The plan must consider company resources, identify specific markets, and establish

specific plans for dealing with marketing, legal, manufacturing, personnel, and financial
elements. Finally, it must include a schedule for implementing the plan.
I. Executive summary
A. Key elements of the plan
B. Description of business and target markets
C. Brief description of management team
D. Summary of financial projections
II. Business history
A. History of company
B. Products-services offered and their unique advantages
C. Domestic-market experience
D. Foreign-market experience
E. Production facilities
F. Personnel-international experience and expertise
G. Industry structure, competition
III. Market Research
A. Target countries
1. Primary
2. Secondary
3. Tertiary
B. Market conditions in target countries
1. Existing demand
2. Competition
3. Strengths and weaknesses of the economy-barriers to entry, etc.
IV. Marketing decisions
A. Distribution strategies
B. Pricing strategy
C. Promotion strategy
D. Product strategy
V. Legal decisions
A. Agent/distributor agreements
B. Patent, trademark, copyright protection
C. Export/import regulations
D. ISO 9000
E. Dispute resolution
VI. Manufacturing and operations
A. Location of production facilities
B. Capacity of existing facilities
C. Plans for expansion
D. Product modification necessary to adapt to local environment

VII. Personnel strategies

A. Personnel needed to manage business
B. Experience and expertise of existing personnel
C. Training needs of existing personnel
D. Hiring needs in the short term and long term
VIII. Financial decisions
A. Pro forma financial statements and projected cash flows assuming export activity
B. Identification of key assumptions
C. Current sources of funding-private and bank funding
D. Financial needs and future sources of funding
E. Tax consequences of export activity
F. Potential risk and sources of protection
IX. Implementation schedule