Getting started: Feel free to download this guide as an .

xls file to use

and customize in Excel or Google Docs. :) Google Doc users can go to
File > Make a Copy ...

How to Use
Instructions
1. Go to your Buffer for Business dashboard and export your analytics for the past 30 days.

2. In this Google spreadsheet on the "export" sheet, click on cell A:1

3. Go to File > Import. Upload your export file, and choose "Replace data starting at selected
cell."
4. The "Report Card" sheet should automatically be filled in with data from the "export"
sheet.
5. Edit any of the headings or titles (e.g. Retweets for Twitter, Reshares for Facebook).
6. You're all set! There's a Report Card view for online editing/viewing, and there's a PrintReady view that's been formatted for creating pdfs and printouts.

Save time on social media with Buffer

Schedule your first post now

sep=
Date

Post
Retweets
Likes
Mentions
### The 6 Elements
0
6
### 6 of my favorit
5
7
### Google Analyti
0
4
### Why We Should
3
2
### 15 Tools to Cr
6
3
### New post: #Con
2
10
### 22 Free Content
2
12
### The Escalator P
2
4
### Video: How to U
0
1
### Could
How to you
Do Inbo
8
14
survive in poverty?
http://buff.ly/1Sd2ky5
an
eye-opening
checklist!)
### (such
1
Guest post @trello ! How to Run a Side 5
Project When
### http://buff.ly/22z18tR
6
15
### RT @trello: Ti
11
0
### New guest post:
3
5
### Fascinating stu
0
4
### What are some
4
5
### Hello design fr
0
5
### How
Find
Id
2
6
Don'tWe
stop
practicing.
### via /r/GetMotivated http://buff.ly/1RJadbG
4
14
### Beautiful colle
1
7

Clicks

0
16
0
37
1
18
0
20
1
24
0
17
0
25
1
17
0
14
0
32
0
16Time for Side P
You Don't Have
0
14
0
0
0
9
1
18
2
0
1
26
1
25
0
16
0
19

2/27/2015 A peek inside

2/26/2015 27 #WordPress
2/26/2015 How We Come Up
2/26/2015 12 Promises You
2/26/2015 32 Web #Writin
2/25/2015 How to Write a
2/25/2015 30 Little-Known
2/25/2015 The 8 Essentia
2/25/2015 25 Headlines,
2/24/2015 The 51 Best Wri
2/24/2015 Which books do
2/24/2015 RT @randfish: I
2/24/2015 7 Strategies fo
2/23/2015 We've open-sour
2/23/2015 5 Tips to Optim
2/23/2015 59 Free Twitter
2/23/2015 "The Most Produ
2/20/2015 How to Spend t
2/20/2015 50 Marketing B
2/20/2015 A peek inside
2/20/2015 All the Things
2/20/2015 Content Design
2/19/2015 The 5-Step Sys
2/19/2015 13 tips to get
2/19/2015 The Best Time f
2/19/2015 Content Design:
2/18/2015 5 Ways to Writ
2/18/2015 The Words That
2/18/2015 "The Secret Hea
2/18/2015 Pretty awesome
2/17/2015 How to Give and
2/17/2015 RT @Franklin_A

4
5
2
1
3
1
6
1
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3
0
63
3
18
6
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4
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4
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8
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1
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18
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14
24
30
21
29
17
13
19
24
0
13
182
48
22
11
44
32
72
36
9
22
14
35
23
24
16
6
21
6
0

2/17/2015 The Best Conte

2/17/2015 The Lean List o
2/13/2015 Content Design
2/13/2015 How to Easily
2/13/2015 How to Be More
2/13/2015 For Builders a
2/12/2015 12 Promises You
2/12/2015 8 Steps to Ove
2/12/2015 10 Weird Ways
2/12/2015 Buffer's New So

1
5
6
1
0
1
9
4
2
4

5
7
5
3
3
4
9
6
3
7

1
0
0
0
1
0
0
0
1
2

26
34
23
17
11
8
40
17
20
13

Potential
17685
145470
17680
20039
56331
21671
18662
37437
17650
149483
17840
17636
0
24939
17611
23180
17612
42366
21723
17888

Last week
Engagement Date

Post

Retweets

22 3/24/2016 15:56The 6 Elements of

49
23
25
34
29
39
24
15
54
22
35
11
17
23
11
32
34
34
27

Favorites
0

### 6 of my favorite c
5
7
### Google Analytics +
0
4
### Why We Should Shar
3
2
### 15 Tools to Create
6
3
### New post: #Content
2
10
### 22 Free Content Ma
2
12
### The Escalator Pitc
2
4
### Video: How to Use
0
1
### How
to you
Do Inbound
8
14
Could
survive in poverty? http://buff.ly/1Sd2ky5
### (such
eye-opening
5 You Don't Have
Guest an
post
@trello !checklist!)
How to Run1 a Side Project When
### http://buff.ly/22z18tR
6
15
### RT @trello: Time
11
0
### New guest post: My
3
5
### Fascinating stuff
0
4

12861
122636
18932
11369
15057
11161
22534
17813
18183
19383
10527
10523
19266
235530
16924
12455
20028
17968
28373
69245
19481
16589
33454
10438
59996
10432
26384
10764
16543
10792
20642
10399

29
54
19
28
36
27
39
20
18
27
28
63
18
226
58
34
21
56
47
104
46
17
36
16
54
26
34
18
16
24
15
3

11106
20471
20046
12084
10400
32628
117045
18998
11833
23344

33
46
34
21
15
13
58
27
26
26

Mentions

Clicks

The week before

Engagement Date
Post

Potential

22 3/17/2016 16:20What are some of t

16

17685

37

145470

49

18

17680

23

20

20039

25

24

56331

34

17

21671

29

25

18662

39

17

37437

24

14

17650

15

32

149483

54

16

17840

22

14

17636

35

11

24939

17

18

17611

23

### Hello design frien

### How
Ideas
Don'tWe
stopFind
practicing.
### via /r/GetMotivated http://buff.ly/1RJ
### Beautiful collecti

Retweets

Favorites

Mentions

Clicks

Potential

Engagement

23180

11

26

17612

32

25

42366

34

14

16

21723

34

19

17888

27

Benchmarks (30 days)

Posts per day Retweets per pFavorites per pMentions per pClicks per pos Potential per p
2.066666667

4.5967741935

5.5483870968

0.564516129

23.4193548387 31250.64516129

Engagement per post

34.1290322581

For the week of:

3/24/2016

to

3/18/2016

Reac
h
15

Posts this week

14.46666667 typical week

12
10

11
67

Retweets (total)

3.27

typical week

4.60

Retweets
per post

8
Retweets

6
4

typical

2
0
0

580k
452k

39k

Total reach
typical

31k

Reach
per post
typical

Top Posts From the Last 7 Days

Date
Post in 7
Marketing
Steps (and for
Most reach3/21/2016 15:56:00
Most
Tackling Your
3/21/2016 9:22:00Free)
Side Project reshared

Retweets
8
11

Favorites
14
0

Mentions
0
0

Favorites

Mentions

Top Posts From the Last 30 Days

Date

Post

Retweets

20

Most reach

2/23/2015

Most
reshared

2/24/2015

We've opensourced the

Buffer blog
theme! Give it
RT
@randfish:
a spin
on your I
rarely
share
WordPress
site!
interviews,
but
http://buff.ly/
@buffer
1zgFL2u really
captured
the
http://buff.ly/
essence
of
1zgFNHF
@Moz's content
strategy here:
http://buff.ly/
17uPqZL

18

23

63

Total Engagement

Total Engag

28.13 Engagement per post

34.13

typical

4
Clicks

Clicks
277

Top 5 Posts
Date

3/21/2016

3/24/2016

Post
How
to Do
Inbound
Marketing in 7
Steps (and for
Free)
6 of my
http://buff.ly/
favorite
1ZdCT2n
content
marketing
blogs
http://buff.ly/
22pDsLU

Retweets

Favorites

Mentions

Clicks

14

32

37

Retweets

3/22/2016
3/21/2016
3/23/2016

22 Free
Content
Marketing Tools
Guest post
To Drive Your
@trello !
Content
How to Run a
Marketing
Side Project
Plans:
When You Don't
http://buff.ly/
Have
Time for
#Email
1Rro0tp
Side
Projects
Newsletter
http://buff.ly/
22z18tR

12

25

15

14

24

Clicks

Clicks per

Clicks per post

18.47 Clicks per post

23.42

typical

40
35
30
25
20
15
10
5
0

Clicks

4 posts exceeded your benchmarks! Here're the top three.

Top 3 Posts
Date
3/24/2016
3/22/2016
3/23/2016

Misc.

Post
content
Tomarketing
Drive Your
blogs
Content
#Email
Marketing
Newsletter

Retweets
5
2
6

Favorites
7
12
3

Mentions
0
0
1

Clicks
37
25
24

Clicks per p

RTs

Favorites

Mentions

3.27

6.13

0.27

4.60 typical

5.55 typical

0.56 typical

Reach & Retweets

12
10
8
Retweets

6
4
2
0
0

20000

40000

60000

80000 100000 120000 140000 160000

Potential Reach

Clicks
32
0

Potential
149,483
0

Engagement
54
11

Clicks

Potential

Engagement

182

235,530

226

10,523

63

Total Engagement, by Type

Clicks

Retweets

8
Favorites

10

Mentions

Retweets

Favorites

Mentions

49

92

Potential

Engagement

149,483

54

145,470

49

12

18,662

39

17,636

35

56,331

34

Clicks per post

Clicks

Clicks per post benchmark

Potential
145,470
18,662
56,331

Engagement
49
39
34

For the week of:

3/24/2016

to

3/18/2016

Reac
h
0

Posts this week

14.46666667 typical week

12
10

11
67

Retweets (total)

3.27

typical week

4.60

Retweets
per post

8
Retweets

6
4

typical

2
0
0

580k
452k

39k

Total reach
typical

31k

Reach
per post
typical

Top Posts From the Last 7 Days

Date
Post in 7
Marketing
Steps (and for
Most reach3/21/2016 15:56:00
Most
Tackling Your
3/21/2016 9:22:00Free)
Side Project reshared

Retweets
8
11

Favorites
14
0

Mentions
0
0

Favorites

Mentions

Top Posts From the Last 30 Days

Date

Post

Retweets

20

Most reach

2/23/2015

Most
reshared

2/24/2015

We've opensourced the

Buffer blog
theme! Give it
RT
@randfish:
a spin
on your I
rarely
share
WordPress
site!
interviews,
but
http://buff.ly/
@buffer
1zgFL2u really
captured
the
http://buff.ly/
essence
of
1zgFNHF
@Moz's content
strategy here:
http://buff.ly/
17uPqZL

18

23

63

Total Engagement

Total Engag

28.13 Engagement per post

34.13

typical

4
Clicks

Clicks
277

Retweets

Top 5 Posts
Date

3/21/2016

3/24/2016

3/22/2016
3/21/2016
3/23/2016

Post
How
to Do
Inbound
Marketing in 7
Steps (and for
Free)
6 of my
http://buff.ly/
favorite
1ZdCT2n
content
22 Free
marketing
Content
blogs Tools
Marketing
Guest
post
http://buff.ly/
To Drive Your
@trello
!
22pDsLU
Content
How to Run a
Marketing
Side Project
Plans:
When You Don't
http://buff.ly/
Have
Time for
#Email
1Rro0tp
Side
Projects
Newsletter
http://buff.ly/
22z18tR

Retweets

Favorites

Mentions

Clicks

14

32

37

12

25

15

14

24

Clicks

Clicks per

18.47 Clicks per post

Clicks per post

40
35
30
25
20
15
10
5
0

Clicks

Clicks per p

Clicks per post

23.42

typical

30
25
20
15
10
5
0

Clicks

4 posts exceeded your benchmarks! Here're the top three.

Top 3 Posts
Date
3/24/2016
3/22/2016
3/23/2016

Post
content
Tomarketing
Drive Your
blogs
Content
#Email
Marketing
Newsletter

Retweets
5
2
6

Favorites
7
12
3

Mentions
0
0
1

Misc.
RTs

Favorites

Mentions

3.27

6.13

0.27

4.60 typical

5.55 typical

0.56 typical

Clicks
37
25
24

Clicks per p

Reach & Retweets

12
10
8
Retweets

6
4
2
0
0

20000

40000

60000

80000 100000 120000 140000 160000

Potential Reach

Clicks
32
0

Potential
149,483
0

Engagement
54
11

Clicks

Potential

Engagement

182

235,530

226

10,523

63

Total Engagement, by Type

Clicks

Retweets

8
Favorites

10

Mentions

Retweets

Favorites

Mentions

49

92

12

Potential

Engagement

149,483

54

145,470

49

18,662

39

17,636

35

56,331

34

Clicks per post

Clicks

Clicks per post benchmark

Clicks

Clicks per post benchmark

Potential
145,470
18,662
56,331

Engagement
49
39
34