I, Mr. Tara Prasad Patra, hereby declare that project report submitted by me entitled
PENETRATION OF TATA DOCOMO BLACKBERRY WITH SERVICE IN M.B.O
in the partial fulfillment for the degree of M.B.A to I.B.C.S, SOA university,Bhubaneswar is
the record of original work done by me . I have done this under under the guidance of internal
guide Lecturer Mr. bibhuti bhusana mishra. No part of the content of this report has been
submitted to any institution/university for the award of any other degree. Previous works in
this field have been duly acknowledged as and when they have been referred.
Place:
Date:
TaraPrasad Patra
Regd no.
ACKNOWLEDGEMENT
This is serve gratitude to all those people without whom this PROJECT would have
never seen the light of the day. An endeavor is difficult to even initiate without the help of
many souls who were always there by the grace of god. This project is a blessing from them.
My project has become a reality only because of co operation of many people who had
helped me in completing this project. I sincerely extend my gratitude to Mr. Rajesh Kumar
Nayak who has given me this golden opportunity to have an insight in the corporate world
and who has been a source of inspiration, guidance and support.
I Tara Prasad Patra sincerely thank my esteemed guide Mr. Rajesh Kumar Nayak
(territory manager) for his valuable guidance and co operation rendered to me throughout
the project report. It would not have been possible for me to complete this project without
their meticulous guidance and suggestions.
I give my thanks to Prof.Bibhuti Bhusana Mishra for his valuable contribution, co
operation and guidance from time to time for completion of this project.
Last but not the least I would like to thank my Parents, Friends, Team members in
DOCOMO who directly or indirectly help me during the course of project without which
project would have been a Herculean task.
PREFACE
Its a thing of massive gratitude for me to present this summer training project report
on the topic PENETRATION OF TATA DOCOMO BLACKBERRY WITH SERVICE
IN MULTI BRAND OUTLET, completed in an unrivaled organization TATA DOCOMO,
at BHUBANESWAR. Mobile telephony adoptions on the rise and recent technological
innovations have dramatically enhanced the capabilities of the wireless telephony.
The goal of this two months training was to bring together a group of corporate people
with me, so that I can learn the corporate culture from the mobile communication industry.
We will discuss the following topic areas and prior to the workshop; invite participants to
identify specific issues that they feel are particularly relevant and timely.
I myself have for a long time deeply interested in studying consumer trends &
behavior towards mobile industry.
This project attempts to Identify and define areas related to consumer behavior
regarding new connection services. It also attempts to develop at least first approach to these
areas, to think through polices, principles, and practices to accomplish the new tasks and to
satisfy the customer needs. By this practical training I am able to equip the manager with the
understanding, the thinking, the knowledge, and the skills for todays and also for tomorrows
market exigency.
Initially I was just having the theoretical knowledge about all Marketing policies,
practices and functions, but after joining this organization, I got most of the practical
knowledge. I have come to know, what actually happens in the organizations.
Though it is not possible to have the information of all the spheres in market, in such a
very short period, but I tried to get more and more about all functions and practices applied in
practical working.
Now the mobile communication are the fastest growing industry .We can reach to
anyone, anywhere across world trough mobile connectivity. Just look in the areas there in
health, education, banking, insurance, travel, couriers, manufacturing, entertainment,
government, computer, helpdesks; the list goes on .Market is going on global & so the need
of communication is emerging day by day.
This project report has been painstaking and thoroughly prepared to cover extensively
various facets-both micro as well as macro-of the field of telecommunication marketing. Its
coverage is broad and up to date and it is balanced in terms of concept and application. Since
customers are the most important asset of any organization, there is increased emphasis on
the need for understanding people in a manner to satisfy them through quality of services.
The language of the presentation is highly communicative so that it becomes
interesting and comprehensible.
This project is intended for a wide audience. It will be useful to not only the students
of management, marketing management and consumer behavior, but also to the people in
any other field and management practitioners who want to understand and enrich their
understanding of consumer trends & effectively manage their sale.
EXECUTIVE SUMMARY
TATA Docomo comes to you from the joint venture of, TATA tele services one of the
biggest company of India and NTT Docomo of Japan.NTT Docomo one of the pioneer in 3G
technology and having the biggest market share in Japanese market.
TATA Docomo provides a range of telecom services, which include cellular, Basic,
Internet and recently introduced national long distance. With a foot print of 18 telecom circles
in India, covering the four metros and more than four million satisfied customers.
The project is based on the study of consumer trends, behavior, preferences and level
of satisfaction and market size of TATA DOCOMO. This study titled as above aims at
exploring the new strategies followed by Tata DOCOMO. This study will also explore what
changes Tata DOCOMO is bringing in order to increase its visibility and market presence.
This study aims to explore the overall functioning and position of Tata DOCOMO Postpaid in
the marketplace. It also aims to know customer perception regarding Tata DOCOMO. To
know about these facts this report will primarily focus on the customer through retail outlay.
It is also important because it will explore the sales and distribution system of Tata
DOCOMO which is considered to be one of the strongest not only in the Orissa but also in
India. This project also covers a detailed observation and study of the retailer behaviors. The
various observations and studies were done through questioner, direct marketing, market
visits and from the prepaid dealer of Tata DOCOMO.
Contents:
Subject items
Page no.
Chapter 1(Introduction)
1.1.importance of study
1.2.relevance of the project
1.3.Research question
1.4.research objective
1.5.research methodology
1.5.1.sampling design
1.5.2.universe
1.5.3.sample size
1.5.4.sampling procedure
1.5.5.method of data collection
1.5.6.questionnare
1.5.7.sample
1.5.8.presentation of data
1.5.9.tools and technique for analysis
1.6. scope of the project
1.7. chapterisation
Chapter-3(company profile)
Chapter-4(project detail)
Chapter-5(analysis and interpretation of data)
Retailer surevey
Table,graph,interpretation
Customer survey
Table,graph,interpretation
Finding
Suggestion
Recommendation
conclusion
Annexure
bibliography
sample question of questionnare
Chapter-1
areas, to think through polices, principles, and practices to accomplish the new tasks and to
satisfy the customer needs.
Now the mobile communication s are the fastest growing industry .We can reach to
anyone, anywhere across world trough mobile connectivity. Just look in the areas they are in ;
health,education,banking,insurance,travel,couriers,manufacturing,entertainment,government,
computer helpdesks; the list goes on .Market is going on global & so the need of
communication is emerging day by day.
The data needed for the study has been collected from the retail outlet and from people
through questionnaires. Analysis and interpretation has been done by using the statistical
tools and datas are presented through tables and charts.
1.1-IMPORTANCE OF STUDY
The project intended to promote blackberry handsets through multi brand outlets.
Though this type of handset has been limited within premium class people only, still Tata
docomo has attempted to expand the boundary.
The strategy of selling blackberry was to catch the premium class market share.
Persons using blackberry mostly ,use various services like,e-mail,ims,browsing etc.the focus
has been to find a long term customer base and enhancing companys market share in that
segment.
Day by day the no. of companys manufacturing handsets has increased in rapid
pace. There has been a cut throat competition between the companies to sell their handsets.
For selling those handsets and to get maximum profits, mbos have been a first destination for
brand searchers. To promote a set with service has no meaning without a multibrand outlet.
This project attempts to Identify and define areas related to consumer behavior
regarding new connection services. It also attempts to develop at least first approach to these
areas, to think through polices, principles, and practices to accomplish the new tasks and to
satisfy the customer needs. By this practical training, I am able to equip the manager with the
understanding, the thinking, the knowledge, and the skills for todays and also for tomorrows
market exigency.
Though it is not possible to have the information of all the spheres in market, in
such a very short period, but I tried to get more and more about all functions and practices
applied in practical working I have particularly stress as on.
This is the boom time for mobile industry. Youths are having keen flair for mobile
communication.
Now the mobile communication s are the fastest growing industry .We can reach
to anyone, anywhere across world trough mobile connectivity. Just look in the areas they are
inhealth,education,banking,insurance,travel,couriers,manufacturing,entertainment,governmen
t,computer helpdesks; the list goes on .Market is going on global & so the need of
communication is emerging day by day.
The overall objective of the project was to promote blackberry handsets trough multi
brand outlets. The strategy of selling blackberry was to catch the premium class market
share.
Secondary objective
To Identify and define areas related to consumer behavior regarding new connection
services. It also attempts to develop at least first approach to these areas, to think through
polices, principles, and practices to accomplish the new tasks and to satisfy the customer
needs.
1.5-RESEARCH METHODOLOGY
Research is a systematic method of finding solutions to problems. It is essentially an
investigation, a recording and an analysis of evidence for the purpose of gaining knowledge.
According to Clifford woody, research comprises of defining and redefining problem,
formulating hypothesis or suggested solutions, collecting, organizing and evaluating data,
reaching conclusions, testing conclusions to determine whether they fit the formulated
hypothesis.
1.5.2 Universe.
The universe chooses for the research study is the multi brand outlet and people of
Bhubaneswar.
1.5.6 Questionnaire.
A well defined questionnaire that is used effectively can gather information on both overall
performance of the test system as well as information on specific components of the system.
A defeated questionnaire was carefully prepared and specially numbered. The questions were
arranged in proper order, in accordance with the relevance.
1.5.7 Sample
A finite subset of population, selected from it with the objective of investigating its properties
called a sample. A sample is a representative part of the population. A sample of 100
respondents in total has been randomly selected. The response to various elements under each
questions were totaled for the purpose of various statistical testing.
1.7-CHAPTERISATION.
Chapter 1 describes the importance of the project, relevance of the study, research
methodology, research question etc. chapter 2 describe about the companys profile.
Chapter 3 tells the objective of the company i.e. what is the vision, mission
etc.Chapter 4 describe the review of literature, and it means what strategy have
followed in earlier. Chapter 5 belongs to analysis and interpretation of data, what the
customer and retailer say. After that interpretation of data takes place. Chapter 6
indicates the result and after that suggestion an at last conclusion
Chapter=2
Current-product/current-market
Market penetration is a strategy of increasing your share of existing markets. You might
achieve this by raising customers' awareness of your products and services or finding new
customers. For further information on planning effective marketing communications see the
Related Items section below for a link to the Factsheet: Planning marketing communications.
Current-product/new-market
Market development is a strategy of finding and entering new markets with your current
product or service range. The new market could be a new region, a new country or a new
segment of the market. For further information on on selecting and entering new markets see
the Related Items section below for a link to the Factsheet: Entering new markets.
New-product/current-market
Product development is a strategy for enhancing benefits you deliver to customers by
improving your existing products and services or developing new ones.
New-product/new-market
Diversification is a strategy that usually carries high costs and high risks. It often requires
firms to adopt new ways of doing business and so has consequences far beyond simply
offering new products/services in a new market. It is therefore usually a strategy to be
adopted when other options are not feasible.
The key in marketing strategy is to understand and match the capabilities of your firm to the
opportunities available in the market. You will therefore need a range of information such as :
Market data: data about the size and growth rate of the market, who potential customers are,
what they buy, when they buy, from whom and through whom do they buy, etc
Competitive data: data on who direct competitors are, their products, prices, etc. It also
helps to identify indirect or potential competitors who may take you by surprise.
Internal data: data within your business will help to assess the strengths and weaknesses of
your product/service and its core capabilities.
Your business judgement will play a key part in deciding marketing objectives, target markets
and suitable positioning strategies.
Marketing strategy consists of:The constituent parts of a marketing strategy are based on a thorough and objective
understanding of the current situation. They usually include:
The scope of the business: the customer groups you serve the benefits they are seeking and
which you deliver, and the technology you use. This may provide you with what some
companies call a 'vision' or 'mission statement', a set of words explaining what your business
is about and where it is going.
Marketing objectives: e.g. market share, sales or market share growth, market entry,
increase awareness, etc.
Target segments and positioning: the specific customer groups or segments you are
targeting and your business' position in those segments. For further information on
segmenting and targeting customers see the Related Items section below for a link to the
Factsheet: Segmentation, targeting and positioning.
Marketing mix: the products, price, place (distribution) and promotion that you are using as
'marketing tools' to deliver benefits to your customers and beat
competitors.
So, as you plan your company's financial future, it's important to analyse carefully your
current market place in terms of your available client base and what your competitors are doing.
Remember to review your competitor analysis on a regular basis as they will be reviewing yours.
As well as growing organically using your existing resources, you could also expand by
buying a competitor or another business that will extend your current product or services range. This
is known as 'acquisition' this will generally require more business funding and often opportunities
present themselves when least expected.
Business owners often underestimate the amount of funding that that's needed to break into a
new market, launch a new product or service or even take on a major new contract.
However, to access this funding, you will need to spend considerable time and energy
creating a workable and viable strategic business plan, which should show that you have a good
grasp and understanding of how much cash you need and what your intended use will be.
BlackBerry is a line of mobile e-mail and smart phone devices developed by Canadian
company Research in Motion (RIM). While including typical smart phone applications
(address book, calendar, to-do lists, etc., and telephone capabilities), the BlackBerry is
primarily known for its ability to send and receive Internet e-mail wherever it can access a
mobile network of certain cellular phone carriers. It commands a 20.8% share of worldwide
smartphone sales, making it the second most popular platform after Nokia's Symbian OS. The
first BlackBerry device was introduced in 1999 as a two-way pager. In 2002, the more
commonly known smartphone BlackBerry was released, which supports push e-mail, mobile
telephone, text messaging, Internet faxing, Web browsing and other wireless information
services. It is an example of a convergent device.
BlackBerry first made headway in the marketplace by concentrating on e-mail. RIM currently
offers BlackBerry e-mail service to non-BlackBerry devices, such as the Palm Treo, through
the BlackBerry Connect software.
The original BlackBerry device had a monochrome display, but all current models have color
displays. Most current BlackBerry models have a built-in QWERTY keyboard, optimized for
"thumbing", the use of only the thumbs to type, and there are also several models that include
a SureType keypad for typing, and two models that are full touch-screen devices with no
physical keyboard. System navigation is primarily accomplished by a scroll ball, or
"trackball" in the middle of the device, older devices used a track wheel on the side.
CHAPTER -3
operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India
presence through existing operations in all of Indias 22 telecom Circles. The company is also the
market leader in the fixed wireless telephony market. The companys network has been rated as the
Least Congested in India for five
consecutive quarters by the Telecom
Regulatory Authority of India through
independent surveys.
Tata Teleservices Limited now
also has a presence in the GSM space,
through its joint venture with NTT
DOCOMO of Japan, and offers
differentiated products and services
under the TATA DOCOMO brand
name. TATA DOCOMO arises out of the Tata Groups strategic alliance with Japanese telecom
major NTT DOCOMO in November 2008. TATA DOCOMO has received a pan-India license to
operate GSM telecom servicesand has also been allotted spectrum in 18 telecom Circles. The
company has rolled out GSM services in 17 of Indias 22 telecom Circles in the quick span of less
than a year.
TATA DOCOMO marks a significant milestone in the Indian telecom landscape, and has
already redefined the very face of telecom in India, being the first to pioneer the per-second tariff
optionpart of its Pay for What You Use pricing paradigm. Tokyo-based NTT DOCOMO is one of
the worlds leading mobile operatorsin the Japanese market, the company is the clear market
leader, used by over 50 per cent of the countrys mobile phone users.
Tata Teleservices operates under six different brands
1) Tata Indicom (CDMA services),
2) Tata Docomo (GSM services),
3) Virgin Mobile,
4) Tata Walky (which is the brand for fixed wireless phones),
5) Tata Photon (the companys brand that provides a variety of options for wireless mobile
broadband access) and
6) T24. TTSL recently entered into a strategic partnership agreement with Indian retail giant Future
Group to offer mobile telephony services under a new brand nameT24on the GSM platform.
The exciting new brand was unveiled in February and it has commenced the GSM operations under
the brand name T24 in Andhra Pradesh and will roll out services in other circles shortly.
Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves nearly
70 million customers in more than 450,000 towns and villages across
The country, with a bouquet of telephony services encompassing Mobile Services, Wireless
Desktop Phones, Public Booth Telephony and Wire line Services. TTSLs bouquet of telephony
services includes mobile services, wireless desktop phones, public booth telephony, wire line
services and enterprise solutions.
.TTSL was named The Best Emerging Markets Carrier by Telecom Asia, and received 8
awards at the World HRD Conference, including 5th Best Employer in India. The company also
received 3 awards at the Telecom Operator Awards 2010 from Tele.net; Best Company, CEO of the
Year and Best Quality of Service, and Business Standard award for Most Innovative Brand of the
Year.
TATA Business Excellence Model
Tata Business Excellence Model is a framework which helps companies to achieve
excellence in their business performance. This is the chosen model by the TATA group to help
in building globally competitive organizations across TATA Group companies. TBEM is
based on the Malcolm BAL ridge National Quality Award Model of the U.S.
The Criteria have three important roles in strengthening competitiveness:
The Criteria are built on the following set of 10 Interrelated Core Values and Concepts:
Visionary Leadership
Customer-driven Excellence
Management by Fact
Social Responsibility
Agility
The Core Values and Concepts are embodied in seven Categories, as follows:
Leadership
Strategic Planning
Process Management
Business Results
TATA DOCOMO
Tata DOCOMO is Tata Teleservices Limiteds telecom service on the GSM platformarising out of the Tata Groups strategic alliance with Japanese telecom major NTT
DOCOMO in November 2008. Tata Teleservices has received a license to operate GSM
telecom services in 19 of Indias 22 telecom Circles-and has also been allotted spectrum in 18
telecom Circles. Of these, it has already rolled out services in 17 Circles-Tamil Nadu, Kerala,
Orissa, Karnataka, Andhra Pradesh, Maharashtra, Mumbai, Madhya Pradesh-Chhattisgarh,
Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West),
Gujarat and Himachal Pradesh.
Tata DOCOMO marks a significant milestone in the Indian telecom landscape, as it
stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of
the worlds leading mobile operators-in the Japanese market, the company is the clear market
leader, used by over 50 per cent of the countrys mobile phone users.
DOCOMO is also a global leader in the VAS (Value-Added Services) space, both in
terms of services and handset designs, particularly integrating services at the platform stage.
The Tata Group-NTT DOCOMO partnership will see offerings such as these being
introduced in the Indian market under the Tata DOCOMO brand.
TATA DOCOMO also introduces blackberry mobile phone with services for corporate
people.
Tata DOCOMO has also set up a 'Business and Technology Cooperation Committee,
comprising of senior personnel from both companies. The committee is responsible for the
identification of key areas where the two companies will work together. DOCOMO, the
world's leading mobile operator, will work closely with the Tata Teleservices Limited
management and provide know-how on helping the company develop its GSM business.
BLACKBERRY HANDSET
models that include a Sure Type keypad for typing, and two models that are full touch-screen
devices with no physical keyboard. System navigation is primarily accomplished by a scroll
ball, or "trackball" in the middle of the device, older devices used a track wheel on the side
and newer devices like the Blackberry Bold 9700 or Curve 8520/8530 use a small pad for
navigation "track pad" instead of a trackball.
Tata docomo introduce black berry mobile with service for corporate
people, celebrities etc.TATA DOCOMO provide 3 top model of blackberry:-
1) BlackBerry 9000
2) BlackBerry Curve 8520
3) BlackBerry 8900
Price : 26,990
Feature
BlackBerry 9000
Market Name
Wireless email /
Browser / Phone
Camera
Bold
Organizer
Yes
Yes
Video Recording
Yes
Media Player
Yes
SMS / MMS
Yes
GPS
Yes
4.48"/2.06"/0.59"
/136g
Trackball
Keyboard
QWERTY
Built-in Speakerphone
Yes
Bluetooth
Yes
Color display
Standby Time / Talk Time
Flash memory / Micro SD card
Half VGA
resolution
13.5 Days / 4.5
Hrs
1 GB + 128 MB /
Yes
Wi-Fi
Yes
Works
on
900/1800/850/1900/900/1800/G
PRS/EDGE Network
Yes
Feature
BlackBerry 8520
Wireless email/Organizer/Browser/Phone
Yes
Camera
Yes
Video recording
Yes
Media Player
Yes
SMS/MMS
Yes
GPS
No
4.429"/ 2.36"/
0.54"/ 106g
Trackball/Trackwheel/Trackpad
Trackpad
Keyboard
QWERTY
Built-in speakerphone
Yes
Bluetooth
Yes
Color display
High resolution
320x240
17 Days / 4.5
Hrs
256 MB / Yes
Wi-Fi
Works
900/1800/850/1900/900/1800/GPRS/EDGE
Network
Yes
on
Yes
Blackberry 8900
Price: 19,990
Feature
Market Name
BlackBerry 8900
8900 Curve
Yes
Camera
Yes
Video Recording
Yes
Media Player
Yes
SMS / MMS
Yes
GPS
Yes
4.29"/2.36"/0.53"/109.9
g
Trackball
Keyboard
QWERTY
Built-in Speakerphone
Yes
Bluetooth
Yes
Color display
Standby Time / Talk Time
Flash memory / Micro SD card
High resolution
15 Days / 5.5 Hrs
256 MB / Yes
Wi-Fi
Yes
Works
on
900/1800/850/1900/900/1800/GPRS/EDG
E Network
Yes
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata
Indicom BREW-enabled mobile phones, in Hindi. This service has applications, pricing
details, downloads and browsing instructions in Hindi. The rationale behind this was simple:
- 66% of all Indians speak Hindi, while less than 5% understand English.
Tata DoCoMo was formed in November 2008 as an alliance between Tata
Teleservices and NTT Do Como
Currently, Tata Docomo Mobile service is available in these following circles:
Andhra Pradesh
Chennai
Gujarat
Haryana
Himachal Pradesh
Karnataka
Kerala
Kolkata
Madhya Pradesh
Mumbai
Orissa
Punjab
Tamil Nadu
West Bengal
Chhattisgarh
It offers both prepaid and postpaid GSM cellular phone with presence in 11 circles including
Madhya Pradesh & Chhattisgarh, Orissa, Maharashtra & Goa, Punjab, Haryana, Uttar Pradesh,
Karnataka, Kerala, Tamil Nadu, Chennai, and West Bengal. It has become very popular with its
one second pulse especially in semi-urban and rural areas. They are launching their service from
the south of India to central, east and north.
Tariff Plans
TATA DOCOMO recently launched BlackBerry Services. As of now TATA
DOCOMO users have option to choose between 2 Plans - DO 299 and DO 899. Plan Do
299 is a basic plan; it allows checking up to 10 of your mails like Hotmail, Yahoo, and
Gmail etc. So DO 299 Plan is for those people whose primary requirement is to check &
send emails and chat while on the move. Plan Do 899 provides unlimited Domestic Data
Usage. International Data is charged at Rs.5.5 per 10 KB. If you are using any one
of TATA DOCOMO's partner networks while roaming nationally then your data usage
through the BlackBerry Browser (which includes Instant Messaging, access to configured
mails on the device and social networking through Face book or MySpace icons on the
Device) is free on the DO 899 and DO 299 BlackBerry Data Plans.. Only usage of the
Dive-In Portal (WAP Portal) and Internet Browsing (either as a tethered modem or
through any other browser other than the BlackBerry Browser) will be charged at the rate
of 10 paisa/10 KB.
Comparison: Do 299 (Mail lite) and Do 899 (BIS)
Instant Messaging: Including Yahoo! Messenger, Google Talk and Windows Live
Messenger.
Multiple mailboxes view on handheld: Your BlackBerry handheld will show all
configured mailboxes in a single screen.
Attachment viewing: Open and view email attachments in any of these popular
formats : Microsoft Word (.doc), Microsoft PowerPoint (.ppt), Microsoft Excel (.xls)
,Adobe pdf (.pdf), Corel Wordperfect ( .wpd), ASCII text (.txt), ZIP Archive ( .zip),
Images (.jpg, .bmp, .png, .gif, .tiff).
Wouldn't it be great if you could check your emails on the go, and get instant
messaging at an affordable price with absolutely no usage charges.
You may also view and send attachments in popular formats like MS Word, MS
Excel, and PowerPoint.
That's not all. Chat with your friends on all the popular messengers like MSN, Gtalk,
Yahoo! Messenger.
So if your primary need is to check email and chat while on the move, Tata
DOCOMO DO 299 is for you.
BlackBerry MaiLite
Its never been easier to get email, attachment viewing, and instant messaging on the go!
BlackBerry MaiLite can be up and running in just a few steps, regardless of email account
type and without IT support. Its the easiest, most affordable way for individuals or small
businesses to start using BlackBerry devices.
BlackBerry push technology lets you receive your email effortlessly because messages are
automatically pushed to your device.
Personal/Web-Based Email Access
Enjoy the convenience of automatic, push delivery and mailbox synchronization with the
most popular Internet-based email accounts on your BlackBerry smartphone. Whether you
prefer AOL Mail, Windows Live Hotmail, Google Mail or Yahoo! Mail, enjoy on-the-go
access to your web mail.
Push-delivery technology
Messages are delivered automatically to your smartphone and you can be notified as soon as
they arrive.2
View attachments
Theres no need to wait until youre in front of your computer to open attachments. Whether
its a picture from last weekends party or an important presentation from a co-worker, you
can open it on the spot. Supported attachment formats include:
JPEG
Adobe PDF
Picture This!
On BlackBerry smartphones with cameras, you can take pictures and then email your shots to
friends or family. Just snap and send!
Stay in touch with your personal contacts
Enjoy many of the instant messaging features you already enjoy on your computer on your
BlackBerry smartphone, including Yahoo! Messenger,Windows Live Messenger, Google Talk
,AOL Instant Messenger service and , when integrated with your BlackBerry MailLite
service.
1. Certain features outlined herein require a certain BlackBerry smartphone or a
minimum version of BlackBerry Desktop Software and/or BlackBerry Device
Software.
2. When you subscribe for, acquire, or use third party products and services with RIM
products or services you accept that: 1. It is your sole responsibility to (a) ensure that
your airtime service provider will support all of their features; (b) identify and acquire
all required intellectual property and other licences prior to installation or use and to
comply with the terms of such licences; 2. RIM provides such products and services
on an AS IS basis with no express or implied conditions, endorsements, guarantees,
representations or warranties of any kind, and assumes no liability whatsoever with
respect to them.
Rental / Month
Free Domestic Data usage (in KB)
Data Usage Charges (per KB in paisa)
DO 899
DO 299
899
299
unlimited
nil
nil
TTSL offers services such as News, Games, Faith and Prayers, Ring tones, Streaming TV,
Fun Shows, Video Zone, Song Download Express, Cricket, Internet Surfing, Astrology, and
Mobile Office among others.
We have launched a host of value added services for our customers. These include :
Conferencing:
This enables you to involve three people (including yourself) in one telephonic conversation.
You can use the conferencing facility even when the Tata Indicom Public Phone Booth is
closed, from the comfort of your home. The Tata Indicom Public Phone Booth conferencing
has a user-friendly Auto Caller Unit (ACU) system with a voice prompt facility that provides
complete privacy for conversations. An independent number and password ensure utmost
security. At the end of the call the ACU announces the call charges and balance credit
amount.
Fun doo calling:
You can call to update yourself on your horoscope, cricket scores, tension easers
(jokes and thought of the day), city information and news.
Inquiry:
Enquiry everywhere!
Customer service:
This is a dedicated customer call centre, available for all queries, complaints and suggestions
CHAPTER=4
During my summer training period I have visited 34 multi brand outlay. Detail
shown below
Sl.n
o
1.
M.B.O
ADDRESS
CONTACT PERSON
Royal electronics
Bapuji Nagar
Debasis kanungo
2.
Allied Corner
Bapuji Nagar
Madhusudan Subudhi
3.
Video Graph
Bapuji Nagar
4.
Mobile Stop
Bapuji nagar
993707086
1
5.
Exclusive
Bapuji nagar
Arvind patnaik
986136447
9
6.
Unicorn
Bapuji nagar
Surya patra
993707713
4
7.
Laxmi Enterprise
Bapuji nagar
Manoranjan patra
8.
Tele Plaza
Bapuji nagar
Butu
993749950
7
993707368
8
9.
Bapuji nagar
Madhav subudhi
10.
Suraj watch nd co
Bapuji nagar
11
Cheer Electronics
Bapuji nagar
S.akhtar
Cheer Electronics
Bapuji nagar
993707087
9
993707367
5
904030263
5
Debendra padhi
md.ilias
12.
CONTACT
NUMBER
977856376
8
993707087
8
Debendra padhi
md.ilias
993707367
2
977871090
9
993707367
2
977871090
9
13.
Sweeta Communication
Bapuji nagar
Manoranjan pradhan
986105940
1
14.
Bapuji nagar
Litu
06742536739
15.
Tele Point
Bapuji nagar
Ravi Kumar
986102333
1
16.
New Generation
Bapuji nagar
S.C Patra
06742597878
17.
Saitech
Bapuji nagar
P.K.Mohanty
18.
Technology
Bapuji nagar
Chinna
993707428
6
19.
Ashok nagar
Litu
943723200
8
20.
Allied Corner
Ashok nagar
Madhusudan Subudhi
993707087
8
21.
Cell World
Ashok nagar
943701208
0
22.
B.N.Traders
Ashoka
market
06742537850
23.
Cell Point
Ashoka
market
06746532670
24.
Sale Point
Subham
market
D.K.Patra
993707252
9
25.
Sale Bazaar
Subham
market
Surendra sethy
993707647
2
26.
Sale Mart
Subham
market
Jitendra Routray
993707095
6
27.
Tele shoppe
Saheed
nagar
S.K.Jena
986101234
5
28.
Handset Harbour
Saheed
nagar
Ranjan Patra
993707103
2
29.
Saheed
nagar
30.
Aumshree
Saheed
nagar
31.
Gsm4u
Saheed
nagar
S.K.Sahoo
985309210
1
32.
B.M.Electronics
Priyadarshan
i market
B.Panda
986103301
2
33.
Ajanta Watch Co
Priyadarshan
i market
Anwar Khan
977612216
4
T.Nakumkumar.Subudhi 986115000
4
Manoranjan Udgata
986103675
1
34.
Sruti Solution
Priyadarshan
i market
C.M.Paricha
993727989
5
ADDRESS
Bapuji Nagar
Bapuji Nagar
CONTACT PERSON
Debasis kanungo
Surya patra
CONTACT NUMBER
9778563768
9937077134
Allied Corner
Bapuji Nagar
Madhusudhan subudhi
9937070878
Mobile Stop
Bapuji Nagar
9937070861
Exclusive
Babuji Nagar
Arvind Patnaik
9861364479
Cheer Electronics
Bapuji Nagar
Debendra padhi
9937073672
Allied corner
Cell net tele link
Cell Net Tele Link
Ashok nagar
Ashok nagar
Bapuji Nagar
Madhusudhan subudhi
litu
Litu
Tele Point
Bapuji nagar
Ravi kumar
9937070878
9437232008
0674-2536739,
9437232008
9861023331
Cell world
Ashok nagar
9437012080
B.N.Traders
Ashoka market
0674-2537850
Cell Point
Ashoka market
0674-6532670
Sale point
Subham market
Sale mart
Subham market
D.K.Patra
Jitendra Routray
9937072529
9937070956
CHAPTER-5
Retailer survey:-
#1
Company Name
In Number
Nokia
In Percentage
60
60%
Sony Ericson
7%
Samsung
8%
Lg
5%
Motorola
7%
Other
13
13%
Total
100
100
Graphical Representation
In number
tatadocomo
airtel
idea
vodafone
bsnl
reliance
Interpretation:From above chart we find that the percentage of sale of nokia is more as compare to other
company.it indicate that people refer the nokia mobile very much .
Company name
In number
Percentage (%)
tatadocomo
10
10
airtel
25
25
idea
vodafone
10
10
bsnl
reliance
15
15
other
30
30
total
100
100
Graphical Representation
In number
tatadocomo
airtel
idea
vodafone
bsnl
reliance
other
Interpretation
Above chart indicate that retailer sells blackberry with service in a affordable price. About
25% customers prefer airtel blackberry, 10% tata docomo customer and 30% is blackberry
customer getting other service.
Description
MATRICULATE
Graduate
39
Post graduate
26
Others
32
In Number
Percentage
DOCOMO
15
15%
Idea
10
10%
Reliance
17
17%
Vodafone
13
13%
BSNL
15
15%
Airtel
25
25%
Others
10
10%
100
100
Total
Graphical representation
In percentage
10
15
DOCOMO
10
25
Idea
Reliance
17
15
Vodafone
BSNL
13
Airtel
Others
Interpretation:Out of 100%, 25 % people are using airtel service, 17% using reliance, 15% are Tata docomo
user and rests are other users.
SERVICE
What is important for you?
SERVICE
IN NUMBER
PERCENTAGE (%)
Connectivity
17
17
Coverage
25
25
Roaming
22
22
Local call
30
30
100
100
All
Total
Interpretation:-people use tata docomo due to its call tariff and also coverage.
There is also a good roaming facility
35
30
25
20
15
10
5
0
Advertisement
Connectivity
Schemes
Goodwill
Chapter=6
FINDING
Current issues/ gaps
Customer related
Visibility gaps
IMEI Base of top High End user of handset Data base of Tata Docomo.
SUGGESTION
Tapping of Multi Brand Outlets
Identify Top Multi Brand Outlets selling handsets of 20k & Above.
Touch base with the MBO and explain the margins on Blackberry.
Leverage DSE financial strength for extension of credit to MBO to start with.
Convincing of MBO for in-shop branding at the MBO to attract walk in.
RECOMMENDATION
By virtue of its connectivity and advertising strategy TATA DOCOMO is successful in
grabbing the market share to some extent, in India.
But despite of this TATA DOCOMO has a long way to go. In order to dominate big
players like Airtel, reliance and BSNL, it has to create stronger network and as customers are
giving more emphasis on network.
Now market has become so competitive, in order to sustain and increase market share,
new schemes should be introduced. The schemes should be changed in regularly.
In order to make advertisements more popular more celebrities should be signed.
CONCLUSION
The conclusion of my study is that TATA DOCOMOS Advertisement has a major
impact on its users. People like its schemes very well. TATA DOCOMO has created a good
image on the mind of the new users of cellular service. TATA DOCOMO has adopted a very
BIBLIOGRAPHY
Websites:http://www.tatadocomo.com/blackberry-devices.aspx
http://www.tatadocomo.com/blackberry-internet-service.aspx
http://www.tatadocomo.com/blackberry-tariff-plans.aspx
http://www.tataindicom.com/t-aboutus-ttsl-organization.aspx
http://www.tatadocomo.com/enterprise-ntt-docomo.aspx
Questionnaire
FOR RETAILER
NAME:-.
OUTLET NAME: -
ADDRESS:-
CONTACT NUMBER: - .
1) WHICH COMPANY MOBILE U SELLS MORE?
a) NOKIA
b) SAMSUNG
c) LG
d) SONY ERICSSON
e) OTHER
f) ALL OF THE ABOVE
2) DO YOU SELL BLACKBERRY?
a) YES
b) NO
IF YES THEN PROCEED,
3) WHAT IS THE PERCENTAGE OF BLACKBERRY SOLD IN A MBO?
a) 0-10
b) 11-20
c) 21-30
d) 31-40
e) ABOVE 40
4) DOES U THINK SERVICE IS IMPORTANT WITH BLACKBERRY?
a) YES
b) NO
5) ACCORDING TO YOU WHICH ARE THE BEST SERVICE FOR BLACBERRY?
a) AIRTEL
b) TATA DOCOMO
c) IDEA
d) VODAFONE
e) RELIANCE
f) OTHER
If TATA DOCOMO then proceeds further,
6) WHICH FEATURE OF TATA DOCOMO FORCED YOU TO USE IT?
A) ADVERTISEMENT B) CONNECTIVITY C) SCHEMES D) GOODWILL E) OTHER
(SPECIFY)
7) HOW MANY TATA DOCOMO CUSTOMER IN YOUR OUTLET?
A) LESS THAN10% B)10 TO 30% C)30 TO 50% D)50 TO 70% E)MORE THAN 70%
8) DO YOU THINK TATA DOCOMO CAN BECOME MARKET LEADER ONE DAY ?
A) YES B)NO C)CANT SAY
9) WHICH TYPE OF CUSTOMER IS COMING TO YOUR OUTLET?
a) LOWER CLASS
B) LOWER MIDDLE CLASS
C) MIDDLE CLASS
D) UPPER MIDDLE CLASS
E) HIGHER CLASS
10) WHAT IS THE PERCENTAGE OF UPPER MIDDLE CLASS AND HIGHER CLASS
CUSTOMER COMING TO YOUR OUTLET?
A) 0-20
B) 21-40
C) 41-60
D) 61-80
E) ABOVE 80
FOR CUSTOMER
1) YOUR EDUCATION QUALIFICATION:A) MATRICULATE
B) GRADUATE
C) POST GRADUATE
2) YOUR SEX:a) MALE
b) FEMALE
3) YOUR MARITAL STATUS
a) SINGLE
b) MARRIED
4) YOUR AGE :a) 15-18 YEARS
b) 19-25YEARS
c) 26-35YEARS
d) ABOVE 35 YEARS
5) YOUR OCCUPATION:a) GOVT. SERVICE
b) PVT SERVICE
c) BUSINESS
d) SELF EMPLOYED PROFESSIONALS
e) HOUSE WIFE
f) OTHERS
6) YOUR MONTHLY INCOME:
a) LESS THAN 10000
b) 10000-15000
c) 15000-20000
d) ABOVE 20000
NOKIA
b.
SAMSUNG
c. LG
d. SONY ERICSSON
e. OTHER
8) WHAT IS THE PRICE OF THE MOBILE SET?
a. 0-5000
b. 5001-10000
c. 10001-15000
d. 15001-20000
e. ABOVE 20001
9) WHICH SERVICE THAT YOU USE?
a. AIRTEL
b. TATA DOCOMO
c. BSNL
d. IDEA
e. VODAFONE
f. AIRTEL
g. RELIANCE
h. OTHER
10) YOU KNOW ABOUT BLACKBERRY?
a) YES
b) NO
IF YES THEN PROCEED,
11) IF YOU WANT TO BUY A BLACKBERRY SET THEN WHICH SERVICE YOU
USE IN THAT SET?
A) AIRTEL
B) TATA DOCOMO
C) IDEA
D) VODAFONE
E) RELIANCEE
F) OTHER
IF TATA DOCOMO THEN PROCEED,
6) WHICH FEATURE OF TATA DOCOMO FORCED YOU TO USE IT?
A) ADVERTISEMENT B) CONNECTIVITY C) SCHEMES D) GOODWILL E) OTHER
(SPECIFY)
7) HOW MANY TATA DOCOMO USERS ARE IN YOUR PHONE BOOK?
A) LESS THAN10% B) 10 TO 30% C) 30 TO 50% D) 50 TO 70% E) MORE THAN
70%
8) WHICH TYPE OF ADVERTISEMENT YOU MOST LIKE IN TATA DOCOMO?
A) AUDIOVISUAL B) PRINT C) AUDIO D) BILLBOARDS
9) WHAT DO YOU LIKE IN TATA DOCOMO?
A) POST PAID B) BROAD BAND C) DOCOMO+BLACKBERRY D) 1S PULSE
10) WHICH SERVICE YOU LIKE MOST IN TATA DOCOMO?
A) MISSED CALL ALERT B)FREE RINGTONES C)FREE HELLO TUNE D) ASTRO
PACK E)JOKES F)NEWS ALERT G)CRICKET H)ALL
11) DO YOU THINK TATA DOCOMO CAN BECOME MARKET LEADER ONE DAY?
A) YES B) NO C) CANT SAY