BUSINESS PLAN

GROUP NAME: Disfruta Company

BUSINESS: Bahulu Industry

INTRODUCTION

1. Name of company: DISFRUTAs BAHULU (The word DISFRUTA for this company
name came from Spanish language which the meaning is enjoy. We will pick this kind of
name because we want our client feel enjoy and satisfied with our bahulu and services)
2. Nature of business: Food Industry
3. Industry Profile:
4. BACKGROUND OF THE INDUSTRY
This business is based on partnership where it consists of four (6) members which hold important
positions in the company such as General Manager, Administration Manager, Marketing
Manager, Operational Manager and two Financial Manager. The business capital is amounted to
RM 250,000 where the total contribution of each member is RM50,000 and the rest RM 50,000
is from Maybanks loan.
Kuih Bahulu is a traditional Malaysian mini sponge cake. These mini cakes are baked in bahulu
moulds that come with various shapes and sizes. The most popular ones are the button and
goldfish. Traditionally, it is baked with hot charcoal and the mould comes with a lid or rather a
bowl for filling charcoal. Good bahulu should have crispy edges and soft inside.
Bahulu is also a must have Chinese New Year goodies. Even though it is now readily available in
the market throughout the year but lots of people are still baking it especially during festive
seasons like Chinese New Year and Hari Raya.
Bahulu in Malaysia have many types for instance: bahulu cermai, bahulu ikan, bahulu pusing,
bahulu pecah lapan, bahulu gulung. For our product, we are selling bahulu cermai. Bahulu
cermai is the one of traditional cake among all of the other bahulu.
Filling bahulu is one of the most popular bahulu at our company. DISFRUTAS BAHULU with
tagline Real Good Taste is located near Melaka Sentral with address: Disfrutas Bahulu ,Lot
42,Zone D, Jalan Sentral,75350,Melaka,Melaka.
DISFRUTAS BAHULU is a company which focuses on food production in Malaysia. Bahulu is
one of malay traditional cake and mostly popular in Pantai Timur. Differences in size and shape
make this cake looks interesting and suitable to serve for any occasion. The light and dry texture
gives an opportunity to this cake to be one of marketable product as people love simple things
and easy to bring to anywhere especially food. Moreover, the simple steps and ingredients give a
lot of benefits to our company and we are highly confident that our market can be easily
developed and spread in Malaysia.
To make it more attractive and interesting, we decided to make some innovation by implying our
creativity and modern element in this bahulu making. Nowadays, color is one of the important
thing in any products making so colorful bahulu with flavor might be a new attraction to people.

We have done some research that Malaysia is one of developed country and it quite busy during
day time. Normally people who work during office hour and students do not have much time for
breakfast. So, with our new innovation, they can just grab a packet of bahulu with different
fillings and go to work. Easy and simple as that.
With loan given as a support from Maybank we are hoping and wishing to make DISFRUTAS
BAHULU able to achieve outstanding demand from consumer. Our business is expected to
commence on 27 November 2016.
Based on the factors above, we are venturing into food industry. Bahulu production has the
potential of being a profitable business if it is done in modern way with large scale and
systematically managed.
5.

Factors in selecting the proposed business people:

1.

To introduce the innovation of traditional food to people

2.

To attract people to support local food product

3.

To attract other bakeries company to deal with us with a better price.

6.

Future prospect of the business:

1.
To expand our business to the famous place in Malaysia such as Klang Valley, Shah Alam
and others.
We will expect that our business will become more developed in the near future because with the
new innovation in our bahulu, the demand will increase not only during any occasion but it
might be a new daily snack. This will give more advantages for us to make our product more
profitable and stable in the long run.

Logo and description:

Moto : Real Good Taste shows

that our bahulu have a good
taste and will makes people
want it more

Chef : To show to the people

that we actually have a good
technique on making a
bahulu

Bahulu :Represent delicious and

appetizing bahulu.
Disfruta: The meaning is enjoy. We will
pick this kind of name because we want
our client feel enjoy and satisfied with
the taste of our product

2.0 PURPOSE OF BUSINESS PLAN

1. Financial Institutions
Assist and help the financial institution to evaluate the capability of the proposed project and
provide loan for the business. Financial institution involved in this business project is Bank
Islam.
2. Suppliers
Help convince suppliers of the viability of our business venture thus benefiting both the suppliers
and our company in the long term business arrangement.
3. Company Staffs / Workers
Help people to find a job and give a guideline to them regarding their job duties and
responsibilities.
4. Customers
Persuade and influence our customers regarding the products being offered and gives assurance
and confidence to them to have business with us. In addition, main objectives for development of
DISFRUTAS BAHULU company are first of all to focus on Bahulu as Malaysian traditional
cakes and make the productions and demands not stunted. We are very delightful to make bahulu
popular not just traditionally but also in modernly way. So, people will be more interested to buy
and taste our bahulu. With invasion of bahulu that have fillings and flavor according to color
with addition of chocolate chips, we confidently would like to sell them and feel that it is very
suit with Malaysian taste . We are also interested to compete with other traditional cakes in
Malaysian and make Bahulu become the most popular Malaysian traditional. Our business vision
is to not forget Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to
other country besides Malaysia.

3.0 COMPANY BACKGROUND

Name : Disfrutas Bahulu Enterptrise

Address: Disfrutas Bahulu ,Lot 42,Zone D, Jalan Sentral,75350,Melaka,Melaka.
Telephone number : 012-2345678/06-9765140
Fax number :06-4842449
Email : disfrutasbahulu@gmail.com
Form Of Business: Partnership
Date of Commencement : 22nd JANUARY 2017
Date of Registration : 27th NOVEMBER 2016
Business Registration Number : 00186721-T
Name of Bank : Maybank
Bank Account Number : 562143409661

4.0 PARTNERS BACKGROUND

GENERAL MANAGER

Name of the partner

NURFATINA AQILAH BINTI MOHD ZAIN

Identity card number

Permanent address

960513-14-5052
NO 90 Jalan 3/15, Serdang Jaya, 4330 Seri

Correspondence address

Kembangan, Selangor
NO 12, Taman Muzaffar Heights, Ayer Keroh,

Email address
Telephone number
Date of birth
Age
Marital status
Academic qualifications
Course attended

75450 Melaka
qilamzain13@gmail.com
017-3968586
13 MAY 1996
27
Engage
UiTM B.B.A ( Hons. ) in Finance
Business Administration, Entrepreneur Talk and

Skills

Culinary Art
- Good communication and writing skills
- Good time management, problem-solving
organizational skills.
- Good in computer literacy with word processing

Experience
Present occupation
Previous business experience

skills.
2 years as project manager at H.O.P.E
General Manager at DISFRUTAS BAHULU
Helping in familys business in making cakes.

ADMINISTRATIVE MANAGER

Name of the partners

NURQISTINA FARZANA BINTI CHE MANSOR

Identity card number

961127-14-5980

Permanent address

Email address

135, Taman Suria 1, Jalan Masjid, 06000 Jitra,

Kedah Darul Aman.
No. 6 Jln SJ 1, Taman Saujana Jaya 1, Bukit Katil,
Hang Tuah Jaya, Melaka
qistinafarzana96@gmail.com

Telephone number

017-5226506

Date of birth

27 NOVEMBER 1996

Age

27

Marital status

Married

Academic qualifications

Degree and diploma holder in Human Resources

Management from UiTM Shah Alam

Course attended

Human Resource by MARA and TEKUN

Skills

Can manage business financial

Experience
Present occupation

Assistant Business Administration Manager at Roti

Segar Sdn. Bhd.
Administrative Manager at DISFRUTAS BAHULU

Previous business experience

Human Resources Junior Manager

Correspondence address

FINANCIAL MANAGER 1

Name of the partners

SITI ZAFIRAH BINTI ZULKIFLI

Identity card number

960428-14-5672

Permanent address

Email address

MT 1220 Jln 13, Taman Sri Aman, 78300, Masjid

Tanah, Melaka
NO 4, Taman Muzaffar Heights, Ayer Keroh, 75450
Melaka
Fierah34@gmail.com

Telephone number

017-2714468

Date of birth

28 APRIL 1996

Age

27

Marital status

Married

Academic qualifications

Diploma in Business Administration and Degree in

Finance from UiTM Shah Alam

Course attended

Financial training in Bank Negara Malaysia

Skills
Experience

Organized
Passion
Good communication and easy to work with
Accountant of Maybank

Present occupation

Financial Manager at DISFRUTAS BAHULU

Previous business experience

Accountant in Yummylicious Bakery

Correspondence address

FINANCIAL MANAGER 2

Name of the partners

ANISAH BINTI MOHD HALIM

Identity card number

960201145336

Permanent address

Email address

404 Blok 6 Quartes PDRM, Seksyen 20 Shah Alam,

Selangor
No. 32, Jalan MP 2, Tmn. Melaka Perdana, Ayer Keroh
75450 Melaka
anisahmohdhalim@gmail.com

Telephone number

013-2313529

Date of birth

1 FEBRUARY 1996

Age

27

Marital status

Engaged

Academic qualifications

Diploma in Business Administration and Degree in

Finance from UiTM Shah Alam

Course attended

Financial training in Bank Negara Malaysia

Skills
Experience

Organized
Passion
Good communication and easy to work with
Accountant of Bank Nasional

Present occupation

Financial Manager at DISFRUTAS BAHULU

Previous business experience

Accountant in Botiques de Lour

Correspondence address

MARKETING MANAGER

Name of the partners

FATIN NUR AMALIA BINTI MOHAMED ZUHRI

Identity card number

960705-03-5720

Permanent address

Email address

No. 2093 Kg. Seterpa, Banggu

16150 Kota Bharu, Kelantan.
No 39, Jln Saujana Permai 4, Tmn Saujana Permai,
Bukit Katil, Ayer Keroh, 75450 Melaka
fatinamalia96@gmail.com

Telephone number

019-9910898

Date of birth

5 July 1996

Age

27

Marital status

Single

Academic qualifications

Bachelor (Hons) in Marketing

Course attended

Marketing Course by MITI

Skills

- Good communication and writing skills

- Good time management, problem-solving,
organizational skills.
- Good in computer literacy with word processing
skills.
Salesgirl at Muhibah Sdn. Bhd.
Promoter at Amsyar Bakers House Sdn. Bhd.
Marketing Manager at BAHULUS HOUSE

Correspondence address

Experience
Present occupation
Previous business experience

Helping in familys business in making traditional

cakes.
OPERATION MANAGER

Name of the partners

UMMU MAISARAH BINTI AHMAD

Identity card number

960330-14-5404

Permanent address

Email address

No 3, Lot 1957, Jalan Gajah 1, Kampung Kubu

Gajah, 47000, Sungai Buloh Selangor
No 42, Jln TU43A, Tmn. Tasik Utama, Ayer
Keroh, Melaka
Maisarah303@gmail.com

Telephone number

017-8857339

Date of birth

30 MARCH 1996

Age

27

Marital status

Single

Academic qualifications

Bachelor in Operation Management UiTM

Diploma in Business Studies (Insurance) UiTM
Course of Operation Administrative by MARA,
Entrepreneurship Course by MITI
Know a variety of kuih bahulu recipes.
Good communication and writing skills
Certificate in Baking and Pastry.
Working as operation executive in Kellys Cake
House for a year.
Operation executive in BAHULUS HOUSE.

Correspondence address

Course attended
Skills
Experience
Present occupation
Previous business experience

Selling bahulu, cupcakes and cakes for birthday,

engagement & wedding.

5.0 LOCATION OF BUSINESS

The shop is located at whereas our office is at Melaka Sentral ,Lot 42,Zone D, Jalan
Sentral,75350,Melaka,Melaka,Malaysia. It is next to HSBC Bank, Mydin and McDonalds. The
reason why we choose this location is because it is strategic and has easy accessibility and well

connected via linked to major highways such as Melaka-Seremban Highway, AMJ Expressway
and Ayer Keroh Expressway. Moreover, with our shop lot facing the highway, we stand to gain
maximum exposure and publicity. Also, sufficient parking space and space road for loading
goods and entrance giving advantage to us in doing the business daily either in management or
sales perspective. Then, there is a lot of facilities such as in term of transportation like buses and
cabs because they are near to Malacca Central. Because of this, people are easy to come and
eventually will attract customers. The location is also near to the suppliers for our bahulu
production.

Premise :