Golden Peacock Innovation Management

Award
(GPIMA)

Guidelines cum Application Form

The set of questionnaire towards Self-Appraisal Report has been prepared with due diligence to ensure
& improve the effectiveness of whole system and further to accelerate the pace of your organizational
improvement system.

ISSUE 2016

TABLE OF CONTENTS

Sl Contents
No.

Page
No.

Award Scheme

04

Annexure 1 Application Form

08

Annexure 2 Business Overview

10

Annexure 3 Self Appraisal Report

12

Page 2 of 14

WINNING WORKS WONDERS

Winning the Golden Peacock Innovation Management Award (GPIMA) means wide ranging benefits, for
all types of businesses or trade, from multinationals to small family-run concerns.

The Award logo is a recognition of the symbol of excellence in Innovation Management and a
mark of a world-class organization.

When displayed on your stationery, it demonstrates to your customers and your staff that yours is
a special company and it is a tremendous morale booster.

National and local publicity strengthens your customer / client base and attracts new customers.
Enhances staff morale and motivation - existing staff become more productive.
Commitment to Innovation Management is reinforced at corporate level.
Winners may be selected as case studies in their respective industry, trade or businesses.
The Award would give a competitive edge in todays rapidly changing market-place.

Page 3 of 14

GOLDEN PEACOCK INNOVATION MANAGEMENT AWARD

AWARD SCHEME
The Golden Peacock Awards Secretariat (GPAS) has great pleasure in inviting applications for Golden Peacock
Innovation Management Award.
If corporations are to leverage human capital for competitiveness, much will depend on their ability to nurture
knowledge and entrepreneurship. Entrepreneurship gets nurtured in those enterprises where the structure is simple,
informal and flexible; the leadership is strong and charismatic; employees are imbued with a sense of mission; and
the culture of innovativeness exists.

Innovative Precepts
In tomorrows world, the hallmark of winning organizations will be the ability to solve the challenges of
entrepreneurship and knowledge in tandem. Innovation will not flow if its channels are overly constrained, or if it is
perceived as suitable only for narrow isolated functions. Innovative thought processes should be regarded as
potentially valuable and eligible for application in every dimension of business of a corporate, such as finance,
marketing, product development, manufacturing, purchase, public relations and corporate communications and the
rest. Superior innovative ideas continually await genesis and implementation.

Technological Innovations
The rules of business success have changed and innovation has emerged as a tool for gaining and maintaining
competitive advantage. Organizations can become innovative by channeling the flow of creative talents of all
individuals in the right direction if top management encourages risk taking, teamwork, free flow of ideas as well as
provides opportunities for new learning.
While invention requires greater degree of free-wheeling, innovation requires disciplined professionalization. The
need is to be innovative about the right things, in the right areas and at the right time, to mix the proven and the
novel so as to attain an optimum and harmonious ensemble. Innovation must be combined with wisdom stemming
from experience, in order for new ideas to yield maximum gains.

The Award
Golden Peacock Award, named after Indias national bird Peacock, is awarded annually. Each winner receives a
trophy together with a certificate. The award winners may use the Golden Peacock Award logo on their printed and
promotional material for next one year. Selected organizations may be awarded a commendation certificate by the
Jury.

Why This Award?

Golden Peacock Innovation Management Award stimulates and helps organizations to rapidly accelerate the pace
of sustainable and effective Innovation Management System in the organization. It is a powerful self-assessment
process and a way to build organizations brand equity on Innovation. The preparation for the award helps to inspire
the entire work force and align the management functions. The knowledge gained by the organization in
documenting and self-assessing its operations leads to an IMPROVED organizational performance.

Page 4 of 14

Eligible Organizations
1. Public Sector Units (PSUs) - separately for Manufacturing, Service & Finance sectors.
2. Private Sector organizations - separately for Manufacturing, Service & Finance sectors.
3. Government/Municipal Organizations, Undertakings & Public Utility Services.
The awards are divided into the following categories, based on the annual turnover of the company:
x

Large Enterprise: Annual Turnover Rs. 500 crores & above

Medium & Small Enterprise : Annual Turnover below Rs. 500 crores

Unit Eligibility Criteria

Manufacturing or Service organizations or divisions of organizations (self accounting profit/cost centers), in the
private and public sectors, and government organizations may participate in the Golden Peacock Innovation
Management Award. The operations of the organization must be carried out independently, meaning that
responsibilities, authorities, budget and results etc., are clearly defined, and suitably covered in the organizations
Annual Report. Details of operations of the applicant must reasonably correspond to the Award criteria, that can be
verified at the time of evaluation.

Sectors
Golden Peacock Innovation Management Award may be considered separately, at the discretion of the Jury for the
following categories of products / services:1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

12.
13.
14.

Agriculture & Farm Equipment

Automobile
BPO (Business Process Outsourcing)
Cement
Chemical & Fertilizer
Consultancy (including Management, Legal,
Financial, Accounting Consultancy Services)
Education & Training
Electronics
Engineering
Entertainment Industry TV/Film/Music
Financial Sector Banking/Non-Banking
Finance Companies/Asset Management
Companies
FMCG & Consumer Appliances (including
Gems and Jewelry)
Food & Beverages
Gas

15. Healthcare

16.
17.
18.
19.
20.
21.

Hotel, Hospitality, Travel & Tourism

Insurance
IT
Mining & Metallurgy (other than Steel)
Oil Production
Oil Refining

22.
23.
24.
25.
26.

Paper
Pharmaceutical
Power (Including Renewables)
Real Estate & Construction
Steel

27. Telecommunication
28. Textiles & Apparel
29. Transportation
Shipping/Ports/Aviation/Railway/Road
30. Any other sector, as the Jury may deem fit

Rules & Regulations

x
x
x

Decision of the Award Jury is final and no appeal or correspondence will be entertained.
Award Secretariat reserves the right to declare more than one organization as the winner, and could also
withhold award(s), if the required standard is not met.
Award for each sub - sector may be given, even if there is only one application in any of the categories provided
it meets the qualification of minimum assessment (as decided by the Jury).
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x
x
x
x

Jury may not approve any Award, if the applicants do not get the minimum qualifying marks.
Finalist Award applicants may be invited to make a brief presentation to the Jury and/or one of the assessors
may be nominated to confirm or clarify certain facts at site. Travel and stay expenses, if any, will be borne by
the applicant.
Award Secretariat accepts no liability for any loss resulting from the disclosure of information concerning an
applicant to Assessors or Jury members, though all reasonable precautions will be taken to maintain secrecy.
Award Secretariat cannot undertake to return documents or supplementary material submitted with an entry.
Award Secretariat reserves the right to alter the Award Scheme, at any time.

Non-Disclosure & Confidentiality

Names of applicants, commentary and scoring information developed during the review of applications are regarded
as proprietary and are kept confidential. Such information is available only to individuals directly involved in the
assessment and administrative process.
Golden Peacock Awards Secretariat will take all reasonable precautions to ensure that applications and information
therein are treated in strict confidence. However, in no way Golden Peacock Awards Secretariat can be held
responsible for any loss of confidentiality to a third party, nor held liable for any damage (to goods or persons) or
financial loss incurred through the breach of confidentiality or otherwise by the applicants or any third party.
Golden Peacock Awards Secretariat reserves the right, subsequent to the Award Presentation, to publish salient
details of the Innovation methods / modules/ Improvement initiatives Schemes of the Award Winners, as a step
towards sharing of knowledge for raising general standards.

Application Fees
The application fee is Rs. 43, 500/- plus 15% Service Tax as applicable. The fee should accompany your application
in the form of Demand Draft/Cheque in favour of 'Institute of Directors', payable at New Delhi.
The fee can also be paid through Bank Transfer as per the following details:
Bank Name

Account Name
Account Number
A/C Type
MICR Code
IFSC CODE
PAN No.
SWIFT CODE

Corporation Bank
M- 3, Greater Kailash Part-II,
New Delhi- 110048, India,
Tel. No. 011- 29210667
Institute of Directors
028600201002954
Current A/C
110017005
CORP0000286
AAABI0002J
CORPINBB286

OR
through Credit Card by logging on to www.goldenpeacockaward.com

Page 6 of 14

Procedure for Sending Application

The completed Application (Annexure 1, 2 & 3) along with the enclosures and supporting materials must be sent in
one HARD BOUND copy along with a SOFT COPY in a CD or Pen Drive, typed in Microsoft Word format with a
minimum of font size 10 pt. on A-4 size paper in English, covering the following:
1. Table of Contents
2. Annexure 1 Application Form
3. Annexure 2 Business Overview To provide a summary of the applicants business.
4. Annexure 3 Self-Appraisal Report
This report will be based on GPIMA Guidelines and criteria. The criteria consist of a set of questions which when
answered, sequentially, duly supported by the objective evidence, would help in appreciating the extent of
excellence achieved by the applicant.
5. Support material: - Support material may be derived from self-assessment of the organizations activities. This
information must be closely aligned with the Award assessment criteria. The criteria are carefully and deliberately
phrased in non-prescriptive terms, to allow you the freedom to present self-assessment information, which is
relevant to your specific situation. A copy of the latest Annual Report of the organization shall normally form part
of the support material.

P.S.: Kindly ensure that the completed application is sent in a hard bound
format.
Note: Please do not attach the Award Guidelines with your completed
application (Annexure 1, 2 & 3).

ALL ENTRIES SHOULD BE ADDRESSED TO:

Director General
Golden Peacock Awards Secretariat
INSTITUTE OF DIRECTORS
M-56 A, Greater Kailash-II (Market), New Delhi -110048, India
Tel: 011- 41636717, 41636294, 41008704
Fax: 011- 41008705
Email: info@goldenpeacockawards.com
Page 7 of 14

Annexure 1

APPLICATION FORM GPIMA

1. Name of Applicant Organization:
Address:
Website:
2. Name of Contact Person
Telephone (Office)
E-mail
Contact Address (if different from above)
3. Name of the Highest Ranking Official
Designation
Telephone (Office)
E-mail
Contact Address (if different from above)
4. Location of Principal Sites
5. Total number of employees
6. Name of the Parent Organization, if any?
Address
Telephone (Office)
7. Sector applied for(refer Page No. 5)

Designation
(Mobile)

(Mobile)

E-mail

8. Type of Organization (Tick here)

Large

Manufacturing

Medium & Small

Service

9. Is the organization listed in any Stock Exchange? If yes, please list the names:
Yes

No

Name(s) of Stock Exchange(s):

10. The total amount for Rs. 43, 500 plus 15% Service Tax as applicable may be paid by either of the following
(Please mention the payment details):
(A) Cheque at Par or Demand Draft payable to Institute of Directors , New Delhi
Bank

Cheque/Draft No:

(B) Bank Transfer (UTR/Reference No. & Date)

Bank Name

Corporation Bank
M- 3, Greater Kailash Part-II,
New Delhi- 110048, India,
Tel. No. 011- 29210667
Account Name
Institute of Directors
Account Number 028600201002954
A/C Type
Current A/C
MICR Code
110017005
IFSC CODE
CORP0000286
PAN No.
AAABI0002J
SWIFT CODE
CORPINBB286
Page 8 of 14

Dated

(C) Credit Card: Please log on to www.goldenpeacockaward.com for online payment

11. Declaration
On behalf of my organization, I do hereby declare that we shall fully abide by the rules/regulations of the Golden
Peacock Innovation Management Award Scheme, and understand and accept the decisions of the Jury as final.
I also declare that the organization has faced no Penal action for corporate and other statutory compliance
failure, from any regulatory authority in the last 2 years.
I confirm that my Organization is eligible to take part in this competition, and that all information and
accompanying application documents, are correct in this behalf.

Date

Signature of Highest Ranking Official of the

Organization
Name:
Designation:
Email:

Note:
1. In case the highest ranking official is not present to sign the document, the Authorized Signatory may sign on
his/her behalf.
2. Please do not attach the Award Guidelines with your completed application (Annexure 1, 2 & 3).

Page 9 of 14

Annexure - 2

BUSINESS OVERVIEW
(All Business Overview questions in Annexure - 2 are to be answered sequentially and point-wise.)

The Business Overview is an outline of the applicants business, addressing what is most important to the business,
key influences on how the business operates, and where the business is headed. The brief Business Overview is
intended to help Examiners understand the applicants thrust as to what is relevant and important to the applicants
business.
The BUSINESS OVERVIEW is of critical importance to assess the applicant, because:
a) It is a snapshot of your organization, the key influences on how you operate and the key challenges you face.
b) It is the most appropriate starting point for writing and reviewing the application, helping to ensure focus on key
business issues and consistency in response, especially in reporting business results; and
c) It is used by the Examiners and Judges in all stages of application review, including the site visit, if any.

1. Organizational Description
Provide brief answers to the following:

a) Organizational Environment
1. Organizations SIZE, LOCATION and OWNERSHIP.
2. Main features of your organizational culture? Give stated PURPOSE, VISION, MISSION and VALUES Codes of the
organization?
3. What are your organizations main products and services?
4. What are the delivery mechanisms for reaching your CUSTOMERS?
5. What are your major facilities, technologies and equipments?
6. What is the regulatory environment, under which your organization operates? What are the applicable relevant
industry standards: OH&S, environmental, financial and product regulations; accreditation, certification or
registrations required to be complied with.
If the applicant is an independent self-accounting sub-unit of a larger company, a brief description should be given of
the organizational relationship to the parent and percent of employees the sub-unit represents. Briefly describe
how the applicants products and services relate to those of the parent and/or other units of the parent company. If
the parent company provides key support services, that should also be described briefly.

b) Organizational Relationships
1. What are your organizational structure and GOVERNANCE system, including links with the parent organizations,
as applicable?
2. Details of your KEY CUSTOMERS and STAKEHOLDER groups and market SEGMENTS?
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2. Organizational Challenges
a) Competitive Environment
i) What is your competitive position, relative size, and growth in your industry / markets served?
ii) What are the principal factors that lead to your success, relative to your competitors?
iii) What are the main available sources of comparative and competitive data for your

business/industry?
b) Strategic Context
What are your KEY STRATEGIC CHALLENGES, business, operational, and human resource, and advantages,
associated with organizational SUSTAINABILITY?
c) Performance Improvement System
What are the KEY elements of your PERFORMANCE improvement system, including your evaluation and LEARNING
PROCESSES?

3. Indicate if the applicant is certified to ISO 9001 / ISO 14001 / OHSAS

18001/ SA 8000 / others. Attach a copy of the certificate(s). Describe
their implementation in the applicant organization.

Page 11 of 14

Annexure 3

GOLDEN PEACOCK INNOVATION MANAGEMENT AWARD

SELF APPRAISAL REPORT
(All Self - Appraisal Report questions in Annexure - 3 are to be answered sequentially and point-wise.)

Note: Data should be given as per the previous two (2) completed financial year(s),
wherever it has been asked or is required.

SECTION A - GENERAL OVERVIEW

A.1 What are the prime factors responsible for driving innovation in your organization?

A.2 Areas for Innovation

1. How has your company institutionalized continuous innovation?
2. What ways are used to institutionalize the practice of continuously innovating new ideas?
3. How do you identify areas for innovation?

SECTION B - CORPORATE CREATIVITY AUDIT

B.1 Initiatives in product development
1. How many new products have been developed and launched in the last 2 years?
2. How much of your revenue comes from products less than 2 years old?

B.2 Capabilities for enhancing innovation

1. Who brought the last four creative moves (new product ideas) to awareness: An insider or an outsider? Give
details.
2. Did these initiatives arise in response to an emergency, a competition, or some other event? Or were they
the result of a well-considered corporate plan? Explain
3. How do you learn about product developments of your competitors?
4. How did you foster company-wide awareness of new developments in your industry?
5. Give details of long term investment in human and technology development.

SECTION C - STRATEGY & DECISION

C.1 Identifying measures for new strategies
1. What product development strategies are followed to track new opportunities in the organization?
2. What is the process of development of annual objectives, allocation of resources and implementation of
short term plans.

C.2 Need for Business Priorities

1. How are creative and business priorities of the organization integrated?
2. How do you focus attention on differentiation /cost leadership, to achieve competitive advantage.
3. How do you promote value of product over cost consideration?
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SECTION D - ORGANIZATION DEVELOPMENT

D.1 Organizational Structure
1. How is organization designed to facilitate the flow of ideas that lead to innovation?
2. What factors help you implement continual changes in the traditional, functional, organizational and
accountability structure and to convert it into an innovative organization?
3. How do you continuously monitor customer value and improve value providing processes?
4. What measures have been adopted for service satisfaction, meeting expectations, managing differentiation,
value additions and for the changing role of marketing departments?

D.2 Work base for goal attainment

1. How do you meet the need to create a network, instead of hierarchies, for multi-job assignments?
2. How are the loose-tight properties of the organizational structure assured, to accommodate freewheeling
nature of creative work?

SECTION E - LEADERSHIP
E.1 Leadership to promote innovation
1.
2.
3.
4.

How do you continuously set directions to promote innovation?

How do you highlight performance gaps and support innovators, through an environment of stretch?
What top management practices help you to encourage innovativeness?
How do you assess external opportunities, customer needs and threats, to prepare for improved customer
value?

SECTION F - CULTURE
1. How the culture of creativity is kept alive in the organization?
2. How do you nurture emotional intelligence?
3. What is your experience in adopting challenge and provocation, as a process for creativity?

SECTION G - HRD
1. Prime tool of innovation are people. How does the organization change the mindset and encourage people
to think without constraint, and experiment without fear?
2. What factors are considered during the appraisal of employees for creativity?
3. How do you assess creativity and reward behaviours, efforts and results?
4. How does the appraisal process take into account the individuals potential and achievements?

SECTION H - TRAINING & DEVELOPMENT

1. When we talk of training in a creative organization, the training cannot be standardized. It has to be tailor
made to the persons unique requirements from time to time. How has this been organized?
2. Do you have any specialized training on creativity, on a regular basis?
3. What is the role of support services and what competence based training is offered to them?

Page 13 of 14

SECTION I - RECOGNITION/REWARD
1. How is organization designed to nurture entrepreneurship, and leverage knowledge?
2. What is the system of managing suggestion schemes /ideas, for instant recognition?
3. How cultural mind-set shift is achieved in recognizing, encouraging and rewarding talent and innovation?

SECTION J - LEARNING ORGANIZATION

Mechanism adopted to disseminate information
1. What process or mechanism is adopted to expose the organization to new information, whether created inhouse or acquired from an external environment, and disseminated across the organization?
2. How are the above knowledge-based activities institutionalized, for carrying them out on a conscious and
continuing basis?
3. What are the strategic options for incremental improvements?
4. How do you ensure grouping and use of cross-functional teams in product development and problem
solving?
5. How are you using innovation as a tool to create value, for all your stakeholders?

SECTION K - COMMUNICATION
1. How have you organized the communication channels to facilitate free flow of ideas in the organization?
2. How do you ensure new learning from multidimensional knowledge sources?

SECTION L - CREATING KNOWLEDGE BASE

1. What are your organizational strengths for creating an empowered organization and for developing
leadership skills for Creative problem solving?
2. How do you relate and measure the Impact of Innovation Management on performance of the Company?

Note This is a common questionnaire for all the sectors. If any question is not
applicable to your industry, please answer it as Not Applicable (NA) and provide
justification for it.

************END*************

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