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ASSIGNMENT
DRIVE
PROGRAM
SUBJECT CODE &
NAME
BK ID
CREDIT &
MARKS

SUMMER 2016
MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)
MK0013-MARKETING RESEARCH
B 1711
4
60

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No
Questions
Marks
1 What do you mean by research? State some of its characteristics.
Definition
Characteristics
2

10

Why you must plan before you start researching on a topic?

Components of Research Paper

2 marks
8 marks

Total Marks

(2 marks for each

criteria)

10

Write short notes on:

a) Exploratory research design
b) Conclusive research design
a) Exploratory research design
b) Conclusive research design

5 marks
5 marks

10

Define the term 'sampling' and explain the importance of sampling in marketing
research.
10
Definition
4 marks
Importance
6 marks

Analyse the steps involved in hypothesis testing.

Explanation

10 marks

10

5 marks
5 marks

10

What are the characteristics of a report?

a. Substantive characteristics
b. Semantic characteristics