causal
Research that attempts to reveal a
causal relationship between variables. (A
produces B or causes B to occur).
Casual studies are used to test a
hypothesis in a market situation to
better understand cause and effect
relationships.
if there is a causal relationship between
two variables, they must be correlated.
An example would be a clothing
company currently sells blue denim
jeans; causal research can measure the
impact of the company changing the
product design to the color white.
The fact that something causes an effect