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Logo
Standards Guide

Table of Contents

Page 1 - Area of Isolation


Page 2 - Logotype Versions
Page 3 - Fonts
Page 4 - Colors
Page 5 - Improper Usage
Page 6 - Provided Files

Area of Isolation

For the DataWave Logo, and Signature.


The protected area around the logo, word mark or signature is
called the area of isolation. No graphic elements, titles, text, background color changes or other design elements may occur in this
protected space. The area of isolation is defined as an area equal
to 1/2 the height of the logo and extending out on all four sides
of the logo. In the example to the right, X equals the height of the
logo, and 1/2 X on each side is considered the area of isolation.

1/2x

1/2x

1/2x

1/2x

DataWave Logotype Versions

The DateWave logo has been specially designed and


should only be reproduced from master artwork fromthe
disk provided. The DataWave logotype must always be
reproduced with the TM symbol
Horizontal 3-Color Version

Horizontal 2-Color Version

Horizontal 1-Color Version

Horizontal Reversed Version

Primary Text

Techno Overload BRK


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Fonts

The DataWave logos font(s) is Techno Overload BRK.


This is for informational purposes only, as the logotype
should NEVER be re-typeset. You should only use the
provided files.

Colors

The logo should only appear in colors specified below.


Graphic devices, such as outlines, drop shadows, etc., should/should not
be used. The logo is designed to work on a white, solid color background.
In the case of black and white printing or a nonspecified background
color, logo should appear in solid black or reversed out white.
The preferred method of reproducing the DataWave logo includes 3-color printing using
Pantone process blue and black. These colors make up our primary color palette and
should be used whenever possible across all printed materials

Pantone 2728

Pantone 106

C: 94.77 M: 78.08 Y:0 K:0

C: 3.11 M: 4.97 Y: 84.52 K:0

R: 34 G: 81 B: 163

R: 251 G: 228 B: 68

Black

White

C: 0 M: 0 Y: 0 K:100

C: 0 M: 0 Y: 0 K:0

R: 0 G: 0 B: 0

R: 255 G: 255 B: 255

DO NOT: Skew or Stretch

DO NOT: Seperate

DO NOT: Change it to a different color

Improper Usage

Used correctly, the XYZ logo helps to convey the


professionalism of our organization. With that in
mind, here are some examples of ways
NOT to use our logo:

Provided Files

For Printing:

By Samera Moneypenny

DataWave_2-C.ai
DataWave_3-C.ai
DataWave_2-C.eps
DataWave_1-C_BLK.eps
DataWave_1-C_123.eps
DataWave_2-C_CMYK.eps
DataWave_3-C.eps
DataWave_2-C_CMYK.tif
DataWave_1-C_BLK_GrayScale.tif
DataWave_1-C_CMYK.tif
DataWave_3-C.tif
For Web:

DataWave_2-C.jpg
DataWave_1-C_BLK.jpg
DataWave_1-C_123.jpg
DataWave_3-C.jpg
DataWave_2-C.gif
DataWave_1-C_BLK.gif
DataWave_1-C_2727.gif
DataWave_3-C.gif
DataWave_2-C.png
DataWave_1-C_BLK.png
DataWave_1-C_2727.png
DataWave_3-C.png

Stationery

Abby Smith
1234 Center Rd
Brunswick OH, 44212

Dear Customer,
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Sincerely,
Samera Moneypenny

dataWave
216-219-4412 www.datawave.com datawave@email.com

216-219-4412
www.datawave.com
datawave@email.com

Apparel

Car Graphics

DataWave

DataWave

www.datawave.com

www.datawave.com

1-800-DataWave

1-800-DataWave

DataWave
www.datawave.com

1-800-DataWave

Signage

That looks
like fun!