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Mon, May 11, 2015, 2:59 PM EDT - U.S. Markets close in 1 hr 1 min

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Addicted to Caffeine,
Love Drones, Scared of
Ebola? There's a Motif
for that!

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Motif Investing is a company that gives investors a low-cost way
of creating their own portfolios or motifs - disrupting the traditional
broker model. The company has JP Morgan (JPM) and Goldman
Sachs (GS) as backers and cracked CNBCs 2014 Disruptor 50,
coming in at number 4.

America's future got $7 trillion worse since the


financial crisis
What caused ETF flows to hit 16-month lows?
Apple, Microsoft and Google lead list of companies holding cash abroad
'Natural' rate of U.S. unemployment could fall
to 4.4 pct: Fed paper

Motif allows investors to cre-

OPEC: Oil prices to stay below $100 for next


decade

ate their own


fund by selecting up to 30
stocks or ETFs
based around a
theme or an
Motif Investing allows users to create theme-based baskets of stocks.

idea. Some of
the Motifs available include

Bad news for the Hudson River

Caffeine Fix (coffee stocks), "Modern Warfare which focuses


on companies that make smart bombs and drones and 7 Deadly
Sins" which includes fast-food companies, cigarette makers and
gun manufacturers. The most recent is Fighting Ebola. The basket contains stocks that rallied heavily from the spread of the
virus such as hazmat-suit maker Lakeland Industries (LAKE) and
other drug makers (some money earned from the Motif will be do-

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Hardeep Walia, the CEO of Motif Investing and a former Microsoft
(MSFT) executive says Caffeine Fix is doing quite well (see chart
below). Its up 40 points for the year. Thats compared to 17
points for the S&P 500 (^GSPC) index. It's those kinds of motifs -that are ideas that youve probably thought about, but it takes
time," says Walia. "Its expensive to invest in this; we try to make
it super easy, he explains. Walia says it took the brain trust in his
company a year to build 120 pre-made Motifs after the firm
launched in 2013. In the same time period, his customers built
75,000.
The main difference between a
motif and an
ETF is price. If
you built a
30-stock portfolio on your own,
each trade
Motif Investing allows you to create a custom ETF based
on caffeine stocks.

could cost
around $10, totaling $300. But

Motif Investing charges you a flat price of $9.95 for the entire basket. The company also allows investors to dollar invest -- they
can plug in as little as $250 or as much as a million dollars.
Motif Investing also has a royalty fee system in place. Walia says
once an investor creates a custom motif, they can share it on
their social media and get paid if someone else buys their motif.
Walia says the beauty of Motif Investing is that folks are actually
making money on quirky ideas. If you go to our site, youll see
people making 50-60 percent returns on their motifs, a lot of them
are actually professional money managers and theyre doing this
for fun. Even an average investor can do well. Its all about finding something you care about.
More from Yahoo Finance
Pizza Hut makes massive move into 'craft' pizza
Amazon and Walmart have already started their holiday sales

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