Small Businesses Poised to Drive Economic
Growth Through International Expansion
UPS Survey Shows U.S. Smalll Businesses Can Seize
Opportunities with Lessons Learned from Exporting Peers
Athough concemed abot the economy, smal busines exporters appear confident about their
campanis' futures — especially wien it comes to itemational sles, according to tis years
Business Monitor United States (BMS), a survey of American smal business exporters
cammissoned by UPS.
The suvey offers small business exports’ perceptions on the outlook of global ade, the effect of
slobal expansion on small and madium-sied businesses” (SMBs) bottom line, and interational
threats and opportunites With the president’ recent announcement af a National Export native,
its more imptant than ever to undetstand the pin pons of smal busines expats. By adtesng
those pain points, we can help them be even more elicient and productive — thereby helping
them better compete in today global business environment
Exporting SMBs are Resilient
{MUS data sowed the esiency of SMBS tat are engaging in global race — which i cute
ompelingconsiering the tat ofthe aba economy. Specially, these SMBs
Have seen a significant impact on their overall sales (35 percent)
+ Aren't worried about achieving thelr goals (32 percent)
+ Feel they‘e cunning their business efficiently (46 percent)
‘SMBs Who Export Have a Plan
The suvey found that most small businesses (61 percent) expanded into foreign markets with 2
sound plan, and only 2 few (11 percent) reported having frustration with doing business abroad
Tips for SMBs
How to Expand Your
Business Internationally
Don’t Go It Alone.
There are plenty of organizations, suchas
the US. Commercial Servic (buyusa gv) that
have programs and services to help smal
business cwnets locate potential business
partner such as buyers or distbutors
overseas. I'5 also a good idea to explare
new sources of financing frm the Expr
Import Bank of the United States (exim.gov)
or the Small Business Administration
(sba gov) UPS aso offers lines of creit
and a service that speeds and guarantees
payment from importers.
Do Your Homework.
Go online for guidance on topics including
training, financial opportunities and possible
partnerships. Resources include the US.
governments expot portal (export. gov) and
the Small Business Administration’ Ofice
af international Trade. The US. Commercial
Service oes county-by-county
commercial gues (buyusa.gov) and
Laure Delaneys Global TradeSource, Lid,
afflers important insight and practical
advice to help small businesses go global
(globetiade com).
Seek Help Understanding
Complex Customs Regulations.
Complex customs can intimidate anyone,
but customs technicalities should not
prevent small businesses from going global
Work witha partner who understands how
to navigate rade logistics around the world
Several organization, such asthe
International Trade Administration
(ade. gov), can provide small businesses
advice, tools and technology that makes
it even easier for small businesses to reach
new marketsLooking Beyond BRIC
MUS data showed more tht one-third (36 percent) of respondents preferred Europe asthe
Cantinent they would mos like to expan to inthe future.
‘SMBs Still Have Trust Concerns
When it comes to inisnatonal sales leads fou in five busineses (81 percent) follow up on all
leads. Those that id folow up say that trust sues (67 percent) wee their biggest concer,
Wye tow up one rar ee
‘ttre
Exporting Helps Drive Sales
‘More than one-third (35 percent) of small businesses said exporting had a significant impact
cn tei oer ses,
et pg sg
Social Media: An Underleveraged Opportunity?
Despite the eteprencui natu of smal business owners, the BMUS revealed they may
‘not be making the most of social media. About one-quarter (24 percent) of respondents say.
they've received sales leads from social media, far behind word of mouth, networking events,
sponsotships and averting And, ut I percent cited asthe act ha, Desies marketing
Communication, helped thei: business grow the mast
aia apt er copay ome net? care tng
Make an Informed Decision.
Unless you offer a niche product or service
that cannot be marketed outside the United
States, itis important to know yout global
‘options to remain competitive. Read up an
international trends, and learn from other
small businesses that are going global
Publications suchas The Economist, The
Financial Times and Inc, are good resources,
as are UPS's Snapshots for Small Businesses,
resouice guides designed to provide insights
and advice on going global. Snapshots for
‘Salt Businesses can be found at
ptessroom.ups.com/snapshotsforsmllbiz,
“Fateprenews who export are sessed,
adaptable and resent —o it does suprise
‘me tha the survey shows exporter are
confident about meeting ther business goal.”
Leute Delaney, owner of smal business
consulting fim Global TradeSouce, Le
“Social media is one of he biggest marketing
‘opportunites for small business today —
nothing else oes such targeted exposure
{or such minimal costs The BMUS data
indicates to me that businesses arent pursuing
socio! medio opportunites as vigorously 2s
they shou.”
Jim Beac, founder of The Entrepreneur
Schoo}, an online educational program
esigned forthe specific needs of
enlrepreneuts
“ith 96 percent ofthe worlds consumers
‘ving beyond US. borders, American smal
‘usinsses that don’ go global today will
‘be playing catch up tomorrow. We need to
ensure SMBs have acess fo the resources,
technology and supply chain sluions they
‘need to beter compete in today’ global
marketplace.”
‘Dan Butta, president, UPS International