Project
On
Market Research On Health Care Products In Hetero
Drugs Limited.
A project report submitted in partial fulfillment for the award of the degree of
Bachelor Of Business Administration (2014-2017).
Prof.D.Surekha Thakur
Faculty Guide & Coordinator
Submitted By:
Karan Tiwari
Enrollment No: A30606414062
1 | Page
Hyderabad DECLARATION
I Karan Tiwari student of BBA 2014-2017 Semester III bearing Enrollment No:
A30606414062 hereby declare that this project report entitled Market Research
On Health Care Products in Hetero Drugs Limited is carried out by me towards
partial fulfillment.
The findings of the report are based on the information collected by me and
have not been submitted earlier to any other university or institutions.
Date:
Place: Hyderabad
Signature
Karan Tiwari
(Enrollment no: A30606414062)
2 | Page
ACKNOWLEDGEMENT
It is indeed a great pleasure and proud privilege to present this project work.
I contemplate it as a great privilege to express our profound respects, deep sense
of gratitude to Dr. P. Prasada Rao, Director General, Amity Global Business
School, Hyderabad for giving me an opportunity to do my Summer Assignment
Project in Hetero Drugs Limited.
My sincere thanks to Prof.D.Surekha Thakur, Faculty Guide and CoordinatorSummer Assignment Project for her constant guidance and supervision
throughout the project.
Karan Tiwari
Enrollment No: A30606414062
BBA-Semester-III
Hyderabad
CERTIFICATE
This is to certify that Mr. Karan Tiwari student of BBA Batch 2014-2017
Semester III bearing Enrollment no: A30606414062 has completed his Summer
Assignment Project under my supervision and guidance as a partial fulfillment.
Signature
Date:
Place: Hyderabad
4 | Page
Index
S.No
1
2
3
4
5
Contents
Executive Summary
Objectives Of The Study
Research Methodology
Source of Data
Methods of Collection
Sampling Design
Limitations Of The Study
Literature Review
Chapter 1:
Introduction to Market Research On Health Care
Products In Hetero Drugs Limited.
Chapter 2:
Hetero Drugs Limited A Detailed Profile
Chapter 3:
Comparative Analysis of Hetero Drugs Limited
with Dr. Reddys Lab Ltd.
Chapter 4:
Data Analysis And Interpretation
Chapter 5:
Findings, Learnings & Conclusions
Annexure
Questionnaire.
Bibliography
Page No.
6
7
8
9
10
14
20
36
54
74
78
79
83
Executive Summary
5 | Page
This report provides an analysis and evaluation of the current and prospective
profitability, liquidity and financial stability of Outdoor Equipment
Ltd. Methods of analysis include trend, horizontal and vertical analyses as well
as ratios such as Debt, Current and Quick ratios. Other calculations include rates
of return on Shareholders Equity and Total Assets and earnings per share to
name a few. All calculations can be found in the appendices. Results of data
analysed show that all ratios are below industry averages. In particular,
comparative performance is poor in the areas of profit margins, liquidity, credit
control, and inventory management.
The report finds the prospects of the company in its current position are not
positive. The major areas of weakness require further investigation and remedial
action by management. Recommendations discussed include:
improving the average collection period for accounts receivable
6 | Page
7 | Page
Research Methodology
I have review literature about the company and its operations .
Research Design:
A research design is considered as the frame work or plan for a study
that guides and helps the collection and analysis of the data. A sound research
is the basis of success of any formal research. It is said to be the blue print of
the study conducted.
Sources of Data:
Primary data was collected from the customers who are in HETERO
GROUP in Hyderabad city. Secondary data was collected from the company
brochures and company websites.
Methods of Data Collection:
The method adopted to elicit information from customers is structured
questionnaire that contains close, open ended questions. The reason for
choosing the questionnaire method is primarily due to the qualitative nature of
the study.
Survey:
Wide range of information about customer opinion, perception, and
expectation is gathered through survey from Hyderabad city.
8 | Page
Limitation of Study
9 | Page
Literature Review
specialist
consultation,
emergency,
ambulatory
surgery
and
hospitalization.
12 | P a g e
Chapter 1
Introduction to
Market Research On Health Care
Products In Hetero Drugs
Limited.
14 | P a g e
government data
trade associations
financial data from major players
customer surveys
16 | P a g e
Market Profitability
While different firms in a market will have different levels of profitability, the
average profit potential for a market can be used as a guideline for knowing
how difficult it is to make money in the market.
Michael Porter devised a useful framework for evaluating the attractiveness of
an industry or market. This framework, known as Porter's five forces, identifies
five factors that influence the market profitability:
Buyer power
Supplier power
Barriers to entry
17 | P a g e
Distribution Channels
The following aspects of the distribution system are useful in a market analysis:
Existing distribution channels - can be described by how direct they are to
the customer.
Trends and emerging channels - new channels can offer the opportunity
to develop a competitive advantage.
Channel power structure - for example, in the case of a product having
little brand equity, retailers have negotiating power over manufacturers
and can capture more margins.
18 | P a g e
Market Trends
Changes in the market are important because they often are the source of new
opportunities and threats. The relevant trends are industry-dependent, but some
examples include changes in price sensitivity, demand for variety, and level of
emphasis on service and support. Regional trends also may be relevant.
Key Success Factors
The key success factors are those elements that are necessary in order for the
firm to achieve its marketing objectives. A few examples of such factors
include:
Access to essential unique resources
Ability to achieve economies of scale
Access to distribution channels
Technological progress
It is important to consider that key success factors may change over time,
especially as the product progresses through its life cycle.
market is any one of a variety of different systems, institutions, procedures,
social relations and infrastructures whereby persons trade, and goods and
services are exchanged, forming part of the economy. It is an arrangement that
allows buyers and sellers to exchange things.[1] Markets vary in size, range,
geographic scale, location, types and variety of human communities, as well as
the types of goods and services traded. Some examples include local farmers
19 | P a g e
markets held in town squares or parking lots, shopping centers and shopping
malls, international currency and commodity markets, legally created markets
such as for pollution permits, and illegal markets such as the market for illicit
drugs.
20 | P a g e
Chapter 2
Hetero Drugs Limited A Detailed
Profile
21 | P a g e
Medical-link provides many great features like custom slider and a medical
appointment form
Mission
Bringing prosperity into rural families of India through co-operative efforts and
providing customers the best of medicines and "To reach top 20 pharmaceutical
companies in next 5 years ".
Vision
To be recognized as an innovative pharmaceutical company by satisfying the
needs of the Customers, Doctors and Chemists.
To achieve this by giving the best to our customers with world class health
products, those are a benchmark for quality in the industry.
We are committed to enhanced prosperity and the empowerment of the farming
community through our unique "Relationship Farming" Model.
To be a preferred employer by nurturing entrepreneurship, managing career
aspirations and providing innovative avenues for enhanced employee prosperity.
Hetero Slogan:
When you are healthy, we are healthy
When you are happy, we are happy
We live for your "HEALTH & HAPPINESS"
In its path to success, Hetero has seen many a milestone being crossed and
achieved many awards on various fronts. Awards for exemplary work in R&D
and marketing are just a few to name.
A track of few events that saw Hetero reaching its Zenith of glory are :
2009
Top Pharmexcil Gold Patent award.
Top Pharmexcil Outstanding Export Performance award in Drugs and
Pharmaceuticals.
2006
Chemexil Trishul export award for outstanding export performance 2001
Excellence & National Integration award in recognition of the efforts for
excellence with affairs connected with educational specialties and
creating teaching skills besides promoting harmony at all levels in the
college.
1999
Highest exporter award against stiff competition from internationally
recognized domestic competitors.
cause.
Environment Protection:
Completed One Million Plantation Programme.
Taking up Plantation in the surrounding Schools.
Completed Plantation in newly acquired 15 acres land and a total of
25000 Nos. of saplings made.
Provided substantial amount to the industrial association for the
development of infrastructure and environment in Kazipally IDA.
Provision of Biomass Pellets for cooking purpose in place of LPG gas.
Social Welfare Programs:
Hetero recognizes its obligations towards the society and as a socially
responsible organization, we strive to take care of the less privileged sections of
our society. We extend our expertise to transform the lives of our people and
make a difference to the society. In this initiative, Hetero has adopted few
villages for their overall development.
Education
Sports
Medical
Rural Development
26 | P a g e
1) Education:
Hetero assists in setting up of schools for children in the vicinity of the plants,
where there is no access to education facilities, providing financial assistance to
the poor students who have promising academic record and adopts schools for
the following support:
Infrastructure: Construction and renovation of schools, classrooms,
libraries, provision of amenities like class room benches, tables and
chairs, sanitation facilities and constructing compound walls for the
surrounding schools.
Distribution of booksand reading materials to the school libraries along
with books and uniforms to the school going children.
2) Sports:
Sponsors athletes from various educational institutions to participate in National
and International level competitions, organises sports camps and events in many
villages.
3) Medical:
Hetero conducts periodical medical camps at various locations in socially
backward areas to provide timely medical assistance to the needy. Hetero also
contributes for the construction of health centres and has liberally donated
medicines to the Government of India, Government of A.P. and to various
Hospitals.
4) Rural Infrastructure:
Hetero adopts villages, for all round development of infrastructure, like roads,
drainages, sanitation, electricity, sponsors religious activities & constructions
and provides safe drinking water facilities, with the installation of R.O. water
purification systems.
27 | P a g e
29 | P a g e
30 | P a g e
Finished Dosages
31 | P a g e
32 | P a g e
Alliances / Partnerships
At Hetero, we value alliances/partnerships. Hetero has developed productive
alliances and partnerships that advance our capacity to develop innovative
medicines at lower costs. Our collaborations have produced strong, enduring
partnerships and yielded consistent success in the market place. A glance at our
track record highlights some of our achievements while illustrating the diversity
among our partners and the products. Hetero is regarded as one of the best
companies in the world to work for, and generations of Hetero employees have
sustained a culture that values excellence, integrity, and respect for people.
33 | P a g e
Analytical R&D
Analytical research at HRF is equipped to conduct complete physical and
chemical characterization of APIs/ NCEs. Further, the team is well versed with
regulatory filings and has vast experience in documentation. The infrastructure
includes advanced instruments like LC-MS-MS, GC-MS, NMR, Powder XRD
apart from several HPLC systems.
Global Presence
Hetero exports its products across different regions USA, Canada, Europe,
Japan, Latin America, Africa, Middle East, Far East, Australia, Russia & CIS, in
the world and is catering to the requirements of around 138 countries in the
world.
Marketing Offices
India
M/s. Hetero Drugs Limited
Matharu Arcade,
Tel:
+91-40-23704923 / 24 / 25 / 26 /
Tel: +91-22-66910809
27 / 28
Fax: +91-22-26845709
34 | P a g e
USA
Camber Pharmaceuticals Inc.,
Piscataway
Tel: 001-631-951-4908
Tel: 001-732-529-0430
Tel: 001-631-231-3233
Fax: 001-723-562-8788
Russia
Europe
Office 4
Edificio Brasil
Catalunya 83-85
China
Hetero Drugs Limited
China.
Tel: 0086-25-86750600
Fax: 0086-25-86750900
Nanjing, 210008
M.P: 0086-13851643108
35 | P a g e
Thailaand
UAE
Hetero Fzco
Office No. 4a 521, East Wing,
Dubai Airport Free Zone,
Dubai - U.A.E
Tel: +971 4 2045510
Fax: +971 4 2045511
36 | P a g e
Chapter 3
Comparative Analysis of Hetero
Drugs Ltd with Dr. Reddys Lab
Limited.
COMPARTIVE ANALYSIS
Every Company has a rival who is equal in ranks, values and has same
allegations. The company that can successfully give competition to the vast
product line and consumer base is only Dr. Reddys Laboratories.
Company Overview:
Dr. Reddy's began as a supplier to Indian drug manufacturers, but it soon started
exporting to other less-regulated markets that had the advantage of not having to
spend time and money on a manufacturing plant that would gain approval from
a drug licensing body such as the U.S. Food and Drug Administration (FDA).
By the early 1990s, the expanded scale and profitability from these unregulated
markets enabled the company to begin focusing on getting approval from drug
regulators for their formulations and bulk drug manufacturing plants in moredeveloped economies. This allowed their movement into regulated markets such
as the US and Europe. In 2014, Dr. Reddy Laboratories was listed among 1200
of India's most trusted brands according to the Brand Trust Report 2014, a study
conducted by Trust Research Advisory, a brand analytics company.
By 2007, Dr. Reddy's had six FDA plants producing active pharmaceutical
ingredients in India and seven FDA-inspected and ISO 9001 (quality) and ISO
14001 (environmental management) certified plants making patient-ready
medications five of them in India and two in the UK.
In 2010, the family-controlled Dr Reddy's denied that it was in talks to sell its
generics business in India to US pharmaceutical giant Pfizer, which had been
suing the company for alleged patent infringement after Dr Reddy's announced
that it intended to produce a generic version of atorvastatin, marketed by Pfizer
as Lipitor, an anti-cholesterol medication. Reddy's was already linked to UK
pharmaceuticals multinational Glaxo Smithkline.
c) Proprietary Products
Differentiated Formulations: Our emerging Differentiated Formulations
portfolio, which consists of new, synergistic combinations as well as
technologies that improve safety and/or efficacy by modifying
pharmacokinetics of existing medicines, is focused on significant clinically
unmet needs. We are also investigating new indications for existing medicines.
New Chemical Entities (NCEs): We are also focused in the discovery,
development and commercialization of novel small molecule agents in
therapeutic areas such as bacterial infections, metabolic disorders and pain and
inflammation.
Generics
ROW; 6; 6%
ROW
INDIA
NORTH AMERICA
RUSSIA & CIS
EUROPE
taxes, subsidies, minimum wages, price ceilings, etc. Market prices may be
distorted by a seller or sellers with monopoly power, or a buyer with
monopsony power. Such price distortions can have an adverse effect on market
participant's welfare and reduce the efficiency of market outcomes. Also, the
level of organization or negotiation power of buyers, markedly affects the
functioning of the market. Markets where price negotiations meet equilibrium
though still do not arrive at desired outcomes for both sides are said to
experience market failure.
P/E (TT
M)
P/BV
Dividend
Yield
DR.
REDDY
S LAB
HETER
O
DRUGS
LTD.
DR.
REDDYS
LAB/HETER
O DRUGS
LTD.
X
X
33.4
5.1
24.6
8.8
136.00%
57.60%
0.7
3.3
20.80%
DR.
REDDY
S LAB
CURRENT VALUATONS
FINANCIALS
EQUITY SHARE DATA
15-Mar
High
Low
Rs
Rs
3,662
2,250
1,763
872
207.70%
258.00%
Rs
881.8
422.5
208.70%
Rs
137.1
56.2
244.00%
Rs
181.7
70.2
258.80%
Rs
20
12
166.70%
Dividend yield
0.7
0.9
74.30%
Rs
578.3
207.6
278.50%
Shares outstanding
170.38
204.75
83.20%
ESOP
Bonus/Rights/Conversio
ns
Price / Sales ratio
3.4
3.1
107.50%
21.6
23.4
91.90%
P/CF ratio
16.3
18.8
86.70%
5.1
6.3
80.60%
%
Rs
m
14.6
21.4
68.30%
503,643
269,758
186.70%
`000
19.9
13.2
150.70%
Total wages/salary
Rs
m
29,446
12,085
243.70%
Avg. sales/employee
Rs
Th
7,565.70
6,564.00
115.30%
Avg. wages/employee
Rs
Th
1,482.90
916.9
161.70%
Avg. net
profit/employee
Rs
Th
1,176.60
873
134.80%
150,233
86,513
173.70%
2,741
554
494.80%
152,974
87,067
175.70%
34,936
17,599
198.50%
7,599
2,873
264.50%
1,082
679
159.40%
28,996
14,601
198.60%
-397
0.00%
42
0.00%
-104
0.00%
5,632
2,636
213.70%
23,364
11,506
203.10%
Dividend payout
Avg. Mkt. Cap
No. of employees
INCOME DATA
Minority Interest
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
Net Sales
Other income
Total revenues
Gross profit
Depreciation
Interest
Profit before tax
Rs
m
Rs
m
Rs
m
23.3
20.3
114.30%
19.4
18.1
107.60%
15.6
13.3
116.90%
118,767
42,267
281.00%
68,213
32,649
208.90%
33.7
11.1
302.70%
x
Day
s
Day
s
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
1.7
1.3
134.50%
62
65
96.40%
100
67
148.70%
59,060
41,501
142.30%
852
1,024
83.20%
92,735
38,861
238.60%
98,531
42,516
231.80%
14,315
11,504
124.40%
185,978
90,471
205.60%
Interest coverage
27.8
22.5
123.50%
0.1
0.3
53.70%
0.8
84.50%
Return on assets
13.1
13.5
97.60%
Return on equity
23.7
27.1
87.60%
Return on capital
26.7
27.4
97.10%
Exports to sales
49.4
32.5
152.10%
Imports to sales
6.2
144.00%
Exports (fob)
Imports (cif)
Fx inflow
Fx outflow
Net fx
Rs
m
Rs
m
Rs
m
Rs
m
Rs
m
74,146
28,080
264.10%
13,485
5,391
250.10%
74,870
29,666
252.40%
26,008
8,093
321.40%
48,862
21,573
226.50%
CASH FLOW
From Operations
Rs
m
25,235
9,936
254.00%
From Investments
Rs
m
-22,647
-4,647
487.30%
-4,332
-3,511
123.40%
-1,744
1,778
-98.10%
Rs
m
Rs
m
CHAPTER-4
DATA INTERPRETATION AND
ANALYSIS
The purpose of the data analysis and interpretation phase is to transform the
data collected into credible evidence about the development of the intervention
and its performance.
Percentage
Yes
78%
No
22%
INTERPRETATION:
78% of the people responded that they know about Pharma industry and
22% of They dont know about Pharma industry.
2. Are you enrolled in Hetero Pharma industry?
a. Yes
b. No
No Of Respondents
Percentage
Yes
51%
No
49%
INTERPRETATION:
51% of the respondents Enrolled in Hetero Pharma System and 49% of
the respondents are not enrolled in Hetero Pharma System.
d) Diabetic HealthCheckup
f) Any Other
(Pls. Specify)..
No Of Respondents
85%
Cardiology Checkup
75%
21%
43%
Emergency
9%
INTERPRETATION:
By observing the above table it is to be said that most of the people
doesnt know about emergence service in the Hetero and most of the
people know about Master Health Care Checkup.
4. What is the response of Management in manufacturing unit?
a. Correct response
b. In correct response
No Of Respondents
Percentage
Correct response
83%
In correct response
17%
INTERPRATATION:
Most of the respondents in hear i.e.83% said that management is giving
good response and A few i.e. 17% are not getting correct response.
No Of Respondents
Percentage
Satisfactory
89%
Un satisfactory
11%
INTERPRATATION:
Most of the respondents in hear i.e.89% said that Service of the doctors
satisfactory and A few i.e. 11% are not getting satisfactory service.
Percentage
Yes
51%
No
49%
INTERPRATATION:
51% said that they are providing regular information on health products
scheme plans and remaining are not receiving the information.
No Of Respondents
Percentage
Yes
29%
No
71%
INTERPRATATION:
29% respondents are said that they are getting Updaters about New health
scheme plans and others are not getting and the organization has to
update the visitors of hospital.
8. How they are responding about your Questions in health plan
scheme?
c. Good Response
d. Average Response
e. Bad response.
No Of Respondents
Percentage
Good Response
49%
Average Response
32%
Bad response
19%
INTERPRETATION:
49% said that they are responding very well and 32% are saying its an average
response and remaining said that its bad response.
Percentage
Satisfactory
78%
UN Satisfactory
22%
INTERPRETATION:
78% of the respondents are getting satisfactory with the services provided by
Hetero and a few i.e. 22% are not feeling well.
Percentage
Respondents
Excellent.
11%
Good.
78%
Average.
10%
Bad
1%
INTERPRETATION:
11% Gives opinion that it is very good and 78% said that its work is good and
10% gives as average and only 1% said it is a bad.
No Of Respondents
Percentage
By Service
20%
By Emergence Service
80%
INTERPRETATION:
Hetero is very famous in its emergence services i.e. 80% of respondents
b. Average
c. Good
No Of Respondents
02
15
63
20
100
d. V.good
INTERPRETATION:
63% of the people rated that performance of the Hetero is Good
20% of the people rated that performance of the Hetero is V.Good
15% of the people rated that performance of the Hetero is Average
02% of the people rated that performance of the Hetero is poor
13. The rate of Hetero With respect To Performance With respect to service
A. Poor
Options
Poor
Average
Good
V.Good
Total
b. Average
c. Good
No Of Respondents
25
40
22
13
100
d. V.good
100
90
80
70
60
50
POOR
AVERAGE
GOOD
V.GOOD
TOTAL
40
30
20
10
0
No of respondents
INTERPRETATION:
40% of the people rated that service of the Hetero is Average
25% of the people rated that service of the Hetero is poor
22% of the people rated that service of the Hetero is Good
13% of the people rated that service of the Hetero is V.Good
Respondents
76
24
100
100
90
80
70
60
YES
NO
TOTAL
50
40
30
20
10
0
Respondents
INTERPRETATION:
Most of the respondents 76% are feeling comfort and convenient with
Hetero 24% of the respondents are not feeling comfort and convenient with
Hetero Comfort and Convenient of Hetero
b. Average
Options
Good
Average
Excellent
Total
Respondents
67
19
14
100
100
90
80
70
60
50
GOOD
AVERAGE
EXCELLENT
TOTAL
40
30
20
10
0
Respondents
INTERPRETATION:
67%of respondents feeling good with the Safety and Security Measures in
Hetero
19%of respondents feeling Average with the Safety and Security Measures in
Hetero
14%of respondents feeling Excellent with the Safety and Security Measures in
Hetero
B. Low
Options
High
Low
Reasonable
Total
Respondents
56
11
33
100
100
90
80
70
60
50
HIGH
LOW
REASONABLE
TOTAL
40
30
20
10
0
Respondents
INTERPRETATION:
56% of respondents are feeling the pricing of Hetero is high
33% of respondents are feeling the pricing of Hetero is Reasonable
11% of respondents are feeling the pricing of Hetero is Low
17. Do You Think Hetero Is A Status Symbol For You?
A) Yes
B) No
Options
Yes
No
Total
Respondents
53
47
100
100
90
80
70
60
YES
NO
TOTAL
50
40
30
20
10
0
Respondents
INTERPRETATION:
53%of people feeling that Hetero Is A Status Symbol For them
47%of people feeling that Hetero does not a Status Symbol for them
The percentage of the respondents who feel Hetero as status symbol
b. Good
d. Excellent
No Of Respondents
10
58
10
22
100
100
90
80
70
60
AVERAGE
50
GOOD
POOR
40
30
20
10
0
NO OF RESPONDENTS
INTERPRETATION:
58% of respondents satisfied Good with Hetero
22% of respondents satisfied Excellent with Hetero
10% of respondents satisfied Average with Hetero
10% of respondents satisfied Poor with Hetero
EXCELLENT
TOTAL
Chapter 5
Findings, Learning And
Conclusions
Findings:
1. Most of the people are not aware of health care system in Hetero pharmacy.
2. Most of the services in Hetero pharmacy are regular services.
3. Hetero is famous for its emergency medical service and they have to develop
it.
4. Hetero has to concentrate on the patients who are coming from village back
ground because they dont know about health care plans.
Suggestions:
There is a need to improve service to customers for this purpose there
is a need to open another Branch for service in twin cities. And
provide best service.
The Company should develop the promotional Strategies like
Advertisement to capture more market.
Conclusions:
The research has brought to light various facts about customer perception on
branding. The questionnaire that was contact customers to obtain their feedback
had helped to understand customer needs and wants and their feedback is
providing to maintain better customer relationship.
2. Hetero drugs are maintaining a good position in the market among its
competitors.
3. Almost customers preferring Hetero drugs, for good health services and
especially for emergency services.
4. Among the customer perceptions about Hetero drugs is significance
difference. Most of the customers feel happy and satisfied with its service.
5. Most of the customers satisfied with Emergence services by Hetro drugs.
6. Most of the customers rated the service is good.
7. Most of the respondents are feeling comfort and convenient with facilities
given by Hetero drugs.
Annexure
Questionnaire
QUESTIONNAIRE
Name
Age
Occupation
Phone
1.
a.
Yes
2.
b.
No
a.
Yes
b.
No
3.
drugs?
a.
b.
Cardiology Checkup
c.
d.
e.
Emergency
f.
Specify)
..
4.
products unit?
a.
Correct response
b.
In correct response.
5.
system?
a.
Satisfactory
b.
Un satisfactory
6.
Yes
b.
No.
7.
plans?
a.
Yes
b.
No
8.
Good Response
b.
Average Response
c.
Bad response.
9.
drugs, Is it?
a.
Satisfactory
b.
UN Satisfactory.
10.
Service?
a.
Excellent.
b.
Good.
c.
Average.
d.
Bad
By Service
b.
By Emergence Service
B. Average
C. Good
D. V. Good
B. Average
C. Good
D. V. Good
B) No
14. How Is the Safety and Security Measures In Hetero
A. Good
B. Average
C. Excellent
15. Any Suggestions (Pls. Specify)
Bibliography
Newspapers:
The Economic Times
The Times Of India
Business Standard
Magazines:
Capital Market
Business Outlook
Business India
Other Sources:
S.No. AUTHOR NAME
REFERED BOOKS
1. PHILLIP KOTLER
Edition
2. PHILLIP KOTLAR
Millennium
3. V.S.RAMASWAMY &
Principles of Marketing 11 th
Prentice Hall India
Marketing Management
Edition.Prentice Hall India
Marketing Management -7 th
Edition
NAMAKUMARI
4. RICHARD R STILL
5. G.C.BERI
WEB SITES
www.google.com
www. heterodrugs.com
www.heterogroup.com
www.customersopt.org
www.healtcareproducts.com