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Analysis of the Event Management International

Competency Standards (EMICS) in relation to the


EMBOK
25 October 2010

The following represents a mapping of the EMICS*, the Event Management International Competency
Standards (formerly known as IEMS) to the International EMBOK Model framework. The EMICS are
categorized into 12 domains, 34 tasks, 145 subtasks, and 985 skill statements (abilities) **. Please note
that some of the EMICS items appear in numerous places within the EMBOK framework and some items
appear under phase headings or general domain headings rather than individual task/knowledge areas
within each domain.
A. STRATEGIC PLANNING (Tasks 12)
B. PROJECT MANAGEMENT (Tasks 34)
C. RISK MANAGEMENT (Tasks 56)
D. FINANCIAL MANAGEMENT (Tasks 79)
E. ADMINISTRATION (Task 10)
F. HUMAN RESOURCES (Tasks 1114)
G. STAKEHOLDER MANAGEMENT (Task 15)
H. EVENT DESIGN (Tasks 1621)
I. SITE MANAGEMENT (Tasks 22-26)
J. MARKETING (Tasks 2732)
K. PROFESSIONALISM (Task 33)
L. COMMUNICATION (Task 34)
*The EMICS was developed by the Canadian Tourism Human Resource Council (CTHRC), and may be found
at http://emerit.ca/en/products/all_products/certified_event%20_management_professional.aspx.
** The skill statements are not included in this mapping.

International EMBOK
Model
Initiation

Planning

Implementation
The Event
Closure
ADMINISTRATION

Financial

Event Management International Competency Standards (EMICS)


A. STRATEGIC PLANNING
A.1. Manage Strategic Plan for Event
A.1.01 Develop mission, goals and objectives of event
A.1.02 Determine feasibility of event
B. PROJECT MANAGEMENT
A.1.03 Determine requirements to carry out the event
B.3. Plan Event Project
B.3.01 Develop project plan
B.3.02 Develop quality standards, policies and procedures
A.1.05 Monitor strategic plan
B.4. Manage Event Project
B.4.01 Manage critical path
B.4.01 Manage critical path
B.4.04 Evaluate/audit event
E. ADMINISTRATION
E.10. Perform Administrative Tasks
E.10.01 Coordinate office administration
E.10.03 Write reports
A.1.04 Develop financial summary
D. FINANCIAL MANAGEMENT
D.7. Develop Financial Resources
D.7.03 Manage program funding process

Human Resources

Information

Procurement

Stakeholders

Systems
Time

D.8. Manage Budget


D.8.01 Develop budget
D.8.02 Establish pricing
J.29.02 Determine pricing
D.8.03 Establish financial controls and procedures
D.8.04 Manage cash flow
D.8.05 Monitor budget performance
D.8.06 Revise budget
D.9. Manage Cash Handling
D.9.01 Establish cash handling procedures
D.9.02 Monitor cash handling procedures
F. HUMAN RESOURCES
F.11. Manage Human Resources Plan
F.11.01 Determine workforce requirements
F.11.02 Establish workforce policies and procedures
F.11.03 Develop training plan
F.11.04 Monitor human resources plan
F.12. Acquire Staff and Volunteers
F.12.01 Develop selection criteria
F.12.02 Recruit staff and volunteers
F.12.03 Interview candidates
F.12.04 Select best candidate and offer position
F.13. Train Staff and Volunteers
F.13.01 Provide orientation
F.13.02 Provide training
F.14. Manage Workforce Relations
F.14.01 Supervise staff and volunteers
F.14.02 Motivate staff and volunteers
F.14.03 Manage teams
F.14.04 Evaluate staff
F.14.05 Process terminations and resignations
K.33.02 Demonstrate leadership
K.33.04 Work with colleagues
K.33.05 Work in a diverse environment
L. COMMUNICATION
L.34. Conduct Business Communications
B.3.06 Develop integrated communication plan
E.10.02 Manage information system
B.3.07 Develop evaluation procedures
B.4.04 Evaluate/audit event
B.3.04 Develop procurement plan
I.22.01 Determine site specifications
I.22.02 Source and inspect sites
L.34.06 Establish and conduct business relationships
G. STAKEHOLDER MANAGEMENT
G.15. Manage Stakeholder Relationships
G.15.01 Identify stakeholders
G.15.02 Assess stakeholders
G.15.03 Classify stakeholders
G.15.04 Manage stakeholder activities
L.34.04 Make effective presentations
E.10.02 Manage information system
B.3.01 Develop project plan
B.3.05 Establish milestones and critical path
B.4.01 Manage critical path

DESIGN

Catering

Content

Entertainment

Environment

Production

Program
Theme
MARKETING

Marketing Plan

Materials

Merchandise

Promotions

Public Relations

K.33.06 Manage time


H. EVENT DESIGN
H.18. Coordinate Food and Beverage Services
H.18.01 Determine food and beverage service requirements
H.18.02 Select menu(s)
H.18.03 Plan service styles(s)
H.18.04 Select food and beverage provider(s)
H.18.05 Manage alcohol service
H.16.02 Select program content and delivery formats
H.17. Engage Performers and Entertainers
H.17.01 Determine event requirements for performers
H.17.02 Develop audition criteria
H.17.03 Audition candidates
H.17.04 Prepare and monitor performer contracts
H.19. Design Environment
H.19.01 Establish artistic and functional requirements
H.19.02 Select dcor and furnishings
H.19.03 Coordinate event signage
H.20. Manage Technical Production
H.20.01 Determine requirements for staging and technical equipment
H.20.02 Acquire staging and technical equipment
H.20.03 Install staging and technical equipment
H.16. Design Program
H.16.01 Determine program components
H.16.02 Select program content and delivery formats
H.16.03 Structure and sequence program components
B.3.03 Develop theme for event
J. MARKETING
J.27. Manage Marketing Plan
J.27.01 Conduct situational analysis
J.27.02 Define target market segments
J.27.03 Develop branding for event
J.27.04 Select marketing medium(s)
J.27.05 Develop integrated marketing strategy
J.27.06 Implement marketing plan
J.28. Manage Marketing Materials
J.28.01 Determine marketing materials needed for event
J.28.02 Develop content and design parameters
J.28.03 Produce marketing materials
J.28.04 Distribute marketing materials
J.29. Manage Event Merchandise
J.29.01 Develop product(s) design and specifications
J.29.02 Determine pricing
J.29.03 Control brand integrity
J.29.04 Produce event merchandise
J.29.05 Distribute event merchandise
J.30. Promote Event
J.30.01 Develop advertising plan
J.30.02 Develop promotional events
J.30.03 Develop cross-promotional activities
J.30.04 Develop contests
J.30.05 Coordinate sales promotions
J.31. Conduct Public Relations Activities
J.31.01 Develop public relations strategy
J.31.02 Develop publicity plan

Sales

Sponsorship

J.31.03 Develop media relations


J.31.04 Implement publicity plan
J.31.05 Manage crises and controversies
J.32. Manage Sales Activities
J.32.01 Develop sales plan and objectives
J.32.02 Conduct sales activities
J.32.03 Determine sales platforms
D.7.01 Manage sponsorship process
D.7.02 Manage donor process

OPERATIONS

Attendees

Communications

Infrastructure

Logistics
Participants

Site

Technical

RISK

Compliance
Decisions

H.21. Develop Plan for Attendee/Participant Management


H.21.01 Develop admittance credential systems
H.21.03 Coordinate hospitality
H.21.04 Coordinate accommodation and transportation
H.21.05 Manage protocol requirements
G.15.05 Manage attendee/customer service
B.3.06 Develop integrated communication plan
I.26. Manage On-Site Communications
I.26.01 Establish communications framework
I.26.02 Determine and acquire required communication equipment and
resources
I.26.03 Specify communication procedures and protocols
L.34.03 Use communication tools
I.25. Manage Site Infrastructure
I.25.01 Determine infrastructure requirements
I.25.02 Assess existing capabilities and capacity
I.25.03 Augment infrastructure as required
I.24.01 Create logistics action plan for site set-up and take-down
I.24.02 Set up site
I.24.04 Take down site
H.21. Develop Plan for Attendee/Participant Management
H.21.05 Manage protocol requirements
I. SITE MANAGEMENT
H.21.02 Select crowd management techniques
I.22. Select Site
I.23. Design Site
I.23.01 Design site layout
I.24. Manage Event Site
I.24.03 Monitor site during event
H.20. Manage Technical Production
H.20.01 Determine requirements for staging and technical equipment
H.20.02 Acquire staging and technical equipment
H.20.03 Install staging and technical equipment
H.20.04 Oversee technical production operation
C. RISK MANAGEMENT
C.5. Manage Risk Management Plan
C.5.01 Identify risks
C.5.02 Analyze risks
C.5.03 Select risk management techniques and strategies
C.5.04 Develop contingency plans
C.5.05 Monitor risk management plan
C.6. Manage Risks
C.6.01 Comply with legal and regulatory obligations
C.6.03 Comply with health and safety requirements
K.33.08 Make decisions

Emergency
Health/Safety
Insurance
Legal
Security

No Match*
* Continuous Improvement is
included in the International
EMBOK Model as a core value,
and Sustainability is included in
the Silvers EMBOK Curriculum
Model as a Core Value

K.33.09 Solve problems


C.6.02 Manage emergencies
J.31.05 Manage crises and controversies
C.6.03 Comply with health and safety requirements
H.21.02 Select crowd management techniques
C.6.04 Acquire insurance
B.4.02 Manage contracts
H.17.04 Prepare and monitor performer contracts
C.6.05 Arrange security
A.2. Develop Sustainability Plan for Event
A.2.01 Implement sustainability management plan
A.2.02 Demonstrate environmental responsibility
K. PROFESSIONALISM
K.33. Exhibit Professional Behavior
K.33.01 Project a professional image
K.33.03 Demonstrate ethical behavior
K.33.07 Manage stress
K.33.10 Keep up to date with changes in the events industry
K.33.11 Facilitate continuous improvement
K.33.12 Participate in professional development activities