Book Extract
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It is in the explicit memory that you hold facts. You know that
you know. For example, you know that you know your sons date of
birth. You know that you have to speak at a function next week.
BRIM is the common area between the remote and implicit
memory in the brain. To develop strong intuition, this email ID
must be accessed for messages stored there.
You know that the BRIM exists because you use it all the time.
You drive from home to work each morning, using your BRIM.
You feel expectant about grandmas food after a long time because
your BRIM has stored that experience.
When Shoaib Akhtars cricket ball comes hurtling at Rahul
Dravid at 150 km per hour, Dravid responds with his instinct.
He certainly does not estimate the trajectory by computing the
ball speed, wind direction, angle of throw and other such matters
of physics.
Art Kleiner, writer and author, interviewed two commentators
who have written extensively about the Toyata Production System
for Strategy + Business magazine. One of them, Daniel
Jones recalled, When we first visited them, Toyota
was completely incapable of articulating its first
principles. They could tell you tell the techniques
they used, but not the rationale behind them.
They had lived that way for two generations.
And they were surprised that the rest of
the world did not work that way too.
This is a great example of stuff residing
in the BRIM of the Toyota engineers.
As a matter of fact, the BRIM activity
is true not just of managers but of
all people.
An American consultant called Gary
Klein studied nurses, firefighters and
other professionals who have to make
decisions based on imperfect information
and under pressure. He refers to them as
experts. He found that when experts decide,
they do not have a systematic and logical
way of arriving at the correct option for
action. They size up a situation rapidly, and
drawing upon their intuition and experience,
they act quickly. The quality of their decisions
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