Pharma, Publishing and New Media partnered with media houses, retailers and government
agencies to launch new products in India and South Asia
EDUCATION
Indian School of Business
|PGPM - Marketing
2013-14
ISB Merit Scholarship 20% tuition waiver for outstanding academic and co-curricular performance
HUL, Marketing-in-Practice 6 session workshop by Unilever executives on marketing strategy
Design Coordinator, Marketing Club Pitch-book 2013-14 sent to over 50 recruiters
|B.A. English
2006-09
Best Outgoing Student (2009), 73% First Class & Rank Holder
WORK EXPERIENCE
Orient BlackSwan
|Product Developer
Jul11-Feb13
Start-to-finish development of online media content at one of Indias largest publishing houses
Project Lead on customized learning solutions package for a INR 25cr account in Southeast Asia
Coordinated product launches across TN, AP for CBSE markets
Held training sessions for 30+ sales reps on product USPs and new e-book components
TTK Healthcare
|Junior Executive - Marketing
Jan11-Jun11
Brand building initiatives across all-India market leader products in FMCG & Pharma categories
Analyzed monthly off-take trend reports from AC-Nielsen category data
Drafted advertising, POS material briefs to media agencies (O&M, JWT, Mindshare)
Created a supplier database from existing billing data to leverage scale efficiencies across Brands
NuVed Distributors
|Intern Logistics
Jan10-Dec10
CONTENT DEVELOPMENT
Created the mock-layouts for the online portal of Woodwardss Gripe Water, a leading OTC syrup
being repositioned with a new media campaign
Conducted market visits to explore all possible POS material options designed an innovative,
informative and durable model for shelf displays
Youngest founding member on Orient BlackSwans e-books team led development and
conversion of content into user-friendly, low-bandwidth applications
Edited and positioned material for the Teachers Online Forum of English Junction - teachers
resources are often the key value differentiator in Indias competitive schools market
ISB Leadership Summit (featuring over 40 of Indias business leaders) Story-boarding & editing of
flagship video broadcast through Facebooks ILS page & over the 2-Day conclave
Relevant Electives (ISB): Business Analytics & Data Mining, Leveraging Web 2.0, Global Sourcing of IT
Software Skills: XLMiner, InDesign, Adobe Premium Pro (video-editing)