Establishing Marzacana Inc: Feasibility of a Squashtillas Manufacturer

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.

Banaybanay Concepcion, Lipa City, Batangas
ESTABLISHMENT OF MARZACANA INCORPORATED:

MANUFACTURER OF SQUASHTILLAS
AT BANAYBANAY CROSSING, LIPA CITY, BATANGAS
A Feasibility Study Presented To The

Faculty of the College Department
Batangas College of Arts and Sciences, Inc.
Banaybanay Concepcion, Lipa City
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
by:
Rizza L. Ebora
Catherine M. Laylo
Aries C. Manalo
Marie Kit A. Ramos
Ana C. Sarmiento
March 2014
APPROVAL SHEET
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This Feasibility Study entitled, ESTABLISHMENT OF MARZACANA

INCORPORATED: MANUFACTURER OF SQUASHTILLAS AT BANAYBANAY
CROSSING, LIPA CITY, BATANGAS, prepared and submitted by Rizza L.
Ebora, Catherine M. Laylo, Aries C. Manalo, Marie Kit A. Ramos and Ana
C. Sarmiento, in partial fulfillment of the requirements for the degree Bachelor
of Science in Business Administration Major in Marketing Management,
has examined and is recommended for acceptance and approval.
JEAN ROSE M. QUINIA
Adviser
Accepted and approved by the committee:
ROSARIE DE CASTRO-DE LA PAZ, CPA, PhD
Chairman
ROWENA P. SALAZAR, MAEd
Member
CHRISTIAN ALLAN G. CANTOS
Member
RENIE M. DE CASTRO, PhD

Dean
Date: March 2014
ACKNOWLEDGEMENT
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The creation of this paper has been a true labor of love. The proponents
would like to extend deepest gratitude and profound acknowledgement for the
contribution made by the following individuals. The research would not be
possible without them.
First, the proponents would like to thank the Almighty God that served as
the source of strength to go through the stress and hardships that the
proponents experienced. He provided courage, strength and guidance for every
single word of this research.
To Dr. Renie De Castro for continuously guiding and supporting the
students in their project and encouraging them to work harder.
To Ms. Jean Rose M. Quinia, the research adviser, for assisting and
sharing her knowledge and pieces of advice to carry out this project.
To Dr. Rosarie dela Paz, Mr. Christian Allan G. Cantos and Ms.
Rowena P. Salazar, the Defense Committee members, for checking and giving
appropriate suggestions to improve this paper.
To Ms. Asuncion J. Atienza and Ms. Irma Robelia M. Icaro, the
grammarians, for revising and improving the paper.
To the Respondents, for giving their precious time to answer the survey
questionnaire for this study.
To Ms. Lovely C.Tisbe, for helping and sharing her time and knowledge
on the financial plan of the business.
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DEDICATION
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This feasibility is dedicated to our parents, families and future researchers.

To our parents, thank you for your unconditional support in our studies.
Thank you for giving us the chance to prove and improve ourselves. We hope
that with this research, we have proven that we grown not because things are
easy but because we know how to face challenges in life.
Thank you and we love you!
EXECUTIVE SUMMARY
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Title: ESTABLISHMENT OF ESTABLISHMENT OF MARZACANA INCORPORATED:

MANUFACTURER OF SQUASHTILLASAT BANAYBANAY CROSSING, LIPA
CITY, BATANGAS
Researchers:
Rizza L. Ebora
Catherine M. Laylo
Aries C. Manalo
Marie Kit A. Ramos
Ana C. Sarmiento
Degree: Bachelor of Science in Business Administration

School Year: 2013-2014
Adviser: Jean Rose M. Quinia
This section summarizes the highlights of the study, feasibility and viability
of the proposed business in the market. It also describes the business, the
management, the operation and the processes of the firm.
Business Name
The MARZACANA INCORPORATED is formerly known as KIREJ and
ARZACANA and later on was changed into MARZACANA when the two groups
decided to merge for a bigger market plan. The MARZACANA INC. is named after
its proponents, wherein syllables from their names were combined into one. The
proponents names are Marie Kit, Aries, Rizza, Catherine and Ana. Like any other
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business names, MARZACANA symbolizes unified spirits aiming to be known, to

be patronized by every consumer, and to be recognized both locally and globally.
Location of the Business
The proponents decided to put up the business in an urban barangay
because it is a typical place where products like pastillas are acceptable and
consumable to all ages. The MARZACANA INCORPORATED will be located at
Banaybanay Crossing, Lipa City, Batangas. The chosen location for the business
establishment provides a good opportunity because it draws many people and
employees into the area. It is also the hub for public transportation and there is
a high level of pedestrian traffic.
The location is also an advantage because the supplies of the raw
materials needed is near the vicinity of the business. Through this, the expenses
would be lessened.
Marketing Plan
The market study is very important because it is the life blood of the
project feasibility study.
Through the use of customers and retailers questionnaires, the
proponents knew that the proposed product has a great potential in the
market. This chapter summarizes the customer references in buying the
product and different analysis that would help determine if the proposed
viii
business can penetrate into the market. The firms strengths, weaknesses,
possible opportunities and threats are being analyzed in this section.
The proponents also gave emphasis on different advertising strategies to
effectively spread awareness about the existence of the product which is the
squashtillas.
Providing sample products, using tarpaulins and leaflets are
provided by the firm as their promotional ads.

Technical Plan
In general, the objectives of the study includes the product description
process involve in the production, the quantity and quality of the proposed
product and the product system. Twenty-four packs (40 pcs. in one container) of
squashtillas will be the finished product after 8 hours. The manufacturing plant
of MARZACANA INCORPORATED will be located at one of the proponents house
in Banaybanay Crossing, Lipa City. Direct labor is also considered in the
production of the proposed product. Five workers are required in managing and
performing the procedures with positive and proactive attitude. Proper waste
disposal of the company is also determined in this chapter. The amount of
expenses for the operation of the business is also determined.
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Management Plan
This chapter discusses the capital contribution given by each member of
the business. The initial capital of MARZACANA Incorporated is amounting to Php
150,000 where each of contributed Php 30,000 for the operation.
The company also presented the organizational structure which consists of
the person in-charge in each activity. It also presents a set of job specifications
and descriptions that would serve as a guide in hiring employees. All executives
and workers will receive a salary every 15th and 30th of the month.
The business will also provide benefits such as SSS and Pag-ibig for the
workers safety and security as well as the 13 th month salary as an additional
benefit.
Organizational policies were also determined to have smooth flow of
activities within the organization. It is implemented to serve as rules and
regulation for every employees action. Complying with all the legal requirements
for the business to be legal as well as the fees and licenses needed to operate
MARZACANA Inc. have also been discussed.
Financial Plan
This chapter focuses on the analysis of profitability and feasibility of the
project where profitability measures the ability of the business to generate profit.
This helps determine whether the project or business will be viable to the market
or not.
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The selling price of squashtillas will be Php 3.63 to retailers and Php 4.00
to the consumers. MARZACANA INCORPORATED will have an annual production
of 288,000 pieces of squashtillas in the first year of operation and will be
reaching 350,066 pieces in the fifth year of operation.
Socio-Economic Contribution
This chapter deals with the societal and economical relationship of the
business as to its contribution to the economy, such as the ability to give more
employment as well as to gain social acceptance from the customers.
Furthermore, it deals on how to give great impacts to the undertaking of
business works which will be another useful matter to make an assurance that
the business established is in the verge of the effectiveness and efficiency in
terms of its operation.
In establishing business, the proponents are helping Lipa City to improve
its socio-economic aspect and to gain profit as well. That would also help the
proposed firm to have a great impact which is to give a positive image in the
market.
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TABLE OF CONTENTS
TITLE PAGE
APPROVAL SHEET
ACKNOWLEDGEMENT
DEDICATION
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF SCHEDULES
LIST OF NOTES
LIST OF APPENDICES
CHAPTER 1- BUSINESS CONCEPT
Introduction
Overview of the Business Concept
Business Name
Scope and Limitation
Definition of Terms
CHAPTER 2 - MARKETING PLAN
Methodology
Research Design
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Target Market
Data Gathering Instruments
Data Gathering Procedures
Statistical Treatment of Data
Marketing Strategies
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Generalization
CHAPTER 3 - TECHNICAL PLAN
Description of a Product
Uses of the Product
Description of the Process
Manufacturing Process
Production Schedule
Factory Equipment
Factory Furniture and Fixture
Factory Tools and Supplies
Office Equipment
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Office Supplies
Supply and Maintenance
Direct Materials
Indirect Materials
Utilities
Direct Labor
Waste Disposal
Generalization
Chapter 4 - MANAGEMENT PLAN
Capitalization
Organizational Structure
Manpower Requirements
Job Description
Job Specification
Compensation
Benefits
Organizational Policies
Legal Requirements
Generalization
CHAPTER 5 - FINANCIAL PLAN
Income Statement
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Cash Flow Statement

Balance Statement
CHAPTER 6 - SOCIO ECONOMIC CONTRIBUTION
Contribution to the Philippine Economy
Employment Generation
Social Desirability
BIBLIOGRAPHY
APPENDICES
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LIST OF TABLES
Table No.
Title
3.1
The Time and Motion
3.2
Production Schedule
3.3
Factory Equipment
3.4
Factory Furniture and Fixture
3.5
Factory Tools and Supplies
3.6
Office Equipment
3.8
Office Supplies
3.9
Supply and Maintenance
3.10
Direct Materials
3.11
Indirect Materials
3.13
Utilities
4.1
Capital Contribution
4.2
Compensation
4.3
Schedule of Permits, Taxes and Licences
5.1
Projected Income Statement
5.2
Projected Cash Flow
5.3
Projected Balance Sheet
Page
xvi
LIST OF FIGURES
Figure No.
Title
3.1
The Manufacturing Process
4.2
The Organizational Structure
Page
xvii
LIST OF SCHEDULES
Schedule No.
Title
Selling Price
Sales Volume
Direct Materials Purchases
Direct Materials Used
Direct Labor
Utilities Expense
Maintenance Expense
Factory Overhead
Depreciation of Property, Plant and Equipment
10
Employee Contribution
11
Employer Contribution
12
13th Month Pay
13
Office Supplies Expense
14
Taxes and Licences
15
Doubtful Accounts Expense
16
Salary of the Bookkeeper
17
Salary of the General Manager
18
Salary of Counter Sales Person
19
Delivery Expense
Page
xviii
20
Advertising Expense
21
Fixed Costs
22
Variable Cost
23
Contribution Margin per Unit
24
Input VAT
25
Freight In
26
Output Vat
27
VAT Payable
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LIST OF NOTES
Note No.
Title
Net Sales
Cost of Goods Sold
Operating Expenses
Accounts Receivable
Merchandise Inventory
Plants, Property and Equipment
Accounts Payable
Page
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LIST OF APPENDICES
Appendix
Title
Survey Questionnaire to Retailers
Survey Questionnaire to Consumers
Household Population
Survey Result (Retailer)
Survey Result (Consumer)
Price Quotation
Letters
Certificate of Grammarian
Supporting Documents
Legal Requirements
Schedules
Notes
Curriculum Vitae
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i

BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.

ESTABLISHMENT OF MARZACANA INCORPORATED:

A Feasibility Study Presented To The

This Feasibility Study entitled, ESTABLISHMENT OF MARZACANA

RENIE M. DE CASTRO, PhD

This feasibility is dedicated to our parents, families and future researchers.

Title: ESTABLISHMENT OF ESTABLISHMENT OF MARZACANA INCORPORATED:

Degree: Bachelor of Science in Business Administration

business names, MARZACANA symbolizes unified spirits aiming to be known, to

Providing sample products, using tarpaulins and leaflets are

provided by the firm as their promotional ads.

Cash Flow Statement

The Time and Motion

Factory Furniture and Fixture

Factory Tools and Supplies

Supply and Maintenance

Schedule of Permits, Taxes and Licences

Projected Income Statement

Projected Cash Flow

Projected Balance Sheet

The Manufacturing Process

The Organizational Structure

Direct Materials Purchases

Direct Materials Used

Depreciation of Property, Plant and Equipment

13th Month Pay

Office Supplies Expense

Taxes and Licences

Doubtful Accounts Expense

Salary of the Bookkeeper

Salary of the General Manager

Salary of Counter Sales Person

Contribution Margin per Unit

Cost of Goods Sold

Plants, Property and Equipment

Survey Questionnaire to Retailers

Survey Questionnaire to Consumers

Survey Result (Retailer)

Survey Result (Consumer)

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