info line has been putting up an Olympian fight
and is capable, confident, and certain and ready to deliver faster, higher and
stronger performance.
Vision
There vision is to be the most respected company in the financial services space.
Mission
To become a full-fledged financial services company known for its quality of
advice, personalized services and cutting edge technology
DE -MAT ACCOUNT
Definition:
De-mat account is a safe and convenient means of holding securities just like a
bank account is for funds. Today, practically 99.9% settlement (of shares) takes
place on De-mat mode only. Thus, it is advisable to have a Beneficiary Owner
(BO) account to trade at the exchanges
DEMATERIALISATION
Definition:
Dematerialization is the process of converting physical shares (share
certificates) into an electronic form. Shares once converted into dematerialized
form are held in a De-mat account.
Dematerialization Process:
An investor having securities in physical form must get them dematerialized, if
he intends to sell them. This requires the investor to fill a De-mat Request Form
(DRF) which is available with every DP and submit the same along with the
physical certificates. Every security has an ISIN (International Securities
Identification Number). If there is more than one security than the equal number
of DRFs has to be filled in.
Dematerialization Process
Investor surrrenders the physical certificates to the DP for
dematerialization
Account are updated by the Register and the Depository informed about
the completion of Dematerialization
Accounts are updated by the Depository and Dp is informed about the
same
It is possible for an account holder (Beneficiary Owner) to authorize some other person to
operate the De-mat account on his behalf by executing a power of attorney. After submitting
the power of attorney to the DP, that person can operate the account on behalf of the
beneficiary owner (BO)..
REMATERIALIZATION
The process of getting the securities in an electronic form, converted back into
the physical form is known as Rematerialization. An investor can rematerialize his shares by
filling in a Remit Request Form (RRF).
The whole process goes on as follows: ---
Rematerialization Process
Note:
Rs.100 crorezz.
NSDL/CDSL - The securities are held in depository accounts, like
the funds are held in bank accounts. There are two depositories in
India namely NSDL and CDSL. NSDL (National Securities
Depository limited) was established in August 1996 and is the first
depository in India. CDSL (Central Depository Securities Limited)
is the other depository and was established in 1999.
DP (Depository Participant) - A Depository Participant can be a
financial organization like banks, brokers, financial institutions,
custodians, etc., acting as an agent of the Depository to make its
services available to the investors. There are a total of 1334 DPs
registered with SEBI, as on March 31, 2009 and each DP is assigned
a unique identification number known as DP-ID.
Trading account:
It is that type of account with the help of which a De-Mat account holder can
buy or sell shares. India Infoline Ltd. Provide their customer software Trade
Terminal for trading by free of cost and unlimited number of scripts.
For NRI
For HUF
Address proof and identity proof of karta
PAN Card of HUF(compulsory)
For Minor
Minor PAN Card
Birth certificate of minor
Address and identity proof of guardian
Specimen copy of cheque
India Infoline offer three types of De-Mat a/c and Trading a/c these are as
follows:-
Individual Account
Account opening charge 555/ Margin Money- 2555/- (minimum)
Exposure 3 times for intraday & 5 times for delivery.
Software installation charge- NIL
Annual Maintenance Charge- NIL
Brokerage- Intraday-.05% & Delivery-.50%
Chapter 4: Data
Analysis
A/C opening
500/-
charge-
Name of the software used- Not available one can access through net.
Maintenance charge- Rs.450/- from 2nd year.
Exposure- 5 times for margin and 25 times for margin plus.
Name of the bank with the help of which customer get the facility of net
banking- ICICI(providing zero balance in saving account)
Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOI
bonds,Derivatives, Postal Savings.
Brokerage- Intra day-0.10%-0.15%
Delivery- 0 .4%-0.85%
Transaction Report- Through Courier(free of cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c , Saving a/c.
Network- 2124 branches across the countries and 19 foreign branches.
Margin money- Rs.975/Secrecy- Password provided to the customers and it can be changed by the
customer only.
A/C opening
charge- 900/-
Name of the
used- PIB(Power
software
India Bulls)
A/C opening
750/-
charge-
COMPARATIVE ANALYSIS
Comparative Analysis of charges and facilities provided by
different companies
Company
Account
Opening
Margin
Money
Brokerage
IntraDelivery(%)
AMC
Exposure
(for intra)
branches
India infoline
0/-
2555/-
0.05-0.50
250/-
8 times
607
Kotak securities
750/-
5000/-
0.06- 0.59
360/-
4 times
890
ICICI direct
500/-
975/-
0.075- 0.05
450/-
5 times
2124
Motilal oswal
415/-
0.03- 0.30
300/-
4 times
430
Religare
299/-
Not
Restricted
5000/-
0.025-0.25
Nil
20 times
1837
Angel broking
731/-
5000/-
0.03- 0.30
300/-
4 times
120
Geojit
650/-
Nil
0.03- 0.30
Nil
20 times
500
India bulls
900/-
Nil
0.03- 0.30
Nil
20 times
718
Reliance money
750/-
0.05- 0.25
50/-
5 times
10000
Share khan
750/-
Not
Restricted
5000/-
0.03- 0.30
500/-
4 times
250
Hdfc
799/-
5000/-
0.05-0.50
500/from 2
nd yr
5 times
NA
TOTAL 100
INTERESTED IN SHARE MARKET- 25
NOT INTERSTED IN SHARE MARKET -75
Having d'mat
A/C
Not having
d'mat A/C
TOTAL- 25
NOT HAVING DEMAT ACCOUNT-10
HAVING DEMAT ACCOUNT- 15
India infoline
ICICI direct
kotak securities
Religare
Motilal oswal
Angel Brokers
HDFC
Geojit
Sharekhan
Reliance money
India bulls
T0TAL CUSTOMERS 15
CUSTOMER SEGMENTATION
10
9
8
7
6
5
4
3
2
1
0
Online
Offline
TOTAL -15
ONLINE CUSTOMERS -6
OFFLINE CUSTOMERS -9
CUSTOMER APPROACHING TO
BROKING FIRMS
CUSTOMER APPROACHES
Relationship
Mananger
Internet
Advertisment
Friend
Recommandati
on
News Paper
Advertisment
TOTAL-15
RELATIONSHIP MANAGER APPROACH-12
FRIENDS RECOMMANDATION - 2
THROUGH INERNET ADVERTISEMENT- 1
READING ADVERTISEMENT IN NEWS PAPER- 0
READING ADVERTISEMENT IN NEWS PAPER- 6
CUSTOMER SATISFACTION
3.5
3
2.5
2
1.5
1
total customer
satisfied
dissatisfied
0.5
0
Chapter 5: Findings
and
Recommendations
FINDINGS
RECOMMENDATION/ SUGGESTIONS
To increase awareness about Share Market and the name India Infoline
itself, the company should organize campaign. The campaign can be
weakly, monthly, yearly, it will give a good result to the company to
capture market in the competitive position.
The company should reduce the margin money. It can help to acquire
more customers, if the firms bring plans for no boundation of margin
money.
The Company should increase their focus on the less margin money
customers also .It can help to make more customers of low margin money
which can increase the revenue of the firm. The Relationship managers
focus only to the high margin money customer because from them they
will get high brokerage that should not be happened from the less margin
money customer.
Transaction error should be avoided .Transaction should be done
properly, taking in consideration that it is one of the most required quality
of a firm. Wrong transaction or default transaction may lead the prestige
of the company to be down.
Brokerage rate should be reduced. Religare, Motilal Oswal, Indiabulls,
are charging as 0 .03% for Intraday and 0 .30% for Delivery where as
India Infoline is charging 0 .05% for Intraday and 0 .50% for Delivery.
Though it is negotiable but for high margin money customer not for less
margin money customer.
The Company should increase Exposure. It is the good tool to capture the
market
CONCLUSION
From the survey, I found that India infoline is in the top three position in
the share market.
Bibliography
I had collected the data from various recourses from Internet, Library, Company
itself.
The sources are given below..
www.traderji.com
www.reliancemoney.com
executive summary available at www.indiainfoline.com &
www.www.motilaloswal.com.
www.5paisa.com
www.indiabulls.com
www.icicidirect.com
www.sharekhan.com
www.tradersedgeindia.com
www.tradingpicks.com
www.masteroftrading.com
www.kotaksecurities.com
www.religareonline.com
www.angeltrade.com
www.google.com
www.scribd.com
Annexure
QUESTONARE FOR CUSTOMERS
1) You are customer of
Satisfied
Online
Offline
Transaction
Secrecy
Customer care
Sms
6) How would you categorize the firm?
Unsatisfied
Name:
Phone no:
Date:
delivery
Future
option
b) no
Equity
Mutual funds
De-mat
Gold coins
Derivatives
Commodities
Insurance
Others
8) What is the name of the terminal or what kind of software is used for online
trading?
..
11) Does your brokerage firm have service?
a) pre-paid b) post paid
..