Christopher T.

Calhoun, DBA Delta XXIV

Full Sail University
Graphic Design BS online
Production Management
1.7.1 - Project: Mood Book
June 4th, 2016

Table of Contents:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cover Page

ii . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Table of Contents
1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Creative Brief
2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Competitor Logos
3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Colour Palettes
4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Typography Samples
5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Typography Choices
6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shapes
7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Texture & Materials
8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Competitor Identities
9 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Word List
10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mind Map
ii

Creative Brief:

Project Summary:
Delta XXIV (24) is an entity created by Christopher T. Calhoun for the instrumentation of graphic
design, artistry, and communications media otherwise. Services include graphic arts, video, audio,
and web products. Delta XXIV was founded March 24th, 2012. Delta XXIV accomplishes graphic
design with esoteric nuances for the greater good.
Audience Profile:
Clients have included an office building, a computer equipment rental company, a yoga instructor, a
realtor, and many pieces that are beyond and outside of what other entities can accomplish. Currently,
a storefront and online store that sells vintage clothing and lingerie has become the all-consuming
client. Delta XXIV would like to accomplish work for interesting and creative projects, which would
include moving, high-fidelity media; video, audio, animation.
Application:
The Delta XXIV graphical trademark is established and federally registered.
Communication Strategy:
The Delta XXIV graphical trademark is established in black (on white), but can be altered however fit.
Delta XXIV is presented as a cryptic entity. The slogan is Graphic Design & Artistry. The message is
that of the client.
Competitive Positioning:
The local area in which Delta XXIV is currently positioned includes entities such as Creative Design,
which ironically does not project creative designs from the point of view of Delta XXIV. Delta XXIV has
a long history with research and development of symbols, artistic allusions, lateral abstraction, esoteric
concepts, philosophy, and the intellectual basis for critical ability.
Local design entities include:
Graphic Packaging International:. . . . . . . . . . . . . .
Creative Designs Advertising, Inc: . . . . . . . . . . . . .
Emage Signs and Graphics: . . . . . . . . . . . . . . . . . .
Protopack:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Test-Tube Graphics: . . . . . . . . . . . . . . . . . . . . . . . . .

http://www.graphicpkg.com/
http://www.cdadv.com/
http://www.emageusa.com/
http://protopackllc.com/
http://testtubedesign.com/

Promise:
Delta XXIV accomplishes graphic design and artistry beyond client expectations.

Competitor Logos:

Well-Designed Logos:

Company Logos:

Color Palettes:

CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:

16 13
212 211
d4d3da
P 179-3 U
63 57
110 109
6e6d8e
P 101-12 U
49 36
139 148
8b94a3
P 174-5 U
70 32
83 138
538a8c
P 126-13 U
85 44
34 91
225b53
P 175-13 U

8
0
218

CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:

5
0
241 246
f1f6dc
P 160-2 U
6
27
240 188
f0bc52
P 14-6 U
26 46
186 136
ba8841
P 18-13 U
4
17
242 209
f2d1a2
P 14-10 U
36 66
137 86
895646
P 43-11 U

16 0
220

CMYK:
RGB:
HEX:
Pantone:

75 68 67 90
0
0
0
000000
P Process Black U

27 5
142
27 1
163
42 5
140
63
83

31

79
82

87
65

39 162
162
70
70

25

CMYK:
RGB:
HEX:
Pantone:

CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:

37 85
142 61
8e3d56
P 70-13 U
79 91
84 55
543772
P 95-7 U
53 51
130 127
827fbc
P 99-5 U
32 96
114 26
721a18
P 50-15 U
50 79
58 24
3a1818
P 51-16 U

CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:

65 42 3
98 134 191
6286bf
P 104-13 U
47 28 0
134 164 214
86a4d6
P 104-4 U
18 6
0
204 223 243
ccdff3
P 109-9 U
26 45 98
184 136 49
b88831
P 15-15 U
27 34 52
188 162 130
bca282
P 13-6 U

0
0
0
0
254 254 254
fefefe
N/A

49
86

20

25
114

12

0
0
188
93
24

44

70
24

72

CMYK:
RGB:
HEX:
Pantone:

1
96
236 43
ec2b27
P 48-8 U

96
39

Typography Choices:

Display Fonts:

Stylized Display Type:

Delta XXIV
Futura PT Heavy

DELTA XXIV
Albertus MT Std

Delta XXIV
Minion Pro

Delta XXIV

DTV TradeGothic LT Bold Condensed Twenty

DELTA XXIV
Century Gothic

Info-Level Fonts:

Delta XXIV

Open Sans

Delta XXIV

Gill Sans MT

Dominate Shapes:

Textures & Materials:

Competitor Identity Packages:

Word List:

Mind Map:

10