VISION

To be leading fuel provider in the region seeking to improve the quality of life of our customers
by providing an environment friendly fuel and to remain at the forefront of quality, innovation and cost
competitiveness
 MISSION

To achieve the stated vision of the company with dynamism, business excellence and with
challenging sprit and flexibility.

To serve the need of the customers by providing high quality fuel as per their requirement and to
their ultimate satisfaction.

To seek long term and good relation with our stakeholders such as the united nations, redcrescent,
the government of united states etc, while adhering to the above vision and mission.

To play our role as a good corporate citizen through socially responsible behavior and through
service of the community where we do business.
 Executive summary

The high oil prices and running out resources are a real threat to the world. Countries like China
and Korea have already started working on the alternative in the shape of electronic and hybrid cars as
60% of the total oil is consumed by vehicles only. The hybrid and electronic cars are expensive, therefore
there is a need to find some alternative of petrol.

Hydrol is an alternative of petrol. Hydrol is inexpensive and environment friendly fuel. Hydrol
enhances the performance of the vehicles and also saves money. Because of environment friendly features
nongovernmental organizations are playing vital role in the promotion of Hydrol and their primary
objective is to make sure the supply of Hydrol to all over the world in next five years.

Hydrol is initially launched in United States of America only. In 2008 the United States
imported almost 60 percent of its oil, according to the API. While more than 42 percent of the nation's oil
came from domestic sources, Canada was the leading foreign source (9.7 percent). Other leading foreign
sources included Saudi Arabia (7.8 percent), Mexico (7.7 percent), and Venezuela (7.3 percent). 60% oil
deficit will be replaced by Hydrol and this way the government will save $500,000 million which she
spent on the import of oil last year.

HYDROL

PERFORMANCE THAT RAISE STANDARDS

 “It is an immutable law in business that words are words,
explanations are explanations, promises are promises but only
performance is reality and reality is HYDROL”

SWOT analysis

Strengths

Hydrol is environment friendly. Unlike petrol and diesel it doesn’t emits

smoke. Hydrol is the only hope to

It gives better consumption and improves the performance of the vehicle.

Hydrol is tested in vehicles like GMC,

It is very cheap in price and is not inflammable. The cost is very low and this
saves money. Hydrol is not inflammable and there is no danger of Hydrol catching
fire.
 Nongovernmental organizations like United Nations and Red Crescent are
promoting Hydrol because of its environment friendly features and they are the
major source of our finance. NGO’s are providing finance because they understand
the fact that the damage caused to ozone layer can be overcome by using Hydrol.

We have no strong competitor. Although there are fuel and gas providers but
because of distinct features there is no equivalent to Hydrol.

The increase in the petrol price causes inflation and Hydrol will minimize the
threat of inflation. This will further improve the economy and reduces the transport
fares.

Hydrol is not a natural resource and the demand and supply is totally in our
control, this is not the case in petrol. The supply can be increased/decreased
according to the demand.

Weaknesses

The demand for Hydrol is very high and our supply is just not enough to meet
the global demand at the initial stage. Our aim is to make sure the supply of Hydrol
to all over the world in next five years.

Hydrol has no product line and this is the reason we still have no alternative
to industrial and diesel vehicles. Research will soon be started on diesel alternative
to make sure the clean environment.

The supply chain is relatively week. We only have eleven plants producing
Hydrol and we are covering nine hundred fifty thousand pumps in all fifty-two
states. We need to increase our production plants in order to decrease the
transportation expenses.

Opportunities

We need to make sure the supply of Hydrol all over the world to fulfill the
global demand. Our aim is to make sure the supply to all over the world in next five
years.

Hydrol will soon be converted into a limited company, this will open new ways
of finance and this will help us to further enhance the business.

Threats
 In every business there is always a threat of new competitor especially when
the product is innovative and the demand is very high. We need to place our
product in minds of people in such a way that they become addict of hydrol. For
that reason we have to be quality conscious.

OPEC is another threat. OPEC sets the price and controls the supply of oil to
all over the world. With the introduction of hydrol the survival of OPEC is put in
danger. OPEC will surely start negative propaganda against Hydrol.

Segmentation
Segmentation is based on the basis of geographic segmentation,
demographic segmentation, psychographic segmentation and behavioral
segmentation.

Geographic segmentation

United States of America: on the basis of segmentation made, United

States of America is selected because she is a big market.

Map of United States of America

Cities: production plants are established in coastal states to make the

supply easy to all parts of the country. Eleven plants are established at different
states in such a way to minimize the transportation charges.

California: A plant is established in California that will make sure the supply
to the states of Nevada, Arizona, Utah, Idaho, Oregon and Washington.
 Texas: another plant is established in Texas that will be responsible for
supply to states of new Mexico, Colorado, Kansas, Oklahoma, Arkansas, Oklahoma
and Louisiana.

Iowa: the production plant in Iowa supplies Hydrol in the states of Nebraska,
south Dakota, north Dakota, Minnesota and Illinois.

Alabama, Indiana, north Carolina, Virginia and Connecticut are the

other states where production plants are making sure the supply of Hydrol to
remaining states of America.

Demographic segmentation

Demographic segmentation based on age:

Teenagers: While doing segmentation we kept in mind the youth that loves
not to drive fast but to fly low. Hydrol is for passionate people.

Middle age: This age group consists majorly of mature people and
they want to save money. Hydrol is inexpensive and it gives better average. Thus it
saves them money.

Seniors: The majority of the United States is baby boomers. They are
mostly dependent and are mostly out of cash. Hydrol is affordable.

Demographic segmentation based on social classes:

Upper-Upper Class: They are 0.3% of the total population. They are
wealth inherited. They love luxury cars like GMC, buggati veyron, ______________etc.
Hydrol increases the engine life.

Lower-upper class: They are 1.2% of total population. They are newer
social elites. They use luxury cars and Hydrol is best suitable for these cars.

Upper-middle class: They are 12.5% of total population. Majority among

them are college graduates, managers and professionals. They use luxury cars like
BMW, Merc etc and Hydrol is best suitable.

Middle class: They are 32% of total population. They are white collar
workers. They use cars like Chevrolet. Hydrol gives better consumption and less
cost suits them the most.

Working Class: they are 38% of total population. They use cars like
Chevrolet. Hydrol gives better consumption and less cost suits them the most.

Lower-Class and Lower-Lower Class: they are 9% and 7%

respectively. They rely little on welfare and totally on welfare. They use public
transport. Hydrol has brought down the fares.
 PSYCHOGRAPHIC SEGMENTATION

Personality characteristics: the people who want to see the earth a

better place to live and love clean environment uses Hydrol.

Interest: people who are professional performance drivers uses hydrol to

increase performance.

BEHAVIOURAL SEGMENTATION

User Rate: consumers are divided into three categories according to their
consumption.

1. High users: high users will save their money and they can
travel more by spending less.
2. Low users: Low users can travel more because Hydrol is
inexpensive and gives better mileage.

TARGETING

In targeting we evaluate all segment attractiveness. We have targeted United

States of America because of large amount of consumers. We will target each
segment we have made so far because Hydrol is something that best fits in all the
segments and ignoring any of the segment means we are allowing our competitor
to defeat us. For that reason we will adopt undifferentiated strategy.

Undifferentiated Strategy: we are dealing in mass marketing. We have

no product line and our focus is on what we have at all and that is Hydrol. When we
have no product line all the focus is on the promotion and marketing of Hydrol. We
are producing at a mass level and this will also reduce the production cost.

Differentiated strategy: the research and development program

increases the expenses. Facilitating our consumers is our sole motive but we just
can’t avoid research and development program in order to reduce the price of
Hydrol because this way we are limiting our chance of growth.

Concentrated strategy: we are adopting the concept of

product specialization. We have one product that is good enough to cover the whole
market because of its distinct features.

POSITIONING
 What distinct features Hydrol has on the basis of which the consumers
rank it more than petrol. Following are the competitive advantages Hydrol has over
the other alternatives.

COMPETITIVE ADVANTAGES

1. PRICE: Hydrol is inexpensive as compared with petrol. This away

consumer will save money.
2. Environment friendly: hydrol is environment friendly. Unlike petrol there
is no mixture of hydrocarbons like Small amounts of S (up to 10%), O (up
to 5%), N (up to 1%), V, Fe, Al, Ca, Cu, Ni, Na, U etc, which are really
harmful.
3. BETTER CONSUMPTION: hydrol gives better average, almost 35%
more than petrol.
4. INCREASES ENGINE LIFE: hydrol is also good for the engine. There are
no coal ingredients in hydrol and this is the reason the engine stays neat
and clean.
5. HEALTH CONCERNED: There is no side effect of hydrol because it doesn’t
emit smoke. This is not the case in petrol. Petrol can cause black lung
disease.