Tuesday, 29 September 2015

Questions
For your startup!

- 1. What was the trigger behind germinating the idea?

- 2. When you started toying with the idea, did you ever think about the business
potential that the idea could have?

- 3. Tell us about the initial experiences of coming up with an idea and its related
products, services and business?

- 4. What is the founding team's background (personal, academic, etc)? How did you
come together?

- 6. Once you decided to take the project to the next step, how did you arrange in the
initial finances required to set up the business (internal accruals, debt, angel investor,
etc.)? Kindly share the details chronologically.

- 7. Kindly explain the business model, the products and services, technology, target
clients/consumers and the industry segment in which you are in?

- 8. What were the initial challenges when you were developing the product/technology?
- 9. Once the technology was ready, what were the initial products you made and where
and how did you install and at what cost? Did you or have you patented or secured the
IPR?

- 10. Have any external investor (angel or VC) come aboard so far? If yes, then how did
the investor come on board and what was the amount invested and how much stake
did they pick up in the company? If no, then do you plan to rope in and how much
investment are you looking at?

- 11. What are the current kind of products/services you are making? State some
interesting applications for these products/services, along with their brand name /
device name.

- 12. What future products/services are you envisaging for this technology/software?
- 13. Which are the sectors you wish to tap, like government, education, healthcare,
lifestyle etc as a clientele? Are any joint ventures or tie-ups lined up in this direction?

- 14. Are you looking at tying up with government, political party or corporate?
- 15. What kind of global and domestic suppliers and/or partners are you working with
for the product/services/technology/software? How do they contribute?

- 16. What steps have you taken or taking towards the product/technology's pricing?
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Tuesday, 29 September 2015

- 17. How many (kindly name them) other players are operating in the segment in which
you are present?

- 18. How does you look to differentiate your startup from its peers?
- 19. Does India offer a better market for your products than other countries? Are you
looking at servicing other countries? If yes, which ones and how?

- 20. How do you (or plan to) sell/market/distribute your products/services/technology/

software in India as well as overseas?

- 21. What new innovative ways are you looking to sell/market/distribute the same in
near future?

- 22. What further innovation are you working on in your business?

- 23. Can you name some of the companies to whom you have already supplied your
products.

- 24. What is the way ahead? Are you looking at roping in another venture fund for
expansion? If yes, how much do you tentatively plan to raise and by when?

- 25. What was the turnover in 2011-12, what is the expected turnover in 2012-13,
2013-14 and by 2014-15? How has your profitability grown (pls mention in percentage
as well as absolute figures) since inception till now year-on-year and what is the
expected profit in 2012-13, 2013-14 and 2014-15?

- 26. How do you wish to scale up to achieve the targets? How much do you intend to
invest for scaling up your operations?

- 27. What is the estimated market size for these products/services/technology/software

in India and abroad? What is your current market share and how do you look to
enhance the same?

- 28. How do you plan to manufacture/develop the products/services/technology/

software in larger volumes? How much do you plan to invest for the same?