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Ambiente de Negócios no Brasil e

Desenvolvimento de
Talentos Globais

Edgard Cornachione, Ph.D.


#07
Claudio Marques

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Copyright © 2010 by Cornachione
But first…

02/Abril:
-FERIADO

09/Abril:
-Prova 1

Atividade (postar no Moodle):


- Quiz

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EAC 224

Projeto Final

Configuração

Grupos...
&
Organizações

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Warming up...
?
? ?
?

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Copyright © 2010 by Cornachione
Temas
•  Contexto Sócio-econômico e Cultural Brasileiro

•  Ambiente de Negócios no Brasil


•  Aspectos Legais e Formais

•  Economia e Mercados
•  Setores Agrícola, Industrial, e de Serviços
•  Inflação Juros e Câmbio

•  Planejamento e Controle nas Organizações

•  Gestão de Pessoas e Desenvolvimento de Talentos


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Copyright © 2010 by Cornachione
Corporate Governance

The system by
which a company is directed
and controlled.
Board of Incentives and
Directors monitoring for

Top To pursue
Management objectives of

Stockholders
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Garrison et al. (2009) Copyright © 2010 by Cornachione
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Copyright © 2010 by Cornachione
Mas antes...

Se não sabes para onde vais,


qualquer estrada te servirá...

Alice no país das maravilhas (Carrol, L.)

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Contexto

Organização
Agentes
Sistemas
Gestão
HK
LO
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Organização

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Agentes, gestão

Ação
Gestor

Descobrir o que
Fazer acontecer
fazer
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Pessoas

•  Indivíduo .
][

•  Coletivo .
. . ][ .
][ ][
][
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Importante

Agentes
de
Mudanças

Líderes

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Managers- where do they come from?

•  Good managers are made, not born:

•  Promoting employees from within

•  Hiring managers from other organizations

•  Hiring managers graduating from colleges


and universities

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Managers - activities
•  There are only two basic activities of
management:

–  Figuring out what to do despite


uncertainty, great diversity, and an
enormous amount of potentially
relevant information

–  Getting things done through a large and


diverse set of people despite having
little direct control over most of them
© McGraw-Hill 15
Copyright © 2010 by Cornachione
Decision-Making

© McGraw-Hill 16
Copyright © 2010 by Cornachione
Managers

•  Managers make decisions about the use of


resources and are concerned with
– Planning
– Organizing
– Leading
– Controlling the organization’s activities

© McGraw-Hill 17
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Functions of Mgmt

© McGraw-Hill 18
Copyright © 2010 by Cornachione
Basic Types of Leadership

•  Democratic
•  Autocratic
•  Free-rein

Accountability

© McGraw-Hill 19
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Manager - Skills

•  Leadership skills
•  Technical expertise
•  Conceptual skills
•  Analytical skills
•  Human relations skills

© McGraw-Hill 20
Copyright © 2010 by Cornachione
Top Interviewing Questions

© McGraw-Hill 21
Copyright © 2010 by Cornachione
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Desenv. Organizacional

OD - Organizational Development

Criar capacidade para mudanças


e alcançar maior eficácia

maior performance
maior qualidade de vida

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Kurt Lewin’s Change Model

•  Unfreezing (preparar para mudança)


•  Movement
•  Refreezing (institucionalizar)

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Funções da gestão

Planejamento
Organização
Direção
Controle
Ferrell et al. (2006)
Hermanson et al. (2008)

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Planejamento

Estado futuro, ideal almejado,


Visão
antecipado no presente

Razão de ser, propósito fundamental e filosofia


Missão
básica de uma organização

Constituintes essenciais da organização, protegidos


Valores
e respeitados históricamente

Resultados desejados pela organização derivados


Objetivos
de sua missão
Planos...
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Copyright © 2010 by Cornachione
Visão
Seremos uma das cinco maiores empresas integradas de
energia do mundo e a preferida pelos nossos públicos de
interesse (Visão 2020) www.petrobras.com.br

People working together as a global


enterprise for aerospace leadership
(vision 2016) www.boeing.com

to be the world leader in transportation


products and related services. www.gm.com

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Copyright © 2010 by Cornachione
Missão
To organize the world's information and make it
universally accessible and useful. www.google.com

Atuar de forma segura e rentável, com responsabilidade social e


ambiental, nos mercados nacional e internacional, fornecendo
produtos e serviços adequados às necessidades dos clientes e
contribuindo para o desenvolvimento do Brasil e dos países onde
atua. www.petrobras.com.br

To be the most successful computer company


in the world at delivering the best
customer experience in markets we serve www.dell.com

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Copyright © 2010 by Cornachione
Valores
Leadership
Integrity
Quality
Customer satisfaction
People working together
A diverse and involved team
Good corporate citzenship
Enhancing shareholder value

www.boeing.com
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Copyright © 2010 by Cornachione
Organização

Cria sinergia,
Estabelece autoridade/hierarquia
Aprimora comunicação
Evita duplicidade de recursos
Aprimora competitividade
...
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Direção

Motivação
Objetivos
Liderança

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Controle
Medir performance
Comparar desempenho presente com
padrões e/ou objetivos
Identificar desvios dos padrões/objetivos
Investigar causas dos desvios
Tomar medidas corretivas
Manter a organização “em curso”
...
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Deming’s cycle

Karn Bulzuk (wikipedia)


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Balanced Scorecard
Management translates its strategy into
performance measures that employees understand
and accept.

Financial Customers

Performance
measures
Internal Learning
business and growth
processes
© McGraw-Hill 36
Copyright © 2010 by Cornachione
…from Strategy to Perf Measures
Financial What are our
Has our financial financial goals?
performance improved?

Customer What customers do Vision


we want to serve and
Do customers recognize that how are we going to and
we are delivering more value? Strategy
win and retain them?

Internal Business Processes What internal busi-


Have we improved key business ness processes are
processes so that we can deliver more critical to providing
value to customers? value to customers?

Learning and Growth


Are we maintaining our ability
to change and improve?

© McGraw-Hill 37
Copyright © 2010 by Cornachione
Jaguar: BSC Example
Profit
Financial
Contribution per car

Number of cars sold


Customer
Customer satisfaction
with options

Internal
Business Number of Time to
options available install option
Processes

Learning Employee skills in


and Growth installing options
© McGraw-Hill 38
Copyright © 2010 by Cornachione
Strategy Map: Community Bank

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BSC: Hospitality

Financial

Customer Related
Critical
Success KPI
Internal Business Factors

Innovation/Learning

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BSC: Hospitality

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Phillips & Louvieris (2005) Copyright © 2010 by Cornachione
EAC 224

Projeto Final

Configuração

Grupos...
&
Organizações

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Copyright © 2010 by Cornachione
Próxima aula...

Tarefas:
-Leitura prévia (próxima aula)
-Projeto – trabalhar no roteiro

Atividade (postar no Moodle):


A1) Reflexão crítica

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Copyright © 2010 by Cornachione