PRESENTS

LCL 20 5
ENTREPRENEURSHIP CONFERENCE

4th Annual | Saturday , Oct 10

PARTNERSHIP
PROPOSAL

SPONSORSHIP PROPOSAL

TABLE of
CONTENTS

01
02
03
04

4th Annual
Entrepreneurship
Conference 2015
Nurturing the future
Entrepreneurs of
Pakistan....................01

ORGANIZERS
PROFILE
EDI ........................... 02
Company Portfolio.....03
Objectives..................03
Target Audience..........03
Clientele.................... 04

Past
Entrepreneurship
Conference Highlights
1st Conference...........05
2nd Conference......... 06
3rd Conference...........07
Past Speakers......... ..08
Past Mentors.............09

LCL PARTNERSHIP
OPPORTUNITY
Why Become
Partner.....................10
Media Exposure ........11

05
06
07

LCL 2015
PROMOTIONAL
CAMPAIGN
Online.....................12
Oine.....................13

LCL 2015
PARTNERSHIP
Partnership
Opportunities.......... .14

PARTNERSHIP
BENEFITS
Partnership
Benets..................15

PARTNERSHIP PROPOSAL

4th Annual Entrepreneurship Conference 2015

The largest gathering of Entrepreneurs, Innovators, Educators &
National Leaders in Pakistan. LCL is an initiative of
Entrepreneurship Development Institute (Pvt.) Limited.

" Nuturing
the
Future
Entrepreneurs
of
Pakistan "

Since 2012, LCL is deemed to be the most inuential conference to

develop the entrepreneurial culture in Pakistan, bringing together
national leaders, policy makers, entrepreneurs, corporates, &
academicians under one roof.
With the best-in-class speaker lineup, invigorating open forum
talks, general sessions mash-up, camp re sessions, motivating
mentorship, networking sessions and much, much more; This is
going to be an entrepreneurial experience like never before!
Staying true to its tradition of rebuilding Pakistan through
entrepreneurship, EDI proudly presents LCL: Learn. Create. Lead
2015. The 4th Annual Entrepreneurship Conference that aims to be
bigger, better and stronger!
A report published by Ernst & Young called Nature or nurture?
Decoding the DNA of the entrepreneur, argues that entrepreneurs
are made, not born. According to the report, There is no single
entrepreneurship gene. But there are traits and experiences that
make it more likely that an individual will choose the path of
entrepreneurship and, crucially, succeed over the long term.
According to US Small Business Association, 60-80% jobs are
created by small and medium enterprises. The major portion of the
youth in Pakistan is jobless and is unable to nd employment
opportunities. It is the need of the hour to bring entrepreneurs into
the mainstream. It is now a proven fact that entrepreneurs can be
developed by providing them the enabling environment,
ecosystem and institutional support.
The theme for this years conference is Nurturing the Future
Entrepreneurs of Pakistan.
Join the debate!

PARTNERSHIP PROPOSAL

ORGANIZERS PROFILE

EDI is Pakistans leading institute of entrepreneurship

development, consultancy and business services. Whether you
intend to start a new business or become a catalyst for
innovation within an established rm, EDI provides you with a
platform to develop the skills and knowledge necessary to
become an entrepreneur.
Our wide spectrum of initiatives include LCL Annual
entrepreneurship conference series, Startup Pakistans 1st
entrepreneurship
magazine, Startup Grind
monthly
entrepreneurship forum, Franchise Deal, Entrepreneurship
trainings and short courses.

www.edi.com.pk

Entrepreneurship Conference Series

Startup Exhibitions

Company
Portfolio

Entrepreneurship Magazine
Entrepreneurship Trainings
Startup Monthly Forums

LCL 20 5
ENTREPRENEURSHIP CONFERENCE

Trainings

PARTNERSHIP PROPOSAL

4th Annual Entrepreneurship Conference 2015

Objectives

The main objective of the 4th Annual Entrepreneurship

Conference LCL 2015, which will be held in Islamabad, on Oct
10th, 2015 is to gather decision makers (government, political
and state agencies), innovators (universities, research and
business incubation centers) and practitioners (SMEs,
seasoned entrepreneurs) to generate discussion and exchange
on the future entrepreneurs and innovation to national and
regional competitiveness
Other objectives are:
1. To learn and to share innovative methods of exploiting the
future entrepreneurs of Pakistan in ways and means that
benet the overall population
2. To debate the entrepreneurial challenges and discuss the
business opportunities that exist in Pakistan
opportunities.
3. This conference can serve as a meeting point for
entrepreneurs to interact and exchange ideas. It is also an
opportunity for both the aspiring and the existing
entrepreneurs to exchange ideas and disseminate new
techniques to be used in their business models.
and dierent brands to market and sell their local products.

Target
Audience

Entrepreneurs, Startup Companies, Investors, Researchers,

Students, Government Ocials and aspiring entrepreneurs
(Corporate Managers).

PARTNERSHIP PROPOSAL

Clientele

PARTNERSHIP PROPOSAL

Past Entrepreneurship Conference

Highlights

First

Held in National Library Auditorium Islamabad, this

conference was the 1st Annual Entrepreneurship Conference
and 267 people attended from 39 organizations, took part. Of
these participants 213 came from industry and academia to
share their experiences of entrepreneurship and
entrepreneurship education.

Entrepreneurship
Conference
2012

Focusing on Global Entrepreneurship and Development Index

(GEDI), LCL 2012 explored creative ways in which
entrepreneurship can support development and help Pakistan
to come up from 86th position reported in GEDI 2012

PARTNERSHIP PROPOSAL

In developing the concept and agenda for the conference, EDI

was supported by Knowledge Partners, Council and Ministries.
Higher Education Commission and National ICT R&D Fund were
Platinum Sponsors of the event.

Second
Entrepreneurship
Conference
2013

Other associated sponsors and supporting partners for this

years event included Roots Millennium Schools, Coca Cola
Beverages, FAST National University, HBL Asset Management,
4CCI, Air Blue, TCS, USEFP and Mustakbil.com
The format of the event involved a mixture of keynote
addresses, open forum speeches, and extensive panel
discussions, as well as the introduction of interactive working
groups, plus plenty of scheduled time for formal and informal
networking

Uniquely, the conference continued to bring together all the

major stakeholders in the eld of the Entrepreneurship,
including policy makers, industry representatives, top
entrepreneurs, and consultants, facilitating a rounded
discussion with multiple viewpoints, and an exceptionally high
quality of debate

PARTNERSHIP PROPOSAL

On Saturday, 15th of November 2014, Jinnah Convention Center

Islamabad witnessed history in the making. A mammoth audience
from all across Pakistan, came together and pledged to rebuild the
depressed country through the strength of entrepreneurship.

Third
Entrepreneurship
Conference
2014

It was the 3rd annual entrepreneurship conference, LCL: Learn.

Create. Lead 2014 organized by Entrepreneurship Development
Institute (EDI). 1600+ participants became part, of what has been
declared as the largest gathering of entrepreneurs, national leaders
and academia in Pakistan.
This conference is deemed to be the most influential platform to
develop the entrepreneurial culture in Pakistan. With a tradition of
having a crystal clear and comprehensible annual concept, the
theme for this year's conference was aptly titled, Rebuild Pakistan
Through Entrepreneurship.

PARTNERSHIP PROPOSAL

PAST Conference Speakers

Asad Umar

Dr. Mukhtar Ahmed

Ishrat Hussain

Dr. Masoom Yasinzai

Former CEO Engro

Corporation

Chairperson HEC

Former Governor State

Bank of Pakistan

Rector International
Islamic University

President Islamabad
Chamber of Commerce
& Industry

Abdul Qadir Baloch

Reham Khan

Dr. Nadeem ul Haque

Khaqan Abbasi

Faiez Seyal

Minister Saffron

Tv Anchor

Former Deputy
Chairman Planning
Commision

CEO Air Blue

Managing
Associate at Ace
Consulting Group

Massarat Misbah

Changez Khan Jamali

Wahaj Siraj

Amir Mumtaz

Saquib Mohyuddin

Former Minister
Science & Technology

CEO Nayatel Ltd.

CEO Oil Purifications

Systems

Former CEO Business

Support Fund

Dr. Ali Sajid

Dr. Zakiuddin

Athar Osama
Founder Pakistan
Innovation Foundation

Former Director IBM & President OPEN Karachi

UET Lahore

M.Malick

Muzammil Hussain

Entrepreneur &
Philanthropist

Maria Umar

Senior Journalist

Founder and President

Digital League

Nadia Hussain

Faisal Mushtaq

Dr. Ansir Rajput

Kamran Rizvi

Salman Danish

CEO Roots Millennium

Associate Dean MAJU

Islamabad

Founder Pakistan
Innovation Foundation

CEO Medialogic

Entrepreneur &
Fashion Designer

Tahir Masood

Shahnaz Kapadia

Khadija Mushtaq

Walid Mushtaq

Developer Experience
Lead & Manager
Microsoft Pakistan

CEO "Empowerment
thru Creative
Integration (ECI)

CEO Roots School

System

CEO Roots
International Schools

Shaan Shahid

Amir Malik

CEO COMSATS
Internet Services

Khurrum Zafar

Executive Director
LUMS Centre of
Entrepreneurship

Omar Khalid Butt

Anchorperson at
PTV World

Actor & Director

Zafar Bakhtawari

Chairman at Dwatson
Chemist and Super
Store

PARTNERSHIP PROPOSAL

PAST Conference Mentors

Abdul Samad

Adi Abduran

Ahsan Sheikh

Asghar Azmi

Ashok Malani

CEO Youth Imapact

Author & Blogger

Entrepreneur & Social

Media Expert

Manager Marketing
MIT Enterprise Forum
of Pakistan

Founder xFlow
Research Inc.

Ahmed Khan
Serial Entrepreneur

Asif Farooki

Awais

Dr. Sajjad

Dr. Arshad Ali

CEO Waste Busters

CTO M Interactive

Dean Faculty COMSATS

Islamabad

Principal SEECS, NUST

Farrukh Mahmood Muhemmed Ahmed

CEO 11 Values

Director/Partner, Plabesk
(Private) Limited

Furqan Shamsi

Zia

Haris Afridi

Hussnain

Irshad Ullah Khan

Dr. Pir Syed Ijlal

Principal Consultant
GUGGU Ltd.

CEO Xport (Pvt.) Ltd.

CEO/Founder Green
Grass Element

President 5 Rivers
Technologies, USA

Chairman M.E.F.T.
Pakistan

Corporate Trainer

Kashif Khan

Khusro P Malik

M.Farooq

M.Uzair

Omar Javaid

Mir M.Ali Khan

President GEW

CEO ARK Consulting

Head, National
Probation Service

Project Manager
MySocialAgency

Coordinator
Entrepreneurial
Initiatives IoBM

Investment Banker,
Entrepreneur & Capital
Markets Advisor

Saad Hamid

Sadaf Sajjad

Samrah

Shireen Hafza

Sufyan

Farrukh Malik

Communications and
Partnerships Lead at
Invest2Innovate

Scientist

CEO/Consultant

CEO/Owner

CEO Clary Group of

Companies

CEO Discretelogix Pvt. Ltd.

Talat Khursheed

Umer Maqbool

Usman Pasha

Usman Sheikh

Valentin

Tosheeba Sarwar

Adviser Higher
Education Commission

Co-Founder Binex
Solutions

Head BIC Bahria

University

Founder OZI
Technology

Kaymu

Director, Venture
Center, University of
Central Punjab

Zaheeruddin Dar

Usman Gulzari

Executive Consultant and

CE at DARTWAYS

Trainer & Coach

Zeeshan Ali

Zeeshan

Kaymu

CEO Cafe Rooftop

Haris Bilal Afridi

CEO/Founder Green
Grass Element

Furqan Shamsi

Samrah Azam

Professional Trainer Consultant

CEO / Consultant Vigo

Business Consulting

Salman Amjad
Tech Entrepreneur

Ibraheem Ahmad Musstanser Tinauli

Serial Entrepreneur, OD
Consultant, Coach and
Social Activist.

Public Speaker, Workshop

Conductor and Motivational
Speaker at Self employed

PARTNERSHIP PROPOSAL

LCL Partnership Opportunity

Marketing opportunities and brand exposure during the entire

life of the event
Promotional Slots of 3 7 minutes during the Event

Why
Become
Partner

Access to approximately 15,000 inuential and engaged

delegates
Connections with leading industry professionals
The chance to unlock and share knowledge
The opportunity to support attendance of leading professionals
from all over the country
Corporate networking + promotional and branding opportunities
Naming rights sponsorship of the 4th Annual Entrepreneurship
Conference 2015, incorporating the Sponsors logo in all signage
and promotional material
Incorporating Sponsor Links and Pixel Ads on Ocial website
Sponsors Logo on LCLs on-site back drop
Sponsor acknowledgement by Ceremony Moderator
Premium Invitation Cards

10

PARTNERSHIP PROPOSAL

Media
Exposure

EDI has strong relationships with media outlets that have

produced signicant exposure and are dedicated to providing
opportunities for our partners.
Our total budget for paid and promotion is PKR 2.4 million, and
with that we have been able to negotiate PKR 1 million in media
value.
The News
3 Press Releases (Pre & Post Event)
5 x Paper Announcement Ads Size 20 x 3 and
5 Quarter Page Ad in Supplement
Half Page Post Event Report in the Metropolitan Section
Geo News
Inaugural News in News Bulletin
3 minutes report in News Bulletin at 9:00 PM (Event Day)
Radio 1 FM 91
500 Announcement Ads (20 sec)
On Air program 45 minutes (Pre & Post Event)
On-site live event day coverage
Startup Magazine
5 Ads in Startup Magazine circulated in KLI.
20 Online Press Releases (Weekly)
Others
The following TV Channels will include sponsors name during
their event coverage: Aaj Tv, Express News, Geo Tv, ARY News,
Samaa Tv,KTN News

11

PARTNERSHIP PROPOSAL

LCL 2015 Promotional Campaign

Online

Social Media
Facebook (Paid Campaigns PKR 0.3 million)
Twitter (Trend)
Linkedin Groups
Emails
EDI Targeted Database (10,000+)
Databases 15 Business Incubation Centers
Databases of 50 Universities
Through EDI Brand Ambassadors
STARTUP Magazine Subscribers
LCL Previous Attendees
Website
Event Website Digital Promotion
News on Collaborators Websites
Listing on National & International
Conference Websites
Event HD videos (Post Event Marketing)

12

PARTNERSHIP PROPOSAL

LCL 2015 Promotional Campaign

Brand Ambassador Program

Offline

40 University Campuses, 150+ Ambassadors

Awareness Sessions at All Campuses (List is
Available)
Campus Marketing Plan
(Posters, Brochures, Flyers, Standees)
Announcement on Campus Online Portals
Email to all the Campus
6 Day Stalls at Campuses (3 Weeks)

Roadside Campaign
500 Streamers for One Month in Islamabad
Brand Activation Activities
Stalls at 10 Cafes & Centaurus
Mall Islamabad

Advertisements
5 Ads The News/Tribunev 20 x 3
Radio Advertisements 30 Sec ad 24 times a day
2 Center Spread Ads in Startup Magazine
Online Websites (Kaymu, DealsToday etc.)

Newspaper Advertisements &

Supplements
Press Releases
Two Pages The News Supplement

13

PARTNERSHIP PROPOSAL

LCL 2015 Partnership

Partnership
Opportunities

EDI has over the last three conferences witnessed a growth in the
number of delegates, attendees and visitors. The comprehensive
marketing strategy of LCL 2015 aims at attracting over 2000
participants from Islamabad, Lahore, Karachi, Faisalabad, Peshawar
and other major cities of Pakistan.

The profile of the visitors will range from Entrepreneurs, Startup

Companies, Investors, Researchers, Students, Government Officials
and aspiring entrepreneurs (Corporate Managers). Sponsor will
benefit by being at the fore front of the entrepreneurs and obtain
maximum branding and exposure prior to and during the event. These
are considered the most value adding sponsorship opportunities as
the promotion starts prior to the event through press releases,
extensive marketing campaigns to thousands of potential visitors
through different media platforms, advertisements, and e-marketing
campaigns.

14

PARTNERSHIP PROPOSAL

Partnership Benefits

SILVER

GOLD

PLATINUM

limited to 6 Sponsors limited to 3 Sponsors limited to 2 Sponsors

Rs 0.5 Millions Rs 1.0 Millions Rs 1.5 Millions

Highlighting in the opening & closing ceremony

Logo on all the Promotional Materials
E-yers to include your company logo to EDI 15000+ database
Placement of Your Banners & Standees (Inside & outside the venue)
Conference exclusive invitations (VIP Area)

10

15

3x3

3x6

5 Times

10 Times

Special announcement & acknowledgement trophy at the end

One page color ad in EDI's startup magazine
Back title ad in conference ocial catalog
Logo on the BTL Campaign (Roadside streamers & banners)
Corporate stall and space in exhibition area
Opportunity to distribute approved sponsor materials at conference
Promo to be played in Conference Hall (30 Seconds)
2 page center spread ad in conference ocial catalog
Speech Slot (5-7 minutes)
Exclusive Advertisements in The News LCL Supplement (20 x 3)

15

PARTNERSHIP PROPOSAL

Partnership Agreement Form

Partnership Package
Platinum Sponsorship
Gold Sponsorship
Silver Sponsorship

LCL 2015

usman@edi.com.pk

(051) 2152025

0300-8559320