MAKERERE BUSINESS INSTITUTE

A report on Internship placement at Heritage Telcom Kyengera Branch.

Period from 2nd ,May 2016 to 9th, June 2016

By

NANKABIRWA CATHERINE
MBI/2015/078

Internship report submitted in a partial fulfillment for the award of a Diploma in

marketing of Makerere Business Institute

Name and sign of field supervisor:

Date:

..

Name and sign of MBI supervisor:.

Date:

..

DECLARATION
I Nankabirwa Catherine confess that this report has been drafted during the time I was carrying
out my field training so it has been developed through my hard work, research with the great
help of my site supervisor, Institutes supervisor and my fellow internees.
I affirm that all this information in this report has never been submitted to any higher institution
of learning by any student for any academic award.

Signature

..

Date

ACKNOWLEGDEMENT
I want to acknowledge and most grateful to almighty God, the most merciful blessing me with
patience and tenacity of mind to complete the Internship report.
I am also thankful to the Manager Heritage Telecom Kyengera Branch for granting me a chance
to carry out my internship training at their organization thank you. I am also very thankful to the
officers and staff of the sales and distribution department for their cooperation, guidance and
support during my internship training. I have acquired skills which have contributed a lot to my
work experience.
I would like to express my sincere gratitude to the people who have been important in the
successful completion of my internship training. I would like to thank my supervisorwho guided
me well and his good encouraging and motivating words will always linger in my mind. Mr.
Sulah my site supervisor, he has taught me all I had accepted to learn during my internship
training. Ms. Nakaggwa Sarah, workers for their guidance and support. I am grateful for their
assistance and support.
The great help of my fellow internees cannot go unnoticed; I thank them for their good
cooperation and support. They always gave me a hand where I needed help. My friends at the
MBI have also contributed a lot I love them all.
Above all I thank the ALMIGHTY GOD without whose help and support I wouldnt live to do
all this. I thank him for keeping me alive, for protecting my family and also all the people who
have rendered help to me during the course of my field training and also drafting this report. I
pray that he gives me more care, love and support so that I can realize and attain my goals and
also be of great value to my family, friends and the world.

Contents
DECLARATION.............................................................................................................................ii
ACKNOWLEGDEMENT..............................................................................................................iii
ABOUT THE INTERNSHIP ORGANIZATION............................................................................5
Background......................................................................................................................................5
Vision...............................................................................................................................................5
Mission............................................................................................................................................5
Objectives........................................................................................................................................5
Business types:.................................................................................................................................5
1.1 THE INTERNSHIP TRAINING EXERCISE...........................................................................6
1.2 SCOPE OF THE INTERNSHIP TRAINING............................................................................7
1.3 INTERNSHIP EXPERIENCE...................................................................................................7
1.4 POSITION HELD.....................................................................................................................7
1.5 DUTIES AND RESPONSIBILITIES........................................................................................7
1.6 ORGANISATIONAL CHART OF HERITAGE TELECOM....................................................8
1.7 SWOT ANALYSIS..................................................................................................................10
2.1 NEW SKILLS GAINED.........................................................................................................10
2.2 PROBLEMS AND CHALLENGES I FACED........................................................................11
3.1 RELEVANCE OF CLASS KNOWLEDGE TO PERFORM TASKS ASSIGNED................12
3.2 RECOMMENDATIONS.........................................................................................................12
3.3 CONCLUSION........................................................................................................................13

ABOUT THE INTERNSHIP ORGANIZATION.

Background.
Heritage Telecom Limited is a dealer company of Airtel Uganda. It began operating in telecom
communication with Airtel Uganda recently last year in December. In December 2015, Heritage
telecom was offered a dealership in the chain of distribution by Airtel Uganda.
It was assigned a duty to distribute Airtel products for example airtime, electronic recharge
airtime (e-recharge ) sim cards, devices(phones). Heritage telecom was assigned to distribute the
above products in Wakiso to as an Airtel Uganda territory of distribution. Heritage telecom has
branches in various areas for example in Bulenga/Biira, Kakiri, Nansana and Kyengera where I
had my internship form.
Heritage telecom is spear headed by a managing director by the names Mr. Enock Musisi and
other directors.

Vision
To be the number one distributors in the country.

Mission
Formulating estatimetic chain of distribution

Objectives.
To distribute Airtel products throughout the country.
To sensitize Ugandans on the newly out coming promotions.
To avail Airtel services to customers for example sim pack replacement.
Business types: Sales and marketing
1.0

Introduction

This section covers the role of the department of sales and marketing at Heritage Telecom,
reporting on the internship and induction of the organization, the department assigned at the
organization.
5

1.1 THE INTERNSHIP TRAINING EXERCISE.

Internship program is the most significant stage for a Marketing students. The length of
internship program was two months, which carries a greatest learning technique to know about
the business and cope up the environment in such a way like trained employees. The experience
that got by an intern during the internship period makes them more elegant and professional in
their future job sector
In 2005 National Council for Higher Education (NCHE) initiated the programme of field
practicum as a requirement for all university students for the award of bachelors degree and
diploma awards, hence MBI engaged her students in practical approach. It was then confirmed
that all students across universities and Higher Institutions of learning in Uganda from 2008
admission must undertake field practicum with their supervisors to fully graduate as a university
qualification.
In summary the internship training was introduces with the following objectives,

To acquire planning, programming and knowledge in practicum field work.

To strengthen professional skills and interpersonal relationships in professional settings.
To increase knowledge in different work fields and get skills through the work assigned to

students.
To develop business contacts.
To expose students to a particular job and profession or industry.
To gain confidence at work place with fellow workmates and to get used to the working
environment.

1.2 SCOPE OF THE INTERNSHIP TRAINING

The internship training undertaken was carried out at Heritage Telcom Kyengera Branch which is
franchise to Airtel Uganda for the period of one month.
1.3 INTERNSHIP EXPERIENCE
I gained vital skills while at Heritage Telecom which helped me to become more experienced in
different aspects for example, communication skills since I directly handled customers queries
and interacted with staff, computer skills since some tasks I handled I used computers to
accomplish them, I became efficient in marketing since I used to sell products and services,
gaining convincing techniques by persuading the customer to buy a product or service among
others.

1.4 POSITION HELD.

During my intern I was assigned different positions that is to say at the beginning I was a
marketier for 2 weeks in the department of marketing Department which is mostly responsible
for increasing sales and providing service. Besides, this department introduces promotional
activity, arrange advertisement and achieve target sales and so on.. After sale service is provide
for free if warranty period is valid otherwise in exchange of service charge. As a result, both
sales and service revenue lead by this department
After I was placed in the finance department where I worked as a cashier of
Board of Directors
1.5 DUTIES AND RESPONSIBILITIES
Issuing stock to (DSRS) direct sales representatives who move stick directly to customers.
Making reports of the day
Managing Director
Balancing (DSRs) direct sales representatives
which makes you know their returns (stock
remains) to know what exactly to issue to them depending on their stock remains (returns).
Organizing and maintaining records of the company
Preparing delivering notes of the
stock issued
since they help in balancing
Marketing
Manager
Counting and Organizing cash delivered at the office.
Daily stock staking. I used to count stock at hand at the office on a daily basis. Stock included
Airtel sim cards, phones and boxes of airtime.
Organizing different files at the office. These files contained different issues handled at the
Outlet Manager
Sales and Distribution Manager
office.

1.6 ORGANISATIONAL
CHART OF HERITAGE TELECOM
Finance
Heritage
Telecom does not follow traditional values. The employees are given enough
Accountant
DSR
responsibilities
Cashier and authority to deliver their work in particular timeline. Employee
empowerment is also practiced in the company. Employees of all level are allowed to take part in
the decision making process. Not only getting the opportunity to involve in the decision making
Wholesalers
process but also have the access to communicate with the top management
any time at work.
Stock Manager
Retailers
Security

Cleaner

1.7 SWOT ANALYSIS.

This includes the strength, weakeness, opportunities and threats identified in my internship
exercise.
Strength

Excellent client service

Wide network of branches

Strong relationship with existing clients

Good Infrastructure

Reputation of the company

Diversified product line

Weaknesses

Limited financial capacity

Lack of experienced personnel
Few employee motivation schemes
Lack of job commitment of the employees

Opportunity

Increase more branch office to grab more market share

Increase the number of companys exclusive distributorship.

Clients become more concern regarding the quality of goods rather than price

Advertising, attending trade fair and launch showroom might be bright prospect

Threat
The market is becoming dreadfully competitive
Continuously increasing VAT and tax on goods and services

2.1 NEW SKILLS GAINED

More Computer skills. This has been through typing of different documents and reporting
mostly Microsoft office packages like Ms word, excel, PowerPoint and also the internet, above
that some of the services I used computers to accomplish them.
Communication skills because of interacting directly with different clients and staff I worked
with at Heritage Telecom.
Socialization was another skill gained through working with different categories of people.
Writing skills most especially producing weekly reports.
Marketing skills gained through DSRs sell of airtime and providing additional after sales
services.
Banking skills gained through banking bulk money.
9

2.2 PROBLEMS AND CHALLENGES I FACED

During my internship training I experienced some challenges though they did not hinder the
successful completion of the exercise among which they include the following;
The organisation.
Inadquate office space since they organisation employees too many people hence the office was
over crowded.
Technical problems like network insability hindered the smooth accomplision of tasks.
Poor time management by workers which led to missing out some important information and
tasks done by the organisation.
As internee
Financial problems since I fully supported myself in daily necessities like lunch, transport , no
allowances were given to me during my internship training.

3.1 RELEVANCE OF CLASS KNOWLEDGE TO PERFORM TASKS ASSIGNED.

Effective Communication skills studied at lectureres enabled to to apply them when I was
carryingout my internship training. I communicated well with staff and clients using oral, written
and non verbal sklils, the skills are relevant in the fields since it is hard to accomplish tasks
without applying them.
Content covered in business organisation and management like planning, organisational chart,
recruiting, management helped me to successfully complete my internship training, in the field I
was able to plan very well my daily schedule, managing sales and following hieracy while
executing duties.
On the third week of my internship I was assigned the position of a cashier, here I had to apply
accounting principles studied in my lecturer rooms forexaple preparing balance sheets, ledger
books and computing figures. The principles also helped me in banking companys money very

10

well without complomising with management since I applied what I studied in accounting ,
purcasing and econimics course units.

3.2 RECOMMENDATIONS
Working at Heritage Telecom Kyengera branch was a great experience for me. I have learnt
many things throughout my internship period. From my little knowledge what I have some
recommendations as follows:
Heritage Telecom Kyengera branch was a great experience for me. I have learnt many things
throughout have a very few employee at marketing department whereas the work pressure is
high. So the department could increase their workforce and share the work together.
Secondly, to increase the rate of work efficiency they need faster computer with user friendly
operating system. The company should update or add more features in that software and appoint
a professional operator so that it might save time, money, labor and execute an impact for the
long run.
3.3 CONCLUSION
The internship training was a great experience to me as far as my profession is concerned. The
skills and knowledge I gained and experienced will help me though I experienced some
challenges.

11

Appendix I: Internship Schedule

DATE
2nd
3rd

4th

5th

6th

9th

10th

11th

12th

13
16
17th
18th
19th

20

TASIC
I arrived at the internship
placement
Induction at the interniship
placement

LESSON

Learnt how things

are done in offices
concerning
marketing
I was introduced to the products Learnt more
airtel sells
products airtel sells
sin cards e-charge
Learnt more on the airtel sells
More knowledge on
the products airtel
sell
Organized the different products Learnt how to
like the sim cards bought at the
organize stock
office
bought at the office
I was introduced to the different Learnt how the
PSR who sell airtime to the final DSRs sell airtime
consumes
I went to the market with then
Learnt how the
different DSRs
market operates
I approached different customers Learnt more on
who get our products
how the market
operates
I introduced airtel products to
Learnt how to
customers who werent selling
create new market
them
I sold airtime and sim packs to
How to sell airtime
different customers
I balanced stock after selling it
Learnt how to
in the market
balance stock
I worked in office issued stock
Learnt how to issue
to the different DSRs
stock
I issued stock to the different
Learnt how I issue
DSRs
stock
I sorted money brought by the
Learn how to sort
different DSRs as per their
money as per
dominations
denomination
I banked money which was
Learnt how to bank
12

SKILLS

CHALLENGES

Good
communication
skills

Wasnt given
lunch

Good
communication
skills
Good computer
skills
Good writing skills

Efficient marketing
skills
Good
communication
skills
Good
communication
skill
Different
marketing skills

Marketing skills
Good computer
skills
Good computer
skills

Good banking

bought to equity bank Kyengera

branch
I started preparing internship
report
I carried out market assessment

bulk money

skills

Learnt how to
prepare it
I learnt the different
market trends

25

I made reports for the stock

delivered that day

Learnt how to make

reports

Good computer
skills
Good
communication
skills
Good
communication
skill

26
27

I worked upon internship report

My supervisor signed my report
as internship period had ended

23rd
24th

Strengthened my
professionalism
because I learnt a
lot from my
internship period

13