Indonesian College Students And

Instant Noodle Consumption

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Instant Noodle is one of the most popular instant food in Indonesia.
Instant Noodle assumed to be one of the easiest, cheapest and
fulfilling instant food for Indonesian though of course not the
healthiest. Thats why this instant food tends to be popular
amongst college students in Indonesian. So how is the consumption
habit?
JAKPAT has surveyed 867 respondents from college students that uses
JAKPAT Mobile Survey app. 49.82% stays with their parents, 40.19%
stays in dorm/rent a room away from their family, 5.66% stays in
rented house with college friends away from their family, and 4.33%
stays in relative house away from their family.
Gender
Percentage
Age Range
Percentage

Male
49.59%
16-19
23.36%

20-25
73.13%

Female
50.41%
26-29
2.22%

Spending Level < USD 100 USD 101 200 USD 201 300 USD 301 500 USD 501 750 > US
Percentage
55.14%
35.63%
7.13%
1.52%
0.12%
1.0
We asked how is their consumption size on instant noodle? 75.57%
consume instant noodle 1-3 pack per week (1 pack = 1 portion).
13.72% stated never consume Instant noodle as regular as minimum
once a week. They had consume it but not regularly. While 8.3%
consume 4-6 pack per week in which almost everyday. And the most
extreme one is 2.41% consume it over 6 packs a week so it can be
more than one a day. These numbers prove that college students one
significant market for this product category.
We asked where they consume it? 83.87% stated that they cooked
themselves and 16.13% stated that they bought it in small kiosk
(warteg/burjo).
Then we asked further to respondents that stated they consume it by
cooking it themselves at their home, what is their habit in
purchasing the noodle. 55.52% bought instant noodle pack right at
the time they felt they want to eat it. 18.22% stated tthat they

usually own some instant packs to keep for a month. 17.93% stated
that they usually own some pack of instant noodle for a week.
So we may conclude that within this survey result, distribution
channel is most important factor to target college student market.
Further research must be done on how distribution strategy for this
product category provide best practice and also in-store display
strategy to win the competition on the rack.
If you want to download the report please click download XLS report
below. JAKPAT report consists of 3 parts which are 1) Respondent
Profile, 2) Crosstabulation for each question and 3) Raw Data.
Respondent profile shows you demographic profiles ( gendr,age range,
location by province, and monthly spending). Cross tabulation
enables you to define different demographic segment preference on
each answer.

Click the icon to download XLS report

If youre interested to do survey on retail and

consumer goods field toward our respondents, we have
over 23,000 mobile respondents ranged from age 17-50
years old, smartphone active users, and located in
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answering your survey.
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(age,gender,location, spending level, profession,religion),
lifestyle habit (smoking/non, gamers/non, wearing glasses/non,
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