PROJECT REPORT ON

A STUDY ON AWARENESS ABOUT SOIL TESTING IN FARMERS AND

CUSTOMER SATISFACTION TOWARDS FERTILIZATION PRODUCTS
WITH SPECIFIC REFERENCE TO RCF

IN
Rashtriya Chemicals And Fertilizers Limited

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT OF

MASTER OF MANAGEMENT STUDIES
BY
Mr. KISAN RAGHANATH CHAVAN
ROLL NO-6025
MMS-II (SEM III)
YEAR 2015-2017
SWAYAM SIDDHI COLLEGE OF MANAGEMENT &
RESEARCHTHANE, MUMBAI 401305

SUMMER INTERNSHIP PROJECT

SUBMITTED BY
Mr. KISAN RAGHANATH CHAVAN
ROLL NO-6025
MMS-II (SEM III)
YEAR 2015-2017
SWAYAM SIDDHI COLLEGE OF MANAGEMENT &
RESEARCHTHANE, MUMBAI 401305

CERTIFICATE
This is to certify that the project work A STUDY ON AWARENESS ABOUT
SOIL TESTING IN FARMERS AND CUSTOMER SATISFACTION
TOWARDS FERTILIZATION PRODUCTS WITH SPECIFIC REFERENCE
TO RCF,is a summer internship work carried out by Mr. Kisan Raghunath

Chavan.
The project was completed for Rashtriya Chemicals And Fertilizers Ltd., district
Osmanabad,under the guidance ofMr.Pawan Bharshankar(Sr.Officer MarketingOsmanabad).
I further certify that the said work has not been submitted in the part or in full, to
any other University.

Date: 31stAug, 2016

Dr. Gangadhar
Project Guide

Dr. Devashish Bose

Director,

Swayam Siddhi college of Management

DECLARATION
I, Mr.Kisan Raghunath chavan student of Swayam Siddhi College of Management & Research of
MMS II(Semester III) hereby declare that I have completed the summer internship project on A
STUDY ON AWARENESS ABOUT SOIL TESTING IN FARMERS AND
CUSTOMER SATISFACTION TOWARDS FERTILIZATION PRODUCTS
WITH SPECIFIC REFERENCE TO RCF forRashtriyaChemicals And

Fertilizers Ltd., district office Osmanabad inthe Academic year 2015-2017. The
information submitted is true & original to the best of my knowledge.

Signature of the student

ACKNOWLEDGEMENT
At the outset of this project, I would like to express my profound thanks to a few
people without whose help, completion of this project would not have been
possible.
First and foremost, I would like to express sincere thanks to Rashtriya Chemicals
And Fertilizers Ltd.for giving me this opportunity to work with them.
The list is endless but to name a few special people, I would like to
thankMr.D.P.Dekate (Area Incharge-Ahmednagar) andMr. PawanBharshakar
(Sr. Officer-Marketing-Osmanabad) for being extremely supportive and guiding
me throughout my internship and giving me constant motivation and expert advice.

I would also like to thankRCFs Customer Relationship Management

andMarketing Department for providing me their precious time and making this
internship a successful learning experience.
I am very grateful to Dr. Suhas JategoankarDirectorofSwayam Siddhi college of
Management, for giving me the opportunity to do this project in Rashtriya
Chemicals And Fertilizers Ltd.my sincere thanks to Dr. Gangadhar for her
valuable guidance and advice in completing this project.

I would also like to thank Prof. R. Khandekar for being an excellent mentor and
helping me whenever I approached him/her.
Last but not the least; I take pride in thanking my family, siblings and friends for
their much valued support.

EXECUTIVE SUMMARY
The title of the project is A STUDY ON AWARENESS ABOUT SOIL
TESTING IN FARMERS AND CUSTOMER SATISFACTION TOWARDS
FERTILIZATION PRODUCTS WITH SPECIFIC REFERENCE TO
RCF.This topic Ichosen because through this topic I can do the marketing job plus I can help
the farmers to increase their economy by increasing their productivity. In this topic there are
many things which are new for me such as soil testing, different grades of fertilizers,crop
cultivation practices, mentality of farmers etc about which I didnt know anything. Through this
topic I come to know this concepts thats why I selected this topic.
The companys Objectives are to help farmer to increase their productivity and also
spread awareness about modern technique. To achieve that objective company organises soil
testing program, farmers meetings,farmers training programmes,krishimelas, crop seminars, crop
demonstrations, field visits, rural sports etc. in a year. Now in this year company organised soil
testing program, farmers meetingsat different villages of Kalamb block of Osmanabad districtfor
me to achieve their objective and also to help me to complete my project. Company expected

from me that I should do a survey about RCF products, calculate the brand awareness, farmers
satisfaction level about RCF productsfind out the gap between assume sale and actual sale. Also
tell farmers about the different product of RCF and guide them about thespecific and effective
useof that product.
The company has organised 7 soil testing programmes and 10 farmer meetingsin different
villages of Kallamtaluka in osmanabad district which is attended by me. In soil testing program
RCF Companys soil testing van checked 30 soil samples on the spot at a time and given report
to farmers. Also taught them that how to read that report. Different problem regarding farming
are also solved through the interaction with farmers. For the soil testing program the sarpanch or
gram sevak, progressive&innovative farmers, subject matter specialist in the field of agriculture
and well know person in the field of agriculture were called to guide the farmers.
Soil provides a reservoir of nutrients required by crops and also therefore for animals but not
necessarily at optimum levels of immediate availability to plants. The purpose of soil analysis is
to assess the adequacy, surplus or deficiency of available nutrients for crop growth and to
monitor change brought about by farming practices. This information is needed for optimum
production, to avoid transferring undesirable levels of some nutrients into the environment and to
ensure a suitable nutrient content in crop products. Farm assurance schemes, buyer's protocols
and codes of practice are increasingly demanding more accurate fertilizer recommendations
which must depend on the nutrient-supplying capacity of the soil. Regular soil analysis, every 23 years, should be undertaken as a vital part of good management practice.

INDEX
SR.

CONTENT

PAGE NO.

NO.
1

INTRODUCTION

TO KNOW THE BRAND AWARENESS OF RCF

25

PRODUCT IN FARMERS

TO ESTABLISH BRAND IMAGES FOR NEW

26

PRODUCTS; SUSTAIN AND ENHANCE BRAND

IMAGE OF ESTABLISHED PRODUCTS AND THAT
OF THE COMPANY IN GENERAL

TO PUSH THE FARMERS TOWARDS THE

27

MODERN METHOD OF FARMING

TO GIVE FARMERS A SERVICE LEADING TO

36

BETTER AND MORE ECONOMIC USE OF

FERTILIZERS

TO GIVE BETTER SOIL MANAGEMENT

38

PRACTICES FOR INCREASING AGRICULTURAL

PRODUCTION

DATA ANALYSIS AND INTERPRETATION AND

41

FINDINGS

CONCLUSION

54

RECOMMENDATIONS

55

10

BIBLIOGRAPHY

60