History

In 1909, Michio Suzuki (18871982) founded the Suzuki Loom Works in the
small seacoast village of Hamamatsu, Japan. In 2011, Suzuki was thought to be
the tenth biggest automaker by production worldwide.[7] Suzuki has over 45,000
employees worldwide and has about 35 main production facilities in 23
countries.

Introduction of Pak Suzuki

WAY OF LIFE
Market leader with 30% market share.
The main Pak Suzuki Company is located
at DSU 13,Bin Qasim, Karachi. It has the total area of 65 acres.

Formed in 1983 as a joint venture between Pakistan Automobile Corporation

Limited and Suzuki Motor Corporation Japan.
Availability of spare parts
Human Resource development remains one of the key objectives of the
company

Vision Statement
To be recognized as a leading organization that values Customers needs and
provides motoring solutions with strong customer care.
Mission Statement
Strive to market value packed vehicles that meet customers expectations.
Provide a platform where our stakeholders passionately contribute, invest and
excel.
Make valuable contribution to Social development of Pakistan.

Strategies and Tactics

After making strategies for achieving the goal pak Suzuki select the tactics for
achieving the strategies for increase the sales they advertise the product, choose
channel for adverstisement.
Competencies:
Main competency in pak Suzuki is offering low price Automobile in market.
Through this competency they get competitive edge.
Strategy Formulation:Before Formulation of strategy pak Suzuki Scan the enviorment. Considering
events and trends that present threats or opportunities for a company.

SWOT ANALYSIS
Strength:
1)Highest Market Share
2)Low Price Vehicles
3)Resale of Local Assembled Cars
4)Large Distribution Channels
5)Rising per capita income with changing demographic distribution
6)Highly Innovative and deep product line
7)Highly maintained supply chain
8)Well Managed and highly competitive staf

Weakness:
1)Scarcity of raw material
2)Bargaining power of supplier is low
3)Lack of coordination and linkage with Government/semi government
supporting bodies
4)Less distribution channels in sub urban

Opportunities
1)Increasing Demand for Cars
2)Efficient Efi engine
3)Large Market size to operate
4)Global spare part market
5)Space saving Small size CNG cylinders

Threats
1)Local Competitors like Toyota, and Honda
2)Foreign Investment and setup production facilities
3) govt. policies
4)Inflation rate
5)Heavy Taxes
6) import cars
7)Increase of Fuel Prices

Another key Factor to consider when developing strategies:Economic Condition :When they develop strategy or planning new product development they
consider economic condition of country and also the economic policies of
country.

Political Condition:Before finalizing the strategy they consider the political enviorment of country
5 year before political condition of Pakistan change policies become
unfavourable for Suzuki then they act according to new policies.
Technology:They respond quickly to their customer need and technological changes.
Pak Suzuki consider alots of factor (HR, Fecility and equipment, Financial
resources, Customer loyalty, Supplier)

Quality and time based strategy:Pak Suzuki respond quickly to their customers accomplish the order within one
week they plan on time process on time and delivered the product on time and
also focus on quality.

Analyze social class buying Process

Suzuki Pakistan always try to launch new models for all the social
class consumers.
The Upper level consumers looks for the status symbol.

 The middle class consumers looks for the features and safety of the
car.
The lower class looks for the fuel efficiency and low price of the cars.

Two factor effect to operation management in pak suzuki

Customer involvement
Technology
Production of goods v/s delivery of services.

Degree of customer content

Uniformity of input.
Uniformity of output.
Labor content of job.
Quality assurance

Major trend in Pak Suzuki s business

Internet, E - Commerce , E Business

Management of techonology.
Globalization
Supply chain management
Outsourcing

 Three Levels of Suzuki Products and services:

Core benefit: Transport
Actual product: Good Quality of product, high feature and attractive design to
more satisfy the customers need.
Augmented Product: After sale services , warranty and installation that more
satisfy customers.

Forcasting:A statement about the future pak Suzuki also forecast a lot of things like
accounting, finance HR, Marketing activities, operations.
Pak Suzuki consider the some elements for good forecasting they believe good
forecasting should be timely, accurate, reliable, meaning full units and cost
effective.
When Suzuki forecast they follow the forecasting process:1.determine the purpose of forecast
2. Establish Time Horizon
3. Select Forecasting Technique
4.obtain clean and analyse appropriate data

5.Make forecast
6.Monitor Forecast

Approaches to forecasting
Pak Suzuki use subjective inputs such as opinions from sale staff, consumer
survey, executive and experts. They also use explanatory variable to predict
future demand so they us judgemental and associative model approach.
Product and service Design
Every year or after specific period Suzuki redesign their product according to
customer preferences. The main object of redesign to increase sales, customer
satisfaction, changes customer prefrences and become innovators.

Legal ethical and enviormental issues:Product liability:Pak Suzuki drop their 2 stroke products from their product line because of
enviormental issues that is harm full for society so they are liable for pollution.
Life Cycle:Every product have life cycle so this cycle decide when to bring new product
how to promote , when they growth and how would be maintain , when decline
and how handle the phase, Pak Suzuki take all steps after analysing the ife cycle
of product.
Standradization:Suzuki customer take the advantage of different variety because in Suzuki no
any standardization they respond differently to different segments.

Reliability:Suzuki product performed under prescribed set of condition.

Cultural Differences:Suzuki respond differently to different cultures of origin.
Phases in product design and development:1.idea generation:
At the time of new product development Suzuki generate different ideas from
internal and external sources.
2.Feasibility analysis:
In which they analyse the market and economic condition.
3.Product specification:
In which they detail what needed is meet.
4.market test:
In which they test the market and determine customer acceptance.
5.Product Introduction:
In which trying to promote the product at large scale.
6. Follow up Evaluation:
Determine if change are needed, and refine the forecast. This phase handled pak
Suzuki marketing department.

Capacity Planing:-

Pak Suzuki set the boundries regarding their capacity and also doing capacity
planning of production.
Make or Buy:
In Pakistan Suzuki use outsourcing and imports all parts of vehicles from japan.